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4:44

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4:44
A peach-colored background with "4:44" in a large black typeface at the bottom and "THIS IS HIS 13TH STUDIO ALBUM" at the top much smaller
Studio albumby
ReleasedJune 30, 2017(2017-06-30)
RecordedDecember 2016 – June 2017
StudioNo I.D.'s studio
(Hollywood, California)
Genre
Length36:11
46:16 (with bonus tracks)
LabelRoc Nation
Producer
Jay-Zchronology
Magna Carta Holy Grail
(2013)
4:44
(2017)
Everything Is Love
(2018)
Singlesfrom4:44
  1. "4:44"
    Released: July 11, 2017
  2. "Bam"
    Released: September 26, 2017
  3. "Family Feud"
    Released: January 26, 2018

4:44is the thirteenth studio album by American rapperJay-Z,released on June 30, 2017, throughRoc Nationas an exclusive toSprintandTidalcustomers. The album was the first in a planned series of music exclusives from the Sprint–Tidal partnership, which never came to fruition due toSprint's demisein 2020. On July 2, the album was made available for freedigital downloadon Tidal's site for a limited time. A physical edition was released on July 7, including three additional tracks. On the same day, the album was made available to other streaming platforms, such asApple Music,Google Play MusicandAmazon Music.

Like Jay-Z's previous album,Magna Carta Holy Grail(2013),4:44was not preceded by any singles. The album was recorded from December 2016 to June 2017, and produced byNo I.D.,with additional contributions by Jay-Z himself.James BlakeandDominic Makeralso contributed production to the album's bonus tracks. It features guest appearances fromFrank Ocean,Damian Marley,Jay-Z's wifeBeyoncé,and his mother, Gloria Carter. It also has additional vocal contributions from his daughterBlue Ivy Carter,James Fauntleroy,Kim BurrellandThe-Dream.

The album was widely acclaimed by critics, who praised its emotional and personal content. It debuted at number one on the USBillboard200with 262,000album-equivalent unitsin its first week, making it Jay-Z's 14th album to top the chart.[2]The album spawned three singles, the title track "4:44","Bam"and"Family Feud",as well as several music videos, directed by a variety of high-profile collaborators. On July 5, the album was certifiedplatinumby theRecording Industry Association of America(RIAA), in recognition of one million copies purchased by Sprint and offered to consumers as free downloads.[3]At the60th Annual Grammy Awards,the album received aGrammy Awardnomination forAlbum of the Year,while the title track was nominated forSong of the Yearand "The Story of O.J."was nominated forRecord of the Year.[4]

Background and recording

[edit]

In June 2017,4:44posters in New York City, Los Angeles, and Miami, as well as internetbanner ads,teased the release of the album.[5][6][7]A one-minute teaser ad was aired during theNBA Finalson June 7 featuring actorsMahershala Ali,Lupita Nyong'o,andDanny Glover,ending with "4:44 – 6.30.17, Exclusively on Tidal".[8]

On June 18,Father's Day,a clip titled "Adnis" was posted on Sprint'sYouTubepage.[9]Adnis was Jay-Z's father's name.[10]A second teaser trailer was released on June 27 titled "Kill Jay Z", which featured a young man with a "Stay Black" T-shirt.[11]A third teaser followed on June 28 titled "ManyFacedGod", featuring Lupita Nyong'o crying "hysterically" on the floor.[11]

No I.D.says Jay-Z approached him about working together, and initially declined.[12]He cited feeling "uninspired" and "didn't think [he] had anything at the time". However, he researchedQuincy Jonesas inspiration to begin work with Jay-Z. No I.D. states he "began to play the samples like I would play an instrument." To get inspiration for4:44,No I.D. pointed to albums such asWhat's Going OnbyMarvin Gaye,ConfessionsbyUsher,The Blueprintby Jay-Z,IllmaticbyNas,andMy Beautiful Dark Twisted FantasybyKanye West,saying he "analyzed the mistakes and tried not to make those mistakes."[12]

