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Ted Sarandos

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Not to be confused withTed Sarandis.
Ted Sarandos
Sarandos in 2016
Born
New Jersey,U.S.
EducationGlendale Community College
OccupationBusinessman
EmployerNetflix
TitleCo-chief executive officer[1]
Spouse(s)
Michelle Sarandos
​
(divorced)​

Nicole Avant(m. 2009)
Children2

Theodore Anthony Sarandos Jr.is an American businessman who is theco-chief executive officerofNetflix.[2][3][4][5]

Early life

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Sarandos was born on July 30, 1964 inNew Jersey.

As a child, Sarandos spent hours watching TV shows likeI Love Lucy,The Jack Benny ProgramandThe Andy Griffith Show.He stated that his family did not travel much "so the way to see the world was through books and movies and television."[6]In his teens, he developed a knowledge of film and TV, and strong instincts for what people liked while working at a video store.[6]While writing for his high school newspaper, Sarandos met and interviewed the actorEd Asner,who was in Phoenix for a localScreen Actors Guildmeeting. Asner, then in the height of hisLou Grantperiod, introduced Sarandos to others in the entertainment industry, for further interviews and connected his interests in entertainment, politics, and journalism.[7]Sarandos attendedGlendale Community CollegeinGlendale,Arizona.[8][9]

He was promoted to store manager of the Arizona Video Cassettes West chain in 1983 and managed eight retail video stores until 1988.[3][10]In 1988, Sarandos became Western Regional Director of Sales and Operations for one of the largest video distributors in the United States, East Texas Distributors (ETD). Until March 2000, Sarandos was Vice President of Product and Merchandising for the almost 500 store chain,Video City/West Coast Video.[9][11]While at West Coast Video, he was responsible for negotiating revenue deals to migrate the company from theVHSformat into theDVDformat.[7]

Netflix

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After meeting Netflix CEOReed Hastingsin 1999, Sarandos joinedNetflixin 2000.[10][12]He serves as its co-chief executive officer.Before that, he was the company'schief content officer,overseeing Netflix's original programming and entertainment efforts.[13][14]

Sarandos was responsible for initiating the first round of original programming at Netflix, starting withLilyhammer,and then continuing with the breakoutDavid Fincherseries starringKevin Spacey,House of Cards.[10]Beginning withHouse of Cards,which was bought for $100 million in a March 2011 deal,[3]Sarandos created the model where Netflix purchases multiple seasons of shows without pilot orders.[15][16]Sarandos sees the focus as being on subscriber growth as a reflection of revenue health over ratings. This has since changed as Netflix has recently decided to initiate an Ad-Supported model which allows the users to pay a lower price but have advertisements on their site.[17]

Sarandos usesalgorithmsat Netflix[18][19]to predict what programs viewers will want to watch prior to producing them.[10]His personal algorithm focuses on 30% judgement (as a highest priority), with 70% focused on a base of data.[20]He also said that the focus is on the audience, and that there is no programming grid – or appointment linear-based television – that is typically used by traditional TV networks. Barometers of success are if the audience completes watching the show, the timeframe within which they finish watching a series if there is social media buzz by critics and fans. Sarandos said that the preference is for a show to run for multiple seasons and build a fan base.[21]Sarandos believes the model allows the viewer to be in control, and to watch only the content they enjoy.[22]The more serialized the show is, the longer the revenue stream. Sarandos sees cost per hour basis as greater the more total run time there is across the lifetime of a show, as it is often not cost savings to produce less original content once production is underway.[23]He said Netflix aggregates audiences over a very long period of time, where Netflix can tell if a show will be successful by using aregression modelsthat tells Netflix, based on the first hour of viewing, how successful the show will be over the life of its license.[24]

