RadioShack
Formerly | Radio Shack Corporation (1921–1962) Tandy Corporation(1962–2000) RadioShack Corporation (2000–2015) General Wireless Operations Inc. (2015–2020) |
---|---|
Industry | E-commerce,retail |
Founded | 1921 Boston, Massachusetts,US |
Founders | Theodore and Milton Deutschmann |
Headquarters | Fort Worth, Texas,US |
Number of locations | Approximately 400 authorized dealers in the US[a] Various international locations |
Key people | Alex Mehr (CEO)[2] |
Products | Consumer electronics |
Parent | General Wireless IP Holdings LLC (2015–2020) Retail ECommerce Ventures (2020–2023) Unicomer Group(2023–present) |
Website | radioshack |
RadioShack(formerly written asRadio Shack) is an American electronicsretailer,which was established in 1921 as anamateur radiomail-order business. Its original parent company, Radio Shack Corporation, was purchased byTandy Corporationin 1962, shifting its focus from radio equipment to hobbyist electronic components. At its peak in 1999, Tandy operated over 8,000 RadioShack stores in the United States, Mexico, and under the Tandy name in The Netherlands, Belgium, Germany, France, the United Kingdom, Australia, and Canada.
The 21st century proved to be a period of long decline. In February 2015, after years of management crises, poor worker relations, diminished revenue, and 11 consecutive quarterly losses, RadioShack was delisted from theNew York Stock Exchangeand subsequently filed forChapter 11 bankruptcy.[3][4]In May 2015, the company's assets, including the RadioShackbrand nameand relatedintellectual property,were purchased by General Wireless, a subsidiary ofStandard General,for US$26.2 million.[5]
In March 2017, General Wireless and subsidiaries filed for bankruptcy, claiming that astore-within-a-storepartnership withSprintwas not as profitable as expected.[6]As a result, RadioShack shuttered several company-owned stores[7][8]and announced plans to shift its business primarily online.[9]
RadioShack was acquired by Retail Ecommerce Ventures, a holding company owned by Alex Mehr and self-help influencer Tai Lopez, in November 2020.[10]RadioShack operated primarily as ane-commercewebsite with a network of independently owned andfranchisedRadioShack stores, as well as a supplier of parts forHobbyTown USA.[11]On March 2, 2023, Retail Ecommerce Ventures announced that it was mulling a possible bankruptcy filing.[12][13]
In May 2023,Unicomer Groupacquired control of the worldwide RadioShack franchise.[14]Unicomer is based in El Salvador and is one of the largest franchisors of RadioShack, with stores in Central America, South America, and the Caribbean. It had purchased its first RadioShack franchise (in El Salvador) in January 1998.
History
[edit]The first 40 years
[edit]The company was started as Radio Shack in 1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the new field ofamateur radio(also known asham radio). The brothers opened a one-store retail and mail-order operation in the heart of downtown Boston at 46Brattle Street.They chose the name "Radio Shack",which was the term for a small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as hams (amateur radio operators). The idea for the name came from an employee, Bill Halligan,[citation needed]who went on to form theHallicrafterscompany. The term was already in use — and is to this day — by hams when referring to the location of their stations.[15]
The company issued its first catalog in 1939[16]as it entered thehigh-fidelitymusic market. In 1954, Radio Shack began selling its ownprivate-labelproducts under the brand name Realist, changing the brand name toRealisticafter being sued byStereo Realist.
During the period the chain was based in Boston, it was commonly referred to disparagingly by its customers as "Nagasaki Hardware",[17][18][19]as much of the merchandise was sourced from Japan, then perceived as a source of low-quality, inexpensive parts.
In 1959, the store moved its headquarters to 730 Commonwealth Avenue in Boston (across the street from Boston University'sMarsh Chapel), with ambitious plans for further expansion.[20]: 234 After expanding to nine stores plus an extensive mail-order business,[21]the company fell on hard times in the early 1960s.[22][23][24][25]
Tandy Corporation
[edit]Tandy Corporation, aleathergoods corporation, was looking for other hobbyist-related businesses into which it could expand.Charles D. Tandysaw the potential of Radio Shack and retail consumer electronics, purchasing the company in 1962 for US$300,000.[26] At the time of theTandy Radio Shack & Leather1962 acquisition,[27]the Radio Shack chain was nearly bankrupt.[28]
Tandy's strategy was to appeal to hobbyists. It created small stores that were staffed by people who knew electronics, and sold mainly private brands.[29]Tandy closed Radio Shack's unprofitable mail-order business, ended credit purchases and eliminated many top management positions, keeping the salespeople, merchandisers and advertisers. The number of items carried was cut from 40,000 to 2,500, as Tandy sought to "identify the 20% that represents 80% of the sales" and replace Radio Shack's handful of large stores with many "little holes in the wall", large numbers of rented locations which were easier to close and re-open elsewhere if one location didn't work out. Private-label brands from lower-cost manufacturers displaced name brands to raise Radio Shack profit margins;[citation needed]non-electronic lines from go-carts to musical instruments were abandoned entirely.[30][citation needed]
Customer data from the former RadioShack mail-order business determined where Tandy would locate new stores. As an incentive for them to work long hours and remain profitable, store managers were required to take an ownership stake in their stores.[30]In markets too small to support a company-owned Radio Shack store, the chain relied on independent dealers who carried the products as a sideline.[31]Charles D. Tandysaid "We’re not looking for the guy who wants to spend his entire paycheck on a sound system", instead seeking customers "looking to save money by buying cheaper goods and improving them through modifications and accessorizing", making it common among "nerds" and "kids aiming to excel at their science fairs".[29]
Charles D. Tandy,who had guided the firm through a period of growth in the 1960s and 1970s, died of a heart attack at age 60 in November 1978.[32]
In 1982, thebreakup of the Bell Systemencouraged subscribers to own their own telephones instead of renting them from local phone companies; Radio Shack offered twenty models of home phones.[33]
Much of the Radio Shack line was manufactured in the company's own factories. By 1990/1991, Tandy was the world's biggest manufacturer of personal computers; itsOEM manufacturingcapacity was building hardware for Digital Equipment Corporation, GRiD, Olivetti, AST Computer, Panasonic, and others. The company manufactured everything from store fixtures to computer software to wire and cable, TV antennas, audio and videotape.[34]At one point, Radio Shack was the world's largest electronics chain.[35]
In June 1991, Tandy closed or restructured its 200 Radio Shack Computer Centers,[36]acquiredComputer City,and attempted to shift its emphasis away from components and cables, toward mainstream consumer electronics.[37]Tandy sold its computer manufacturing toAST Researchin 1993,[38]including the laptop computerGrid Systems Corporationwhich it had purchased in 1988.[39]It sold theMemorexconsumer recording trademarks to a Hong Kong firm,[40]and divested most of its manufacturing divisions. House-brand products, which Radio Shack had long marked up heavily, were replaced with third-party brands already readily available from competitors. This reduced profit margins.[34]
In 1992, Tandy attempted to launch big-box electronics retailerIncredible Universe;[41]most of the seventeen stores never turned a profit. Its six profitable stores were sold toFry's Electronicsin 1996; the others were closed.[42]Other rebranding attempts included the launch or acquisition of chains including McDuff, Video Concepts and the Edge in Electronics;[41]these were larger stores which carried TVs, appliances and other lines.[43]
Tandy closed the McDuff stores and abandoned Incredible Universe in 1996, but continued to add new RadioShack stores.[44]By 1996, industrial parts suppliers were deployinge-commerceto sell a wide range of components online;[45]it would be another decade before RadioShack would sell parts from its website,[46]with a selection so limited that it was no rival to established industrial vendors with million-item specialised, centralised inventories.
