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Album-equivalent unit

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The standard of an album-equivalent unit in the United States, according to theRIAA

Thealbum-equivalent unit,oralbum equivalent,[1]is a measurement unit inmusic industryto define the consumption of music that equals the purchase of onealbumcopy.[2][3]This consumption includesstreamingandsong downloadsin addition to traditionalalbum sales.The album-equivalent unit was introduced in the mid-2010sas an answer to the drop of album sales in the 21st century. Album sales more than halved from 1999 to 2009, declining from a $14.6 to $6.3 billion industry,[4]partly due to cheap digitally downloadedsingles.[5]For instance, the only albums thatwent platinumin the United States in 2014 were theFrozensoundtrack andTaylor Swift's1989,whereas several artists' works had in 2013.[6][7]

The usage of the album-equivalent units revolutionized the charts from the "best-selling albums" ranking into the "most popular albums" ranking.[8]TheInternational Federation of the Phonographic Industry(IFPI) have used album-equivalent unit to measure theirGlobal Recording Artist of the Yearsince 2013.[9]

Terminology[edit]

Prior to digital era, theIFPIcounted threephysical singles(pictured) as an equivalent of one album.

The termalbum-equivalent unithad been used by theInternational Federation of the Phonographic Industry(IFPI) long before the streaming era began. Between 1994 and 2005, the IFPI counted threephysical singlesas an equivalent of one album unit in their annualRecording Industry in Numbers(RIN) report.[10]The term was reintroduced by the IFPI in 2013 to measure theirGlobal Recording Artist of the Year.[9]By this point, the album-equivalent units had already included music downloads and streams.[11]An alternative term of album equivalent unit issales plus streaming(SPS) unit, which was introduced byHitsmagazine.[12]

Use on record charts and certifications[edit]

United States[edit]

Beginning with the December 13, 2014 issue, theBillboard200albums chart revised its ranking methodology with album-equivalent unit instead of pure album sales. With this overhaul, theBillboard200 includes on-demand streaming and digital track sales (as measured byNielsen SoundScan) by way of a new algorithm, utilizing data from all of the major on-demand audio subscription services includingSpotify,Apple Music,Google Play,YouTubeand formerlyXbox Music.Known as TEA (track equivalent album) and SEA (streaming equivalent album) when originally implemented, 10 song sales or 1,500 song streams from an album were treated as equivalent to one purchase of the album.Billboardcontinues to publish a pure album sales chart, calledTop Album Sales,that maintains the traditionalBillboard200 methodology, based exclusively on Nielsen SoundScan's sales data.[3]Taylor Swift's1989was the first album to top the chart with this methodology, generating 339,000 album-equivalent units (281,000 units came from pure album sales).[2][13]InBillboard'sFebruary 8, 2015 issue,Now That's What I Call Music! 53became the first album in history to miss the top position of theBillboard200 despite being the best-selling album of the week.[14]

Similarly theRecording Industry Association of America,which had previously certified albums based on units sold to retail stores, began factoring streaming for their certifications in February 2016.[15]

RIAAsummary by format, in million copies per year.[16]

500
1,000
1,500
2,000
70s
1980
1985
1990
1995
2000
2005
2010
2015
2020
  • Vinyl
  • Cassette
  • CD
  • Download
  • Others

In July 2018, Billboard and Nielsen revised the ratios used for streaming equivalent album units to account for the relative value of streams on paid music services like Apple Music or Amazon Music Unlimited versus ad-supported music and video platforms such as Spotify's free tier and YouTube. Under the updated album equivalent ratios, 1,250 premium audio streams, 3,750 ad-supported streams, or 3,750 video streams are equal to one album unit.[17]

United Kingdom[edit]

