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Casey Radio

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Coordinates:38°00′14″S145°19′43″E/ 38.003889°S 145.328611°E/-38.003889; 145.328611
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Casey Radio 3SER
Broadcast areaCity of Casey
City of Greater Dandenong
Frequency97.7 MHz
BrandingCasey Radio (from 2003)
Programming
Language(s)English,LOTE
FormatCommunity, Ethnic, Sport, Religion, Music, Youth and School
Ownership
OwnerMarket City Radio Inc.[1]
South Eastern Radio Association Inc.[2]
History
First air date
1984(1984)(as Market City Radio)
1987(1987)(as 3SER)[3]
Former frequencies
88.3 MHz
Call signmeaning
3SouthEasternRadio
Technical information
ERP400 watts
HAAT12 meters
Transmitter coordinates
38°00′14″S145°19′43″E/ 38.003889°S 145.328611°E/-38.003889; 145.328611[4]
Links
WebcastTune-in
Websitewww.3ser.org.au

Casey Radio 3SERis anon-commercialcommunity radiostation which caters to the greater south-eastern suburbs ofMelbourne,Australia.

As a community broadcaster, Casey Radio's role is to provide general local community programming including entertainment, news and information,[5]and aims to "inform, entertain and involve" its listeners. The station caters to the communities' diverse needs with an eclectic mix, ranging from local council news to sport, country to comedy, retro to modern, rock to rockabilly, and a wide diversity ofethnicandmultilingualprogrammes.[6]

The current Association President is Nia McMartin.[7]

Broadcast Area

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Their licence covers an area of 637.6 km2and 410 514 residents(2017).[8]This includes most of theCity of Caseyand theCity of Greater Dandenong,and eastern parts of theCity of Frankston.The transmitter is limited to a maximum 400 watts of power and is located at a formerlandfillsite off Quarry Road inNarre Warren North, Victoria.[9]

The Melbourne South East RA1 licence is bounded

History

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Casey Radio began life as Market City Radio in 1983, and the first testtransmissionwas carried out from JC Mills Reserve,Dandenongon 6 May 1984. A further transmission later occurred from the Dandenong Show.

After a 2-year hiatus, the station was revived by several early members, particularly life member Fred Harrison (originally from3RPP), who assisted in the original licence application.[12]

Station facilities were established atFountain Gate Shopping Centreon Magid Drive,Narre Warrenin 1987. The frequency allotted for testing was 88.3 MHz, and the test transmissions were broad, extending to thePeninsulaand theCity of Knox.Some listeners even reported receiving the signal fromCoburgandGeelong(which are 42 km and 83 km away respectively). These test transmissions continued four times a year (a week each time).[13]

Graeme Lewis and Andrew Tokely formed part of a technical team that oversaw the construction of the original transmission tower in April 1991. A full-timebroadcast licencewas later granted on 7 July 1991. Broadcasts were originally between 6am and midnight.[14]The station celebrated its officially opening on 30 September 1991, and moved to another location at theshopping complexshortly thereafter.

David Lentin (a formerMelbourneradio personalityandVictoria Policedetective,now deceased) became president of the ailing station in 1996. He and longtimevolunteerJim Hines are credited for turning 3SER around, and were responsible for the decision to venture intooutside broadcastsat local sporting events.[15]

Later in the mid-1990s, the station moved to a location inNarre Warrenon the corner ofPrinces Highwayand Webb Street.[16]

In September 2002, 3SER FM moved into their current council-owned premises inCranbourne Eastknown as the Casey Complex. TheCity of Caseyretained ownership but agreed from 2003 to provide financial support andgrantsin exchange for station presenters highlighting the term"Casey Radio"during announcements.[17]

Webcastingof the signal began on 15 July 2005.[18]

In 2007 after almost 16 years, efforts to improve the stations' broadcast signal required building a new comms building and antenna and the disassembly of the old one. This was a joint cooperation between theCity of CaseyandTelstra.[19]

After Mr Lentin took ill in late 2007,Geoff Ablettstepped in as station manager whilst also balancing a few stints asCity of Caseymayor.[20]

The 2008-09 period was tumultuous for the Cranbourne station, having secured a further 4 years of councilfundingbut still trying to establish "transparent management practices". Efforts were made to establish a sub-committee, new board members welcomed and salaried staff were employed.[21]

3SER began refreshing itsidentityandlogo,utilising theCasey Radiomoniker(to which had a couple of iterations between 2011 and 2014), and some funds had been put aside to bring a newwebsiteto fruition. New stationsignageat the Casey Complex was installed.