In 1994, the company introduced a service known as "The Repair Shop at Radio Shack",[47]through which it provided inexpensive out-of-warranty repairs for more than 45 different brands of electronic equipment.[48]The company already had over one million parts in its extensive parts warehouses and 128 service centers throughout the US and Canada;[49]it hoped to leverage these to build customer relationships and increase store traffic. Len Roberts, president of the Radio Shack division since 1993, estimated that the new repair business could generate $500 million per year by 1999.[50]
"America's technology store" was abandoned for the "you've got questions, we've got answers" slogan in 1994.[51]In early summer 1995, the company changed its logo; "Radio Shack" was spelled incamel caseas "RadioShack". In 1996, RadioShack successfully petitioned the USFederal Communications Commissionto allocate frequencies for theFamily Radio Service,a short-rangewalkie-talkiesystem that proved popular.[52]
Battery of the Month
[edit]From the 1960s until the early 1990s, Radio Shack promoted a "battery of the month" club; a freewallet-sizedcardboardcard offered one freeEnercellper month in-store.[53]Like the freevacuum tubetesting offered in-store in the early 1970s,[54]this smallloss leaderdrewfoot traffic.The cards also served as genericbusiness cardsfor the salespeople.
Allied Radio
[edit]In 1970, Tandy Corporation bought Allied Radio Corporation (both retail and industrial divisions), merging the brands into Allied Radio Shack and closing duplicate locations. After a 1973 federal government review, the company sold off the few remaining Allied retail stores and resumed using the Radio Shack name.Allied Electronics,the firm's industrial component operation, continued as a Tandy division until it was sold to Spartan Manufacturing in 1981.[55][citation needed]
Flavoradio
[edit]The longest-running product for Radio Shack was the AM-only Realistic Flavoradio, sold from 1972 to 2000, 28 years in three designs. This also made the Flavoradio the longest production run in radio history.[citation needed]It was originally released in five colors in the 1972 catalog: vanilla, chocolate, strawberry, avocado, and plum. For 1973, vanilla and chocolate were dropped (and thus are rare today[when?]) and replaced by lemon and orange. At some point two-tone models with white backs were offered but never appeared in catalogs; these are extremely rare today.
The original design had five transistors (model 166). A sixth was added in 1980 (model 166a). The case was redesigned for 1987, making it taller and thinner, and it came in red, blue, and black. The final model, 201a, came in 1996 and was designed around an integrated circuit. They were first made in Korea then Hong Kong and finally the Philippines. The Flavoradio carried the Realistic name until about 1996, when it switched to "Radio Shack", then finally "Optimus". When the Flavoradio was dropped from the catalog in 2001, it was the last AM-only radio on the market.[56]
CB radio
[edit]The chain profited from the mass popularity ofcitizens band radioin the mid-1970s which, at its peak, represented nearly 30% of the chain's revenue.[57]
Home computers
[edit]In 1977, two years after the MITSAltair 8800,Radio Shack introduced theTRS-80,one of the first mass-producedpersonal computers.[58]This was a complete pre-assembled system at a time when many microcomputers were built from kits, backed by a nationwide retail chain when computer stores were in their infancy. Sales of the initial, primitive US$600 (equal to $3,017 today) TRS-80 exceeded all expectations despite its limited capabilities and high price.[59]This was followed by theTRS-80 Color Computerin 1980, designed to attach to a television. Tandy also inspired theTandy Computer Whiz Kids(1982–1991), a comic-book duo of teen calculator enthusiasts who teamed up with the likes of Archie and Superman.[60]Radio Shack's computer stores offered lessons to pre-teens as "Radio Shack Computer Camp" in the early 1980s.[61]
By September 1982, the company had more than 4,300 stores, and more than 2,000 independent franchises in towns not large enough for a company-owned store. The latter also sold third-party hardware and software for Tandy computers, but company-owned stores did not sell or even acknowledge the existence of non-Tandy products.[62]In the mid-1980s, Radio Shack began a transition from its proprietary8-bitcomputers to its proprietaryIBM PC compatibleTandy computers,removing the "Radio Shack" name from the product in an attempt to shake off the long-running nicknames "Radio Scrap"[63]and "Trash 80"[64]to make the product appeal to business users. Poor compatibility, shrinking margins and a lack of economies of scale led Radio Shack to exit the computer-manufacturing market in the 1990s after losing much of the desktop PC market to newer, price-competitive rivals likeDell.[41]Tandy acquired theComputer Citychain in 1991, and sold the stores toCompUSAin 1998.
