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WTGE

From Wikipedia, the free encyclopedia
WTGE
Broadcast areaBaton Rouge metropolitan area(secondary coverage ofLafayette, Louisiana)
Frequency100.7MHz(HD Radio)
Branding100.7 The Tiger
Programming
FormatCountry
SubchannelsHD2:WBRPsimulcast
AffiliationsCompass Media Networks
Ownership
OwnerGuaranty Broadcasting Company of Baton Rouge, LLC
KNXX,WBRP,WDGL,WNXX
History
First air date
August 10, 1966(58 years ago)(1966-08-10)(as WQXY-FM)
Former call signs
WQXY-FM (1965–1988)
WTGE-FM (1988–1997)
WXCT (1997–2001)
WTGE (2001–2003)
WYPY (2003–2010)
Call signmeaning
TheTiGEr; for theLSU mascot
Technical information
Facility ID70022
ClassC
ERP100,000watts
HAAT457 meters (1,499 ft)
Transmitter coordinates
30°19′35.00″N91°16′36.00″W/ 30.3263889°N 91.2766667°W/30.3263889; -91.2766667
Links
WebcastListen Live
Website1007thetiger

WTGE(100.7FM,"100.7 The Tiger" ) is acommercialradio stationinBaton Rouge, Louisiana.The station broadcasts acountry musicformatand is owned by Guaranty Broadcasting Company of Baton Rouge, LLC.[1][2]Along with foursister stations,itsstudiosand offices are at the Guaranty Group building on Government Street east of downtown Baton Rouge.

WTGE'stransmitteris located near theMississippi Riverin Baton Rouge, south ofLouisiana State University.[3]The station broadcasts in theHD radiodigital format.[4]

In 2003, WTGE began airing thesyndicatedBig D and BubbaShowin morningdrive time.[5]

History

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Easy Listening WQXY

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On August 10, 1966, the stationsigned onasWQXY.[6]The station was owned by Sound Dimensions, Inc., with Ken Winstanley serving as the president and general manager. The studios were on Wooddale Boulevard. It aired aneasy listeningformat with somejazzmusic. The power was 100,000 watts but the tower was only 410 feet tall, a fraction of its currentheight above average terrain.By the 1970s, WQXY was supplied its easy listening tapes from Schulke Radio, a nationalsyndicator.

During Winstanley's ownership, WQXY broadcast "Moon Glow With Martin," hosted by populardisc jockeyDick Martin. Winstanley also owned WYLA-FM & WYLK-FMNew Orleansalong with WPCF-FM and WDLP,Panama City, Florida.He also had ownership interest inKJINinHouma, Louisiana,KCIL-FMinGray, Louisiana,plus other Southeast radio stations. Winstanley sold WQXY in 1970 to Allison Kolb CEO / Gulf Union Corporation and moved his broadcasting enterprises to Florida.

The station was acquired by Airwaves, Inc. and operated by owners Lamar Simmons and Gene Nelson throughout the 1970s and 1980s. Airwaves owned sister AM station WLCS, AM 910, and was responsible for moving both stations from the AM's original location in downtown Baton Rouge to (then) Suite 2420 of One American Place, the skyscraper completed by American Bank in 1974. The stations shared the top floor of the building with the bank's Board Room, the chambers of Judge Alvin Rubin of the Fourth Circuit U.S. Court of Appeals and a federal agency office. Throughout that period until its 1984 sale, WQXY remained Baton Rouge's only beautiful music station and a Schulke affiliate.

Switch to AC

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In 1984, WQXY andsister stationAM 910WLCS(nowsilent) were acquired by the Oppenheimer Broadcast Group ofAustin, Texas.The format was switched toAdult Contemporaryand the familiar black-and-red easy listening "roselogo"was replaced by a blocsans-serifblue logo. The move left Baton Rouge without a beautiful music station for the first time in decades, and it angered a large portion of the station's traditional base. The new AC format was duplicated by several other Baton Rouge stations, and the ratings were not good. Management decided a change was needed.

In 1988, WQXY flipped toActive Rockas "100.7 The Tiger." To go along with the format change, it becameWTGE-FM.In the early 1990s, WTGE-FM got a boost in antenna height.[7]It began using atowerthat was about as tall as theEmpire State Building.By 1995, WTGE-FM shifted toModern Rock.But that would all change a year later.

Country Music

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WTGE-FM made the switch tocountry musicin 1996.[8]It becameWXCTusing the moniker "Cat Country 100.7." That put it in competition with longtime Baton Rouge country outletWYNK-FM,just one position up the FM dial at 101.5 MHz. WXCT was reimaged in 2001 as "Tiger Country 100.7," returning to theWTGEcall letters.

In February 2002, WTGE tweaked itsplaylistand became "Y-100" using the call lettersWYPY.In 2003, WYPY became the Baton Rouge affiliate for theBig D and BubbaShow,previously heard in morningdrive timeon competitor WYNK-FM. In 2005, WYPY began calling itself "New Country." In late 2008, the station became "New Country 100.7 the Tiger." On September 22, 2010, WYPY returned to the call lettersWTGE,to go with "The Tiger" branding.

References

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  1. ^"WYPY Facility Record".United StatesFederal Communications Commission,audio division.
  2. ^"WYPY Station Information Profile".Arbitron.
  3. ^Radio-Locator /WTGE
  4. ^"HD Radio Station Guide".HD Radio.iBiquity.
  5. ^"Saints Change Baton Rouge Radio Spot".The Advocate.RetrievedApril 21,2009.
  6. ^Broadcasting Yearbook 1968 page B-71
  7. ^Broadcasting & Cable Yearbook 1995 page B-173
  8. ^Broadcasting & Cable Yearbook 1997 page B-190
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