The album was largely recorded in No I.D.'s home studio inHollywood.[13]Its recording began in late December 2016, according to No I.D.[13]It was finished shortly before the album's release.[14]"4:44" was written when Jay-Z woke up one morning at 4:44 am,[15]and recorded at his house using Beyoncé's microphone.[12]

Composition

[edit]

4:44is ahip hop[16]andconscious hip hop[17][18]album. It contains samples from many genres, likefunk,progressive rock,reggae,hip hopandsoul.[19]These includeStevie Wonder's "Love's in Need of Love Today",The Clark Sisters's "Ha Ya (Eternal Life)",[20]Donny Hathaway's "Someday We'll All Be Free",Fugees's "Fu-Gee-La",[21]andNina Simone's "Four Women" and "Baltimore".[22]While most of the samples span previous decades, the title track to 4.44 is sampled from the 2016 record 'Late Nights and Heartbreaks' from independent British group Hannah Williams and The Affirmations.Complex Networkspremiered the official music video to the original record, directed by British Hip-Hop video directorNick Donnelly[23]

Elia Leight ofRolling Stonenotes4:44is "sample-heavy at a time when so much of rap has moved away from that sound".[12]Jay-Z and No I.D. created a playlist based on Jay-Z's taste, and sampled some songs of it in the album.[24][13]Later, Jay-Z posted the playlist, titled4:44 Inspired By,on Tidal.[25]

On the album, Jay-Z touches on a wide array of topics, such as theongoinghip hop culture,his family life, his relationships,stereotypesandracism.[26][27][28]Many critics have noted that4:44is a response toLemonade,with Jay-Z referencing lines from the album.[29][30][31]For example, the "You better call Becky with the good hair" line on Beyoncé's "Sorry",with Jay-Z retorting," Leave me alone, Becky "in"Family Feud".[32][33][34]However, No I.D. said that to make the entire album a response toLemonadewas not the intention. Instead, Jay-Z wanted to focus on an album "where I talk about the things that I've never talked about".[35]

"Kill Jay Z" is about "killing" hisegoJay Z (without hyphen), featured in his previous albumMagna Carta Holy Grail.[28]The song references his friendship withKanye West,[36][37]as well as an incident in which he shot his brother. He also references his rumored extramarital relationships.[28]"The Story of O.J." references racism, stereotypes and the experience of being ablack person in America.[38]"Smile" discusses his mother being a lesbian,[15][39][40]while featuring a poem from her. "Caught Their Eyes" referencesPrince;before his death, Prince befriended Jay-Z, giving exclusive streaming rights for his catalog to Tidal.[28]"4:44", the album's title track, is "one long, tearful, soul-ripped-open apology" dedicated to Beyoncé.[15]

"Family Feud" is about a "separation within the culture" and "tensions in the black community and at home".[28]The track also references his infidelity.[34]The "reggae-tinged" song "Bam"featuresDamian Marley's vocals, with a four-piecehorn sectionand guitar.[28]Jay-Z said about the track: "it's just jammin', it's just like the song. But it's secretly Shawn Carter saying, 'Man, you need a bit of ego.'"[41]"Moonlight" references two films nominated to the2017OscarsforBest Picture,MoonlightandLa La Land,as a "commentary on the culture and where we're going".[28]

Release and promotion

[edit]

Jay-Z held listening parties for the album at participating Sprint stores on June 29, 2017.[42]4:44was released as an exclusive toTidalandSprintsubscribers on June 30, the first in a planned series of music exclusives from the Sprint–Tidal partnership.[43][44]Through aniHeartRadioand Roc Nation partnership,4:44was played on a loop on various rap stations until July 1.[35]Jay-Z provided song commentary via iHeartRadio upon the album's release.[45]On July 7, a physical version of the album featuring three additional tracks was released,[12][46]and the album was made available to other streaming platforms, such asApple Music,Google Play MusicandAmazon Music.[47]