Sarandos has been outspoken about discarding or not holding important traditional network models. Although historically a big broadcast TV fan,[25]he describes the model as now becoming archaic. Sarandos said he sees the new model as a way to prioritize the needs and desires of the consumer.[7][26][10][27]International reach andlong tail,niche appeal is also an important part of the business model. The spend is typically a large upfront payment, with no back-end fees to talent and creators, especially of original content that Netflix owns.[28][29]Sarandos said that he sees the Netflix brand as being based on personalization, that it was a deliberate choice on the part of Netflix to focus on providing diverse content that would appeal to the tastes of a broad base of viewers[30]– one that would not be focused on a marquee show that Netflix would be known for, but quality shows that would appeal to different audiences.[23]

Sarandos has said that he sees Netflix as a digital product, where the balance between distributing physical bits of content versus streaming digital content would be cheaper as both broadband and Netflix grew. The shift away from the DVD business came from this evaluation of new model focused on streaming and includes original programming, which is one of the main responsibilities of Sarandos' work at Netflix.[24]During the 2016Television Critics Associationpresentation, Sarandos said he expects the amount Netflix spends on original programming to rise considerably.[23][21]

In 2020, Netflix announced Sarandos as its co-chief executive officer and member of the company's board of directors.[31]On January 19, 2023, Hastings stepped down as co-CEO to become Executive Chairman.Greg Peterswas named co-CEO alongside Sarandos.[32]

Honors

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Board and advisory work

[edit]

Sarandos is a member of several boards, including:[11]

Personal life

[edit]

Sarandos married Michelle Sarandos, his first wife,[49]with whom he had two children, film producer Sarah Sarandos and film editor Anthony Sarandos.[35]In 2009, Sarandos married formerUnited States Ambassador to the Bahamas(2009–2011)Nicole Avant,the daughter of formerMotownChairmanClarence Avant.[11]The couple live in theHancock Parkneighborhood ofLos Angeles,[50]after previously living in Avant's home town ofBeverly Hills, California.[51]In 2013, the couple purchased a beach house formerly owned byDavid SpadeinMalibu, California.[52]Sarandos has said he isCatholic.[35]

Sarandos and his wife held a fundraiser forPresident Barack Obama's2012 campaignin Southern California in 2009, and raised over $700,000 for theDemocraticcandidate.[53][54]

