Bon Appétit
 | |
 October 2006 issue, highlighting the magazine's 50th anniversary | |
| Editor | Dawn Davis |
|---|---|
| Categories | Food and Entertaining |
| Frequency | 10 issues per year |
| Total circulation (Dec. 2023) | 829,222[1] |
| Founded | December 1956 |
| Company | Condé Nast Publications |
| Country | United States |
| Based in | New York City,New York |
| Language | English |
| Website | bonappetit |
| ISSN | 0006-6990 |
Bon Appétitis a monthly American food and entertainingmagazine,that typically contains recipes, entertaining ideas, restaurant recommendations, and wine reviews. Owned byCondé Nast,it is headquartered at theOne World Trade CenterinManhattan,New York, and has been in publication since 1956.Bon Appétithas been recognized for increasing itsonline presencein recent years through the use of social media, publishing recipes on their website, and maintaining a popularYouTube channel.[2]
History[edit]
Early history (1956–2010)[edit]
Bon Appétitwas started in 1956 as a liquor store giveaway and was first published as a bimonthly magazine in December of that year in Chicago.[3][4][5]It was acquired by M. Frank Jones ofKansas City, Missouri,in 1965.[4][6]Jones was owner, editor, and publisher until 1970, when he sold the magazine to thePillsbury Company,who in turn sold it to Knapp Communications in 1975. Jones remained the editor of the magazine through both of these transfers. Knapp Communications also owned and publishedArchitectural Digest,which was edited byPaige Rense.Jones recruited Rense to restructureBon Appétit.She converted the magazine from a giveaway into a subscription-based, monthly magazine, as it remains today.[4][7][8]Rense became the editor-in-chief in 1976. Condé Nast Publications, the current owners, purchased Knapp Communications in 1993.Bon Appétit'ssister publication wasGourmet,before the latter was discontinued in October 2009.[9]
Move to New York (2010–2019)[edit]
The magazine's headquarters was moved from Los Angeles to New York City in early 2011.[10]Concurrent with the move,Barbara Fairchild,the editor since 2000, was succeeded by editorAdam Rapoport,who was previously the Style Editor at Condé Nast'sGQmagazine. Prior to joiningGQ,Rapoport edited the restaurant section atTime Out New Yorkand worked as an editor and writer for theJames Beard Foundation's publications office.[11]
In 2011,Bon Appétitlaunched the "Bite me" advertising campaign, which had an estimated $500,000 budget that included print and online ads, billboards, posters, and sweepstakes. The ad campaign came after a period of "sluggish performance" following its sibling magazineGourmet'scancellation in 2009, during which a limited number of readers and advertisers shifted toBon Appétit.During the same period, other food magazines, such asEvery Day With Rachael RayandFood Network Magazinethrived.Bon Appétitsold 632 ad pages in 2012, which was a one percent increase from 625 ad pages sold in 2009 but a decline of 27 percent from the 867 ad pages sold in 2008.[12]Condé Nast reported 1,452,953 paid subscriptions and 88,516 single copies in 2012 for the period ending November 2012. The median age of its audience was 48.4, of which 74% were female.[13]
In August 2014, Condé Nast combinedBon AppétitandEpicuriousinto a single digital food platform led by Pamela Drucker Mann,Bon AppétitSenior Vice President and Publisher. Adam Rapoport was named Editorial Director ofEpicurious.[14]
