The Tart
 | |
| Type | Satirical newspaper /webzine |
|---|---|
| Format | Tabloid |
| Owner(s) | TartMedia Group |
| Editor | Ben Cooper |
| Founded | 2007 |
| Headquarters | London |
| Website | thetartpaper |
The Tartwas a freeLondon-basedsatiricalnewspaper, and later an online webzine.
History
[edit]The precursor ofThe Tartwas aBristol Universitynewspaper edited by Tobes Kelly in the first six months of 2007.[1][2]The Tartwas set up as a response to a perceived lack of variety in the student newspaper market, and Kelly's desire to revive studentsatirethrough enabling and encouraging students to collaborate regardless of university campus borders.[3]The Tart's tone wassatirical,and has been described as "tolerant, witty and parodying the folly of those in the public eye".[4]The newspaper was part of the TartMedia Group, which is owned by Kelly.[5]
A website was established in August 2007, andThe Tartwas distributed across ten university campuses during termtime in late 2007, includingOxford University,Cambridge University,Bristol University,Warwick UniversityandLondon School of Economics.[6]
After receiving a positive response from trial distributions to London commuters, the decision was taken to move out of the student market.[7]After securing significant funding,The Tartlaunched for London commuters in January 2008,[8]and enjoyed a brief run in the capital, at a time when other now-defunct London freesheets such asLondon Liteandthelondonpaperwere also distributed as part of a brief "old-fashioned newspaper war".[9]
The paper's income was affected by the economic downturn, and midway through 2008,The Tartdecided to focus on an online webzine. In summer 2008, it relaunched with a new website and editorial team.
The website closed in June 2009.
References
[edit]- ^McConkey, Jamie (22 October 2007)."New papers on the block".Epigram.Archived fromthe originalon 11 December 2007.Retrieved3 December2008.
- ^Stubbs, David(31 January 2009)."Cambridge's Footlights is not the only breeding ground for comedic talent, says David Stubbs".The Guardian.Retrieved6 February2009.
- ^Smallman, Etan (5 November 2007)."Student news goes national".The Times.Archived fromthe originalon 16 July 2011.Retrieved29 November2008.
- ^Cox-Brooker, Sian (24 November 2007)."National student newspaper launched".Cherwell.Retrieved9 December2008.
- ^"Time Bandit - Tobes Kelly, Managing director of free satirical newspaper, The Tart".MediaWeek (UK). 2008. Archived fromthe originalon 9 April 2009.Retrieved9 December2008.
- ^Smallman, Etan (5 November 2007)."Student news goes national".The Times.Archived fromthe originalon 16 July 2011.Retrieved29 November2008.
- ^Iles, Simon (11 February 2007)."The Tartleaves student media for London's square mile ".Epigram.Archived fromthe originalon 22 July 2011.Retrieved9 December2008.
- ^Smallman, Etan (4 March 2008)."Student news roundup".The Times.Archived fromthe originalon 22 September 2011.Retrieved9 December2008.
- ^Greenslade, Roy(9 November 2009)."London Lite, a pointless paper without a heart".The Guardian.Retrieved25 January2010.