Music videos were released for every song on the album except "Caught Their Eyes". An animated music video for "The Story of O.J."was uploaded on Tidal soon after the album's release.[48]The video was directed byMark Romanekand Jay-Z and shows a character named Jaybo, based onThe Story of Little Black Sambo.[49]This was followed weekly by "4:44" directed by TNEG,[50]"Bam" directed by Rohan Blair-Mangat,[51]"Kill Jay Z" directed by Gerard Bush and Christopher Renz,[52]"Adnis" directed by Romanek,[53]"Moonlight" directed byAlan Yang,[54]and "ManyFacedGod" directed byFrancesco Carrozzini.[55]On November 24, three further videos were released: "Legacy" directed byJeymes Samuel,"Smile" directed byMiles Jayand "Marcy Me" directed byBen and Joshua Safdie.[56]On December 29, an all-star video for "Family Feud" was released (featuring actorsJessica Chastain,Michael B. Jordan,Janet Mock,andDavid Oyelowoamong many others), directed byAva DuVernayand scored byFlying Lotus,[57]followed on January 7, 2018, by "Blue's Freestyle", directed by Maurice Taylor of Artlife Studios.[58]

Singles

[edit]

The album's title track, "4:44",was released as the lead single torhythmic contemporaryradio on July 11, 2017.[59]

The song "Bam", was released as the second single to rhythmic contemporary radio on September 26, 2017.[60][61]

The song "Family Feud" was released to Britishcontemporary hit radioon January 26, 2018, as the album's third single.[62]

Tour

[edit]

On July 10, Jay-Z announced the 32-date North American4:44 Tourbeginning on October 27 at theHonda Centerin Anaheim, California. The tour concluded on December 21 atThe ForuminInglewood.[63]

Critical reception

[edit]
Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?7.8/10[64]
Metacritic82/100[65]
Review scores
SourceRating
AllMusic[19]
The A.V. ClubA−[66]
The Daily Telegraph[67]
The Guardian[68]
NME[69]
The Observer[70]
Pitchfork8.4/10[29]
Rolling Stone[71]
The Times[72]
Vice(Expert Witness)A−[73]

4:44was released to universal acclaim from critics. AtMetacritic,which assigns anormalizedrating out of 100 to reviews from mainstream publications, the album received anaveragescore of 82, based on 29 reviews.[65]Many critics praised its emotional and personal content.[67][74][75]Neil McCormickofThe Daily Telegraphgave the album a perfect score, stating "It's a highly personal work bravely opening up the artist's very human flaws as an example to others, locating in his own suffering a path towards forgiveness, redemption and, ultimately, a better world. There is little braver than admitting your mistakes and trying to change your ways. By embracing vulnerability, Jay Z has taken a step towards genuine wisdom."[67]

Brittany Spanos ofRolling Stonecalled the album "a stunning, raw and mature apology that's as much an ode to partnership and family as it is an example of how vulnerability can make for truly excellent art." Spanos states "4:44" is "the most specific and touching" song on the album.[76]4:44was named "Best New Music" byPitchfork,with reviewer Sheldon Pearce writing, "The most crafty and evasive MC lays bare his complicated life. This late-career gem is personal and diamond-sharp, confronting the failings and legacy of Shawn Carter and America."[29]He also calls the album a "historical artifact".[29]

Select rankings of4:44
Publication List Rank
The Atlantic The 10 Best Albums of 2017 10[77]
Esquire The Best Albums of 2017 3[78]
Exclaim Exclaim!'s Top 10 Hip-Hop Albums of 2017 3[79]
The Independent The 30 Best Albums of 2017 15[80]
People People Picks The 10 Best Albums of 2017 5[81]
Pitchfork The 50 Best Albums of 2017 13[82]
The Ringer The Best Albums of 2017 1[83]
Rolling Stone 50 Best Albums of 2017 12[84]
Slant Magazine The 25 Best Albums of 2017 5[85]
Uproxx All The Best Albums of 2017 7[86]