In the United Kingdom, theOfficial Charts Companyhas included streaming into theUK Albums Chartsince March 2015.[18]The change was decided after the massive growth of streaming; the number of tracks streamed in the UK in a year doubled from 7.5 billion in 2013 to just under 15 billion in 2014. Under the new methodology, Official Charts Company takes the 12 most-streamed tracks from an album, with the top two songs being given lesser weight so that the figure will reflect the popularity of the album as a whole rather than of one or two successfulsingles.The adjusted total is divided by 1000 and added to the album sales figure.[19]Sam Smith'sIn the Lonely Hourwas the first album to top the chart with this rule. Out of its 41,000 album-equivalent units, 2,900 units came from streaming and the rest were pure sales.[18]By 2017, streaming had accounted more than half of album-equivalent units in the UK, according toBritish Phonographic Industry(BPI).[20]

Germany[edit]

In Germany, streaming began to be included on the albums chart since February 2016. Nevertheless, theGerman Albums Chartis used to rank the albums based on weeklyrevenue,instead of units. Hence, only paid streaming is counted and must be played at least 30 seconds. At least 6 tracks of one album have to be streamed to make streams count for the album, with 12 tracks being the maximum counted. Similar to the UK chart rule, the actual streams of the top-two songs are not counted, but instead the average of the following tracks.[21][22]

Australia[edit]

TheAustralian Recording Industry Association,which issues theARIA Charts,began incorporating streaming into its singles chart beginning on November 24, 2014,[23]and its albums chart beginning on May 13, 2017.[24]ARIA changes the conversion rate regularly, and as of July 2023,one sale is equivalent to 170 streams on a paid subscription service, or 420 streams on an ad-supported service.[25]

Responses and criticism[edit]

According to Silvio Pietroluongo,vice presidentof charts and data development atBillboard,album equivalent units methodology "reflects album popularity in today's world, where music is accessible on so many platforms [and] has become the accepted measure of album success."[26]Physical albums have mostly turned into collectors' items as noted by a 2016 poll byICM Research,which found that nearly half of the surveyed people did not listen to the record they bought.[27]

InForbes,Hugh McIntyre noted that the usage of album equivalent units has resulted in artists releasing albums with excessive track lists.[28]Brian Josephs fromSpinsaid: "If you're a thirsty (eager for fame or notoriety) pop artist of note, you can theoretically game the system by packing as many as 20 tracks into an album, in the process rolling up more album-equivalent units—and thus album" sales "—as listeners check the album out." He also criticizedChris Brown's albumHeartbreak on a Full Moon,which contains over 40 songs.[29]

Rolling Stonecolumnist Tim Ingham observed the figures ofDrake'sScorpionand found that 63% of the album's streams on Spotify came from just three songs off the 25-track album. Additionally, only six songs accounted for 82% of the album's total stream, meaning that only a quarter of the songs determined the overall success of the album in terms of album-equivalent units.[30][31]Cherie Hu fromNPRfelt that album equivalent units often do not reflect the actual album because they put further weight on an album's biggest single(s) rather than on all the project's tracks as a whole.[32]

See also[edit]

References[edit]

