Cooperativa Capel
 | You can helpexpand this article with text translated fromthe corresponding articlein Spanish.(August 2021)Click [show] for important translation instructions.
|
Cooperativa Agrícola Pisquera Elqui Limitada(CAPEL), also called Pisco Capel, is one ofChile's biggestspiritscompany and producer ofpisco.Most of its croplands are in theElqui Valleywhere the company was founded as a producerscooperative.It is one of the largest producers of Pisco in Chile (the other is theSociedad Cooperativa Control Pisquero de Elqui y Vitivinículo de Norte Ltda(also called “Pisco Control” )).[1]Together Pisco Capel and Pisco control produce 90% of Chilean piscos.
Consultancy firm AC Nielsen reports that Capel's market participation in the pisco market – including pisco sour, cocktails and pisco coladas - over the period of February and March was 54.5 percent. Salina explained that the company's growth factors have been the cocktails, representing nearly 35 percent of its sales, and “it can keep growing because it is a product line which permits many innovations.” At the end of 2008, Capel's profits were US$8.8 million, 78 percent greater than in 2007. About 68 percent of this figure corresponds to Capel's sales, while the rest are attributed to the Francisco de Aguirre vineyard's sales.
History
[edit]Capel was founded after Chile was devastated by theGreat Depression.It began in 1938 as a way for farmers to join forces in the face of rapidly plunging exports. Initially the cooperative was just 15 individual grape growers from the Elqui Valley. Today it has expanded to over 1,200 members and associates in numerous grape-growing regions throughout Chile. It is considered one of the few successful cooperatives in Chile today.[2]
Products
[edit]
The company does not only produces pisco under theCapelbrand but has also other brands in the Chile market like:
In addition Capel opened up its scope in 2006 producing numerous types ofalcoholic beveragesunder the brandCapel drinks,including bottledcaipirinha,andrum.
References
[edit]- ^Callejas, Rodrigo H.; Saavedra, Rolando; Seguel, Oscar; Bustamante, Chris; Camila, David (2019)."El internet de las cosas como herramienta para enfrentar la sequía provocada por el cambio climático en la producción de uva para pisco".Aqua-LAC(in Spanish).11(1): 01–16.doi:10.29104/phi-aqualac/2019-v11-1-01.ISSN1688-2873.
- ^"Capel: Una de las pocas cooperativas exitosas en Chile".Redagrícola Chile(in Spanish). 2017-02-24.Retrieved2022-02-03.
External links
[edit]  | This Chilean corporation or company article is astub.You can help Wikipedia byexpanding it. |