Aquarelle Group
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TheAquarelle Groupis a Frenchecommercecompany specialising inflower delivery.Based in theParissuburb ofLevallois-Perret,the organization is privately owned and led by the founders, Henri and François de Maublanc.
Overview
[edit]In 1987, brothers Henri de Maublanc and François de Maublanc opened the first Aquarelle flower shop in Paris. Over the next 10 years, they built up a network of 22 fully owned shops throughout France. In 1997, the brothers launched Aquarelle as an online flower delivery service. Unlike other similar flower delivery services such asFleurop-Interflorawho rely on local florists for the design and delivery of the flowers, Aquarelle design and make their own compositions in their workshops inBrasseuse[1][2]and use the French express postal service for delivery. Today, the Aquarelle Group employs around 120 people[3]and their online activities have almost completely displaced the offline business. Of the 22 shops in place at their peak, only the Paris and Rennes shops remain.[4]
Activities
[edit]Initially specialising in flowery delivery, Aquarelle began expanding its range in 2005:
- Flowers (since 1997)[5]
- Flowers and chocolates (since 2005)
- Flowers and gift boxes (since 2009)
- Flowers and scented candles (since 2012)
International
[edit]Through partnerships and subsidiaries, Aquarelle Group offers similar services in the following countries:[6]
- France:aquarelle
- Belgium and Luxembourg:aquarelle.be
- Netherlands:aquarelle.nl
- Germany:aquarelle.de
- United Kingdom:aquarelle.co.uk
- Spain:aquarelle.es
- the United States:odealarose[7][8][9]
In partnership with 123fleurs, the Aquarelle Group offers worldwide services:123fleurs[10]
Fair trade
[edit]Since 12 April 2016, alongsideSystème U,the roses delivered by Aquarelle in France are certifiedFair trade/Max Havelaar.[11][12][13]
Sponsoring
[edit]Aquarelle has been primary sponsor for several skippers including Simoné Bianchetti andYannick Bestavenfor major events such asVendée Globe,[14]theSolidaire du Chocolat,the Mini Transat,[15][16]andTransat Jacques Vabre.Yannick Bestaven won the Jacques Vabre Class40 in 2011.[17] Aquarelle also sponsors classical music festivals in Deauville, France – both the “Festival de Pâques “and the August Festival.
.brand TLD
[edit]Since 2014, Aquarelle Group operates the.aquarelleTLD.[18]Implementation started in 2016.
References
[edit]- ^"Journal du Net".
- ^"France 3".
- ^"Edubourse".
- ^"Usine Digitale".
- ^"E-marketing".Archived fromthe originalon 2016-06-10.
- ^"JDN Listing".
- ^"Ode à la Rose".Business Insider.
- ^"JMC Investment".
- ^"AlleyWatch".14 January 2015.
- ^"123Fleurs".13 May 2015.
- ^"FairTrade Max Havelaar".Archived fromthe originalon 2017-08-01.Retrieved2016-05-11.
- ^"FairTrade Flowers".Les Echos.12 April 2016.
- ^"Bioaddict".
- ^"Vendée Globe".Yacts and Yachting.
- ^"Aquarelle wins the mini Transat".Yachting World.30 October 2001.
- ^"Curwen comes second to Aquarelle".Telegraph.
- ^"Yannick Bestaven wins Jacques Vabre".Yachts and yachting.
- ^"ICANN".ICANN.