1740 Broadway
| 1740 Broadway | |
|---|---|
 | |
 | |
| Former names | Mutual of New York Building |
| General information | |
| Coordinates | 40°45′54″N73°58′54″W/ 40.765063°N 73.981649°W |
| Completed | 1950 |
| Owner | EQ Office |
| Height | |
| Antenna spire | 514 ft (157 m) |
| Roof | 375 ft (114 m) |
| Technical details | |
| Floor count | 26 |
| Floor area | approx. 600,000 sq ft (56,000 m2) |
| Lifts/elevators | 14 (13 passenger, 1 freight) |
| Design and construction | |
| Architect(s) | Shreve, Lamb & Harmon Associates |
1740 Broadway(formerly theMONY BuildingorMutual of New York Building) is a 26-story building on the east side ofBroadway,between55thand56thStreets, in theMidtown Manhattanneighborhood ofNew York City.[1]The building is owned byEQ Officeand shares acity blockwith thePark Central Hotel.
Mutual of New Yorkbuilt the structure in 1950 for its corporate headquarters and hiredShreve, Lamb and Harmonas architects. It left the building after being acquired byAXA.[2]The building was completely renovated in 2007.[1]Blackstone bought the building in 2014[3]and took out a $200 million loan. In 2024, Yellowstone Real Estate bought the building's loan and considered converting the structure to residential use.[4][5]
Signage on the facade
[edit]Its most famous attribute was once asignat the top of itsfacadewhichadvertisedforMutual of New York,the structure's original owner. The first version spelled out the entire name, with the first letter of each of the words in it (MONY) being redneon lightingwhich was twice the size of the rest. It was in this form that the sign served as both the inspiration forTommy James and the Shondells' 1968hit single"Mony Mony"and as amotifinMidnight Cowboy.The subsequent version was thecorporate logo,which was theinsurance company'sacronymwith adollar signinside the "O."[6][7]
TheMONYsign was removed by Vornado in December 2007, and replaced with "1740" to reflect itsstreet address.The numerals,8+1⁄2feet (2.6 meters) tall and inFuturatypeface, are illuminated at night bylight-emitting diodes.[7]
The Weather Star
[edit]Perched on the roof is the Weather Star, a 150-foot (46 m) tower of lights topped with a star-shapedweather beaconwhich was built byArtkraft Strauss.The star was green if the following day'sweather forecastwasfair,orange for cloudy, flashing orange for rain, and flashing white for snow. The direction the lights on the tower moved depended on whether the temperatures were expected to rise or fall; absence of movement meant no change. The Weather Star is still operable, but is no longer used for meteorological forecasting purposes. An electronic digital board with four sides that has always shown the time and temperature is located at the base of the tower.[7]
Tenants
[edit]References
[edit]- ^ab1740 Broadway, New York, NY – Vornado Realty Trust.
- ^New MONY Sign Brightens Broadway; New Brand Logo Calls Upon Images of Money - Businesswire - November 16, 1998
- ^Samtani, Hiten (November 5, 2014)."1740 Broadway Vornado".The Real Deal.RetrievedJune 12,2024.
- ^Dilakian, Steven (April 22, 2024)."Yellowstone Buys Blackstone's 1740 Broadway Debt".The Real Deal.RetrievedJune 12,2024.
- ^Cunningham, Cathy (April 19, 2024)."Yellowstone Snaps Up Loan on 1740 Broadway for Roughly $200M".Commercial Observer.RetrievedJune 12,2024.
- ^Midnight Cowboy(1969) locations – Exquisitely Bored in Nacogdoches.
- ^abcDunlap, David W. "No More MONY in the Midtown Skyline,"City Room(The New York Timeslocal news blog), Monday, February 4, 2008.
- ^Victoria’s Secret parent company expands at 1740 Broadway