Land Rover

"Land Rover Ltd." redirects here. For the 1948–1985 Land Rover model, made by the Rover Company, seeLand Rover Series.

Not to be confused withRover (marque).

Land Rover (marque)

Product type	Automobiles,Luxury vehicles
Owner	Jaguar Land Rover,since 2013.
Produced by	Jaguar Land Rover
Country	United Kingdom
Introduced	1948(1948)
Related brands	Jaguar
Markets	Worldwide
Previous owners	Rover Company (1948–1967) Leyland Motor Corporation (1967–1968) British Leyland (1968–1978) Land Rover Ltd. (1978–2012)
Tagline	"Above & Beyond"
Website	landrover

Land Rover Limited

Industry	Automotive
Predecessor	British Leyland
Founded	1978(1978)
Founder	British Leyland
Defunct	2012
Fate	Car manufacturing merged with Jaguar Cars in 2013 as Jaguar Land Rover
Headquarters	Solihull,West Midlands (1978–2012)
Parent	British Leyland (1978–1986) Rover Group (1986–1994) BMW (1994–2000) Ford Motor Company (2000–2008) Tata Motors (2008–2012)

Land Roveris a British brand of predominantlyfour-wheel drive,off-road capablevehicles, owned bymultinationalcar manufacturerJaguar Land Rover(JLR), since 2008 a subsidiary of India'sTata Motors.JLR builds Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom. The Land Rover name was created in 1948 by theRover Companyfor a utilitarian 4WD off-road vehicle. Currently, the Land Rover range consists solely of upmarket and luxurysport utility vehicles.

Land Rover was granted aRoyal Warrantby KingGeorge VIin 1951.In 2001, it received aQueen's Award for Enterprisefor outstanding contribution to international trade.Over time, Land Rover grew into its own brand, and for a while also a company, encompassing a consistently growing range of four-wheel drive, off-road capable models. Starting with the much more upmarket1970 Range Rover,and subsequent introductions of the mid-rangeDiscoveryand entry-levelFreelanderline, in 1989 and 1997, as well as the 1990Land Rover Defenderrefresh, the marque today includes two models of Discovery, four distinct models ofRange Rover,and after a three-year hiatus, a second generation of Defenders have gone into production for the 2020 model year – in short or long wheelbase, as before.

For half a century, from the original 1948 model, to 1997, when the Freelander was introduced, Land Rovers and Range Rovers exclusively relied on their trademark boxed-sectionvehicle frames.Land Rover used boxed frames in a direct product bloodline until the termination of the original Defender in 2016. Their lastbody-on-framemodel was replaced by amonocoquewith thethird generation Discoveryin 2017. Since then, all Land Rovers and Range Rovers have aunified body and framestructure.

Since 2010, Land Rover has introduced two-wheel drive variants, both of theFreelander,and of theEvoque,after having built exclusively 4WD cars for 62 years.The 2WD Freelander has been succeeded by a 2WDDiscovery Sport,available in some markets.

History

Originally, these vehicles were simply called the 'Land Rover' – anoff-road capablecar model of theRover Company.As 'Land Rover' became established as abrand,the 'Series' indication later became aretronymmodel name.TheRange Roverwas introduced in 1970, and the company became a British Leyland subsidiary in 1978. In 1983 and 1984, the long and the short wheelbase Land Rovers were given official names – the One Ten, and the Ninety respectively. Together they were badged theDefender modelsin 1990, after the 1989 introduction of the newDiscoverymodel.

Rover era

Series I first registered January 1949
"HUE166 first production Land-Rover"
portraits of Spencer and Maurice Wilks

Series IIA long-wheelbase

Series IIA dashboard

Land Rover conversion to fight forest fires,Cascina,Italy (August 2016)

The design for the original vehicle was started in 1947 byMaurice Wilks.Wilks, chief designer at theRover Company,on his farm inNewborough, Anglesey,worked in conjunction with his brotherSpencerwho was the managing director of Rover.The design may have been influenced by theJeepand the prototype, later nicknamedCentre Steer,was built on a Jeep chassis and axles.The early choice of colour was dictated bymilitary surplussupplies of aircraft cockpit paint, so early vehicles only came in various shades of light green. Starting with the series I Land Rover, all models in this era featured sturdybox-sectionladder-frame chassis.Early vehicles like theSeries Iwere field-tested at Long Bennington and designed to be field-serviced.

After the formation of Land Rover Limited in 1978 the hyphen in Land-Rover – as shown in the logo – began to be dropped.