Commercial performance

[edit]

4:44debuted at number one on the USBillboard200with 262,000album-equivalent units,(of which 174,000 copies were pure album sales) in its first week, according toNielsen Soundscan.[2]This became Jay-Z's 14th number one album.[2]The album was a Tidal exclusive for the first week and the streaming numbers on Tidal were not reported. On July 5, 2017, the album was certifiedplatinumby theRecording Industry Association of America(RIAA) for sales of over a million units.[87]The album was certified only a week after its release.[87]During this period, it was reported that mobile companySprint,a major share-holder inTidal,[88]had bought a million copies of4:44and provided subscribers free downloads of the album.[88]In its second week, the album remained at number one on the chart, earning an additional 87,000 units.[89]In its third week, the album dropped to number seven on the chart, earning 45,000 more units.[90]In its fourth week, the album climbed to number five on the chart, earning 33,000 units.[91]By the end of 2017, the album had accumulated 639,000 album-equivalent units in the United States, with 399,000 as pure sales, not including the one million copies given away.[92]In 2017,4:44was ranked as the 36th most popular album of the year on theBillboard200.[93]

Track listing

[edit]

Credits adapted from digital booklet.[22]

No.TitleWriter(s)Producer(s)Length
1."Kill Jay Z"No I.D.2:58
2."The Story of O.J."
3:51
3."Smile" (featuring Gloria Carter)
  • No I.D.
  • Jay-Z[a]
4:49
4."Caught Their Eyes" (featuringFrank Ocean)
  • No I.D.
  • Jay-Z[a]
3:26
5."4:44"
  • Carter
  • Wilson
  • Kanan Keeney
No I.D.4:44
6."Family Feud"(featuringBeyoncé)No I.D.4:11
7."Bam"(featuringDamian Marley)No I.D.3:54
8."Moonlight"
  • No I.D.
  • Jay-Z[a]
2:23
9."Marcy Me"
No I.D.2:54
10."Legacy"
  • No I.D.
  • Jay-Z[a]
2:57
Total length:36:11
CD andTidalbonus tracks
No.TitleWriter(s)Producer(s)Length
11."Adnis"
  • Blake
  • No I.D.[b]
2:26
12."Blue's Freestyle / We Family" (featuringBlue Ivy Carter)
  • No I.D.
  • Jay-Z[a]
4:23
13."ManyFacedGod" (featuringJames Blake)
  • Blake
  • Maker
  • No I.D.[b]
3:18
Total length:46:16

Notes

  • ^[a]signifies a co-producer
  • ^[b]signifies an additional producer
  • "4:44" features background vocals byKim Burrell
  • "Family Feud" originally didn't feature credited vocals by Beyoncé
  • "Marcy Me" features additional vocals byThe-Dream
  • "Legacy" features intro vocals by Blue Ivy Carter and background vocals byJames Fauntleroy
  • "ManyFacedGod" is stylized as "MaNyfaCedGod"

Sample credits[22]

Personnel

[edit]

Adapted from digital booklet.[22]

Charts

[edit]

Certifications

[edit]
Region Certification Certified units/sales
United Kingdom (BPI)[125] Silver 60,000
United States (RIAA)[87] 2× Platinum 2,000,000

Sales+streaming figures based on certification alone.

  • By July 2, the album was offered as a free download, sponsored by Sprint, via the website 444.tidal.[126][127]Those album downloads—which were free to the consumer but purchased by Sprint for distribution—were counted by the RIAA towards the Platinum certification. Roc Nation toldBillboardthat the certification reflects those 1 million downloads, and no streams were applied towards the certification.[3]

See also

[edit]

References

[edit]
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