In 1994, RadioShack began sellingIBM'sAptivaline of home computers.[65]This partnership would last until 1998, when RadioShack partnered withCompaqand created 'The Creative Learning Center' as a store-within-a-store to promote desktop PCs.[66]Similar promotions were tried with 'The Sprint Store at RadioShack' (mobile telephones), 'RCADigital Entertainment Center' (home audio and video products), and 'PowerZone' (RadioShack's line of battery products, power supplies, and surge protectors).[67]
RadioShack Corporation
[edit]In the mid-1990s, the company attempted to move out of small components and into more mainstream consumer markets, focusing on marketing wireless phones. This placed the chain, long accustomed to charging wide margins on specialized products not readily available from other local retailers, into direct competition against vendors such asBest BuyandWalmart.[68]
In May 2000, the company dropped the Tandy name altogether, becoming RadioShack Corporation.[69]The leather operating assets were sold toThe Leather Factoryon November 30, 2000;[70]that business remains profitable.[71]
House brandsRealisticand Optimus were discontinued. In 1999, the company agreed to carryRCAproducts in a five-year agreement for a "RCA Digital Entertainment Center" store-within-a-store.[72][73]When the RCA contract ended, RadioShack introduced its own Presidian and Accurian brands, reviving the Optimus brand in 2005 for some low-end products.Enercell,a house brand for dry cell batteries, remained in use until approximately 2014.
Most of the RadioShack house brands had been dropped when Tandy divested its manufacturing facilities in the early 1990s; the original list included:Realistic(stereo, hi-fi and radio),Archer(antenna rotors and boosters),Micronta(test equipment),Tandy(computers),TRS-80(proprietary computer),ScienceFair(kits),DuoFone(landline telephony),Concertmate(music synthesizer),Enercell(cells and batteries),Road Patrol(radar detectors, bicycle radios),Patrolman(Realisticradio scanner),Deskmate(software),KitchenMate,Stereo Shack,Supertape(recording tape),Mach One,Optimus(speakers and turntables),Flavoradio(pocket AM radios in various colours),Weatheradio,Portavision(small televisions) andMinimus(speakers).
In 2000, RadioShack was one of multiple backers of theCueCatbarcode reader, which soon turned out to be a marketing failure. The company had invested US$35 million in the concept,[74]including printing the barcodes throughout its catalogs, and distributing CueCat devices to customers at no charge.[75][76]
The last annual RadioShack printed catalogs were distributed to the public in 2003.[77]
Until 2004, RadioShack routinely asked for the name and address of purchasers so they could be added to mailing lists. Name and mailing address were requested for special orders (RadioShack Unlimited parts and accessories, Direc2U items not stocked locally), returns, check payments, RadioShack Answers Plus credit card applications, service plan purchases and carrier activations of cellular telephones.
On December 20, 2005, RadioShack announced the sale of its newly built riverfront Fort Worth, Texas headquarters building to German-based KanAm Grund; the property was leased back to RadioShack for 20 years. In 2008, RadioShack assigned this lease to the Tarrant County College District (TCC), remaining in 400,000 square feet (37,000 m2) of the space as its headquarters.[78]
In 2005, RadioShack parted with Verizon for a 10-year agreement withCingular(later AT&T) and renegotiated its 11-year agreement with Sprint.[79]In July 2011, RadioShack ended its wireless partnership withT-Mobile,replacing it with the "Verizon Wireless Store" within a store.[80]2005 under the leadership of Jim Hamilton, marked a banner year for wireless. RadioShack sold more mobile phones than Walmart, Circuit City and Best Buy combined.[citation needed]
RadioShack had not made products under the Realistic name since the early 1990s. Support for many of Radio Shack's traditional product lines, including amateur radio, had ended by 2006.[81]A handful of small-townfranchisedealers used their ability to carry non-RadioShack merchandise to bring in parts from outside sources, but these represented a minority.[82]
PointMobl and "The Shack"
[edit]In mid-December 2008, RadioShack opened three concept stores under the name "PointMobl" to sell wireless phones and service,netbooks,iPodandGPS navigation devices.The three Texas stores (Dallas,Highland VillageandAllen) were furnished with white fixtures like those in the remodelled wireless departments of individual RadioShack stores, but there was no communicated relationship to RadioShack itself. Had the test proved successful, RadioShack could have moved to convert existing RadioShack locations into PointMobl stores in certain markets.[83]
While some PointMobl products, such as car power adapters and phone cases, were carried as store-brand products in RadioShack stores, the stand-alone PointMobl stores were closed and the concept abandoned in March 2011.
In August 2009, RadioShack rebranded itself as "The Shack".[84]The campaign increased sales of mobile products, but at the expense of its core components business.[85]
RadioShack aggressively promotedDish Networksubscriptions.[86][87]
In November 2012, RadioShack introducedAmazon Lockerparcel pick-up services at its stores, only to dump the program in September 2013.[88]In 2013, the chain made token attempts to regain thedo it yourselfmarket, including a new "Do It Together" slogan.[89]
Long-time staff observed a slow and gradual shift away from electronic parts and customer service and toward promotion of wireless sales and add-ons; the pressure to sell gradually increased, while the focus on training and product knowledge decreased. Morale was abysmal; longtime employees who were paid bonus and retirement in stock options saw the value of these instruments fade away.[90]
Financial decline
[edit]In 1998, RadioShack called itself the single largest seller of consumer telecommunications products in the world; its stock reached its peak a year later.[91]
InterTAN,a former Tandy subsidiary, sold the Tandy UK stores in 1999 and theAustralianstores in 2001. InterTAN was sold (with itsCanadianstores) to rivalCircuit Cityin 2004. The RadioShack brand remained in use in theUnited States,but the 21st century proved a period of long decline for the chain, which was slow to respond to key trends— such ase-commerce,the entry of competitors likeBest BuyandAmazon,and the growth of themaker movement.[46]
By 2011, smartphone sales, rather than general electronics, accounted for half of the chain's revenue.[92]The traditional RadioShack clientele of do-it-yourself tinkerers were increasingly sidelined. Electronic parts formerly stocked in stores were now mostly only available through on-line special order. Store employees concentrated efforts selling profitable mobile contracts, while other customers seeking assistance were neglected and left the stores in frustration.[93]
Demand for consumer electronics was also increasingly being weakened by consumers buying the itemsonline.[94]
2004: "Fix 1500" initiative
[edit]In early 2004, RadioShack introducedFix 1500,a sweeping program to "correct" inventory and profitability issues company-wide. The program put the 1,500 lowest-graded store managers, of over 5,000, on notice of the need to improve. Managers were graded not on tangible store and personnel data but on one-on-one interviews with district management.[95]