Land Rover Ltd – subsidiary of BL

Land Rover as a company has existed since 1978. Prior to this, it was a product line of the Rover Company, which was absorbed into the Rover-Triumph division of theBritish Leyland Motor Corporation(BL) followingLeyland Motor Corporation's takeover of Rover in 1967. The ongoing commercial success of the original Land Rover series models and the Range Rover in the 1970s, in the midst of BL's well-documented business troubles, prompted the establishment of a separate Land Rover company under the BL umbrella, remaining part of the subsequentRover Groupin 1988 under the ownership ofBritish Aerospace,after British Leyland was broken up and privatised.

BMW era

On 31 January 1994,Rover Group plc,including Land Rover, was acquired byBMW.In 2000, Rover Group was broken up by BMW and Land Rover was sold on toFord Motor Company,becoming part of itsPremier Automotive Group.The transition to BMW ownership only just preceded the introduction of the second generationRange Rover,prior to launching Land Rover's firstunibodymodel, theFreelanderin 1997. BMW was then responsible for much of the development of theRange Rover III– the first to have a monocoque structure andindependent suspension,introduced under Ford in late 2001.

Ford era

After the introduction of the all-new Range Rover in 2001, Ford moved Land Rover further away from its traditional boxed ladder-frames, by introducing anew generation Discoveryfeaturing "Integrated Body Frame", in 2004. From then on, only the Defender continued on Land Rover's traditional since 1948 underpinnings. Use of theRover V8 enginein Land Rovers also ended with the replacement of the mk. II Discovery.

In 2006 Ford also purchased theRover brandfrom BMW for around £6 million. BMW had retained ownership of the brand to protect the integrity of the Land Rover brand, with which 'Rover' might be confused in the US – market, and allowed it to be used under licence byMG Roveruntil it collapsed in 2005, at which point it was offered to the Ford Motor Company, who by then owned Land Rover. On 11 June 2007, Ford announced that it planned to sell Land Rover along withJaguar Cars.Private equity firms such asAlchemy Partnersof the UK,TPG Capital,Ripplewood Holdings,Cerberus Capital ManagementandOne Equity Partnersof the US,Tata Motorsof India and a consortium comprisingMahindra & Mahindraof India andApollo Managementall initially expressed interest in purchasing themarquesfrom the Ford Motor Company.On 1 January 2008, Ford formally declared that Tata was the preferred bidder.On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors, and that it expected to complete the sale by the end of the second quarter of 2008.

Tata Motors era

On 18 January 2008, Tata Motors, a part of theTata Group,establishedJaguar Land Rover Limitedas a British-registered and wholly owned subsidiary. The new company was to be used as a holding company for the acquisition of the two businesses from Ford – Jaguar Cars Limited and Land Rover. That acquisition was completed on 2 June 2008 at a cost of £1.7 billion.Included in the deal to buy Land Rover and Jaguar Cars were the rights to three other British brands: theDaimler marque,as well as two dormant brandsLanchesterand Rover.

On 1 January 2013, the group, which had been operating as two separate companies (Jaguar Cars Limited and Land Rover), although on an integrated basis, underwent a fundamental restructuring. The parent company was renamed to Jaguar Land Rover Automotive PLC, Jaguar Cars Limited was renamed to Jaguar Land Rover Limited and the assets (excluding certain Chinese interests) of Land Rover were transferred to it. The consequence was that Jaguar Land Rover Limited became responsible in the UK for the design, manufacture and marketing of both Jaguar and Land Rover branded products, and Land Rover and Jaguar Cars ceased to be separate vehicle producing entities.

