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BreadTalk

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BreadTalk Group Pte Ltd
Company typePrivately held company
IndustryFood and beverage
Founded2000;24 years ago(2000)
HeadquartersSingapore
Number of locations
>1,000 stores (4Q2019)[1]
Key people
  • Dr George Quek Meng Tong (Co-Founder, Chairman, Group CEO)
  • Katherine Lee Lih Leng (Co-Founder, Deputy Chairman)
RevenueIncreaseSG$170.4 million (4Q2019)[1]
Number of employees
7,000
Divisions4
Websitewww.breadtalk

BreadTalk Group Private Limitedis aSingaporeanmultinationalsnack and beverage corporation headquartered inPaya Lebar,Singapore.

History

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BreadTalk Group Pte Ltd was founded as a bakery brand in Singapore and opened it first outlet atBugis Junctionin July 2000. It was listed on theSingapore Exchangein 2003. It has since expanded to more than 900 retail stores spread across 15 markets. Its brand portfolio consists of BreadTalk, Toast Box, Food Republic, Food Junction, Bread Society, Thye Moh Chan, The Icing Room, Sō Ramen, Butter Bean and Charlie Tea in Singapore. Din Tai Fung, Song Fa Bak Kut Teh and Wu Pao Chun are franchised brands.[2]

The Group has a network of owned bakery outlets in Singapore, PRC, Malaysia, Hong Kong and Thailand as well as franchised bakery outlets across Asia, Europe and the Middle East. It also owns and operates the Din Tai Fung restaurants in Singapore, Thailand and the United Kingdom, as well as the Food Republic food atria in Singapore, China, Taiwan, Hong Kong and Malaysia. In December 2018, the Group opened its first Din Tai Fung restaurant in London.[3][4]

On 20 February 2019, BreadTalk Group bought out its Thai joint venture partner's 50% stake, The Minor Food Group, for S$6.96 million.[5]

BreadTalk Group announced on 2 September 2019 that it planned to buy Food Junction, a food court operator similar to Food Republic (a BreadTalk brand), for $80 million.[6]TheCompetition and Consumer Commission of Singaporeallowed the acquisition on 15 October 2019 as the acquisition would not substantially reduce competition, and would also allow BreadTalk to better compete with other food operators.[7]

On 5 June 2020, the company was delisted from the Singapore Exchange.[8]

Company milestones

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Milestones
Year Event
2003 EstablishedPRCheadquarters and opened its first outlet inShanghai[9]
2004 Brought inDin Tai Fung
2005 LaunchedFood Republic(now under name Food Opera) atWisma Atria
2007 Opened 100th international BreadTalk store in Shanghai
2007 Launched 1st Food Republic inKuala Lumpur,Malaysia
2008 Opened inaugural BreadTalk stores inOman
2009 Launched 1st Bread Society outlet, an artisanal bakery inION Orchard
2011 Ground Breaking ceremony for the IHQ Building
2012 Global launch of concept BreadTalk outlet in Shanghai
2015 Launched a new global concept BreadTalk outlet inVivoCity
2016 BreadTalk Group inked joint venture to enter the United Kingdom with Din Tai Fung restaurants
2016 BreadTalk inked an agreement to enterMyanmarmarket
2016 Food Republic, Toast Box and BreadTalk opened outlets iATShanghai Disneyland
2017 BreadTalk opens the first Myanmar outlet at Junction City Mall in Yangon
2017 Toast Box opens the first outlet at Terminal 3 ofSoekarno-Hatta International Airport,Jakarta
2018 BreadTalk Group inked a joint venture with Song Fa Bak Kut Teh to expand into new markets such as China and Thailand. Its first outlet opened in Shanghai
2018 BreadTalk Group enters a joint venture with Wu Pao Chun Bakery for expansion into four major cities in China.
2018 BreadTalk Group partners with Shenzhen Pindao to bring popular tea beverage brands Nayuki and Tai Gai to Singapore and Thailand.
2018 BreadTalk partners with Som Datt Group for expansion intoIndia[10]
2018 Food Republic opens its first Direct Operated Restaurant ‘Sergeant Kitchen’ in Bangkok in March 2018.
2019 BreadTalk Group opens the first Wu Pao Chun store in South East Asia
2020 BreadTalk Group opens its first Butter Bean outlet atFunanmall[11]
2020 BreadTalk Group opens its first Charlie Tea outlet atTakashimaya Shopping Centre,Ngee Ann City[12]
2020 BreadTalk Group strikes deal with First Street Teochew Fish Soup and has opened the first new outlet under the partnership in BreadTalk IHQ[13]

