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Lego City

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This article is about the Lego theme. For the TV series based on it, seeLego City Adventures.For the video game also based on it, seeLego City Undercover.
Lego City
Other namesLegoland
LEGOLAND Town
Lego World City
Lego City Center (U.S Only)
Lego City Centre (U.K. Only)
Sub‑themesFire
Police
Elite Police
Forest Police
Sky Police
Mountain Police
Prison Island
EMS
Swamp Police
Train
Great Vehicles
Diving
Demolition
Arctic
Volcano
Space
Jungle
Mining
Racing
Stuntz
SubjectCity life
Licensed fromThe Lego Group
Availability1978 (as "Legoland Town" )–present
Total sets1476[1]
Official website
Logo from 2005 to 2015

Lego City(stylized asLEGO City) is a theme under whichLegobuilding sets are released based on city life, with the models depicting city and emergency services (such as police and fire), airport, train, construction, and civilian services. It evolved fromLEGOLAND Townas one of the three originalthemesthat Lego produced upon its launch of theLego minifigurein 1978 along withCastleandSpace,with each of the three themes representing the 'Past' (Castle), 'Present' (Town) and 'Future' (Space). The Town brand was briefly replaced withLego World Cityin 2003 and 2004 before it was simply rebranded as Lego City in 2005.

Overview

[edit]

The Lego City theme traces its origins to Lego Town, a theme introduced with the firstminifiguresin 1978, when a completely new range of buildings and vehicles were introduced for the European markets, although Lego sets with city buildings and vehicles had been commonplace since the late 1960s.[2]

Prior to 1978, LEGOLAND-branded sets were focused mainly around buildings and vehicles which were intended to function more as static models. In 1975, a precursor to the minifigure was introduced, in the same scale but without moving parts. These "stiffs" (as they are nicknamed by LEGO enthusiasts) were still unable to ride the vehicles. This was changed with the new minifigures - in 1978 in Europa and 1979 in North America the first vehicles that were minifigure compatible were also released. In 1980, theTrainstheme was completely revamped to complement the Town sets. By 1983, the remaining vehicle based sets that were not minifigure compatible had been discontinued.

All sets were originally released under the "LEGOLAND" label until it was discontinued and replaced with "Lego System" branding in 1991. Eventually, different sub-themes under the "Town" brand were used to tie together related sets, such as police, coast guard, emergency services, airport, road rescue, trains, fire, and harbor. In 1999 Lego Town was replaced by City which was known as Lego City Center in TheUnited States.[citation needed]The theme was discontinued in 2002, and replaced by Lego World City in 2003. During the Christmas season, a City-themedadvent calendarset is sold through the online Lego Shop and at retailers.

On June 22, 2019,Lego City Adventuresaired onNickelodeonduring a Saturday morning lineup along withSpongeBob SquarePants.From 2020 on, the annual City Advent Calendars would be based on the show specifically, rather than Lego City in general.

In June 2020, following themurder of George Floydby police, Lego made an announcement that they would temporarily stop marketing police-related Lego City sets. Due to misinformation claiming that they removed these sets from being sold that led to backlash, Lego issued a follow-up statement emphasizing that the sets were still for sale and that digital advertising for the sets would just be temporarily halted.[3][4][5]

In January 2021, Lego released a new plate-based road system for the City theme that differed from its predecessor, which used baseplates whose height equaled one-half of plate.[6]However, this system was criticized by some members of the Lego community due to its alleged incompatibility with the former baseplates, which had been gradually reduced in usage and limited to sets such asLego Modular Buildings,and are less cost-effective.[7]

Sub-themes

[edit]

According toBrickLink,The Lego Group has released 1476 playsets and promotional packs of the Lego City theme.[1]

Outside of Lego City's generic city and town life based sets that are released regularly (with Fire and Police being the two most prolific - both of which have been the flagship sets throughout the history of the theme), City has had various subthemes, many of which are recurring. Under the Lego Town theme, the subthemes released during the 1990s and early 2000s also had individualized branding and labeling. In 2003 and 2004,[8]the only town-based sets were released under the "World City" label. Since the launch of City in 2005, they are just labeled as City sets but often have multiple sets based around a single concept released at the same time during Lego's release schedule.

Many of these subthemes would diverge notably from the urban city life depicted in general sets, including such themes as leisure resorts, rural farming and space port rocket launching.