Timeline

• 1947: Rover's chief designerMaurice Wilksand his associates create a prototype using Jeep chassis and components
• 1948: The first Land Rover was officially launched on 30 April 1948, at the Amsterdam Motor Show
• 1958:Series IIlaunched
• 1961:Series IIAbegan production
• 1967: Rover becomes part ofLeyland Motors,laterBritish Leyland(BL) as Rover Triumph
• 1970: Introduction of theRange Rover
• 1971:Series IIIlaunched
• 1974: Land Rover abandons US marketfacing competitive pressure from Japanese – brands
• 1975: BL collapses and is nationalised, publication of theRyder Reportrecommends that Land Rover be split from Rover and be treated as a separate company within BL and becomes part of the new commercial vehicle division called the Land Rover Leyland Group
• 1976: One-millionth Land Rover leaves the production line
• 1978: Land Rover Limited formed as a separate subsidiary of British Leyland
• 1980: Rover car production ends atSolihullwith the transfer of SD1 production toCowley, Oxford;Solihull is now exclusively for Land Rover manufacture. 5-door Range Rover introduced
• 1983:Land Rover 90 (Ninety)/110 (One-Ten)/127(renamed Defender in 1990) introduced
• 1986: BL plc becomes Rover Group plc;Project Llamastarted
• 1987: Range Rover is finally introduced to the US market, following many years of demand being filled bygrey market sales
• 1988: Rover Group is privatised and becomes part ofBritish Aerospace,and is now known simply asRover
• 1989: Introduction ofDiscovery
• 1990: The Ninety and One-Ten range of models are given the generic name ofDefender
• 1994: Rover Group is taken over byBMW.Introduction of second-generation Range Rover. (The original Range Rover was continued under the name 'Range Rover Classic' until 1995)
• 1997: Land Rover introduces the Special Edition Discovery XD with AA yellow paint, subdued wheels, SD type roof racks, and a few other off-road upgrades directly from the factory. Produced only for the North American market, the Special Vehicles Division of Land Rover created only 250 of these bright yellow SUVs.
• 1997: Introduction ofFreelander
• 1998: Introduction of mark II Discovery
• 2000: BMW breaks up the Rover Group and sells Land Rover toFordfor £1.8 billion
• 2002: Introduction of third-generationRange Rover
• 2004: Introduction of second-generationDiscovery,marketed as the Discovery 3, or LR3, depending on market
• 2005: Introduction ofRange Rover Sport
• 2005: Adoption ofJaguar AJ-V8 engineto replace theBMW M62V8in the Range Rover
• 2006: Announcement of a new 2.4-litre diesel engine, 6-speed gearbox, dash and forward-facing rear seats for Defender. Introduction of the second generation of Freelander (Freelander 2). Ford acquires the Rover trademark from BMW, who previously licensed its use to MG Rover Group
• 8 May 2007: 4,000,000th Land Rover rolls off the production line, a Discovery 3 (LR3), donated to TheBorn Free Foundation
• 12 June 2007: Announcement from theFord Motor Companythat it plans to sell Land Rover and alsoJaguar Cars
• August 2007: Tata Motors andMahindra & Mahindraas well as financial sponsorsCerberus Capital Management,TPG CapitalandApollo Global Managementexpressed their interest in purchasingJaguar Carsand Land Rover from the Ford Motor Company.
• 26 March 2008: Ford agreed to sell the Jaguar and Land Rover operations to Tata Motors.
• 2 June 2008: Tata Motors finalised their purchase of Jaguar and Land Rover from Ford and put them into their new subsidiary, Jaguar Land Rover
• 2010: Introduction ofDiscovery 4 / LR4
• 2011: TheRange Rover Evoqueintroduced
• 2012:Fourth-generation Range Roverwas exhibited at the2012 Paris Motor Show
• 1 January 2013: Land Rover and Jaguar Cars merged to form a single company, Jaguar Land Rover Limited, producing vehicles under both marques
• 2014: The New Discovery Range was unveiled at the 2014 New York Motor Show
• 1 March 2017: TheRange Rover Velarwas unveiled in London
• June 2018: representatives of the company Land Rover announced the launch of a new project called "Cortex", for the implementation of which will be spent about $5 million. The goal of this project is "to create self-propelled cars-robots that are able to independently navigate off-road in all weather conditions."
• September 2019: Land Rover announces it is working on a remote control system for its new Defender that would allow low-speed driving from outside the car
• 2020:Land Rover Defender (L663)is released.

Manufacturing

Jaguar Land Rover manufactures Land Rover cars in plants in five countries.In the United Kingdom theRange Rover,Range Rover SportandRange Rover Velarare built at theirSolihull plantnear Birmingham and theDiscovery SportandEvoqueare built at theirHalewood plantnear Liverpool. In October 2018 JLR opened a new plant inNitra,Slovakiato build theDiscovery,and are now also building the2020 Defenderthere.In Brazil the company builds both the Discovery Sport and Evoque in their plant inItatiaiawhich was opened in June 2016.JLR has been building cars since 2011 inPune,India and currently builds the Discovery Sport and Evoque there.Under a 50/50joint venturewithCheryatChangshuin China Discovery Sports and Evoques are also built.

Historically Land Rovers were manufactured primarily at theSolihull plantuntil production of theFreelanderwas moved to the Halewood plant. The Freelander was also assembled inCKDform at Land Rover's facility in Pune, India.As of 2015, the company continued to expand by building locally in India as well as increasing the number of models made at JLR's Chikhali facility near Pune to include the Discovery Sport and Evoque.