Typically, a 90-day period was given for the manager to improve (thus causing another manager to then be selected forFix 1500). A total of 1,734 store managers were reassigned as sales associates or terminated in a 6-month period.[91]Also, during this period, RadioShack cancelled theemployee stock purchase plan.By the first quarter of 2005, the metrics of skill assessment used duringFix 1500had already been discarded, and the corporate officer who created the program had resigned.[citation needed]
In 2004, RadioShack was the target of a class-action lawsuit in which more than 3,300 current or former RadioShack managers alleged the company required them to work long hours without overtime pay.[96]In an attempt to suppress the news, the company launched a successfulstrategic lawsuit against public participationagainst Bradley D. Jones, the webmaster of RadioShackSucks and a former RadioShack dealer for 17 years.[76]
2006: Management problems
[edit]On February 20, 2006, CEODavid Edmondsonadmitted to "misstatements" on hiscurriculum vitaeand resigned[97]after theFort Worth Star-Telegramdebunked his claim to degrees in theology and psychology fromHeartland Baptist Bible College.[98]
Chief operating officer Claire Babrowski briefly took over as CEO and president. A 31-year veteran ofMcDonald's Corporation,where she had been vice president and Chief Restaurant Operations Officer, Babrowski had joined RadioShack several months prior. She left the company in August 2006, later becoming CEO and Executive Vice President ofToys "R" Us.[99]
RadioShack's board of directors appointedJulian C. Dayas chairman and chief executive officer on July 7, 2006. Day had financial experience and had played a key role in revitalizing such companies asSafeway,SearsandKmartbut lacked any practical front-line sales experience needed to run a retail company.The Consumeristnamed him one of the "10 Crappiest CEOs" of 2009 (among consumer-facing companies, according to their own employees).[100]He resigned in May 2011.[101][102][103]
RadioShack Chief Financial Officer James Gooch succeeded Day as CEO in 2011, but "agreed to step down" 16 months later following a 73% plunge in the price of the stock.[104]On February 11, 2013, RadioShack Corp. hired Joseph C. Magnacca fromWalgreens,because he had experience in retail.[105]
2006: Corporate layoffs and new strategy
[edit]In the spring of 2006, RadioShack announced a strategy to increase average unit volume, lower overhead costs, and grow profitable square footage. In early to mid-2006, RadioShack closed nearly 500 locations. It was determined that some stores were too close to each other, causing them to compete with one another for the same customers. Most of the stores closed in 2006 brought in less than US$350,000 in revenue each year.
Despite these actions, stock prices plummeted within what was otherwise a booming market. On August 10, 2006, RadioShack announced plans to eliminate a fifth of its company headquarters workforce to reduce overhead expense, improving its long-term competitive position while supporting a significantly smaller number of stores.[106]On Tuesday, August 29, the affected workers received an e-mail: "The work force reduction notification is currently in progress. Unfortunately your position is one that has been eliminated."[107][108]Four hundred and three workers were given 30 minutes to collect their personal effects, say their goodbyes to co-workers and then attend a meeting with their senior supervisors. Instead of issuing severance payments immediately, the company withheld them to ensure that company-issued BlackBerrys, laptops and cellphones were returned.[109]This move drew immediate widespread public criticism for its lack of sensitivity.[110]
2009: Customer relations problems
[edit]RadioShack and theBetter Business BureauofFort Worth, Texas,met on April 23, 2009, to discuss unanswered and unresolved complaints. The company implemented a plan of action to address existing and future customer service issues. Stores were directed to post a sign with the district manager's name, the question "How Are We Doing?" and a direct toll-free number to the individual district office for their area. RadioShackHelp was created as another portal for customers to resolve their issues through the Internet. As of 2012[update],the BBB had upgraded RadioShack from an "F" to an "A" rating; this was changed to "no rating" after the 2015 bankruptcy filing.[111]
According to an experience ratings report published by Temkin Group, an independent research firm, RadioShack was ranked as the retailer with the worst overall customer experience; it maintained this position for six consecutive years.[112]
2012–2014: Financial distress
[edit]From 2000 to 2011, RadioShack spent US$2.6billionrepurchasing its own stock in an attempt to prop up a share price which fell from US$24.33 to US$2.53; the buyback and the stock dividend were suspended in 2012 to conserve cash and reduce debt as the company continued to lose money.[113]Company stock had declined 81 percent since 2010 and was trading well below book value.[91]The stock reached an all-time low on April 14, 2012.[114][115]In September 2012, RadioShack's head office laid off 130 workers after a US$21 million quarterly loss.[116]Layoffs continued in August 2013; headquarters employment dropped from more than 2,000 before the 2006 layoffs to slightly fewer than 1,000 in late 2013.[117]At the end of 2013, the chain owned 4,297 US stores.[118]
The company had received aUS$250,000,000 cash infusion in 2013 from Salus Capital Partners andCerberus Capital Management.[119]This debt carried onerous conditions, preventing RadioShack from gaining control over costs by limiting store closures to 200 per year[120]and restricting the company's refinancing efforts. With too many underperforming stores remaining open, the chain continued to spiral toward bankruptcy.[121]
On March 4, 2014, the company announced a net trading loss for 2013 of US$400.2 million, well above the 2012 loss of US$139.4 million,[122]and proposed a restructuring[123]which would close 1,100 lower-performing stores,[124]almost 20% of its US locations.[125]On May 9, 2014, the company reported that creditors had prevented it from carrying out those closures,[126]with one lender presuming fewer stores would mean fewer assets to secure the loan and reduce any recovery it would get in a bankruptcy reorganization.[127]
On June 10, 2014, RadioShack said that it had enough cash to last 12 months, but that lasting a year depended on sales growing.[128]Sales had fallen for nine straight quarters,[129]and by year's end the company realized a loss in "each of its 10 latest quarters".[119]On June 20, 2014, RadioShack's stock price fell below US$1,[130]triggering a July 25 warning from theNew York Stock Exchangethat it could bedelistedfor failure to maintain a stock price above $1.[131]On July 28, 2014,Mergermarket's Debtwire reported RadioShack was discussingChapter 11 bankruptcyprotection as an option.[132]
