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Chapagetti

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Chapagetti
Product typeInstant noodles(jajangmyeon)
Produced byNongshim
CountrySouth Korea
Introduced19 March 1984;40 years ago(1984-03-19)
Websitenongshimusa/product-detail?pid=4

Chapagetti(Korean:짜파게티) is a brand oframyeonproduced byNongshim.It was first released inSouth Koreaon 19 March 1984.[1]Chapagetti is the first instant noodle product to resemblejjajangmyeon(짜장 diện) in South Korea and is the second highest-selling brand of instant noodles in South Korea, behindShin Ramyun.[2]Its name is aportmanteauofjajangmyeon(which is also romanized aschajangmyŏn) andspaghetti.[3]It is one of Nongshim's leading brands, with sales greater than 200 billion won per year.[4]

History

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Chapagetti was first released in South Korea on March 19, 1984.[1]The product soon gained popularity and established itself as one of Nongshim's leading brands, with sales of 200 billion won per year.[4]

Shrimp Chapaghetti was launched in 1986, but it was discontinued due to sluggish sales. On September 6, 2004,Sichuan cuisine(Korean:사천;Hanja:Tứ Xuyên;RR:Sacheon) Chapaghetti was launched.

In April 2024, to celebrate the 40th anniversary of Chapagetti, a temporary "Chapagetti Snack Shop" pop-up store was created inSeongsu-dong, Seoul.Various tasting events and games were held at the store.[4]

A new product called "Chapagetti the Black" was also released to commemorate the brand's anniversary. A Nongshim official described the new product as having "a chewier and stronger taste while lowering calories by more than 20% with dry noodles".[4]

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In theAcademy Award-winning South Korean filmParasite,a dish calledchapaguri(짜파구리) is cooked by one of the characters, which is a mix of Chapagetti andNeoguri.[5]The English version of the film calls this "ram-don", an expression created by the translator, and the footage shows packages labelled in English "ramyeon"and"udon"to highlight to English speakers how the name was created.[6]Nongshim,which manufactures both brands of noodle, published an "official" recipe for chapaguri on theirYouTubechannel.[7]

See also

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References

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  1. ^ab"짜파게티 동생, 면발 굵어졌네"(in Korean).JungAng Ilbo.21 April 2015.Archivedfrom the original on 3 August 2021.Retrieved11 February2020.
  2. ^Kim, Kyung-moo (20 December 2014)."South Korea found the most ramen-eating country".Hankyoreh.Archivedfrom the original on 5 April 2023.Retrieved22 September2015.
  3. ^신성미."업종별 입사선호 기업 2부 <33>농심, 함께짓는 '사람농사'"(in Korean).DongA Ilbo.Archived fromthe originalon 2 April 2017.
  4. ^abcdKim, Geumie (12 April 2024)."40 Years of History, Chapagetti Accumulated Sales of 4 Trillion Seongsu-dong snack shop pop-up for a month:There are a lot of things to do, such as tasting and playing games".Maeil Business Newspaper.Archivedfrom the original on 20 June 2024.Retrieved20 June2024.
  5. ^Rochlin, Margy (19 October 2019)."How steak and 'ramdon' illustrate class tensions in Bong Joon Ho's 'Parasite'".Los Angeles Times.Archivedfrom the original on 15 January 2020.Retrieved24 January2020.
  6. ^Lee, Hana (19 June 2019)."'Parasite' subtitle translator: Comedies are a fun challenge ".Korea.net.Archivedfrom the original on 8 February 2020.Retrieved8 February2020.
  7. ^"Official CHAPAGURI Recipe (feat. Chapaghetti, Neoguri) (a.k.a Ram-don, jjapaguri)".NongshimPR.Archivedfrom the original on 11 February 2020.Retrieved11 February2020.
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