Starting in the late 2010s,Bon Appétitwas noted for increasing their web presence through the use of social media, their website, and their YouTube channel.[15]From 2018 to 2019,Bon Appétitsaw a 40 percent increase in video revenue and a 64 percent increase in subscriptions generated from digital channels such associal media plugs,podcasts, and newsletters. The company worked to leverage the popularity ofBon Appétit'sYouTube and streaming channels towards increasing magazine readership. This included the November 2019 edition of the magazine, which had eight separate covers featuring the staff of theBon AppétitTest Kitchen seen on the channels. As well, advertiser interest increased, with many companies being drawn to the connections the shows’ hosts have with their audience. These companies includedGoose Island Beer,The Mushroom Council,Mitsubishi,KerrygoldandGlossier.[16][17]
Racism allegations and fallout (2020–present)[edit]
On June 8, 2020,Adam Rapoportresigned as editor-in-chief after a photo of him inbrownfacewas posted by food and wine writerTammie TeclemariamonTwitterand sparked widespread criticism.[18]Rapoport also received criticism after food editorSohla El-Wayllyaccused the magazine of discriminating against employeesof color,claiming they were subject to lesser pay than their non-minority counterparts.[19][20]Amanda Shapiro took on the role of interim editor-in-chief soon after.[21]
In an interview withBusiness Insider,Rapoport's former assistant Ryan Walker-Hartshorn, who isblack,stated that she had not been given a pay raise in almost 3 years with the company and was subject to numerous racist remarks andmicroaggressions.with a number of other employees of color agreeing that there was a "'toxic' culture of microaggression and exclusion" at the company.[22]Vice President and Head of Programming and Lifestyle at Condé Nast, Matt Duckor, apologized and later resigned after past tweets seen as racist and homophobic were revealed, as well as accusations of being complicit or directly responsible for the pay disparities at the company.[23][24][25]
In August 2020, two months after the initial fallout, several members of the Test Kitchen announced they would not be returning to film videos for theBon AppétitYouTube channel due to a continued lack of progress in resolving issues atCondé Nast Entertainment.[26][27][28]Additionally, Walker-Hartshorn and Jesse Sparks, the only two black editorial staff members atBon Appétit,quit on the same day.[29]Dawn Davis, a black woman, was named the new editor-in-chief on August 27, effective November 2, 2020. This followed the announcements of Sonia Chopra as the new executive editor andMarcus Samuelssonas a brand adviser and guest editor.[30][31][32]
In November 2021, online criticism of the magazine's work environment peaked again as former employee, nowinfluencer,Hannah Neuman (@unluckyp1ckle) publicized her experiences working for the magazine as a "non-white, non-wealthy person."[33]HerTikTokseries, which amassed over 4.5 million views, recounted instances of racism and abuse that she allegedly suffered while working as a sales assistant alongside Ryan Walker-Hartshorn and Jesse Sparks.[34]The series also criticized the practices of the company, and called out white staffers by name for participating in and profiting from thesystematic racismat the brand and throughoutCondé Nast Entertainment.[35][36]
Condé Nast employees, including allBon Appétitemployees, formeda unionin September 2022.[37][38][39]
YouTube channel[edit]
| Bon Appétit | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
 | ||||||||||
| YouTube information | ||||||||||
| Channel | ||||||||||
| Years active | 2012–present | |||||||||
| Genres | ||||||||||
| Subscribers | 6.61 million[40] | |||||||||
| Total views | 1.9 billion[40] | |||||||||
| Network | Condé Nast Entertainment | |||||||||
| Associated acts | ||||||||||
| ||||||||||
Last updated:7 July 2024 | ||||||||||
History[edit]
Beginnings and success (2012–2020)[edit]
In 2012,Bon Appétitlaunched aYouTube channelprimarily featuring traditional "hands-and-pans" cooking tutorials.[41][42][43]