On September 11, 2014, RadioShack admitted it might have to file for bankruptcy, and would be unable to finance its operations "beyond the very near term" unless the company was sold, restructured, or received a major cash infusion.[133]On September 15, 2014, RadioShack replaced itsCFOwith a bankruptcy specialist.[134]On October 3, RadioShack announced anout-of-court restructuring,a 4:1dilution of shares,and arights issuepriced at 40 cents a share.[135][136]RadioShack's stock (NYSE:RSH)was haltedon the New York exchange for the entire day.[137][138]Despite the debt restructuring proposal, in December Salus andCerberusinformed RadioShack that it was in default of theUS$250,000,000 they had provided as a cash infusion in 2013.[119]
At the end of October 2014, quarterly figures indicated RadioShack was losing US$1.1 million per day.[139]A November 2014 attempt to keep the stores open from 8AM to midnight onThanksgivingDay drew a sharp backlash from employees and a few resignations;[140][141]comparable store sales for the three days (Thursday-Saturday) were 1% lower than the prior year, when the stores were open for two of the days.[142]The company's problems maintaining inventories of big-ticket items, such as Apple'siPhone 6,further cut into sales.[143]
By December 2014, RadioShack was being sued by former employees for having encouraged them to invest 401(k) retirement savings in company stock, alleging a breach of fiduciary duties to "prudently" handle the retirement fund which caused "devastating losses" in the retirement plans as the stock dropped from US$13 in 2011 to 38 cents at the end of 2014.[144]These claims were dismissed by theFifth U.S. Circuit Court of Appealsin 2018.[145][146]
2015 bankruptcy
[edit]"RadioShack died years ago; we're only now holding the funeral. Good active managers have avoided RadioShack for a long time." |
- Gershon Distenfeld, Director,AllianceBernstein[147] |
On January 15, 2015,The Wall Street Journalreported RadioShack had delayed rent payments to some commercial landlords[148]and was preparing a bankruptcy filing that could come as early as February. Officials of the company declined to comment on the report.[149]A separate report by Bloomberg claimed the company might sell leases to as many as half its stores toSprint.[150]
On February 2, 2015, the company was delisted from theNew York Stock Exchangeafter its average market capitalization remained below US$50 million for longer than thirty consecutive days.[151][152]That same day,Bloomberg Newsreported RadioShack was in talks to sell half of its stores to Sprint and close the rest, which would effectively render RadioShack no longer a stand-alone retailer.[153]AmazonandBrookstonewere also mentioned to be potential bidders, the former having at the time been wanting to establish abrick and mortarpresence.[154]On February 3, RadioShackdefaultedon its loan from Salus Capital.[155]
On the days following these reports, some employees were instructed to reduce prices and transfer inventory out of stores designated for closing to those that would remain open during the presumed upcoming bankruptcy proceedings,[156]while the rest remained "in the dark" as to the company's future.[157]Many stores had already closed abruptly on Sunday, February 1, 2015, the first day of the company'sfiscal year,with employees only given a few hours advance notice. Some had been open with askeleton crew,little inventory and reduced hours only because the Salus Capital loan terms limited the chain to 200 store closures a year.[158]A creditor group alleged the chain had remained on life support instead of shutting down earlier and cutting its losses merely so that Standard General could avoid paying oncredit default swapswhich expired on December 20, 2014.[159]
On February 5, 2015, RadioShack announced that it had filed for Chapter 11 bankruptcy protection.[4]Using bankruptcy to end contractual restrictions that had required it keep unprofitable stores open, the company immediately published a list of 1784 stores which it intended to close,[160][161]a process it wished to complete by the month's end to avoid an estimated US$7 million in March rent.[162]
Customers had initially been given until March 6, 2015, to return merchandise or redeem unused gift cards.[163][164][165]However, after legal pressure from the Attorneys General of several states,[166][167]RadioShack ultimately agreed to reimburse customers for the value of unused gift cards.[168]
RadioShack was criticized for including thepersonally identifying informationof 67 million of its customers as part of its assets for sale during the proceedings, despite its long-standing policy and a promise to customers that data would never be sold for any reason at any time.[169]TheFederal Trade Commissionand theAttorneys Generalof 38 states fought against this proposal. The sale of this data was ultimately approved, albeit greatly reduced from what was initially proposed.
General Wireless Operations, Inc.
[edit]On March 31, 2015, the bankruptcy court approved a US$160 million offer by the Standard General affiliate General Wireless Operations, Inc., gaining ownership of 1,743 RadioShack locations. As part of the deal, the company entered into a partnership with Sprint, in which the company would become a co-tenant at 1,435 RadioShack locations and establishstore within a storeareas devoted to selling its wireless brands, including Sprint,Boost MobileandVirgin Mobile.The stores would collect commissions on the sale of Sprint products, and Sprint would assist in promotion. Sprint stated that this arrangement would increase the company's retail footprint by more than double; the company previously had around 1,100 company-owned retail outlets, in comparison to the over 2,000 run byAT&T Mobility.Although they would be treated as a co-tenant, a mockup showed Sprint branding being more prominent in promotion and exterior signage than that of RadioShack. The acquisition did not include rights to RadioShack'sintellectual property(such as itstrademarks), rights to RadioShack's franchised locations, and customer records, which were to be sold separately.[170][171][172][173]
Re-branded storessoft launchedon April 10, 2015, with a preliminary conversion of the stores' existing wireless departments to exclusively house Sprint brands, with all stores eventually to be renovated in waves to allocate larger spaces for Sprint.[172][174]In May 2015, the acquisition of the "RadioShack" name and its assets by General Wireless for US$26.2 million was finalized.[175][176]Chief marketing officerMichael Tatelman emphasized that the company that emerged from the 2015 proceedings is an entirely new company, and went on to affirm that the old RadioShack did not re-emerge from bankruptcy, calling it "defunct".[177]
Less than one year after the bankruptcy events of 2015, Ron Garriques and Marty Amschler stepped down from their respectivechief executive officerandchief financial officerpositions; Garriques had held his position for nine months.[178][179][180]
2017 bankruptcy
[edit]It was speculated on March 2, 2017, that General Wireless was preparing to take RadioShack through its second bankruptcy in two years.[181]This was evidenced when dozens of corporate office employees were laid off and two hundred stores were planned to be shuttered,[182]and further evidenced when the RadioShack website began displaying "all sales final" banners for in-store purchases at all locations.