In September 2021, Matthew Ashton, The Lego Group's Vice President of Design announced the City alongsideFriends,Creator,Classic,Technic,Speed Champions,Monkie Kid,Ninjago,Collectible MinifiguresandDOTSthemes were continue until at least 2023.[9]

From 1991 to 2002, sub-themes included Arctic, Boats, City Center, Classic, Coastguard, Construction, Drivers, Extreme Team, Fire, Flight, Football, Launch Command, Leisure, Maintenance, Medical, Outback, Paradisa, Police, Race, Racing, Res-Q, Shell, Space Port, Telekom, and Vehicles.[citation needed]

From 2005 to the present, sub-themes have included Airport,[10]Arctic,[11]Cargo, Coast Guard,[12]Construction, Deep Sea Explorers, Farm,[13][14][15][16]Fire, General, Harbour, Jungle, Medical, Mining,[11]Police,[11][17][18]Seasonal, Space, Town,[19]Trains,[15][16]Traffic,[20]Volcano Explorers,[10]and Wildlife Rescue.[21][22]

Stuntz is a sub-theme and was launched on 1 October 2021. Total of 10 sets being released and featured fly-wheel powered bike functionality. Also included launch ramps, flywheel stunt bikes, obstacles, building Lego flames and dare-devil type challenges.[23][24][15][25][16]

Octan

[edit]
"Octan" redirects here. Not to be confused withoctane.
Octan logo, unchanged since 1992

Octanis a fictionaloil companythat has appeared in multipleLegosets since 1992.[26][27]Prior to this, logos of the real-world oil companies were used.Essowas used up until1966,when it was replaced byShellin all markets except theUnited States,whereExxonwas used instead. The Shell logo continued to be used on promotional sets after that time. In 2014, Lego announced it would not renew its marketing agreement with Shell, under pressure from the environmental groupGreenpeace.[28]

Octan first appeared in the 1992 sets "6397 Gas N' Wash Express" and "6594 Gas Transit".[27]Since the release of the Octan name, Lego has not signed any further deals with Shell or other gas corporations, as Octan was made the primary vehicle fluid company.

Octan(oroktan) is the Danish word foroctane,a component ofgasoline.

Octan has appeared in a number ofLego video games.Lego Islandfor example features an Octan gas station and the company sponsors the race track.

InThe Lego Movie,Octan is the base company of the main antagonist Lord Business. His company is the producer of almost all of the commodities in his dominion.

In the Lego set "7747 Wind Turbine Transport", a variant of the Octan logo is depicted which reads "Octan Energy", implying a new division responsible forrenewable energy.In the set "60016 Tanker Truck", another variant is seen with "Energy" in much larger and fully green type. Set "60257 Service Station" is one of several that feature a third, seemingly finalized design, depicting "OctanE" with orange and blue replacing red and green respectively, as the logo on anEV station,and at least one race car sponsor (Set 60256).[original research?]

In a number of Town and City sets it is shown that Octan has a racing team that competes in at least Formula One, GT racing and rallying.[27]

Video games

[edit]
Main articles:Lego City UndercoverandLego City Undercover: The Chase Begins

A video game developed byTT FusioncalledLego City Undercoverwas released for theWii Uon March 18, 2013; a port of the game was released April 4, 2017, onMicrosoft Windows,Nintendo Switch,PlayStation 4,andXbox One.[29][30][31]A prequel to the game was also released for theNintendo 3DSon April 21, 2013.[32]Lego City content, based onLego City Undercover,was added to thetoys-to-lifevideo gameLego Dimensionson May 9, 2017, via a "fun pack" containing a Chase McCain minifigure and a constructible Police Helicopter.

Television series

[edit]
SeriesSeasonEpisodesOriginally released
First releasedLast releasedNetwork
Lego City Adventures113June 22, 2019(2019-06-22)December 8, 2019(2019-12-08)Nickelodeon
210March 8, 2020(2020-03-08)December 12, 2020(2020-12-12)
322April 15, 2022(2022-04-15)Netflix
420October 25, 2022(2022-10-25)November 22, 2022(2022-11-22)YouTube [33]
Lego City: No Limits110August 23, 2023(2023-08-23)October 25, 2023(2023-10-25)YouTube
28July 1, 2024(2024-07-01)present

In 2019,Nickelodeonpremiered a new series in June of that year, based on the Lego City theme. The series, titledLego City Adventuresfeatures the newly introduced named characters from the brand as they do their daily jobs in the fictional metropolis.[34][35][36][37][38][39]

In 2023, Lego released a new series of shorts based off their recent 'No Limits' theming for city, releasing once a week starting in August. This series focused on a small friend group of extreme-stunt vloggers pushing their limits in the city.[40][41][42]

Theme park attractions

[edit]

In 2002, a Lego City themed land was introduced toLegoland Deutschland Resort,featuring Airport, Harbour Cruise,HyundaiLegoland Driving School, Hyundai Legoland Junior Driving School, Lego Factory, Legoland Express, Power Builder and Shipyard Playground.[43][44][45][46][47]

In 2011, a Lego City themed land was introduced toLegoland Florida,featuring Ford Driving School, Ford Jr. Driving School, Flying School, Boating School and Rescue Academy.[48]