  1. ^"Standards".Indian Music Industry.RetrievedAugust 27,2022.
  2. ^abCaulfield, Keith (December 3, 2014)."Taylor Swift's '1989' Returns to No. 1 on Revamped Billboard 200".Billboard.RetrievedJuly 1,2016.
  3. ^abTrust, Gary (November 20, 2014)."Billboard 200 Makeover: Album Chart to Incorporate Streams & Track Sales".Billboard.RetrievedNovember 20,2014.
  4. ^"Why Album Sales Are Down".Speeli.April 2021.
  5. ^Covert, Adrian (April 25, 2013)."A decade of iTunes singles killed the music industry".CNNMoney.RetrievedMay 4,2024.
  6. ^McIntyre, Hugh (October 16, 2014)."Not One Artist's Album Has Gone Platinum In 2014".Forbes.
  7. ^Sanders, Sam (November 5, 2014)."Taylor Swift, Platinum Party of One".NPR.
  8. ^Caulfield, Keith (May 22, 2016)."Drake's 'Views' Rules at No. 1 for Fifth Week on Billboard 200 Chart".Billboard.RetrievedJuly 2,2016.
  9. ^ab"Global Recording Artist of the Year".International Federation of the Phonographic Industry.Archived fromthe originalon March 5, 2014.RetrievedNovember 11,2017.
  10. ^Osborne, Richard; Laing, Dave (December 2, 2020).Music by Numbers: The Use and Abuse of Statistics in the Music Industries.Intellect Books.ISBN9781789382556– via Google Books.
  11. ^"One Direction are officially the biggest global recording artists of 2013".March 5, 2014. Archived fromthe originalon March 5, 2014.
  12. ^"Rumor Mill - SALES PLUS STREAMING (SPS): THE TOP 25 ALBUMS YTD".HITS Daily Double.
  13. ^Molanphy, Chris (December 10, 2014)."Why Is Taylor Swift Still #1?".pitchfork.RetrievedJuly 1,2016.
  14. ^Book, Ryan (February 12, 2015)."Now 53 Outsells Taylor Swift, Becomes First Record to Top Albums Chart but Not Billboard 200; Kid Ink Cracks Top 10".The Music Times.RetrievedJuly 2,2016.
  15. ^Tsioulcas, Anastasia (February 1, 2016)."Forget Selling Albums — Artists Can Now Go Platinum Via Streaming".NPR.RetrievedFebruary 21,2019.
  16. ^"U.S. Sales Database".RIAA.
  17. ^Sisario, Ben (July 9, 2018)."The Music Industry's Math Changes, but the Outcome Doesn't: Drake Is No. 1".The New York Times.RetrievedSeptember 25,2018.
  18. ^abSexton, Paul (March 2, 2015)."Sam Smith's 'In the Lonely Hour' Tops Historic U.K. Albums Chart".Billboard.RetrievedJuly 1,2016.
  19. ^Copsey, Rob (February 11, 2015)."Official Albums Chart to include streaming data for first time".The Official UK Charts Company.RetrievedJuly 1,2016.
  20. ^Butler, Sarah (January 3, 2018)."Digital streaming behind biggest rise in UK music sales for two decades".The Guardian– via theguardian.
  21. ^Potzel, Andreas (February 1, 2016)."Deutsche Album-Charts integrieren Premium-Streaming"[German album charts integrate premium streaming] (in German). Musikmarkt.de. Archived fromthe originalon February 1, 2016.RetrievedJuly 1,2016.
  22. ^Briegleb, Volker (February 1, 2016)."Deutsche Album-Charts jetzt auch mit Streaming-Zahlen"[German album charts now with streaming numbers].heise online(in German).RetrievedJuly 1,2016.
  23. ^White, Dominic (November 5, 2014)."ARIA to include streaming in charts".The Sydney Morning Herald.RetrievedJuly 9,2023.
  24. ^"Audio streams to be integrated into ARIA Albums Chart".Australian Recording Industry Association.May 4, 2017.RetrievedJuly 9,2023.
  25. ^Briggs, Casey (July 9, 2023)."The number of Australian musicians in the local charts has plummeted. Why?".ABC News.RetrievedJuly 9,2023.
  26. ^"Billboard's Genre Album Charts Will Now Incorporate Streams & Track Sales".Billboard.
  27. ^"Music streaming boosts sales of vinyl".BBC News.April 14, 2016.
  28. ^McIntyre, Hugh (August 17, 2017)."How Longer Albums And Streaming Giants Are Manipulating The Charts".Forbes.Archived fromthe originalon July 5, 2018.RetrievedAugust 5,2018.
  29. ^Josephs, Brian (May 2, 2017)."Why Does Chris Brown's New Album Have 40 Songs?".Spin.RetrievedAugust 5,2018.
  30. ^Ingham, Tim (November 9, 2018)."The Album Is in Deep Trouble - and the Music Business Probably Can't Save it".Rolling Stone.
  31. ^"Is the album format irrelevant in the digital age?".March 1, 2019.
  32. ^Hu, Cherie (January 14, 2020)."The Past Year, And Decade, In Music Listening: Video Rules, The Boy's Club Remains".NPR.org.
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