Defendermodels were assembled under licence in several locations worldwide, including Spain (Santana Motors), Iran (PazhanMorattab), Brazil (Karmann), and Turkey (Otokar).

Global sales

Global and regional unit sales

Worldwide sales of Land Rover tripled from model year 2008/'09 to 2014/'15 (from almost 130,000 to some 385,000 units), to peak at a further 10% higher in '15/'16 and '16/'17, and have since slid by some 100,000 (to 320,000 units) in 2018/'19.In spite of the facts, that Australia and New Zealand were important Land Rover markets in the 20th century, and sales in the Asia Pacific region have quadrupled from 2008/'09 to 2014/'15, Land Rover have stopped publishing sales of that region separately – instead including them in "Rest of World" starting 2015/'16.

Overall, Europe is the firm's primary market, consistently yielding 40% to 50% of global units sold. Generally, half of that is down to the home (UK) market. Sales in the U.K. and the U.S. have generally kept equal pace, but since 2012 China has taken the lead as Land Rover's biggest single country market, except for 2018/'19.

Per calendar year:

Year	2009	2010	2011	2012	2013	2014	2015	2016
Units sold	144,371	181,395	223,602	303,926	348,338	381,108	403,079	434,582

Per model year:

model year	United Kingdom	Europe (continent)	North America	China*	Asia Pacific**	Rest of world	Total
'08 / '09	25,197	33,040	23,008	7,536	5,436	34,327	128,544
'09 / '10	39,085	39,086	29,319	14,962	6,092	28,633	157,177
'10 / '11	42,125	42,732	36,041	26,009	7,288	34,892	189,087
'11 / '12	46,257	58,213	44,136	44,622	10,485	47,919	251,632
'12 / '13	57,186	70,252	49,931	67,579	14,008	57,087	316,043
'13 / '14	60,019	71,525	56,214	83,186	17,787	65,058	353,789
'14 / '15	68,882	78,140	61,555	95,528	21,548	59,626	385,279
'15 / '16	79,723	103,683	83,133	79,937		80,646	427,122
'16 / '17	85,623	100,711	81,949	95,856		67,022	431,161
'17 / '18	58,417	78,836	68,519	89,975		56,224	351,971
'18 / '19	60,791	60,168	83,389	57,801		57,882	320,031
* China includes data for 2015/16 onwards of Chery Jaguar Land Rover (CJLR) sales. ** Asia Pacific is merged into the rest of world heading from 2015/16 onwards.

Unit sales by model

TheDiscovery Sportis the most successful Land Rover model, selling 95,520 units globally in 2018. This was followed by another 'sports' model, the Range Rover Sport, at 77,847 units. The Discovery Sport is the successor to the brands Freelander model, which was Europe's best selling – for five years in a row, after its market introduction in 1997.

Models

Land Rover Freelander

The 1997Defender90

Series IIB Forward Control

Series II 109in

6-wheel Land Rover Defender, Hong Kong Police Bomb Disposal

2016 Land Rover Discovery 4 – front

2016 Land Rover Discovery 4 – rear

2016 Land Rover Defender 110 Station Wagon

2015 Land Rover Defender 110 XS TD DC

2016 Range Rover Autobiography

Historic

• Series I, II, IIA and III
• Freelander(sold in some markets as LR2)

Current

• Defender
• Discovery
• Discovery Sport
• Range Rover
• Range Rover Sport
• Range Rover Velar
• Range Rover Evoque

Concepts

Range Stormer– Land Rover's firstconcept vehicle,unveiled at the 2004North American International Auto Show,later became theRange Rover Sport.(Gritzinger, 2004).

Land Rover LRX– Land Rover's second concept vehicle, first unveiled at the2008 Detroit Auto Show.Originally a vehicle with ERAD technology, the production version did not include this. The car was then launched in 2011 as theRange Rover Evoque,and was the first Range Rover branded product to be offered with front wheel drive, and no low ratio transfer box.

Land Rover DC100– Land Rover's third concept vehicle, first unveiled at the2011 Frankfurt Auto Show,designed to be a replacement for theLand Rover Defender,though it is unlikely that the Defender's replacement will be exactly the same as the DC100 concept.

Land Rover Discovery Vision Concept – Land Rover's fourth concept vehicle, first unveiled at the2014,was designed to be a replacement for theLand Rover Discovery,This concept features Transparent Bonnet, Suicide doors, and Laser assisted lamps (there is a very little chance this will be included in any future production vehicles).