In 2012, a Lego City themed land was introduced toLegoland Malaysia Resort.The City area is designed as a miniature town with attractions and rides controlled by children.[49]The area featuring Boating School, Driving School, Junior Driving School, Lego City Airport, Legoland Express, Rescue Academy and The Shipyard.[50]

In 2017, a Lego City themed land was introduced toLegoland Japan Resort.Lego City is on the park's north side, with fun activities for the children and family to do together, like the Junior Driving School where children learn to drive an electric car and receive a driver's license at the end of the ride. Coast Guard HQ allows the driver to take the wheel in a gentle and rela xing boat ride. Besides showing children how to drive, the Rescue Academy offers a fun experience where teamwork is needed to put out fires. The resort also has a Lego cinema where everyone is welcome to watch Lego movies. Lego City has various places to visit such as the Studio Store, Heartlake Shop, and City Shop, each shop with a different theme. There are also three places to buy snacks or lunch, Pit Stop Juice ‘n’ Drive, Brick House Burgers and Marina Snack Shack.[51]

In 2021, a Lego City themed land was introduced toLegoland New Yorka land that is made to look like a city and based on the Lego City toy theme.[52]The area featuring Coast Guard Academy,[53][54][55]Driving School,[56][57]Fire Academy[58][59]and Junior Driving School.[60]

Lego City 4D - Officer in Pursuitwas released inLegoland California Resorton 12 April 2019 and then rolled out to otherLegolandParks andLegoland Discovery Centresin 2019.[61][62][63][64]It is currently located in all Legoland parks and Legoland Discovery Centres and is available at scheduled times alongside other short films, includingThe Lego Movie: 4D – A New AdventureandLego Ninjago: Master of the 4th Dimension.

In November 2021, Lego City themed land was announced for the upcoming launch of Legoland Shanghai Resort in 2024.[65][66]

Reception

[edit]

In September 2016, The Lego Group reported that the Lego City,Lego Star Wars,Lego NinjagoandLego Nexo Knightsthemes had delivered a turnover of DKK 15,692 million in the first half of 2016, a sales increase of 10 per cent compared with the same period in the previous year.[67]

In March 2022, The Lego Group reported that the Lego City,Lego Technic,Lego Creator Expert,Lego Harry PotterandLego Star Warsthemes had earned for the full year of 2021. Revenue for the year grew 27 percent versus 2020 to DKK 55.3 billion and consumer sales grew 22 percent over the same period, outpacing the toy industry and driving market share growth globally and in largest markets.[68]

On 28 September 2022, The Lego Group reported that theLego Star Wars,Lego Technic,Lego Icons(formerly Creator Expert), Lego City,Lego Harry PotterandLego Friendsthemes had earned for the six months ending 30 June 2022. Revenue for the period grew 17 percent to DKK 27.0 billion compared with the same period in 2021, driven by strong demand. Consumer sales grew 13 percent, significantly ahead of the toy industry, contributing to global market share growth.[69]

In January 2023, Farmers Market (set number: 60345) was listed as one of "The Best Lego Sets for Kids in 2023" byIGN.[70]

In March 2023, The Lego Group reported that the Lego City, Lego Technic, Lego Icons, Lego Harry Potter and Lego Star Wars themes had earned for the full year of 2022. Revenue for the year grew 17 percent to DKK 64.6 billion and consumer sales grew 12 percent in 2022, achieving growth in all major market groups with especially strong performance in the Americas and Western Europe.[71]

In August 2023, The Lego Group reported that the Lego Icons, Lego Star Wars, Lego Technic and Lego City themes had earned for the first six months of 2023. Revenue was DKK 27.4 billion, a growth of 1% compared with H1 2022. Consumer sales grew 3% outperforming a declining toy market and contributing to strong market share growth.[72]

Awards and nominations

[edit]

In 2008, Lego City was awarded "Toy of the Year" and also "Activity Toy of the Year" by theToy Association.[73]

In 2009, Garage (set number: 7642) was awarded "DreamToys" in the Construction category by theToy Retailers Association.[74]

In 2010, Airport (set number: 3182) and Cargo Truck (set number: 3221) were awarded "DreamToys" in the Creative Play category by theToy Retailers Association.[75]

In 2011, Harbour (set number: 4645), Police Boat (set number: 7287) and Police Station (set number: 7498) were awarded "DreamToys" in the Construction category by theToy Retailers Association.[76]

In 2012, Mine (set number: 4204) was awarded "DreamToys" in the Construction category by theToy Retailers Association.[77]

In 2013, Coast Guard (set number: 60014) was awarded "DreamToys" in the Granny Knows Best category by theToy Retailers Association.[78]

