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Pacific Magazines

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Not to be confused withPacific Magazine.

Pacific Magazines
IndustryMagazine Publishing
Headquarters
Australia
OwnerMercury Capital[1]
Websitepacificmagazines.au

Pacific Magazineswas a magazine publisher operating in Australia owned bySeven West Media.In March 2020, it was acquired byBauer Media Australiain April 2020.[2]In June 2020,Mercury Capitalacquired Pacific Magazines as part of its purchase of Bauer's former Australian and New Zealand assets.[1]

History

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Pacific published leading titles including Australia's best selling magazineBetter Homes & Gardens,Women's Health, Men's Health,New Idea,Who,and the nation's leading fashion brandMarie Claire.

It has it roots in the Southdown Press, the publishers ofNew Ideaand long owned by theMurdoch family.WhenNews Corp Australiaacquired theHerald & Weekly Timesin 1987, the Australasian and Argus titles (Australasian Post,Home Beautiful,Your Garden) were added.Rupert Murdochspun offhis Australian magazine holdings in 1991 into a new company, Pacific Magazines and Printing (PMP).

Seven West Mediaacquired Pacific Magazines in 2002, leaving PMP as solely a printing business. Two years later, Seven bought Murdoch Magazines, a former corporate sibling inNews Corp Australia,from Matt Handbury.[3]

In 2016, Pacific Magazines took its digital assets back fromYahoo7and subsequently launched multiple digital products across Fashion, Entertainment and Home & Food.[4]

In 2017, Pacific unveiled its all new "premium user experience" digital offerings forMarie ClaireandWomen's Health.[5]This was subsequently rolled across their digital network includingWho,InStyle,Men's Health,Home Beautiful,New Idea,Better Homes & Gardens,GirlfriendandNew Idea Food.

In October 2019Seven West Mediaannounced, that subject to gainingAustralian Competition & Consumer Commissionapproval, it had agreed to sell Pacific Magazines toBauer Media Australia.[6]The sale was completed in May 2020.[7]In June 2020, Bauer Media Australia including Pacific Magazines was sold toMercury Capital.[1]

Publications

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Anime

  • K-Zone,a monthly children's magazine highlighting toys, gaming, anime, sport and entertainment.

Fashion & Beauty

  • Marie Claire Australia,a monthly women's fashion magazine, based on the original French version founded in 1937
  • InStyle,a monthly fashion, lifestyle and entertainment magazine, based on the American magazine
  • Men's Health,a monthly men's lifestyle magazine, based on theAmerican title of the same name
  • Women's Health,a monthly women's lifestyle magazine, the international version based on the American magazine
  • BeautyCrew.au,the leading digital beauty offering providing how to's, news and product reviews.

Entertainment

  • Girlfriend,a monthly magazine for teenage girls.
  • New Idea,a weekly women's magazine.
  • That's Life!,a weekly lifestyle magazine.
  • Who,a weekly celebrity magazine, sister to theUnited StatesweeklyPeople.
  • PracticalParenting.au,a premium digital parenting destination with a pull out parenting section in the New Idea magazine.

Home & Food

  • All Recipes,Australia's best user created recipes web property.
  • Better Homes & Gardens,a monthly home/lifestyle magazine and Australia's best selling magazine.
  • Diabetic Living,a bi-monthly lifestyle magazine aimed at people suffering fromdiabetes.
  • Family Circle,a women's magazine aimed at mothers, based on the American publication.
  • Home Beautiful,a monthly home decorating magazine.
  • NewIdeaFood.au,a new gourmet food online product offering recipes with topical food news.

Previous titles

  • Bride to Be,a bridal magazine. (print edition ceased publication in September 2016)[8]
  • Famous,a weekly celebrity tabloid magazine. (print edition ceased publication 2016)
  • Feast,a monthly magazine in partnership withSBS Food(ceased publication in 2015)
  • Prevention,a monthly healthy lifestyle magazine for women over 40 (the last issue by the company was published in December 2016)[8]
  • Your Garden,a quarterlygardeningmagazine (ceased publication in August 2016)[9]

References

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  1. ^abcKelly, Vivienne (17 June 2020)."Bauer Media sold to Mercury Capital".Mumbrella.Archivedfrom the original on 18 August 2020.Retrieved3 September2020.
  2. ^Kelly, Vivienne (26 March 2020)."Bauer Media given all clear to acquire Seven West Media's Pacific Magazines".Mumbrella.Archivedfrom the original on 19 June 2020.Retrieved3 September2020.
  3. ^"Seven Network's Pacific Publications buys Murdoch Magazines".Sydney Morning Herald.12 July 2004.ISSN0312-6315.Archivedfrom the original on 24 September 2015.Retrieved12 April2015.
  4. ^"Pacific Magazines Takes Back Digital Assets from Yahoo7".B&T Magazine.Archivedfrom the original on 7 November 2017.Retrieved4 November2017.
  5. ^"Pacific Magazines revamps marieclaire.au".Mumbrella.Archivedfrom the original on 17 April 2019.
  6. ^Blackiston, Hannah (21 October 2019)."Seven West Media agrees to sell Pacific to Bauer Media for $40m".Mumbrella.Archivedfrom the original on 19 August 2020.Retrieved3 September2020.
  7. ^SWM completes sale of Pacific Magazines to BauerSeven West Media 1 May 2020
  8. ^abMiranda Ward (22 August 2016)."Pacific Magazines ceases publication of Prevention, Dec/Jan issue to be its last".Mumbrella.Archivedfrom the original on 23 August 2016.Retrieved4 September2016.
  9. ^Lindsay Bennett (22 August 2016)."PacMags calls quits on Prevention, closes three magazines".AdNews.Archivedfrom the original on 2 February 2017.Retrieved2 February2017.
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