Awards

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  • SPBA Most Promising Brand Award 2002[14]
  • Design for Asia Award, Hong Kong Design Centre 2004[15]
  • Five Star Diamond Brand, World Brand Laboratory in Shanghai, PRC[16]
  • World Branding Awards 2017[17]

Other Brands

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Food Republic

[edit]
Main article:Food Republic

BreadTalk Group's Food Republic foodcourts in Singapore are situated in shopping malls such asWisma Atria,VivocityandSuntec City.Overseas, there are food courts inHong Kong(also inSilvercordofCanton Road,Tsim Sha Tsui), thePeople's Republic of China,Malaysia,TaiwanandThailand.

Food Junction

[edit]

BreadTalk Group acquired Food Junction in 2019.

Toast Box

[edit]
A ToastBox outlet
ToastBox dessert

BreadTalk Group operates the Toast Box concept, serving mainly coffee andkaya toastamong other more modern snacks. These Toast Box outlets are typically attached to the main BreadTalk outlet or in a Food Republic food court. There have been stand-alone stores in recent years.

Din Tai Fung

[edit]
Main article:Din Tai Fung

BreadTalk Group is the franchisee ofTaiwaneseXiao Long Baorestaurant,Din Tai Fung.It opened its first restaurant in the upscale Paragon shopping mall and has opened other outlets in the island, including one inBishanand another in the basement annex ofRaffles City.Din Tai Fung has 8 branches in Thailand. It was announced that BreadTalk Group has also been awarded the franchise to operate Din Tai Fung in the United Kingdom. This was the result of successful partnerships and the positive reputation that BreadTalk Group has had in managing the franchise in Singapore and Thailand.

The Icing Room

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The Icing Room is the first-ever "Design-It-Yourself"cakes and pastry shop.

Thye Moh Chan

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This 70-year old Teochew bakery was acquired in 2013.

Wu Pao Chun

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BreadTalk Group opened the first Wu Pao Chun store in South East Asia in May 2019.

Bread Society

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Bread Society embraces traditional artisanal baking techniques using highly nutritious ingredients.

Sanpoutei

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BreadTalk Group continued to partner with the Sanpou Group to expand its variety of ramen shops in Singapore. Since 2014, Sanpoutei, which specialises in Niigata-style shoyu ramen has been operating in Holland Village. Another outlet in Shaw Centre was subsequently added, in line with the successful product reception in Singapore.

Sō Ramen

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Sō Ramen, originally known as Ramenplay, is aramenrestaurant. It also offers Koshihikari rice grown fromNiigata.

Butter Bean

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Butter Bean is a home-grown brand by BreadTalk Group operating as a hip café concept. It offers contemporary twists to traditional Singaporean dishes.[11]

Charlie Tea

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Charlie Tea is a home-grown brand by BreadTalk Group specialising in a variety of tea beverages, including bubble tea, and baked goods.[12][18]

Controversies

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On 25 March 2015, BreadTalk pulled buns commemoratingLee Kuan Yewoff shelves after receiving flak from the public. Although the proceeds from sale of the buns were meant for charitable purposes, poor communication of intentions led to the misunderstanding.[19][20]BreadTalk apologised publicly[21]on its Facebook page.[22]

On 4 August 2015, BreadTalk stopped sellingsoya milkpreviously labelled "freshly prepared" as they confirmed (after being confronted with photographic evidence) that the product was repackagedYeo'ssoya milk packet drink. Prior to investigations, the company had initially denied that they were misleading customers.[23][24]After the details had goneviralonline, Breadtalk eventually apologised for its actions.[25]On 6 August 2015, theConsumers Association of Singaporewarned Breadtalk they would pursue action if the practice continued.[26][27]

BreadTalk's China franchise was also accused of selling food with expired ingredients, although such a claim has yet to be proven.[28]Seemingly contaminated wheatmeal and butter two years past its expiry date were among discoveries claimed by an undercover reporter at Hangzhou Guangqi Trade Co, in the eastern city of Hangzhou.[29]

On 10 June 2019, thePublic Utilities Board(PUB) disclosed that BreadTalk was finedS$16,300 for repeated offences of illegal waste discharge into sewers, making it among 38 companies fined for similar offences. Prior to this, BreadTalk was charged with a fine of S$19,000 for six other incidents of illegal waste discharge.[30]