Military

Models developed for the UKMinistry of Defence(MoD) include:

• 101 Forward Control– also known as the "Land Rover One Tonne FC"
• 1/2 ton Lightweight– airportable military short-wheelbase from the Series 2a
• Land Rover Wolf– an uprated Military Defender
• Snatch Land Rover– Land Rover with composite armoured body in UK Armed Forces Service
• 109 Series IIa and III ambulance (body byMarshalls of Cambridge)
• Range Rover '6×6' Fire Appliance (conversion by Carmichael and Sons of Worcester) for RAF airfield use
• 130 Defender ambulance
• 'Llama'prototypes for 101 replacement

Models developed for theAustralian Army

• Land Rover Perentie4×4 and 6×6

Engines

Main article:Land Rover engines

During the history of the Land Rover many different engines have been fitted:

• The inlet-over-exhaust petrol engines ( "semi side-valve" ), in both four- and six-cylinder variants, which were used for the first Land Rovers in 1948, and which had their origins in pre-war Rover cars. Displacement of the first models was 1,600 cc.
• The four-cylinder overhead-valve engines, both petrol and diesel, which first appeared (in diesel form) in 1957, near the end of Series One production, and evolved over the years to the 300 TDi turbodiesel, which remains in production today for some overseas markets.
• TheBuick-sourced all aluminiumRover V8engine.
• 1,997 cc Petrol, inlet-over-exhaust: Series I engine, carried over for the first few months of Series II production.
• 2,052 cc Diesel, overhead-valve: Land Rover's first diesel engine, and one of the first small high-speed diesels produced in the UK. It appeared in 1957, and was used in Series II production until 1961. Looks almost identical to the later 2,286 cc engine, but many internal differences. It produced 51 bhp (38 kW).
• 2,286 cc Petrol, overhead-valve, three-bearing crank:
• 2,286 cc Diesel, overhead-valve, three-bearing crank: Appeared in 1961 alongside the redesigned 2,286 cc petrol engine at the start of Series IIA production, and shared its cylinder block and some other components. It produced 62 bhp (46 kW).
• 2,625 cc Petrol, inlet-over-exhaust: Borrowed from the Rover saloon range, in response to demands from mid-1960s Land Rover users for more power and torque.
• 2,286 cc petrol/diesel, overhead-valve type 11J: five-bearing crank: In 1980, Land Rover finally did something about the crank failures which had plagued its four-cylinder engines for 22 years. These engines lasted beyond the end of Series III production and into the first couple of years of the new Ninety and One Ten ranges.
• 3,258 cc V8 Petrol: The ex-Buick all alloy V8 engine appeared in the Range Rover right from the start of production in 1970, but did not make its way into the company's utility vehicles until 1979.
• 2,495 cc petrol, overhead valve: The final development of Land Rover's ohv petrol 'four', with hardened valve seats which allow running on unleaded (or LPG).
• 2,495 cc diesel, overhead valve, type 12J: Land Rover reworked the old 'two and a quarter' diesel for the 1980s. The injection pump was driven off a toothed belt at the front of the engine (together with the camshaft), a change compared with the older diesels.
• 2,495 cc turbodiesel, overhead valve, type 19J
• 2,495 cc turbodiesel, overhead valve, 200TDi and 300TDi: Used in the Defender and Discovery from 1990. The cylinder block was similar to the previous engine, although strengthened but the cylinder head was all-new and a direct injection fuel system was used.
• 2,495 cc turbodiesel, five-cylinder, TD5: An all-new engine for the second generation Discovery, and the Defender featuring electronic control of the fuel injection system, 'drive by wire' throttle, and other refinements
• The original Freelander models were available with variousRover K-series engines.
• In beginning of 2015 they start to use the all newIngenium engine family,to replaced Ford sourced engines.

As of August 2012,most Land Rovers in production are powered by Ford engines.Under the terms of the acquisition, Tata has the right to buy engines from Ford until 2019.

Electric vehicles

Integrated Electric Rear Axle Drive (ERAD) technology, dubbed e-terrain technology,will allow the vehicle tomove offwithout starting the engine as well as supplying extra power over tough terrain.Land Rover's Diesel ERAD Hybrid was developed as part of a multimillion-pound project supported by the UK Government'sEnergy Saving Trust,under thelow carbonresearch and development programme. ERAD programme is one of a broad range of sustainability-focused engineering programmes that Land Rover is pursuing, brought together by the company under the collective name "e TERRAIN Technologies".