RadioShack's Chapter 11 bankruptcy was formally filed on March 8, 2017.[183]Of the then 1,300 remaining stores, several hundred were converted into Sprint-only locations.[184]
Despite declaring Chapter 11 bankruptcy (typically reserved for reorganization of debt) instead ofChapter 7(liquidation), the company engaged in liquidation of all inventory, supplies, and store fixtures, as well as auctioning off old memorabilia.[9][185]On May 26, RadioShack announced plans to close all but 70 corporate stores and shift its business primarily to online. These stores closed after Memorial Day Weekend of 2017.[8]Of the remaining stores, 50 more closed by the end of June 2017.[186][187]
One particular store closing in April 2017 garnered widespread media attention when aFacebookaccount, calling itself "RadioShack -Reynoldsburg, Ohio",began posting aggressive messages alluding to the bankruptcy, such as" We closed. Fuck you all. "RadioShack addressed these posts on their official Facebook page denying any involvement.[188][189]
On June 29, 2017, RadioShack's creditors sued Sprint, claiming that it sabotaged its co-branded locations with newly built Sprint retail stores—which were constructed near well-performing RadioShack locations as determined by confidential sales information. The suit argued that Sprint's actions "destroyed nearly 6,000 RadioShack jobs".[190]
General Wireless announced plans on June 12, 2017, to auction off the RadioShack name andIP,[191]with bidding to begin on July 18. Bidding concluded on July 19, 2017, when one of RadioShack's creditors,Kensington Capital Holdings,obtained the RadioShack brand and other intellectual properties for US$15 million.[192]Kensington was the sole bidder.[193]
In October 2017, General Wireless officially exited bankruptcy and was allowed to retain the company's warehouse, e-commerce site, dealer network operations, and up to 28 stores.[194][195]
Post-bankruptcy
[edit]RadioShack began shrinking its U.S. headquarters operation in 2017. By September of that year, it had a staff of 50 and moved to RadioShack's distribution center on Terminal Road just north of the Fort Worth Stockyards.[196]
In late July 2018, RadioShack partnered up withHobbyTown USAto open up around 100 RadioShack "Express" stores.[197][198]HobbyTown owners select which RadioShack products to carry.[199]
RadioShack dealerships had re-opened around 500 stores by October 2018.[200]By November 2018, it had signed 77 of HobbyTown's 137 franchise stores.[197]
Retail Ecommerce Ventures (REV)
[edit]In November 2020, RadioShack's intellectual property and its remaining operations—about 400 independent authorized dealers, about 80 Hobbytown USA affiliate stores, and its online sales operation—were purchased by Retail Ecommerce Ventures (REV), a Florida-based company that had previously purchased defunct retailersPier 1 Imports,Dress Barn,Modell's Sporting Goods,andLinens 'n Things,along withThe Franklin Mint.[11]
In December 2021, REV announced they would use part of the brand name on acryptocurrencyplatform called RadioShack DeFi (an abbreviation ofdecentralized finance). The platform would allow customers to exchange and freely swap existing cryptocurrency tokens for a token called $RADIOthrough the new platform.[201]
TheTwitteraccount for RadioShack gained notoriety in June 2022 when it began posting tweets withnot safe for workcontent in an effort to attract attention towards its cryptocurrency platform, then renamed RadioShack Swap.[202][203]The strategy, directed by chief marketing officer Ábel Czupor,[202]received a mixed reaction among dealers; HobbyTown USA subsequently terminated its relationship with RadioShack in response to customer confusion surrounding the posts.[203][204]
Corporate headquarters
[edit]In the 1970s RadioShack had a new headquarters "Tandy Towers" built in downtownFort Worthon Throckmorton Street. In 2001, RadioShack bought the former Ripley Arnold public housing complex inDowntown Fort Worthalong the Trinity River for US$20 million. The company razed the complex and had a 900,000-square-foot (84,000 m2) corporate headquarters campus built, after the City of Fort Worth approved a 30-year economic agreement to ensure that the company stayed in Fort Worth. RadioShack moved into the campus in 2005.
In 2009, with two years left on a rent-free lease of the building, theFort Worth Star-Telegramreported that the company was considering a new site for its headquarters.[205]TheTampa Bay Business Journalreported rumors amongTampa Bay Areareal estate brokers and developers that RadioShack might select Tampa as the site of its headquarters.[206]
In 2010, however, RadioShack announced efforts to remain at its current site.[207]The headquarters was ultimately reduced to a small group after the second bankruptcy filing.[185]In September 2017, what was left of RadioShack (about 50 people) left the downtown location, moving to a warehouse on Terminal Road just north of "The Stockyards".[208]
Non-US operations
[edit]InterTAN Inc.