On October 21, 2016, the first episode ofIt's Alive with Braddebuted.[44]The series began with videos ofBrad Leone,the Test Kitchen Manager at the time, in theBon AppétitTest Kitchen demonstrating recipes for foods withmicrobial food cultures,but later moved on to more general recipes as well as outdoor segments at agricultural and food processing sites, including acocoafarm, asea saltharvesting facility, and a sausage factory. The series features a casual, unproduced style and comedic editing.[45]The series was edited by Matt Hunziker and filmed and produced by Vincent Cross until Cross's departure in early 2019 to fellow cooking YouTube channel,Binging with Babish.It was subsequently filmed, produced, and edited by Hunziker, whose style has been credited with shaping the aesthetic of the entireBon AppétitYouTube channel, includingshaky cam-style filming, frequent cameos by non-featured chefs, and a focus on kitchen mistakes.[42]
In July 2017,Gourmet MakeswithClaire Saffitzdebuted,[46]in which Saffitz attempted to recreate or elevate popular snack foods such asDoritos,Twinkies,andGushers.[47]Gourmet Makesconsistently trended on YouTube and developed acult followingon social media.[46][48]Saffitz's work has been described as taking "junk food staples and...elevating them from their humble processed beginnings into wonders ofgastronomy."[49]
The loose and personality-driven style ofIt's Alive,along withGourmet Makes,are noted as contrasting the "curated [and] posh" brand ofBon Appétit[50]and were described byForbesas having "changed the way Condé Nast approaches online video."[51]As a result, in February 2019,Bon Appétitlaunched three new series on astreaming channelwhich took a more personality driven approach to their content:Bon Appétit’s Baking School,aspin-offofIt’s AlivetitledIt’s Alive: Going Places,andMaking Perfect.[52]Bon Appétit’s Baking Schoolwas presented by Saffitz and taught the basics of baking a cake in a five-part series. The first season ofIt’s Alive: Going Placesfollowed Leone as he traveledCentral Texas,and was followed by a second season in June 2019 which followed Leone inHawaii.[53] The first season ofMaking PerfectstarredAndy Baraghani,Molly Baz,Brad Leone,Chris Morocco,Carla Lalli Music, and Claire Saffitz, and focused on making the perfect pizza.[45]It was followed by a second season in October 2019, with the additions of Christina Chaey and Rick Martinez. The second season focused on making the perfectThanksgiving dinner.[54]
Resignations and restructuring (2020–present)[edit]
After the resignation of editor-in-chief Adam Rapoport in June 2020 and the subsequent fallout regarding inequitable pay for staff and contributorsof color,the channel became inactive and all members of the Test Kitchen stopped filming videos. Two months later, Rick Martinez, Sohla El-Waylly, andPriya Krishnaannounced they would be permanently leaving theBon AppétitYouTube channel due to a continued lack of progress in resolving issues at Condé Nast Entertainment.[26][27]Molly Baz,Gaby Melian,Carla Lalli Music, and Amiel Stanek made similar announcements soon after, followed by Claire Saffitz in October 2020.[28][55]Later that month, the channel relaunched with a video helmed by the new leadership of Dawn Davis, Sonia Chopra, and Marcus Samuelsson, announcing seven new hosts: DeVonn Francis, Tiana “Tee” Gee, Melissa Miranda, Samantha Seneviratne, Christian “Chrissy” Tracey, Harold Villarosa, Rawlston Williams and Claudette Zepeda as well as the return of Brad Leone, Chris Morocco and Andy Baraghani.[56]
Productions[edit]
