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Podravka

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Podravka d.d.
Company typePublic company
ZSE:PODR
ISINHRPODRRA0004Edit this on Wikidata
IndustryFood and beverages
Founded1934;90 years ago(1934)
FounderMarijan & Matija Wolf
Headquarters
Koprivnica
,
Croatia
Area served
Worldwide
Key people
Martina Dalić,ph.d.(Chairman)[1]
Željko Vukina(President of the Supervisory Board)[2]
ProductsFood seasoning,soups,ready-to-serve meals, half-ready meals, vegetables, meat products,canned fish,sauces,tomato products,baby food,breakfast cereals,sweet products,ice-cream,bakery products, mill products,frozen products,side dishes,beverages,fresh meat.
RevenueIncrease€717.0 million(2023)[3]
Increase€66.40 million(2023)[3]
Total assetsIncrease€778.10 million(2023)[3]
Total equityIncrease€410.99 million(2023)[3]
Number of employees
6,163(2023)[3]
Websitewww.podravka.hr

Podravka d.d.is a Croatian food company based inKoprivnica.Founded in 1934, today it is one of the largest food companies in Southeast Europe.

Podravka headquarters in Koprivnica

History

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Vegeta: Podravka's best known product, a condiment
Former company logo (until January 2024)

1934–1990

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The brothers Marijan and Matija Wolf founded the company on 14 June 1934. At the time, the firm was a fruit factory. When thecommunistsunderTitotook power in 1947 the company wasnationalizedand received its current name.

In 1949, Podravka started producing fruit jam. In 1952 new products were released on the market: once a fruit factory Podravka now started producing candy,mustard,ketchup,fruit brandyandcannedmeat. The production ofinstant soupsstarted in 1957. Theroosteron the chicken soup became a symbol inYugoslavia.

In 1959 Vegeta was released. Today, thecondimentis sold in more than 40 countries.

In 1967, Podravka had its first cooperation with international companies and exported Vegeta toHungaryand theSoviet Unionfor the first time. After founding the subsidiary Belupo in 1972 Podravka started producing pharmaceuticals inLudbregand starting 1981 in Danica as well.[4]

1990–present

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After Croatia regainedindependence,Podravka wasprivatizedin 1993 and transformed into a stock company. The trade of Podravka shares at theZagreb Stock Exchangestarted in 1998. With the 130 million euros gained from the stock market launch, three new factories were built.

In 2000 new production sites in Koprivnica andPolandwere opened for Vegeta.[5]In the same year Podravka took over the exclusive sale ofBarillaproducts in Poland[6]and one year later the exclusive sale forKrašin Hungary.[7]In honour ofZlata Bartl,who was responsible for the development of Vegeta in 1959, the company created theZlata-Bartl-Foundationin 2001.[8]

Podravka took overItal-Iceand the Czech companyLagrisin 2002. That same year Podravka signed partnership agreements withNestlé,[9]Heinz[10]andUnilever[11]and transformed the pharmaceutical subsidiary Belupo into a stock company.[12]

In 2003, Podravka opened a new manufactory in the industrial zone of Danica. Three years later, it took over the brandEVA.

In 2007, Podravka acquired the companiesWarzywkoandPerfektin Poland andLeroin Croatia. That same year, theVienna Stock Exchangeadded Podravka to the CROX-Index.[13]Podravka signed amerchandisingagreement withParamount Picturesin 2008.[14]That same year it took over the brandsČokolešnikandČoko.[15]

In 2009 a financial scandal led to the arrest of several board members under charges of corruption[16][17]35 million Euros in company funds was secretly channeled in an attempt to acquire a large stake in Podravka. The Croatian Deputy Prime Minister and former Podravka supervisory board memberDamir Polančecresigned his government post.[18][19]

In 2009 Podravka acquiredBelsadand opened a new logistics center inDugopolje.

In 2010, Podravka products were produced in the United States for the first time.[20]

In 2012 Zvonimir Mršić became Podravka's chief executive officer and Dubravko Štimac was elected chairman of thesupervisory board.[21]

In 2013, the company opened aFood innovation centerin cooperation with theRuđer Bošković Institute.[22]In the same year, Podravka signed an agreement with the Croatian spirituous beverages' producerBadel 1862for exclusive distribution of Badel products in Slovenia.[23]

In 2014, Podravka took over the fish processing companyMirna[24]and acquired a 51.55% majority stake in Slovenian food company Žito in 2015.[25]

Consumer brands

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Podravka markets its products under brand names including:

  • Vegeta– an original condiment which is a mixture primarily of salt with flavour enhancers,spicesand various vegetables. It was developed in 1959 byBosnian CroatscientistZlata Bartland her team, and is sold worldwide. It is produced by Podravka,[26]and two Vegeta licensees from Austria and Hungary. There have been around 50 instances of other companies attempting to reproduce the product. Vegeta was conceived in 1958 in Podravka's laboratories.[26]The product was first sold inYugoslaviain 1959 as "Vegeta 40".[26]In 1967 Vegeta was first exported to Hungary and theUSSR[26]and is now sold in around 40 countries worldwide.[26]There is also a "no MSG added" version for those avoidingmonosodium glutamate.[27]
  • Warzywko– a condiment similar toVegeta,sold in Poland
  • Eva– sardines, tuna, mackerel & herring[28]
  • Tallianetta– pasta meals
  • Vital Fini-Mini– small soups
  • Fant– half ready-to-serve meals
  • Belsad– marmelades and jams
  • Sms– oils
  • Provita– cereals
  • ČokolinoandLino– food for small children
  • ČokolešnikandČoko– food for small children
  • Dolcela– cremes
  • Lero– juices
  • Kviki– salted snacks

Podravka also producespickled vegetablesandAjvarrelish.

See also

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References

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  1. ^"Management – Podravka".Archived fromthe originalon 29 March 2010.Retrieved31 March2010.
  2. ^"Supervisory Board – Podravka".Archived fromthe originalon 2 April 2010.Retrieved31 March2010.
  3. ^abcde"Ključni financijski podaci - Pregled najvažnijih financijskih pokazatelja u 1.-12. 2023".podravka.hr(in Croatian).Retrieved28 February2023.
  4. ^[1]Muzejski dokumentacijski centar
  5. ^"Year 2000".Podarvka.Retrieved3 October2015.
  6. ^"Podravka Polska Sp. z.o.o. becomes an exclusive distributor in Poland for the Italian company, Barilla".Podravka. 21 November 2000.Retrieved3 October2015.
  7. ^"Podravka and Kraš sign a co-operation agreement".Podravka. 26 September 2001.Retrieved3 October2015.
  8. ^"The Establishment of the" Zlata Bartl "Foundation".Podravka.Retrieved3 October2015.
  9. ^"Contract between Podravka d.d. and Nestlé World Trade Corporation on sales, logistics and distribution".Podravka. 29 April 2002.Retrieved3 October2015.
  10. ^"Podravka – exclusive distributor of the Heinz brand in Hungary".Podravka. 21 October 2002. Archived fromthe originalon 27 September 2015.Retrieved3 October2015.
  11. ^"CROATIA: Unilever signs ice cream distribution deal with Podravka".just-food. 19 December 2002.Retrieved3 October2015.
  12. ^"Belupo transformed into Joint Stock Company".Podravka. 11 October 2002.Retrieved3 October2015.
  13. ^"CROX Index-Zertifikat: Ein aussichtsreiches Land wird investierbar"(in German). Der Standard. 25 July 2007.Retrieved3 October2015.
  14. ^"Podravka collaborates with the film studio Paramount Pictures".Podravka. 5 March 2008. Archived fromthe originalon 27 September 2015.Retrieved3 October2015.
  15. ^"Podravka to be the new owner of the cereals range".Droga Kolinska. 3 October 2008. Archived fromthe originalon 27 September 2015.Retrieved3 October2015.
  16. ^"US embassy cables: Speculation grows around Sanader role in 'Croatia's Enron'".The Guardian.12 February 2010.Retrieved5 September2019.
  17. ^"Scandal at Croatia food firm threatens to swallow deputy PM".bne IntelliNews.New Sparta. 27 October 2009.Retrieved13 September2018.
  18. ^Matejcic, Barbara (30 October 2009)."Croatian Deputy PM Resigns Amid Scandal".Balkan Insight.Balkan Investigative Reporting Network.Retrieved13 September2018.
  19. ^"Krimi um kroatische Podravka geht weiter"(in German). Der Standard. 9 February 2010.Retrieved3 October2015.
  20. ^"Croatian food manufacturer Podravka has started USA production of its beef goulash in".Balkans. 15 November 2010. Archived fromthe originalon 27 September 2015.Retrieved3 October2015.
  21. ^"Appointments within Podravka d.d. Supervisory and Management Boards".24 February 2012.Retrieved3 October2015.
  22. ^"History".Podravka.Retrieved3 October2015.
  23. ^"Podravka and Badel 1862 sign a Distribution contract for the market of Slovenia".Badel 1862. 16 January 2013. Archived fromthe originalon 27 February 2015.Retrieved3 October2015.
  24. ^"Report on takeover of the MIRNA Business system for catch, processing and trade of fish and fish products, Inc".13 November 2014. Archived fromthe originalon 5 October 2015.Retrieved3 October2015.
  25. ^"Croatian food firm Podravka to buy Slovenia's Zito".Reuters. 21 April 2015.Retrieved3 October2015.
  26. ^abcde"Vegeta history".Podravka d.d. Archived fromthe originalon 28 August 2008.Retrieved17 August2008.
  27. ^"Products – Vegeta".Podravka d.d. Archived fromthe originalon 25 July 2015.
  28. ^"Eva – Podravka".Podravka d.d.
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