[edit]In 1986, Tandy Corp. announced it would create a spinoff of its international retail operations, called InterTAN Inc. The new company would take over operations of over 2,000 international company-owned and franchised stores, while Tandy retained its 7,253 domestic outlets and 30 of its manufacturing facilities.[209]InterTAN had two main units, Tandy Electronics Ltd., which operated in Canada, the UK, France, Belgium, West Germany, and the Netherlands; and Tandy Australia Ltd., which operated in Australia.[210]
At the end of 1989, there were 1,417 stores operated by InterTAN under the Tandy or Radio Shack names.[211]InterTAN operated Tandy or Radio Shack stores in the UK until 1999 and Australia until 2001.[212]RadioShack branded merchandise accounted for 9.5% of InterTAN's inventory purchases in its 2002–2003 fiscal year, the last complete year before the Circuit City acquisition, and later disappeared from stores entirely.[213]
Canada
[edit]Following the creation of InterTAN, Tandy Electronics operated 873 stores in Canada,[209]and owned the rights to the RadioShack name.[214]In 2004,Circuit Citypurchased InterTAN, which held the rights to use the RadioShack name in Canada until 2010. Radio Shack Corp., which operated Radio Shack stores in the US, sued InterTAN in an attempt to end the contract for the company name early. On March 24, 2005, a US district court judge ruled in favour of RadioShack,[215]requiring InterTAN stop using the brand name in products, packaging or advertising by June 30, 2005. The Canadian stores were rebranded under the name "The Source by Circuit City".[216]Radio Shack briefly re-entered the Canadian market,[217]but eventually closed all stores to refocus attention on its core US business.[218]
The Source was acquired byBCE Inc.in 2009.[219]In January 2024, Bell announced a brand licensing agreement with its competitorBest Buy,[220]which will see its locations rebranded as Best Buy Express and integrated into Best Buy's retail network, but remain under the ownership of BCE.[221]
Asia
[edit]In March 2012, Malaysian companyBerjaya Retail Berhad,entered into a franchising agreement with Radio Shack.[222]Later that year, the company announced a second franchising deal with Chinese company, Cybermart.[223]
Berjaya had six stores in Malaysia before it quietly ceased operations in 2017.[224]
Mexico
[edit]
RadioShack | |
Company type | Subsidiary |
Industry | E-commerce,retail |
Founded | 1986 Mexico City,Mexico |
Headquarters | Mexico City, Mexico |
Number of locations | 225 (all company owned) |
Area served | Mexico |
Products | Consumer electronics |
Parent | Grupo Gigante(2015–present) |
Website | www |
In 1986,Grupo Gigantesigned a deal with Tandy Corporation to operate Radio Shack branded stores in Mexico. After growing their electronics chain within Mexico to 24 stores, Grupo Gigante signed a new deal with Tandy in 1992 to form a new joint ventured calledRadio Shack de México
in which both companies had an equal share. As part of the deal, Grupo Gigante transferred their electronics stores to Radio Shack de México.[225]
In 2008, Grupo Gigante separated from Radio Shack, (then renamed Radio Shack Corporation) and sold its share of the joint venture to Radio Shack Corp. for $42.3 million.[226]
In June 2015, Grupo Gigante repurchased 100 percent of RadioShack de Mexico, including stores, warehouses, and all related brand names and intellectual properties for use within Mexico, from the US Bankruptcy Court in Delaware for US$31.5 million. The chain had 247 stores in Mexico at the time of the sale.[227][228][229][230]Following the sale, all Radio Shack stores, warehouses, brands, assets, and related trademarks in Mexico are currently owned byRadioShack de México S.A. de C.V.,a subsidiary ofGrupo Gigante.[227][228]
A major Mexican news magazine had reported in March 2015 that Grupo Gigante actually purchased 100% of the stock in RadioShack de México from RadioShack Corporation for US$31.8 million, two months prior to the bankruptcy filing, but had only had to hand over US$11.8 million to RadioShack Corp. for also assuming approximately US$20 million in debt liabilities.[231]
While Radio Shack was facing a second bankruptcy in the United States, Grupo Gigante announced in October 2017 that they planned to expand the Radio Shack brand within Mexico by opening eight more stores.[232]
Latin America & the Caribbean
[edit]
radioshack | |
Company type | Subsidiary |
Industry | E-commerce,retail |
Predecessor | RadioShack Corporation |
Founded | January 1998 El Salvador |
Headquarters | San Salvador,El Salvador |
Number of locations | 60 (company owned) 245 (franchised) |
Area served | Central America,South America,Caribbean |
Products | Consumer electronics |
Parent | Grupo Unicomer |
Website | radioshackla |
When Radio Shack Corporation filed for bankruptcy the first time in 2015, theUnicomer Group(Grupo Unicomer) purchased the Radio Shack brand from the bankruptcy court for its exclusive use in Latin America and the Caribbean, except Mexico.[233][234]Unicomer, through its corporate parentRegal Forest Holding Co. Ltd.,paid $5 million for the brand.[235]
The company's relationship with Radio Shack dated back to 1998, when Unicomer opened its first Radio Shack franchise store inEl Salvador.It later expanded intoHonduras,Guatemala,andNicaragua.By January 2015, Unicomer had 57 Radio Shack stores distributed throughout four countries within Central America.[234]
In April 2015, Unicomer began receiving franchise payments from franchises in several countries that Unicomer had not previously had a business presence in.[234]It expanded intoTrinidadin 2016,[236]Jamaicain 2017,[233][237]Barbadosin 2017,[238]andGuyanain 2017.[239]
By the end of 2017, Unicomer had company-owned stores located in the countries of Barbados, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Nicaragua, and Trinidad while receiving franchise payments from independent franchised stores located in the countries ofAntigua,Aruba,Costa Rica,ParaguayandPeruin which Unicomer did not have a business presence in.[234]Since 2014, the independent company Coolbox is an authorized dealer for RadioShack products in Peru.[240]
In April 2018, the RadioShack brand returned toBoliviawhen franchisee Cosworld Trading opened two franchised stores for Unicomer in the capital city ofLa Paz.[241]The previous RadioShack stores had closed in 2015 as a result of RadioShack first bankruptcy filing.[241]
Middle East
[edit]
RadioShack | |
Company type | Subsidiary |
Industry | E-commerce,retail |
Predecessor | RadioShack Corporation |
Founded | 1998 Nasr City,Egypt |
Headquarters | Giza,Egypt |
Number of locations | 65 (company owned) 15 (franchised) |
Area served | Egypt |
Products | Consumer electronics |
Parent | Delta RS for Trading |
Website | radioshack |
When Radio Shack filed for bankruptcy the first time in 2015, theEgypt-based Delta RS for Trading purchased the Radio Shack brand from the bankruptcy court for its exclusive use in Middle East and North Africa for $US5 million.[242]
Delta RS for Trading, asRadio Shack Egypt,had opened its first Radio Shack franchised store in 1998 inNasr City.By March 2003, Radio Shack Egypt had 65 company-operated stores plus 15 sub-franchised stores.[243]In 2017, the Egyptian government accused Radio Shack Egypt and its parent Delta RS in aiding theMuslim Brotherhood.[244][245]
Other operations
[edit]Corporate citizenship
