BMO (song)
| "BMO" | ||||
|---|---|---|---|---|
| SinglebyAri Lennox | ||||
| from the albumShea Butter Baby | ||||
| Released | August 6, 2019 | |||
| Recorded | 2018 | |||
| Genre | ||||
| Length | 2:26 | |||
| Label | ||||
| Songwriter(s) | ||||
| Producer(s) | ||||
| Ari Lennoxsingles chronology | ||||
| ||||
| Music video | ||||
| "BMO"onYouTube | ||||
"BMO"is a song by American singerAri Lennox.It was released as the third single from her debut albumShea Butter Babyon August 6, 2019.[1]
Background
[edit]The song was produced byOmenand samplesGalt MacDermot's "Space" (1969), a song that was also sampled inBusta Rhymes' "Woo Hah!! Got You All in Check"(1996) andFaith Evans’ "I Just Can’t" (1996).
Recording and composition
[edit]In an interview withRevolt,Ron Gilmore spoke about the recording phase of the song stating that it was just the drums and the sample when Omen produced it. The song was left untouched in the vault until Ari's manager, Justin LaMotte, heard the song randomly because it wasn't intended to be on the album. Eventually, Omen asked him to play on the track. "When I got done with that song, mi xing a little bit on it, adding a bass line, changing the drums up a little bit. By the time we got done with that song, that song was everything you hear today. That song took a leap. It went from not being on the album to being a smash."[2]
Elitesat down withBillboardto talk about how the song was recorded, and he also mentioned how the song was not in contention for making the album. "Omen's computer had actually died since, and he didn't even have the files so he ended up remaking the beat. [...] I came in at the last minute and helped them tweak some of the sounds."[3]
Critical reception
[edit]Tyrell Nicolas ofClashwrote about the song saying "Lennox's artistic depth and quality has always been clear to see, but part of the appeal ofShea Butter Babyis its lingering commercial appeal, that's crying out to be explored. This can be seen early on, when 'BMO' leaps centre-stage and demands chart attention. "He also wrote about how the song's sample proves to be infectious immediately, and rapidly became a social media fan favorite, as he continued to say" it's the perfect spring mid-tempo cut, and provides more than enough sass, innuendo, and funk-fuelled energy to engage wider audiences. "[4]
"BMO" received renewed public attention in October 2019, when reality television star and radio personalityMs. Juicy Babyperformed a cover of the single live onRickey Smiley's radio show which went viral. The song was also added to the in-game Hip-Hop radio station ofThe Sims 4.
Music video
[edit]On August 6, 2019, Lennox released the music video for "BMO", directed by Child.[5]Lennox stated that the video pays homage to some of her biggest influencesMissy ElliottandTotal.The video includes inspirations from Missy Elliott's "The Rain (Supa Dupa Fly)"and Total’s"Trippin'"music videos.[6]
Remix
[edit]On March 27, 2020, the remixed version was released featuringDoja Cat.It was released as part of theShea Butter Baby (Remix EP).[7][8]
Live performances
[edit]On June 21, 2019, Ari Lennox made her television debut onThe Tonight Show Starring Jimmy Fallonto perform a medley of "Up Late" and "BMO".[9]The appearance took place directly after the North American leg of the Shea Butter Baby Tour concluded.[10]
Certifications
[edit]| Region | Certification | Certified units/sales |
|---|---|---|
| United States (RIAA)[11] | Gold | 500,000‡ |
|
‡Sales+streaming figures based on certification alone. | ||
References
[edit]- ^"Watch Ari Lennox's Missy Elliott, Total-Inspired 'BMO' Video".Rolling Stone.Retrieved9 August2019.
- ^Nelson Jr, Keith."Studio Sessions: Ron Gilmore Jr. was Dreamville's secret weapon on Ari Lennox's 'Shea Butter Baby'".Revolt.Retrieved11 May2019.
- ^Platon, Adelle."Producer Elite on Ari Lennox's 'Shea Butter Baby' & Dreamville Beginnings".Billboard.Retrieved25 May2019.
- ^Nicolas, Tyrell (May 15, 2019)."Ari Lennox - Shea Butter Baby - A powerful journey of self-belief told through a rich, neo-soul lens…".Clash.RetrievedMay 16,2019.
- ^Saponara, Michael."Ari Lennox Bathes in a Heart-Shaped Tub, Serves Up Fierce Fits in Sultry 'BMO' Video: Watch".Billboard.Retrieved6 August2019.
- ^Wilson, Kimberly."Ari Lennox Pays Homage To Missy Elliott And Total In New Music Video For 'BMO'".Essence.
- ^"Ari Lennox Delivers 'Shea Butter Baby' Remix EP".HipHopDX.
- ^"Ari Lennox's 'Shea Butter Baby' Remix EP Features Doja Cat, Smino & More".HighsNobiety.
- ^"Ari Lennox Makes Late-Night Debut On 'The Tonight Show'".Vibe.Retrieved22 June2019.
- ^Renshaw, David."Watch Ari Lennox make her late night debut on The Tonight Show".The FADER.Retrieved22 June2019.
- ^"American single certifications – Ari Lennox – BMO".Recording Industry Association of America.RetrievedNovember 4,2020.