Land Rover presented at the 2008London Motor Showits new ERADdiesel–electrichybrid in a pair ofFreelander 2(LR2) prototypes. The new hybrid system is being designed as a scalable and modular system that could be applied across a variety of Land Rover models and powertrains.

Land Rover unveiled theLRX hybrid conceptat the 2008 North American International Auto Show in Detroit, for it to be going into production.An ERAD will enable the car to run on electric power at speeds below 20 mph (32 km/h).

In September 2011, theRange Rover Evoquewas launched, though it was based on theLRX hybrid conceptpresented at the 2008 North American International Auto Show, it did not include the ERAD system, included in the original concept.

In February 2013, Land Rover unveiledat the 83rdGeneva Motor ShowanAll-TerrainElectricDefenderthat produces zero emissions. The electric vehicle was developed for research purposes following successful trials of the Defender-based electric vehicle,Leopard 1.The vehicle is capable of producing 70kWand 330Nmoftorqueand has a range of 80 kilometres or in low speed off-road use it can last for up to eight hours before recharging.

Abilities

Land-Rovers atAgQuip,Gunnedah,Australia

Power take-off(PTO) was integral to the Land Rover concept from 1948, enabling farm machinery and many other items to be run with the vehicle stationary. Maurice Wilks' original instruction was "...to have power take-offs everywhere!" The 1949 report by British National Institute of Agricultural Engineering and Scottish Machinery Testing Station contained this description: "the power take-off is driven through aHardy Spicerpropeller shaft from the main gearbox output and two interchangeable pinions giving two ratios.

The PTO gearbox casing is bolted to the rear chassis cross-member and an 8 by 8 inches (200 mm × 200 mm) belt pulley driven from the PTO shaft through two bevel gears can be bolted to the PTO gearbox casing. "PTOs remained regular options on Series I, II and III Land Rovers up to the demise of the Series Land Rover in 1985. An agricultural PTO on a Defender is possible as a special order.

Land Rovers (theSeries/Defender models) are available in a variety of body styles, from a simple canvas-topped pick-up truck to a twelve-seat fully trimmedstation wagon.Both Land Rover and out-of-house contractors have offered conversions and adaptations to the basic vehicle, such asfire engines,excavators,'cherry picker' hydraulic platforms,ambulances,snowploughs,and six-wheel-drive versions, as well as one-off special builds includingamphibiousLand Rovers and vehicles fitted with tracks instead of wheels.

Military use

British Land Rover nearPyongyang,November 1950, during theKorean War

A mired Land Rover of the1st Armoured Divisionbeing extracted during theGulf War

Ex-Australian ArmyLand Rover Series 2"gunbuggy",with anM40 recoilless rifleused in the anti-tank role, at theAustralian War Memorial

Defenders of theBermuda Regiment,1994

Land Rovers on parade with theItalian Army,NavyandAir Force,June 2007

Various Land Rover models have been used in a military capacity, most notably by theBritish ArmyandAustralian Army.Modifications may include military "blackout" lights, heavy-duty suspension, uprated brakes, 24 volt electrics, convoy lights, electronic suppression of the ignition system, blackout curtains and mounts for special equipment and small arms. Dedicated military models have been produced such as the101 Forward Controland the air-portable1/2 ton Lightweight.Military uses include light utility vehicle; communications platform; weapon platform forrecoilless rifles,Anti-tank(e.g.TOWorM40 recoilless rifle) /Surface-to-AirGuided Weapons or machine guns; ambulances and workshops. The Discovery has also been used in small numbers, mostly as liaison vehicles.

Two models that have been designed for military use from the ground up are the 101 Forward Control from the early 1970s and the Lightweight or Airportable from the late 1960s. The latter was intended to be transported under a helicopter. TheRoyal Air Force Mountain Rescue Service(RAFMRS) teams were early users in the late 1950s and early 1960s, and their convoys of Land Rovers and larger military trucks are a sight often seen in the mountain areas of the United Kingdom. Originally RAFMRS Land Rovers had blue bodies and bright yellow tops, to be better seen from above. In 1981, the colour scheme was changed to green with yellow stripes. More recently, vehicles have been painted white, and are issued with fittings similar to civilian UKMountain Rescueteams.