See also

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References

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  1. ^ab"BREADTALK GROUP LIMITED Financial Statements and Dividend Announcement For The Fourth Quarter and Year Ended 31 December 2019".
  2. ^"BreadTalk Group Pte Ltd".Breadtalk.27 April 2000.Retrieved27 April2024.
  3. ^U-Wen, Lee (6 December 2018)."BreadTalk enters Europe with Din Tai Fung's London flagship".The Business Times.Retrieved2 September2019.
  4. ^hermes (6 December 2018)."BreadTalk debuts in London with Din Tai Fung flagship".The Straits Times.Retrieved2 September2019.
  5. ^"BreadTalk buys out joint venture partner in Thailand for $6.96m".The Straits Times. 20 February 2019.Retrieved2 September2019.
  6. ^Seow, Bei Yi (2 September 2019)."BreadTalk to buy foodcourt operator Food Junction for $80m".The Straits Times.Retrieved2 September2019.
  7. ^Choo, Yun Ting (15 October 2019)."Competition watchdog clears BreadTalk's proposed acquisition of Food Junction".The Straits Times.Retrieved20 October2019.
  8. ^Choo, Yun Ting (3 June 2020)."BreadTalk delisting from SGX on June 5".The Straits Times.Retrieved3 June2020.
  9. ^"Milestones".BreadTalk.
  10. ^Lee, Marissa (18 January 2018)."BreadTalk partners Som Datt Group for India franchise".The Business Times.Retrieved2 September2019.
  11. ^ab"Soy Milk On Tap & Hip 'Kopitiam' With Korean-Style Sandwiches By BreadTalk".TODAYonline.Retrieved14 November2020.
  12. ^ab"Novel eats coming your way soon".The Straits Times.23 August 2020.Retrieved14 November2020.
  13. ^"First Street Teochew Fish Soup Hawkers Ink Lucrative Deal With BreadTalk Group".TODAYonline.Retrieved14 November2020.
  14. ^"BreadTalk Group - Our Milestones".breadtalk.Retrieved24 January2022.
  15. ^"DFA Design for Asia Awards".dfaa.dfaawards.Retrieved24 January2022.
  16. ^"World Brand Lab releases 2021" Five-Star Diamond Award "".24 January 2022.
  17. ^WBA (9 May 2016)."BreadTalk".World Branding Awards.Retrieved24 January2022.
  18. ^"Is BreadTalk's New Bubble Tea Cafe Charlie Tea Worth A Visit?".TODAYonline.Retrieved14 November2020.
  19. ^"BreadTalk apologises for Lee Kuan Yew commemorative bun".Retrieved23 October2016.
  20. ^"Singaporeans say BreadTalk's Lee Kuan Yew bun is in poor taste".26 March 2015.Archivedfrom the original on 23 October 2016.Retrieved23 October2016.
  21. ^Baker, Jalelah Abu (25 March 2015)."BreadTalk pulls buns commemorating Mr Lee Kuan Yew off shelves after receiving flak".The Straits Times.Retrieved23 October2016.
  22. ^"BreadTalk® Singapore Apology for Lee Kuan Yew's themed bun".Facebook.Archived fromthe originalon 26 February 2022.Retrieved23 October2016.
  23. ^Lim, Jessica (4 August 2015)."BreadTalk stops selling soya milk; confirms that item was repackaged from Yeo's packet drink".The Straits Times.Retrieved5 August2015.
  24. ^"BreadTalk temporarily pulls bottled soya bean milk from shelves".Archivedfrom the original on 8 October 2015.Retrieved22 September2019.
  25. ^Lim, Jessica (5 August 2015)."BreadTalk says sorry for not-so-fresh soya milk".The Straits Times.Retrieved5 August2015.
  26. ^Lim, Jessica (7 August 2015)."BreadTalk gets stern warning from Case".The Straits Times.Retrieved7 August2015.
  27. ^"Soya milk 'mistake' a serious matter".Archived fromthe originalon 20 December 2016.Retrieved8 August2015.
  28. ^Lim, Joyce (22 August 2015)."BreadTalk denies Shenzhen TV's allegations over oil".The Straits Times.Retrieved8 November2020.
  29. ^"BreadTalk a client of firm selling expired food".szdaily.Retrieved15 June2021.
  30. ^Awang, Nabilah (10 June 2019)."BreadTalk fined S$16,300 for repeatedly discharging illegal waste into sewers".Today.Retrieved8 October2019.
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