References

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  1. ^Rushe, Dominic (January 19, 2023)."Netflix co-founder Reed Hastings steps down as CEO of streaming company".The Guardian.
  2. ^Snider, Mike."Netflix names Ted Sarandos as co-CEO, surpasses subscriber forecast during coronavirus pandemic".usatoday.USA Today.RetrievedJuly 17,2020.
  3. ^abcSegal, David (February 8, 2013)."The Netflix Fix".The New York Times.RetrievedSeptember 13,2016.
  4. ^Richwine, Lisa; Chmielewski, Dawn (January 20, 2023)."Netflix co-founder Hastings steps down as CEO as company adds subscribers".Reuters.RetrievedJanuary 20,2023.
  5. ^"Netflix co-founder Reed Hastings steps down as CEO of streaming company".the Guardian.January 19, 2023.RetrievedJanuary 21,2023.
  6. ^abEdwardes, Charlotte (May 9, 2019)."Netflix's Ted Sarandos: The most powerful person in Hollywood?".Standard.co.uk.Evening Standard.
  7. ^abcFernandez, Giselle (December 18, 2015)."Big Shots: Full Conversation with Ted Sarandos"(Video interview).Los Angeles.RetrievedSeptember 13,2016.
  8. ^Bland, Karina (May 19, 2016)."What Ms. Fiedler taught me about telling stories".The Arizona Republic.RetrievedSeptember 13,2016.
  9. ^abMartinson, Jane (March 15, 2015)."Netflix's Ted Sarandos: 'We like giving great storytellers big canvases'".The Guardian.RetrievedFebruary 27,2016.
  10. ^abcdeJeffries, Stuart (December 30, 2013)."Netflix's Ted Sarandos: the 'evil genius' behind a TV revolution".The Guardian.RetrievedFebruary 27,2016.
  11. ^abc"Management: Ted Sarandos, Chief Content Officer".Netflix.Archived fromthe originalon October 18, 2014.RetrievedFebruary 27,2016.
  12. ^Auletta, Ken (February 3, 2014)."The Red-Envelope Revolution. Outside the Box: Netflix and the future of television".The New Yorker.RetrievedSeptember 14,2016.
  13. ^Lang, Brent (March 25, 2019)."Netflix's Ted Sarandos on Revolutionizing Television".Variety.RetrievedJuly 15,2024.
  14. ^Cutter, Chip (July 17, 2020)."Co-CEOs Are Out of Style. Why Is Netflix Resurrecting the Management Model?".Wall Street Journal.RetrievedJuly 24,2020.
  15. ^Chmielewski, Dawn C. (August 25, 2013)."Ted Sarandos upends Hollywood with Netflix revolution".Los Angeles Times.RetrievedSeptember 16,2016.
  16. ^Aric, Jenkins."Ted Sarandos was already co-CEO of Netflix".Fortune.
  17. ^"Netflix Starting from $6.99 a Month".
  18. ^Simon, Phil (March 2013)."Big Data Lessons From Netflix".Wired.RetrievedSeptember 14,2016.
  19. ^Magnusson, Jeff (November 14, 2013)."Big Data Data Platform as a Service @ Netflix".Netflix@ QCon SF 2013.RetrievedSeptember 14,2016.
  20. ^Wu, Tim (January 27, 2015)."Netflix's Secret Special Algorithm Is a Human".The New Yorker.RetrievedSeptember 14,2016.
  21. ^abJarvey, Natalie; Goldberg, Lesley (July 27, 2016)."Ted Sarandos on Netflix Programming Budget:" It'll Go Up "From $6 Billion".The Hollywood Reporter.RetrievedSeptember 13,2016.
  22. ^Wu, Tim (December 5, 2013)."Netflix's War on Mass Culture".The New Republic.RetrievedSeptember 14,2016.
  23. ^abcSepinwall, Alan (January 26, 2016)."Why Matt Weiner 'would lose' if he wanted to make a weekly Netflix show".HitFix.RetrievedSeptember 13,2016.
  24. ^abSarandos, Ted; Bedol, Brian; Clemons, Steve (October 28, 2013)."The New Television Disrupters"(video).The Aspen Institute.RetrievedSeptember 15,2016.
  25. ^Lear, Norman; Sarandos, Ted (2014)."The Power of Storytelling: Plotting the Future of Media".Paley Center for Media.RetrievedSeptember 13,2016.
  26. ^Arnold, Shayna Rose (July 27, 2015)."Big Shots: Ted Sarandos".Los Angeles.RetrievedSeptember 13,2016.
  27. ^Adalian, Josef (December 1, 2015)."How Hollywood Gossips About Netflix's Hidden Ratings".Vulture.RetrievedSeptember 14,2016.
