Triton Digital
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Triton Digital,LLC, formerlyTriton Media Group,is a digital audio technology and advertising company based inLos Angeles. The group was formerly owned byE. W. Scripps Company,which sold Triton toIHeartMediain October 2020.[1]The company works with audio publishers in over 35 countries including brands such asPandora,Spotify,iHeartRadio,AccuRadio,CBS Radio,andESPN Radio.[2]
Company
[edit]Triton Digital was founded in August 2006 by Neal Schore and Mike Agovino inSherman Oaks, California,in theLos Angelesarea.[3] It was funded as a limited partnership by private investors.[4]
Digital
[edit]Triton announced a partnership to resellSlipstream Radioin 2008.[5] Triton Digital acquired Ando Media in September 2009.[6] Ando Media was founded in 2004 inDenver, Colorado.[7] Ando developed software toaudience measurementmetrics forInternet radio,competing with the major firmArbitronby 2006.[8] In 2011Ernst & Youngnamed Schore (chief executive of Triton Media at the time) entrepreneur of the year for Los Angeles area advertising companies.[9][10] In April 2011, the Media Rating Council accredited Triton's Webcast Metrics product.[11] In January 2013 Triton Digital pioneered the first programmatic audio ad exchange (named a2x.)[12][13]In 2015 Triton Digital was acquired by Vector Capital. In October 2016, Triton launched Yield-Op, an in-house built SSP (Supply Side Platform) to power its ad exchange.
omny.fm
[edit]omny.fmhas hosted among others theBloombergOdd Lotspodcast co-hosted byJoe WeisenthalandTracy Alloway,"Powered by Omny Studio".[14]Omny Studio offers an "audio management solution forpodcastersandradio stations"and is a.fmwebsite.[15]omny.fmis a cited source 200-plus/minus times on Wikipedia as of 2024.[16]
Acquisitions
[edit]Ando Media
[edit]In September 2009, Triton Media Group acquired Ando Media, a company which developed products for internet radio and the content delivery industry that assisted stations in monetizing their audience. These products include Webcast Metrics (audience measurement), Ad Injector (ad injection prior to or into a stream including impression measurement), and PodLoc (creates podcasts of any audio on the fly and make available for download as well as measurement). Ando Media had been formed in 2004 by a software company, Ando Media, Inc. and Aritaur Communications, Inc. an owner of radio stations and Internet related ventures.
E. W. Scripps Company
[edit]On October 17, 2018, theE. W. Scripps Companyannounced its intention to acquire Triton Digital for $150 million in cash. If approved, the sale is expected to close by the end of 2018. Scripps will continue to run Triton as a separate entity.[17]
iHeartMedia
[edit]On February 17, 2021,iHeartMediaannounced that it has entered into an agreement with TheE. W. Scripps Companyto acquire Triton Digital for $230 million.[18]
Integrations
[edit]In May 2019, TouchPoint DSP by dataxu integrated Triton Digital inventory.[citation needed]
Publishers
[edit]In December 2018, Triton did a partnership withDeezer,distributing audio ads programmatic across 20 countries worldwide.[citation needed]
In April 2019, Stingray taped Triton for audio monetisation.[citation needed]
In November 2019,BFM(Malaysia) partners with Triton Digital for audio monetization.[citation needed]
References
[edit]- ^Spangler, Todd (2021-02-17)."iHeartMedia to Acquire Audio Ad-Tech Firm Triton Digital From Scripps for $230 Million".Variety.Retrieved2022-02-22.
- ^"Triton Digital - Customers".Triton Digital.
- ^Alex Pham (October 11, 2011)."Triton Digital capitalizes on radio industry's sea change".Los Angeles Times.RetrievedOctober 16,2013.
- ^Triton Media Group, LLC (January 4, 2007)."Notice of Sale of Securities"(pdf).Form D.US Securities and Exchange Commission.RetrievedOctober 16,2013.
- ^Katy Bachman (September 12, 2008)."Triton, Kurt Hanson to Launch Slipstream Radio".Ad Week.RetrievedOctober 16,2013.
- ^Katy Bachman (September 16, 2009)."Triton Digital Acquires Ando Media".Ad Week.RetrievedOctober 16,2013.
- ^"About Ando Media".Original web site.Archived fromthe originalon February 13, 2004.RetrievedOctober 16,2013.
- ^Marcello Prince (March 21, 2006)."Internet Radio Stations Disagree Over How to Count Listeners".The Wall Street Journal.RetrievedOctober 16,2013.
- ^"Seven Southland executives win entrepreneur of the year awards".Los Angeles Times.June 22, 2011.RetrievedOctober 16,2013.
- ^"EY Entrepreneur Of The Year 2011 Greater Los Angeles Award winners announced".Press release.Ernst & Young. June 22, 2011.RetrievedOctober 16,2013.
- ^"Triton Digital Media's Webcast Metrics Achieves Media Rating Council Accreditation".Press release.April 7, 2011.RetrievedOctober 16,2013.
- ^Suzanne Vranica (April 28, 2013)."Old Media, New Tricks: Radio and Outdoor Companies Turn to Online Auction System to Sell Digital Ads".Wall Street Journal.RetrievedOctober 16,2013.
- ^"Triton Digital Introduces a2x, An Audience-Based Programmatic Buying Solution For Online Audio".All Access Media Group. January 17, 2013.RetrievedOctober 16,2013.
- ^"Betsy Cohen On Tech Investing and How SVB Failed Banking 101",Odd lotsviaomny.fm,March 27, 2023. Retrieved 2024-09-17.
- ^"The world's most powerful solution for enterprise podcasting... A Triton Digital® Company"(company webpage). Retrieved 2024-09-17.
- ^Wikipedia search for "omny.fm".Retrieved 2024-09-17.
- ^Scripps Acquires Triton Digital-Radio Insight(published October 17, 2018)
- ^"IHeartMedia, the #1 Podcast Publisher, to Acquire Triton Digital".17 February 2021.
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