TheCity of Caseyquarantined an allocation of $75 000 in funding from the 2017-18 financial year in part due to perceived poorgovernanceand relationship with the council. Areportto the council on progress made is due in 6 months, upon which time the held funds may be released.[22][23]

Sport

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Casey Radio is a media partner of theVictorian Football LeagueandVictorian Premier Cricketcompetitions,[24]an arrangement that has continued since it began in 1993. The station hosted a special Saturday morning radio program in winter for the VFL, and summer for the Victorian Premier Cricketcompetition,and then follows this by broadcasting matches of both competitions live on weekends. Currently it broadcasts theS.E.F.N.L.Game of the Day on Saturdays and the VFL Game of the Day on Sundays.

Casey Radio also broadcasts from many charity-related sporting events, as well asIndoor cricket,Netball,Baseball(Claxton Shield),Basketball(NBL),Picnic Racing,(Non TAB)SoccerandBo xing.

See also

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References

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  1. ^Market City Radio (31 October 1988)."Newsletter"(PDF).South Eastern Radio Association. p. 4. Archived fromthe original(PDF)on 21 April 2013.Retrieved3 June2018.
  2. ^"MPR001 Radio Broadcasters"(PDF).ACMA.Australian Broadcasting Authority. 30 June 2004. p. 13.Retrieved2 June2018.[permanent dead link]
  3. ^"About Us".3SER 97.7FM.Archived fromthe originalon 13 March 2018.Retrieved3 June2018.
  4. ^"TV & Radio Handbook Electronic"(PDF).ACMA.Retrieved26 May2018.
  5. ^"Allocation of four community radio broadcasting licences for Melbourne"(PDF).Australian Communications and Media Authority. p. 162.Retrieved2 June2018.[permanent dead link]
  6. ^"Organisation Directory".City of Casey. Archived fromthe originalon 8 March 2012.Retrieved2 June2018.
  7. ^"About Us".3SER 97.7FM.Archived fromthe originalon 13 March 2018.Retrieved4 June2018.
  8. ^Community Broadcasting Association of Australia (4 June 2014)."Community Digital Radio"(PDF).Australian Government. p. 29.Retrieved2 June2018.
  9. ^"Results - Individual Facility Detail".npi.gov.au.Department of the Environment and Energy.Retrieved5 June2018.
  10. ^"MELBOURNE SOUTH EAST RA1 Area ID: 467"(PDF).ACMA. 2 August 2012.Retrieved2 June2018.
  11. ^"Broadcasting licence areas".acma.gov.au.ACMA. 28 September 2017.Retrieved2 June2018.
  12. ^"3SER officially on the air".South Eastern Radio Association Inc. Archived fromthe originalon 19 April 2013.Retrieved3 June2018.
  13. ^"South Eastern Radio on air for new trial"(PDF).August 1989. Archived fromthe original(PDF)on 21 April 2013.Retrieved3 June2018.
  14. ^"3SER-FM Community Radio".tarahall.au.2005.Retrieved3 June2018.
  15. ^"David a doyen of the dial".Star News Cranbourne. 4 May 2008.Retrieved3 June2018.
  16. ^"3SER Homepage".South Eastern Radio Association. Archived fromthe originalon 14 July 2001.Retrieved2 June2018.
  17. ^"Council Agenda"(PDF).City of Casey.pp. 15 April 2003. Archived fromthe original(PDF)on 23 March 2016.Retrieved2 June2018.
  18. ^"3SER-fm Radio Casey".Archived fromthe originalon 24 July 2005.Retrieved4 June2018.
  19. ^"AGM 2007".South Eastern Radio Association. Archived fromthe originalon 30 August 2007.Retrieved4 June2018.
  20. ^"Geoff Ablett - Liberal - Cranbourne".UNIPOLLWATCH.10 November 2014.Retrieved3 June2018.
  21. ^"The Broadcaster Presenters & Members Newsletter"(PDF).Henry Grossek. Archived fromthe original(PDF)on 3 October 2009.Retrieved3 June2018.
  22. ^"Minutes of Council Meeting"(PDF).City of Casey. 1 May 2018.Retrieved3 June2018.[permanent dead link]
  23. ^"Casey Radio has as little as one year to become financially self-sufficient after end of four-year council funding deal".Herald Sun.Retrieved5 June2018.
  24. ^"Casey Radio 97.7FM - VFL".VFL.Retrieved5 June2018.
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