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2K (company)

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2K
Company typeSubsidiary
IndustryVideo games
FoundedJanuary 25, 2005;19 years ago(2005-01-25)inNew York City,U.S.
Headquarters
Novato, California
,
U.S.
Key people
  • David Ismailer (president)
  • Phil Dixon (COO)
  • Melissa Bell (SVP,head of global marketing)
Products
ParentTake-Two Interactive
SubsidiariesSee§ Studios
Website2k

2Kis an Americanvideo game publisherbased inNovato, California.The company was founded as a subsidiary ofTake-Two Interactivein January 2005 through the 2K Games and 2K Sports sub-labels. The nascent label incorporated several development studios owned by Take-Two, includingVisual ConceptsandKush Games,which had been acquired the day before. Originally based inNew York City,2K moved to Novato in 2007. A third label, 2K Play, was added in September 2007. 2K is governed by David Ismailer aspresidentand Phil Dixon aschief operating officer.It operates amotion capturestudio inPetaluma, California.[1]

History

[edit]
2K's original logo

On January 24, 2005,Take-Two Interactiveannounced its acquisition ofVisual Concepts,the developer ofsports video gameseries likeNBA 2K,NHL 2K,andMLB 2K.Take-Two paidSegaUS$24 millionfor the studio, including itsKush Gamessubsidiary and theintellectual propertyof the2Kseries.[2][3]On the following day, the company established the 2K publishing label, consisting of the sub-labels 2K Games and 2K Sports, with the latter focusing on sports games.[4][5][6]Visual Concepts and Kush Games, alongsideIndie Built,Venom Games,PopTop Software,andFrog City Software,became studios of the new label, which also absorbed the staff ofTake-Two Licensing.[7]In January 2006, the administration and marketing portions of 2K'sNew York Cityoffices were heavily damaged by afive-alarm fire.[8]In June 2007, the company closed these offices and relocated toNovato, California,bringing it closer to Visual Concepts.[9]A third sub-label, 2K Play, was established with a focus oncasual gamesin September 2007, with Take-Two announcing a partnership withNickelodeonfor licensed games based on the latter's TV shows.[10][11]2K Play therein also absorbed all assets of Take-Two's budget-range publisherGlobal Star Software,including the studioCat Daddy Games,the gameCarnival Games,and games based onDeal or No Deal.[12]In January 2013, 2K obtained the rights to publish video games based on theprofessional wrestlingcompanyWWE.[13]

Christoph Hartmann,2K'spresident,announced his resignation in May 2017.[14]He had worked for Take-Two for roughly twenty years but did not state a reason for his departure.[15][16]He was succeeded by David Ismailer, previouschief operating officer(COO), later that month.[17][18]The COO role was filled by Phil Dixon, formerly ofBetfair,in November 2017, while Melissa Bell was hired assenior vice presidentand head of global marketing in April 2018.[19]In September 2018, 2K announced 2K Foundations, a program that would "support underserved communities across the nation by refurbishing basketball courts in neighborhoods that need them the most".Microsoftpartnered with 2K to establish gaming stations fitted withXbox One Sconsoles at these courts. 2K Foundations planned to refurbish twelve basketball courts in several cities across the United States (includingCincinnati,Baltimore,Los Angeles,Chicago,andCleveland) within its first year.[20][21]

In March 2021, 2K acquiredHB Studios,which had previously developedThe Golf Club 2019 featuring PGA TourandPGA Tour 2K21for the company. The acquisition includes the rights to theGolf Clubseries, which had been relaunched as thePGA Tour 2Kseries through a license from thePGA Tour.[22]Additionally, 2K announced it had secured a contract withTiger Woods,who had previously been a key figure forElectronic Arts'PGA Tourseries, as an executive director and consultant for futurePGA Tour 2Kgames, as well as his likeness for the games.[23]Later that month, 2K bought HookBang's games division inAustin, Texas,which had supported work on theNBA 2Kseries in the past. The studio was relocated to a new Austin location and rebranded as Visual Concepts Austin.[24]In September 2022, 2K'scustomer supportteam was hacked, with certain user data stolen and put on sale.[25][26]

Studios

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Defunct

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Games published

[edit]
Main article:List of 2K games

Former

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References

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