  28. ^Belloni, Matthew; Rose, Lacey (August 10, 2016)."TV Titans Roundtable: 5 Chiefs Spar Over the Future (and Netflix's Role as Arch-Frenemy)".The Hollywood Reporter.RetrievedSeptember 13,2016.
  29. ^Belloni, Matthew; Rose, Lacey (August 10, 2016)."THR Full TV Executives Roundtable: ft. The Titans Behind HBO, Netflix, AMC, A+E, & NBCUniversal"(Video).The Hollywood Reporter.RetrievedSeptember 13,2016.
  30. ^Carr, David (February 24, 2013)."For 'House of Cards,' Using Big Data to Guarantee Its Popularity".The New York Times.RetrievedSeptember 14,2016.
  31. ^"Netflix Caps Its Hollywood Transformation With Sarandos Move".Bloomberg.July 16, 2020.
  32. ^"Netflix co-founder Reed Hastings steps down as CEO of streaming company".the Guardian.January 19, 2023.RetrievedJanuary 21,2023.
  33. ^"AGLN – Aspen Global Leadership Network: User Profile – Ted Sarandos".Aspen Institute.RetrievedSeptember 13,2016.
  34. ^Tambor, Jeffrey (April 18, 2013)."The 2013 TIME 100. Ted Sarandos: Netflix chief content officer, 48".Time.RetrievedFebruary 27,2016.
  35. ^abcDaunt, Tina (March 19, 2014)."Wiesenthal Center, Hollywood Power Elite Honor Netflix's Ted Sarandos".The Hollywood Reporter.RetrievedFebruary 27,2016.
  36. ^Torok, Ryan (March 28, 2014)."Moving and Shaking: Ted Sarandos honored, Persian New Year and Righteous Conversations Project PSAs".The Jewish Journal of Greater Los Angeles.RetrievedFebruary 27,2016.
  37. ^Carey, Matthew (2015)."How Ted Sarandos Transformed Netflix into a Global Doc Streamer".International Documentary Association.RetrievedSeptember 13,2016.
  38. ^"Ted Sarandos, 2015 Brandon Tartikoff Legacy Award Recipient".NATPE2015.November 24, 2014.RetrievedSeptember 13,2016.
  39. ^"NATPE 2015: 12th Annual Brandon Tartikoff Legacy Awards".NATPE2015.January 22, 2015.RetrievedSeptember 13,2016.
  40. ^Ramos, Dino-Ray (August 1, 2017)."Judd Apatow, Kathryn Bigelow, Ted Sarandos To Be Honored With SAG-AFTRA Foundation Award".Deadline.
  41. ^"Thomas Lennon on the legacy of National Lampoon".Metro US.February 15, 2018.RetrievedFebruary 17,2018.
  42. ^McNary, Dave (October 25, 2019)."Netflix's Ted Sarandos to Receive Producers Guild's Milestone Award".
  43. ^Whitlock, Jesse (June 10, 2022)."Cannes Lions Gong For Netflix's Ted Sarandos; Studio Pictures Lockdown Quizmaster Option; Discovery+ 'Estonia' Sequel; French Animation Short — Global Briefs".Deadline.
  44. ^"'Oppenheimer' director Christopher Nolan to be given knighthood ".Reuters.March 28, 2024.RetrievedApril 2,2024.
  45. ^D'Alessandro, Anthony (August 19, 2020)."Ron Meyer Steps Down As Academy Museum Board Chair Post NBCU Exit".Deadline.RetrievedAugust 31,2020.
  46. ^"About ETA: Ted Sarandos, Board Treasurer".Exploring The Arts.RetrievedFebruary 27,2016.
  47. ^Feinberg, Scott (July 26, 2023)."Ariana DeBose Among Three New Trustees of AFI (Exclusive)".HollywoodReporter.
  48. ^Thorne, Will (December 11, 2019)."Peabody Awards Add Six New Members to Board of Directors".Variety.
  49. ^"Theodore A Sarandos – United States Public Records".FamilySearch.July 1, 2008.RetrievedSeptember 13,2016.
  50. ^David, Mark (June 17, 2015)."Melanie Griffith and Antonio Banderas Sell L.A. Estate at Record Shattering Price".Variety.RetrievedSeptember 13,2016.
  51. ^David, Mark (August 25, 2015)."Netflix's Ted Sarandos Selling Beverly Hills Traditional Home".Variety.RetrievedSeptember 15,2016.
  52. ^Abramian, Alexandria (July 25, 2013)."Netflix's Ted Sarandos Buys David Spade's Malibu Beach House".The Hollywood Reporter.RetrievedFebruary 27,2016.
  53. ^Daunt, Tina (April 25, 2012)."Obama's $500,000 Power Couple".The Hollywood Reporter.RetrievedSeptember 13,2016.
  54. ^Reisinger, Don (May 22, 2018)."Netflix Users Threaten Boycott Over Obama Content Deal".Fortune.RetrievedJuly 31,2018.
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