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Adweek

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Adweek
CEOWill Lee
CategoriesGlobal marketing and advertising
FrequencyMonthly magazine, daily digital
Founded1979;45 years ago(1979)
CompanyShamrock Capital
CountryUnited States
Based inNew York City,New York
LanguageEnglish
Websiteadweek
ISSN0199-2864

Adweekis a weekly Americanadvertisingtrade publicationthat was first published in 1979.[1]Adweekcovers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, includingcable television,the shift away fromcommission-based agency fees, and theInternet.

As the second-largest advertising-trade publication,[2]its main competitor isAdvertising Age.[3]Adweekalso operates the Adweek Blog Network, which was formed from the assets ofMediabistro.

Related publications includeBrandweek,Adweek Magazine's Technology Marketing(ISSN 1536-2272), andMarketing Week(ISSN 0892-8274).[4]

In 2018, the company produced the firstBrandweek,[5]event, a first-of-its-kind summit held September 23–25, 2018 in Palm Springs, Calif. Subsequent summits have been held in Miami.Brandweekwas also previously a weekly American marketing trade publication that was published between 1986 and April 2011.[6]

History

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In 1990, Affiliated Publications Inc., which publishesThe Boston Globe,agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which publishedAdweek.[7]The magazine stabilized in the 1990s.[8]

In April 2008, Alison Fahey,Adweek's editor of ten years, was promoted to publisher and editorial director. She was replaced as editor by Mike Chapman, formerly of theEconomist Intelligence UnitandeMarketer.[9]

On June 2, 2020, Los Angeles–based investment firmShamrock CapitalacquiredAdweek[10]from Canadian private equity firm Beringer Capital, which had acquired Adweek in July 2016.[11]

On July 26, 2023, Will Lee was announced asAdweek's CEO.

On November 30, 2023, Zoë Ruderman was announced as Chief Content Officer and Drew Schutte as Chief Revenue Officer.[12]

Blog network

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On January 15, 2015, following the acquisition of their previous parent,Mediabistro,by Prometheus Global Media,Adweekformed the "Adweek Blog Network" —which consists of severalB2Bblogs focusing on aspects of the mass media industry. They includeAgencySpy,which focuses on advertising news,TVNewser,which focuses on cable and broadcast TV and streaming news andTVSpy,which focuses on local television news. Other sites includedFishbowlDC,focused on politics and the media,FishbowlNY,focused onNew York Citymedia,GalleyCat,which focused on book publishing,LostRemote,which focused onsocial television,PRNewser,which focused on public relations andSocialTimes,which covered social media platforms.

The most notable member of the blog network isTVNewser,which focuses on theAmericannews mediaand broadcast industry. The site was founded asCableNewserby then–Towson UniversitystudentBrian Stelterin January 2004, who maintained the site until joiningThe New York Timesas a media reporter in July 2007.[13]FormerMSNBCproducer Chris Ariens took on the role of editor in 2007 and is now Adweek's SVP and Editorial Director.TVNewseris highly-read within the broadcasting industry:The New York Timescharacterized the site as being "read religiously by network presidents, media executives, producers and publicists... because it provides a quick snapshot of the industry on any given day."[14]Brian Williams,then anchor ofNBC Nightly News,described the blog as "the closest thing to the bible of what's going on in [the news broadcasting] industry."CNN'sMiles O'Brienfelt that the site "makes me feel like I'm in the middle of a cocktail party of all people who know what's going on in my business." BothMSNBC'sDan AbramsandCNN'sJeff Greenfieldhave lauded the site for being good at separating fact from fiction.[14]

Adweek awards

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Each year Adweek honors companies and individuals in the marketing and media industry by giving out several different awards, such as theAdweek 50,[15]Brand Genius,Creative 100,Agency of the Year,Media Plan of the Year[16]and Marketing Vanguard.[17][18]

Adweek's Media All-Starshas been running since 1985 and honors individuals in these categories: Executive of the Year, Rising Star and All Stars.[19]

See also

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References

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  1. ^Kenton, Will (January 25, 2011)."Adweek".Investopedia.RetrievedJuly 9,2018.
  2. ^Elliott, Stuart (September 12, 1991)."The Media Business: Advertising; Adweek Plans Overhaul as a Sign It Is Alive and Well".The New York Times.ISSN0362-4331.RetrievedDecember 27,2019.
  3. ^Stevenson, Richard W. (October 14, 1985)."The Battle of 2 Ad Magazines".The New York Times.ISSN0362-4331.RetrievedDecember 27,2019.
  4. ^"journalfinder.wtcox-4 Subject Search Results – Journal Finder[permanent dead link]".
  5. ^"Adweek Announces Brandweek Summit for the World's Leading Marketers and Influencers"(Press release). PR Newswire. January 30, 2018.RetrievedApril 23,2018.
  6. ^O'Shea, Chris (April 11, 2011)."Brandweek,MediaweekPrepare to Fold IntoAdweek".Adweek.RetrievedApril 23,2018.
  7. ^"AdweekParent Acquisition Set"June 5, 1990,The New York Times
  8. ^Elliott, Stuart, "Adweekmagazine is commemorating its 20th anniversary with a record 232-page special issue",The New York Times,10 November 1998.
  9. ^"Fahey Rises atAdweek".Adweek.22 April 2008.
  10. ^"Adweek Acquired by Shamrock Capital".adweek.June 2, 2020.Retrieved2020-07-24.
  11. ^Ha, Anthony (July 18, 2016)."Adweek acquired by private equity firm Beringer Capital".TechCrunch.Retrieved19 July2016.
  12. ^"Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer".adweek.November 30, 2023.Retrieved2023-12-08.
  13. ^"Creative Jobs:: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More".mediabistro.Archived fromthe originalon January 6, 2010.
  14. ^abBosman, Julie (November 20, 2006)."The Kid With All the News About the TV News".The New York Times.Retrieved2006-10-22.
  15. ^"Adweek - The Adweek 50: Honoring Media, Marketing and Tech's Indispensable Behind-the-Scenes Stars".We Are Rosie.Retrieved2023-04-25.
  16. ^"Awards".adweek.Retrieved2023-04-25.
  17. ^"Advertising Agency of the Year Named by Adweek".adweek.Retrieved2023-04-25.
  18. ^"Advertising Industry Awards - Winners, Calendar & News".adweek.Retrieved2023-04-25.
  19. ^"About/Categories | Adweek Media All-Stars 2023".adweekmediaallstars.Retrieved2023-04-25.
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