The entire lineup of on-camera staff and contributors atBon Appétitappear in the seriesFrom The Test Kitchen,which features more traditionally structured instructional recipe videos, as well asTest Kitchen Talks,with videos of the chefs competing in cooking challenges and answering common cooking questions. Several other series feature the individual chefs. Chris Morocco stars inReverse Engineering,in which he attempts toreverse engineera recipe by acelebrity cheffrom taste, touch, and smell alone.[57]Carla Lalli Musicstarred inBack-to-Back Chef,in which she cooked along with and instructed a celebrity in preparing a dish while facing away from each other and using only verbal instructions. The series' guests includedNatalie Portman,Antoni Porowski,Ninja,Miz Cracker,Braun Strowmanand more.[58]Additionally, chefsBobby Flay,Daniel Boulud,andGordon Ramsayhave guest hosted the series.[58]
Bon Appétithas filmed several collaborations with other notable YouTube channels, includingFirst We Feast[59][60]andBinging with Babish,[61][62][63][64]withSean EvansofHot Onesand Andrew Rea ofBinging with Babishappearing on multipleBon Appétitseries, andBon Appétitpersonalities appearing onFirst We FeastandBinging with Babish'srespective series. El-Waylly's first appearance on YouTube after theBon AppétitYouTube channel became inactive was teaching Rea totemper chocolate,before eventually moving entirely to theBabish Culinary Universewith her own show titledStump Sohla.[65][66]Several other guests have appeared onIt's Alive,including Elias Cairo ofOlympia Provisions,chefMatty Matheson,chefSamin Nosrat,and musicianOrville Peck.[67]
Videos are produced by Condé Nast Entertainment and were filmed in theBon AppétitTest Kitchen on the 35th floor of theOne World Trade CenterinManhattan,where it is part of Condé Nast's headquarters.[68]Following the onset of theCOVID-19 pandemic,videos were filmed at individual chefs' homes and other filming locations.Bon Appétitwon the 2020 Webby Award for Food & Drink in the category Social and2020 Webby Award and Webby People's Voice Award for Food & Drinkin the category Web.[69]
Bon Appétitstaff and contributors on YouTube channel[edit]
Current[edit]
| Member | Title | Show(s) | AtBon Appétit |
|---|---|---|---|
| Chris Morocco | Test Kitchen Director
Former Deputy Food Editor |
Reverse Engineering
Making Perfect |
February 2011 – July 2013 |
| Dan Siegel | Video Director | Gourmet Makes
Reverse Engineering Making Perfect Back-to-Back Chef BA's Baking School |
December 2018 – Present[70][72] |
Former[edit]
| Member | Title | Show(s) | AtBon Appétit |
|---|---|---|---|
| Andy Baraghani | Senior Food Editor | Andy Explores
Making Perfect |
October 2015 – August 2021[70][73] |
| Molly Baz | Senior Food Editor | Molly Tries
Making Perfect |
March 2018 – October 2020[70] |
| Christina Chaey | Senior Food Editor | Making Perfect | December 2014 – August 2016 |
| Alex Delany | Drinks Editor[76] | Alex Eats It All
One of Everything |
August 2014 – February 2021[70] |
| Sohla El-Waylly | Assistant Food Editor | August 2019 – October 2020[70][77] | |
| Matt Hunziker | Editor and Video Director | It's Alive | August 2016 – October 2022[70][78][79][80] |
| Priya Krishna | Contributing Writer | 2018 – August 2020[27] | |
| Brad Leone | Former Test Kitchen Manager
Test Kitchen Video Host |
It's Alive
It's Alive: Going Places Making Perfect |
September 2011 – December 2022[81][70] |
| Rick Martinez | Contributing Food Editor | Making Perfect | July 2015 – November 2016 |
| Gaby Melian | Test Kitchen Manager | June 2016 – November 2020[70][83] | |
| Carla Lalli Music | Former Food Director
Food Editor at Large |
Back-to-Back Chef
Making Perfect |
August 2011 – December 2019 |
| Claire Saffitz | Contributing Food Editor | Gourmet Makes
BA's Baking School Making Perfect |
2013 – August 2018
November 2018 – May 2020(as contributor)[86] |