An adaptation of Land Rovers to military purposes is the "Pink Panther" models. Approximately 100 Series IIA models were adapted toreconnaissanceuse by British special operations forces theSAS.For desert use they were often painted pink, hence the name. The vehicles were fitted with among other gear asun compass,machine guns, larger fuel tanks and smoke dischargers. Similar adaptations were later made to Series IIIs and 90/110/Defenders.

The Australian Army adapted theLand Rover Series2 into theLong Range Patrol Vehiclefor use by theSpecial Air Service Regimentand as an anti-tank "gunbuggy" fitted with anM40 recoilless rifle.

The75th Ranger Regimentof theUnited States Armyalso adapted twelve versions of the Land Rover that were officially designated theRanger Special Operations Vehicle.

Series and Defender models have also been armoured. The most widespread of these is theShorts Shorland,built byShorts BrothersofBelfast.The first of these were delivered in 1965 to theRoyal Ulster Constabulary,the Northern Ireland police force. They were originally 109-inch (2,800 mm) wheelbase models with an armoured body and a turret from theFerret armoured car.By 1990, there had been more than 1,000 produced.

In the 1970s, a more conventional armoured Land Rover was built for the Royal Ulster Constabulary in Wales called the Hotspur. TheLand Rover Tangiwas built by the Royal Ulster Constabulary's own vehicle engineering team during the 1990s. The British Army has used various armoured Land Rovers, first in Northern Ireland but also in more recent campaigns. They first added protective panels to Series General Service vehicles, the Vehicle Protection Kit (VPK).

Later they procured the Glover Webb APV and finally the Courtaulds (later NP Aerospace) Composite Armoured Vehicle, commonly known asSnatch.These were originally based on heavy-duty V8 110 chassis but some have recently been re-mounted on new chassis fromOtokarof Turkey and fitted with diesel engines and air-conditioning for Iraq. Although these now have more in common with the'Wolf'(Defender XD) Land Rovers that many mistakenly confuse them with, the Snatch and the Wolf are different vehicles.

The most radical conversion of a Land Rover for military purposes was the Centaurhalf-track.It was based on a Series III with a V8 engine and a shortened belt drive from theAlvis Scorpionlighttank.A small number was manufactured, and they were used by Ghana, among others.

The Land Rover is used by military forces throughout the world. The current generation of Land Rover used by British Army, the Snatch 2, have upgraded and strengthened chassis and suspension compared to civilian-specification vehicles. There is also the Land Rover WMIK (weapon mounted installation kit) used by British Army. The WMIK consists of a driver, a raised gun, usually a Browning heavy machine gun or a grenade machine gun, this used for ground support, and a GPMG (general-purpose machine gunner) located next to the driver, this used for vehicle protection.

Competitive use

Highly modified Land Rovers have competed in theDakar Rallyand won theMacmillan – UK Challengealmost every year, as well as having been the vehicle used for theCamel Trophy.Now, Land Rover has its ownG4 challenge.

Driver training

Land Rover Experience was established in 1990, and consists of a network of centres throughout the world, set up to help customers get the most out of their vehicles' on and off-road capability. The flagship centres are Land Rover's bases at Solihull, Eastnor, Gaydon and Halewood. Courses offered include off-road driving, winching and trailer handling, along with a variety of corporate and individual 'Adventure Days'. The factory centres at Solihull and Halewood have manufacturing tours, while Gaydon has an engineering tour.

Safety

Model-by-model road accident statistics from the UKDepartment for Transportshow that theLand Rover Defenderis one of the safest cars on British roads as measured by chance of death in two-car injury accidents. The figures, which were based on data collected by police forces following accidents between 2000 and 2004 in Great Britain, showed that Defender drivers had a 1% chance of being killed or seriously injured and a 33% chance of sustaining any kind of injury. Other four-wheel-drive vehicles scored equally highly, and collectively these vehicles were much safer for their passengers than those in other classes such as passenger cars and MPVs. These figures reflect the fact that drivers of large mass vehicles are likely to be safer,often at the expense of other driversif they collide with smaller cars.

Clubs

The original Land Rover Owners Club was set up by the Rover Company in 1954. The company published theLand Rover Owners Club Reviewmagazine for members from 1957 to 1968 when the club became the Rover Owners Association. This original association fell away when the company merged with British Leyland.

There are many Land Rover clubs throughout the UK and internationally. Land Rover clubs break down into a number of groups of varying interests.

Single Marque Clubs – Bring together owners of a specific model or series of vehicle such as the Land Rover Series One Club,or the Discovery Owners Club.Single marque clubs have a global membership.