[edit]In 2006, RadioShack supported theNational Center for Missing & Exploited Childrenby providing store presence for the StreetSentz program, a child identification and educational kit offered to families without charge.[246]RadioShack supportedUnited Way of AmericaCharities to assist their Oklahoma and Texas relief efforts after the2013 Moore tornado.RadioShack's green initiative promotes theRechargeable Battery Recycling Corporation,which accepts end-of-life rechargeable batteries and wireless phones dropped off in-store to be safely recycled.[247]
Other retailer partnerships
[edit]In August 2001, RadioShack opened kiosk-style stores insideBlockbusteroutlets, only to abandon the project in February 2002; CEO Len Roberts announced that the stores did not meet expectations.[248]
RadioShack operated wireless kiosks within 417Sam's Clubdiscount warehouses from 2004 to 2011. The kiosk operations, purchased from Arizona-based Wireless Retail Inc,[249]operated as a subsidiary, SC Kiosks Inc., with employees contracted through RadioShack Corporation. No RadioShack-branded merchandise was sold. The kiosks closed in 2011, costing RadioShack an estimated US$10–15 million in 2011 operating income.[250]
RadioShack then attempted a joint venture withTargetto deploy mobile telephone kiosks in 1,490 Target stores by April 2011.[251][252]In April 2013, RadioShack's partnership with Target ended and the Target Mobile in-store kiosks were turned over to a new partnership with Brightstar and MarketSource.[253]
No-contract wireless
[edit]On September 5, 2012, RadioShack in a partnership withCricket Wireless,began offering its own branded no-contract wireless services using Cricket and Sprint's nationwide networks. The service was discontinued on August 7, 2014; clients who had already purchased the service from RadioShack continue to receive service from Cricket Wireless.[254]
Cycling team sponsorship
[edit]In 2009, the company became the main sponsor of a new cycling team,Team RadioShack,withLance ArmstrongandJohan Bruyneel.[255]RadioShack featured Armstrong in a number of television commercials and advertising campaigns.[256][257]RadioShack came under fire for having Armstrong as a spokesperson in 2011, when allegations that the cyclist had used performance-enhancing drugs surfaced.[258]
Lawsuits
[edit]In September 1999,AutoZone, Inc.,sued Tandy Corp., then the owner of RadioShack, in a federal district court in Tennessee forinfringingthe AutoZonetrademarkby using the name "PowerZone" for a section in RadioShack's retail stores. In November 2001, the district court granted Tandy's motion for summary judgment to dismiss the case, finding that AutoZone failed to prove that the use of "PowerZone" infringed the "AutoZone" trademark. AutoZone appealed that decision. In June 2004, the federal court of appeals affirmed the district court's dismissal of the case.[259]
In June 2011, a customer sued Sprint and RadioShack after finding pornography on their newly purchased cell phones.[260]
In 2012, a Denver jury awarded $674,938 to David Nelson, a 25-year RadioShack employee who had been fired in retaliation for complaining about age discrimination.[261]
In 2013, a federal jury awarded over $1 million in an age discrimination suit to a longtime RadioShack store manager who was fired in 2010 from the San Francisco store he had managed since 1998.[262]
In July 2014, inVerderame v. RadioShack Corp.,the U.S. District Court for the Eastern District of Pennsylvania found that RadioShack owed its store managers in Pennsylvania a possible US$5.8 million for unpaid overtime.[263]
In popular culture
[edit]- In the 1980 film "Used Cars"an electronics engineer needs equipment to do some last-minute repairs to a bootleg microwave transmitter, and says to his partner," Radio Shack closes in half an hour. "[264]
- A "Radio Shock" store (owned by the "Tandy Corporation" ) appeared in the original 1991 release ofSpace Quest IV,displaced by "Hz.So Good "in later editions because of threats of legal action by Tandy.[265]
- Radio Shack is featured prominently inShort Circuit 2,which serves as a "clinic" for Johnny 5 while he repairs himself after being assaulted by thieves.[266]
- Radio Shack is mentioned and briefly featured on the pilot episode ofYoung Sheldon.[267]Visits to RadioShack are a frequent plot point in theYoung Sheldonseries, building off allusions to childhood visits made by the characterSheldon Cooperin its parent series,The Big Bang Theory.The family returns to the Radio Shack store in a later episode, where his mother purchases him aTandy 1000.
- RadioShack appears in the second season of theNetflixseriesStranger Thingsas the workplace of Bob Newby.[268]In one scene, anArmatron(a product actually sold at Radio Shack during that period) can be seen on a shelf above his head.
- In the movieOcean's Eleven,after Livingston asks an FBI agent to not touch his equipment by asking, "Do you see me grabbing the gun out of your holster and waving it around?", the agent retorts with "Hey 'Radio Shack', relax".[269]
- American sportswriter andYouTuberJon Boisworked at RadioShack sometime in the early to mid 2000s, later publishing multiple articles detailing his personal experiences as an employee.[270][271][272]
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Hey, at least it saved on trees and managers' time. On Tuesday, RadioShack laid off 403 employees, from vice presidents to rank-and-file workers, by sending them notices through e-mail. "It's the first e-mail layoff I've heard of," said Mary Willoughby, an instructor in the human resource development program at St. John Fisher College in Rochester, N.Y., and an active member of the Society of Human Resource Management. "It's demoralizing. We still have to have that human touch," Willoughby said. As she and many others see it, there's no substitute for personal contact -- even when it comes to giving employees the ax. RadioShack's decision to send layoff notices by e-mail has touched off debate over whether the company's method was ethical and innovative, or cowardly and callous, or perhaps just another milestone in the advent of the electronic office. Many experts were unmoved by the fact that it was a large-scale layoff, and wondered whether the move would spark a trend.
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Luckily, he collapsed right next to a Radio Shack, which is like theMayo Clinicfor robots
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Notes
[edit]Further reading
[edit]- Irvin, Farman (1992).Tandy's Money Machine: How Charles Tandy Built Radio Shack into the World's Largest Electronics Chain.Chicago: Mobium Press.ISBN0-916371-12-3.
- Hayden, Andrew,"Radio Shack: A Humble Beginning for an Electronics Giant",antiqueradio,February 2007
External links
[edit]- Official website
- RadioShack Corporationfrom theHandbook of TexasOnline
- Radio Shack Recordsin Fort Worth Library Archives
- Radioshackcatalogs,an 80-year archive of RadioShack catalogs, plus other corporate publications and historic photos
- RadioShack
- 1921 establishments in Massachusetts
- Companies based in Fort Worth, Texas
- Companies formerly listed on the New York Stock Exchange
- Companies that filed for Chapter 11 bankruptcy in 2015
- Companies that filed for Chapter 11 bankruptcy in 2017
- Consumer electronics retailers of the United States
- Electronic kit manufacturers
- Home computer hardware companies
- Loudspeaker manufacturers
- American companies established in 1921
- Retail companies established in 1921
- 2015 mergers and acquisitions
- Radio manufacturers