| Amiel Stanek | Editor at Large | Almost Every
12 Types |
Present[87][70] |
Podcasts[edit]
| Bon Appétit Foodcast | |
|---|---|
| Presentation | |
| Hosted by | Adam Rapoport |
| Genre | Food & Drink |
| Updates | Weekly Ep. 13 onward |
| Length | 30–60 minutes |
| Production | |
| Production | Emma Wartzman Producer[88] |
| No.of episodes | 275 |
| Publication | |
| Original release | November 24, 2014 – June 17, 2020 |
| Related | |
| Website | Bon Appétit Foodcast |
In 2014,Bon Appétitlaunched a podcast titled theBon Appétit Foodcast.[89]The series was hosted by former editor-in-chief Adam Rapoport, and featured notable guests such asIna Garten,Gordon Ramsay,andMark Bittman.[90]A number of the staff atBon Appétitregularly appeared on the podcast to discuss their recently published recipes. On June 17, 2020, a final podcast was released, announcing that in light of the departure of Rapoport and the ensuing fall out, the podcast would have a new host and a new name, as well as feature a greater range of contributors and developers.[91]On June 10, 2021, a new podcast was launched on the samepodcast feed,titledBon Appétit Healthyish.The podcast was planned to be a six-episode miniseries hosted by Amanda Shapiro.[92][93]After the six episodes, the podcast was again renamed on August 19, 2021, toFood People,and was still hosted by Shapiro.[94]
Best New Restaurants in America[edit]
Since 2009,Bon Appétit's editors, includingAndrew Knowlton,Senior Editor Julia Kramer, and Amiel Stanek, have put together a list of the "Best New Restaurants in America". The list is released annually at the end of August for the September issue, and begins with a 50-restaurant shortlist that is then narrowed down to "The Hot 10" list.[95]The first two years, the list was not in a specific order. Due to theimpact of the COVID-19 pandemic on the food industry,no list was released in 2020.[96][97]In September 2021, it was announced that there would not be any list for a second year in a row, with a "Heads of the Table" list released in its place. The list featured restaurants, chefs, and organizations that worked to benefit their communities and those most impacted by theCOVID-19 pandemic.[98]
| Year | – | – | – | – | – | – | – | – | – | – |
|---|---|---|---|---|---|---|---|---|---|---|
| 2009 | Bar Jules (San Francisco, California) |
Cakes & Ale (Decatur, Georgia) |
Feast (Houston, Texas) |
Hungry Mother (Cambridge, Massachusetts) |
Mado (Chicago, Illinois) |
No. 7 (Brooklyn, New York) |
Olivia (Austin, Texas) |
Spring Hill (Seattle, Washington) |
The Greenhouse Tavern (Cleveland, Ohio) |
Woodberry Kitchen (Baltimore, Maryland) |
| 2010 | Anchovies & Olives (Seattle, Washington) |
Bar La Grassa (Minneapolis, Minnesota) |
Ellerbe Fine Foods (Fort Worth, Texas) |
Frances (San Francisco, California) |
Hatfield's (Los Angeles, California) |
Laurelhurst Market (Portland, Oregon) |
Marea (New York, New York) |
Menton (Boston, Massachusetts) |
Miller Union (Atlanta, Georgia) |
The Purple Pig (Chicago, Illinois) |
| Year | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
|---|---|---|---|---|---|---|---|---|---|---|
| 2011 | Husk (Charleston, South Carolina) |
Mission Chinese Food (San Francisco, California) |
The Walrus and the Carpenter (Seattle, Washington) |
Travail Kitchen and Amusements (Robbinsdale, Minnesota) |
Ruxbin (Chicago, Illinois) |
Talula's Garden (Philadelphia, Pennsylvania) |
Son of a Gun (Los Angeles, California) |
M. Wells (Long Island City, New York) |
Congress (Austin, Texas) |
Bondir (Cambridge, Massachusetts) |
| 2012 | State Bird Provisions (San Francisco, California) |
Blanca (Brooklyn, New York) |
Battersby (Brooklyn, New York) |
Luce (Portland, Oregon) |
The Catbird Seat (Nashville, Tennessee) |
The Bachelor Farmer & Marvel Bar (Minneapolis, Minnesota) |