Special Vehicle Clubs – At various times Land Rover have produced vehicles for specific events or on a specific theme, most notable are theCamel Trophyand G4 Challenge vehicles which have been sold on to the general public, and a range of Defenders that were loosely based on the custom vehicles produced for the Tomb Raider motion picture.

Regional Clubs in the UK break down into two groups, competitive and non-competitive. The non-competitive clubs activities generally relate to social events, off-road driving orgreen laningon un-surfaced public highways or 'pay and play' days at off-road centres. Competitive clubs are a phenomenon almost exclusively found within the UK, who as well as the non-competitive activities detailed above run competitive events such as Tyro, Road Taxed Vehicle (RTV) and Cross Country Vehicle (CCV) trials, winch and recovery challenges or speed events such as Competitive Safaries. All UK competitive events are run within the framework of rules created by theMotor Sports Association(MSA) with further vehicle specific rules applied by the host club or association. Outside of the UK regional clubs are independent and mostly non-competitive.

A number of clubs are affiliated to the Association of Land Rover Clubs (ALRC);formerly known as the Association of Rover Clubs (ARC) the association applies its own vehicle regulations to all of its member clubs who have the opportunity to compete together at regional events and an annual national event with vehicles approved to the same standard. In recent years some non-competitive clubs have dropped their affiliation fifth ALRC. Few clubs outside of the UK are affiliated with ALRC.Other than ALRC and the short lived Association of North American Rover Clubs (ANARC), which was created 1998 to celebrate Land Rover's 50th anniversary and disbanded in 2001, other groups of Land Rover clubs have affiliated with each other.

Land Rover owners were also early adopters of virtual clubs that are entirely based online. Bill Calocciacreated the original Land Rover Owneremail list (LRO) as single marque offshoot of the British Cars email list in May 1990.Bill later created email lists in the mid-1990s for Range Rovers (RRO) and various regions (e.g., UK-LRO, AU-LRO, ZA-LRO, EU-LRO, IT-LRO, NL-LRO). In California members of the LRO list created mendo_recce in 1995.

In 2005, under Ford ownership, Land Rover became more interested in the club environment. An internal club was formed, The Land Rover Club,exclusive to employees of Ford'sPremier Automotive Group(Now exclusive to the new 'Jaguar – Land Rover' group since the brand moved away from the Ford stable). Also, an agreement was generated to allow other clubs to use the Land Rover green oval logo under licence. In 2006, the Bedfordshire, Hertfordshire and Cambridgeshire club were the pilot licensees for the new agreement, who now benefit from a reciprocal arrangement where their own logo is trade markedand owned by Land Rover and they can refer to themselves as a 'Land Rover Approved Club'.

Brand extensions

Bicycles

In 1995, Land Rover endorsed the production of a hand-made bicycle using its logo. The bicycle, called the Land Rover APB and manufactured byPashley Cyclesof Stratford-upon-Avon,was the collapsible version of Pashley Cycles'MoultonAPB (All Purpose Bicycle) model, with leading link front suspension and adjustable damping and stroke. Two more models immediately followed: the Land Rover XCB V-20, aimed primarily at younger riders (children); and the Land Rover XCB D-26, also available as the M26 with hydraulic rim brakes, front suspension and suspension seat pillar.

In June 2004, Land Rover released a comprehensive 25 model range of bicycles. The three main ranges are the "Defender", the "Discovery", and the "Freelander", each with different attributes. The "Discovery" is an all-rounder bicycle suited to a variety of terrains, "Defender" is most suited to ruggedterrainand off-road pursuits, whereas the "Freelander" is designed for an urban lifestyle. All bikes are made from lightweight aluminium.

In 2010 the range was relaunched in conjunction with British manufacturer 2x2.

Coffee

Land Rover has had its name associated with coffee since 2005, when the Land Rover Coffee company was established.

Pushchairs

Land Rover gave UKpramcompany Pegasus a licence to produce a three-wheeler range of Land Rover ATPpushchairs.The design reflected the heritage of the marque, with a light metal frame with canvas seating, held together with push-studs and tough simple parts like brakes and hinges. They could be collapsed completely flat, with wheels removed in seconds. The basic frame could be adapted with modules to allow a baby to lie flat or a bubble windscreen to completely enclose the child. The frame also came in long or short-handled versions, and could be repaired with home tools. The design was simple, light, and rugged and able to travel in all terrains (hence the ATP for all-terrain pushchair.) It came in three military looking colours: a light blue, a sand colour and olive drab. Production was discontinued in 2002.

External links

• Official website for Jaguar Land Rover's Land Rover marque