In 2014, Mobile Police Unit (set number: 60044) was awarded "DreamToys" in the Build The World category by theToy Retailers Association.[79]

In 2015, Deep Sea Exploration Vessel (set number: 60095) was awarded "DreamToys" in the Build It And They Will Thrive category by theToy Retailers Association.[80]

In 2016, Volcano Exploration Base (set number: 60124) was awarded "DreamToys" in the Action Station category by theToy Retailers Association.[81]

In 2017, Coast Guard 4x4 Response Unit (set number: 60165) and Jungle Exploration Site (set number: 60161) were awarded "DreamToys" in the Build It, Make It, Do It category by theToy Retailers Association.[82]

In 2018, Arctic Mobile Exploration Base (set number: 60195) was awarded "DreamToys" in the Play, Set & Match category by theToy Retailers Association.[83]

In 2019, Deep Space Rocket and Launch Control (set number: 60228) was awarded "DreamToys" in the Trains, Planes and Automobiles category by theToy Retailers Association.[84]

In 2020, Deep Space Rocket and Launch Control (set number: 60228) was awarded "Toy of the Year" and also "Construction Toy of the Year" by theToy Association.[85]

In 2021, Stunt Show Truck (set number: 60294) was awarded "DreamToys" in the Everybody's Building category by theToy Retailers Association.[86]

See also

[edit]

References

[edit]
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Bibliography

[edit]
  • Lego City: Calling All Cars! (Level 1).Authored by Sonia Sander. Published by Scholastic US, 2010.ISBN0-54515-523-1
  • Lego City: Emergency Rescue Activity Book with Lego Minifigure.Published by Penguin Random House Children's UK, 2011.ISBN1-40930-885-5
  • Lego City: Fight this Fire (8x8).Authored by Anthony Michael Steele and Chuck Primeau. Published by Scholastic US, 2011.ISBN0-54531-759-2
  • Lego City: Spot the Crook: A Search and Find Book.Published by Penguin Books Ltd., 2011.ISBN1-40930-884-7
  • Lego CITY: Space Mission Activity Book with Minifigure.Published by Penguin Books Ltd., 2011.ISBN1-40931-036-1
  • Lego City Brickmaster.Published by Penguin Books Ltd, 2011.ISBN1-40535-623-5
  • Lego CITY: Police on Alert! Storybook with Minifigures and Accessories.Published by Penguin Random House Children's UK, 2012.ISBN1-40930-931-2
  • Lego CITY: Fire Team Adventure! Storybook with Minifigures and Accessories.Published by Penguin Random House Children's UK, 2012.ISBN1-40930-932-0
  • Lego City: Merry Christmas Lego City.Published by Scholastic US, 2012.ISBN0-54542-396-1
  • Lego City Sticker Storybook: Escape from Lego City.Authored by Wade Wallace. Published by Scholastic US, 2012.ISBN0-54528-095-8
  • Lego City: Save This Christmas.Authored by Rebecca McCarthy and J Jason May. Published by Scholastic US, 2012.ISBN0-54545-727-0
  • Lego City Space Escape!.Authored by Rafat Kotsut. Published by Scholastic, 2013.ISBN0-54552-947-6
  • Lego City: Detective Chase McCain: Stop That Heist! Level 2 Reader.Authored byTrey Kingand Kenny Kiernan. Published by Scholastic US, 2013.ISBN0-54549-596-2
  • Lego City: Fix That Truck (8x8).Authored by Anthony Michael Steele. Published by Scholastic US, 2013.ISBN0-54547-061-7
  • Lego City: Where's the Pizza Boy?.Published by Scholastic Inc., 2013.ISBN0-54560-805-8
  • Lego City: Build and Find with Minifigure.Published by Penguin Random House Children's UK, 2014.ISBN0-72329-774-6
  • Lego City: Mystery on the Lego Express.Authored by Trey King and Sean Wang. Published by Scholastic US, 2014.ISBN0-54560-366-8
  • Save That Cargo.Authored by Trey King and Chuck Primeau. Published by Scholastic US, 2014.ISBN0-54551-573-4
  • Lego City: Adventures in Lego City (Reader Boxed Set).Published by Scholastic US, 2015.ISBN0-54580-861-8
  • Lego City: 3, 2, 1 Liftoff!.Authored by Sonia Sander. Published by Scholastic US, 2016.ISBN0-54533-167-6
  • Lego City: Build This City!.Published by Scholastic US, 2016.ISBN0-54517-765-0
  • Lego City: Catch That Crook!.Authored by Michael Anthony Steele. Published by Scholastic US, 2016.ISBN0-54536-991-6
  • Jungle Chase! (Lego City).Authored by Ace Landers and Paul Lee. Published by Scholastic US, 2017.ISBN1-33817-320-0
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