Little Serow (Washington, D.C.) |
Oxheart (Houston, Texas) |
Bäco Mercat (Los Angeles, California) |
Cakes & Ale (Decatur, Georgia) |
| 2013 | Alma (Los Angeles, California) |
Saison (San Francisco, California) |
Rolf and Daughters (Nashville, Tennessee) |
Fat Rice (Chicago, Illinois) |
Ava Gene's (Portland, Oregon) |
The Pass & Provisions (Houston, Texas) |
The Optimist (Atlanta, Georgia) |
Jeffrey's & Josephine House (Austin, Texas) |
The Whale Wins & Joule (Seattle, Washington) |
Aska (Brooklyn, New York) |
| 2014 | Rose's Luxury (Washington, D.C.) |
High Street on Market (Philadelphia, Pennsylvania) |
Estela (New York, New York) |
Tosca Cafe (San Francisco, California) |
Westward (Seattle, Washington) |
Central Provisions (Portland, Maine) |
Hot Joy (San Antonio, Texas) |
Thai-Kun (Austin, Texas) |
Måurice Luncheonette (Portland, Oregon) |
Grand Central Market (Los Angeles, California) |
| 2015 | AL's Place (San Francisco, California) |
Gjusta (Los Angeles, California) |
Petit Trois (Los Angeles, California) |
Semilla (Brooklyn, New York) |
Parachute (Chicago, Illinois) |
Dai Due (Austin, Texas) |
Kindred (Davidson, North Carolina) |
Rintaro (San Francisco, California) |
Manolin (Seattle, Washington) |
Milktooth (Indianapolis, Indiana) |
| 2016 | Staplehouse (Atlanta, Georgia) |
Bad Saint (Washington, D.C.) |
Lord Stanley (San Francisco, California) |
Morcilla (Pittsburgh, Pennsylvania) |
Baroo (Los Angeles, California) |
South Philly Barbacoa (Philadelphia, Pennsylvania) |
Oberlin (Providence, Rhode Island) |
Wildair (New York, New York) |
Buxton Hall (Asheville, North Carolina) |
N7 (New Orleans, Louisiana) |
| 2017 | Turkey and the Wolf (New Orleans) |
Elske (Chicago, Illinois) |
Mister Jiu's (San Francisco, California) |
Palizzi Social Club (Philadelphia, Pennsylvania) |
Hart's (Brooklyn, New York) |
Giant (Chicago, Illinois) |
Spring (Marietta, Georgia) |
Kemuri Tatsu-Ya (Austin, Texas) |
Nixta (St. Louis, Missouri) |
Brewery Bhavana (Raleigh, North Carolina) |
| 2018 | Nonesuch (Oklahoma City, Oklahoma) |
Maydan (Washington, D.C.) |
Ugly Baby (Brooklyn, New York) |
Freedman's (Los Angeles, California) |
Nyum Bai (Oakland, California) |
Nimblefish (Portland, Oregon) |
Che Fico (San Francisco, California) |
Yume Ga Arukara (Cambridge, Massachusetts) |
Drifters Wife (Portland, Maine) |
Call (Denver, Colorado) |
| 2019 | Konbi (Los Angeles, California) |
Khao Noodle Shop (Dallas, Texas) |
Longoven (Richmond, Virginia) |
Ochre Bakery (Detroit. Michigan) |
The Elysian Bar (New Orleans, Louisiana) |
Kopitiam (New York City, New York) |
Tailor (Nashville, Tennessee) |
Le Comptoir Du Vin (Baltimore, Maryland) |
Matt's BBQ Tacos (Portland, Oregon) |
The Wolf's Tailor (Denver, Colorado) |
Editors-in-chief[edit]
- James A. Shanahan (1956–1961)
- Alan Shearer (1961–1962)
- Charles Walters (1962–1963)
- Betty Paige (1963–1964)
- W. C. Carreras (1964)
- Floyd Sageser (1964–1965)
- M. Frank Jones (1965–1976)
- Paige Rense(1976–1983)
- Marilou Vaughan (1983–1985)
- William J. Garry (1985–2000)
- Barbara Fairchild(2000–2010)[5]
- Adam Rapoport(2010–2020)
- Amanda Shapiro (2020) (Interim Editor)[21]
- Dawn Davis (November 2020–April 2023)[31]
- Jamila Robinson (August 2023–Present)
See also[edit]
References[edit]
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External links[edit]
- Bimonthly magazines published in the United States
- Bon Appétit
- Condé Nast magazines
- Education-related YouTube channels
- Food and drink magazines published in the United States
- Food and cooking YouTube channels
- Magazines established in 1956
- Magazines published in Chicago
- Magazines published in Missouri
- Magazines published in New York City
- Monthly magazines published in the United States