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Buzby

From Wikipedia, the free encyclopedia
A badge featuring Buzby and his catchphrase
A badge featuring Buzby and his catchphrase

Buzbywas a yellow (later orange) talking cartoon bird, launched in 1976 as part of a marketing campaign byPost Office Telecommunications,which later becameBritish Telecommunications(BT).[1]

A group of runners from British Telecommunications with mascot Buzby at a fun run in London in the 1970s

Overview[edit]

Buzby appeared in a series of television commercials with the catchphrase: "Make someone happy with a phone call".[2]Buzby's voice was provided byBernard Cribbins,and the character was animated by Charlie Jenkins of Trickfilm Studios, London.[3]

The campaign spawned many marketing items, such as toys, badges, a comic strip inTV Comic,and books, and lasted until well into the 1980s. British Telecom produced and sold a "Buzby" wristwatch with Buzby perched on the second hand; the watch had a blue strap.[4]

References[edit]

  1. ^Neil McKeown,Case Studies and Projects in Communication,Routledge, 1982, pp.51-6.ISBN0-416-30740-X.
  2. ^Victor Bignell, Joyce Fortune,Understanding Systems Failures,Manchester University Press, 1984, p. 166,ISBN0-7190-0973-1.
  3. ^"Bernard Cribbins: Doctor Who and Wombles star dies aged 93".BBC News.July 28, 2022.RetrievedJuly 28,2022.
  4. ^"Buzby".Computer Networking and Telecommunications Research, University of Salford.Retrieved18 June2022.