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Communication design

From Wikipedia, the free encyclopedia

Communication designis a mixed discipline betweendesignand information-development concerned with howmediacommunicate with people. A communication design approach is concerned with developing themessageandaestheticsin media. It also creates new media channels to ensure the message reaches the target audience. Due to overlapping skills, some designers usegraphic designand communication design interchangeably.

Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the target audience. Design skills must be used to create content suitable for different cultures and to maintain a pleasurable visual design. These are crucial pieces of a successful media communications kit.[1]

Within the Communication discipline, the emerging framework for Communication as Design focuses on redesigning interactivity and shaping communicationaffordances.[2]Software and applications create opportunities for and place constraints on communication. Recently, Guth and Brabham examined the way that ideas compete within acrowdsourcingplatform, providing a model for the relationships among design ideas, communication, and platform.[3]The same authors have interviewed technology company founders about the democratic ideals they build into the design ofe-governmentapplications and technologies.[4]Interest in the Communication as Design framework continues growing among researchers.

Overview

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Communication design seeks to attract, inspire, and motivate people to respond to messages and to make favorable impact.[5]This impact oriented toward the objectives of the commissioning body, which can be either to build a brand or move sales. It can also range from changing behaviors, to promoting a message, to disseminating information. The process of communication design involves strategicbusinessthinking, including usingmarket research,creativity,problem-solving,and technical skills and knowledge such ascolour theory,page layout,typography,and creatingvisual hierarchies.[5]Communication designers translate ideas and information through a variety of media. In order to establish credibility and influence audiences through the communication, communication designers use both traditional tangible skills and the ability to think strategically in design and marketing terms.

The term communication design is often used interchangeably withvisual communication,but it maintains a broader meaning that includesauditory,vocal, touch, and olfactory senses.[6]Examples of communication design practices includeinformation architecture,editing,typography,illustration,web design,animation,advertising,ambient media,visual identity design,performing arts,copywritingandprofessional writingskills applied in thecreative industries.[7]

Education

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Students of communication design learn how to create visual messages and broadcast them to the world in new and meaningful ways. In the complexdigital environmentaround us, communication design has become a powerful means of reaching out to thetarget audiences.Therefore, it expands its focus beyond user-experiences to user-networks.[8]Students learn how to combine communication withartandtechnology.The communication design discipline involves teaching how to designweb pages,video games,animation,motion graphics,and more.

Communication Design has content as its main purpose. It must achieve a reaction, or get a customer to see a product in a genuine way to attract sales or effectively communicate a message. Communication design students are oftenIllustrators,Graphic Designers,Web designers,Advertising artists,Animators,Video Editors,Motion graphic artists,Printmakers,andConceptual Artists.The term communications design is fairly general considering its interdisciplinary practitioners operate within various mediums to get a message across.[9]

Subdisciplines

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Visual communication design

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Visual communication designis thedesignworking in any media or support ofvisual communication.[10][11][12][13]This is considered by some to be more accurate alternative terminology to cover all types of design applied in communication. It uses a visual channel for message transmission, reflecting thevisual languageinherent to some media.[14][15][16]Unlike the termsgraphic design(graphics)[17][13]orinterface design(electronic media),[13]it is not limited to support a particular form ofcontent.[13]

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Print media designis a graphic design discipline that creates designs for printed media.[17]Print design involves the creation of flyers, brochures, book covers, t-shirt prints, business cards, booklets, bookmarks, envelope designs, signs, letterheads, posters, CD cover, print media design templates, and more.[1]The goal of print design is to use visual graphics to communicate a specific message to viewers.

See also

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Footnotes

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  1. ^ab"Archived copy"(PDF).Archived fromthe original(PDF)on 2015-04-13.Retrieved2014-10-30.{{cite web}}:CS1 maint: archived copy as title (link)
  2. ^Aakhus, Mark (2007-03-01). "Communication as Design".Communication Monographs.74(1): 112–117.doi:10.1080/03637750701196383.ISSN0363-7751.S2CID143543646.
  3. ^Guth, Kristen L.; Brabham, Daren C. (2017-08-04). "Finding the diamond in the rough: Exploring communication and platform in crowdsourcing performance".Communication Monographs.84(4): 510–533.doi:10.1080/03637751.2017.1359748.ISSN0363-7751.S2CID54045924.
  4. ^Brabham, Daren C.; Guth, Kristen L. (2017-08-01). "The Deliberative Politics of the Consultative Layer: Participation Hopes and Communication as Design Values of Civic Tech Founders".Journal of Communication.67(4): 445–475.doi:10.1111/jcom.12316.ISSN1460-2466.
  5. ^abAakhus, Mark (2007)."Communication as Design".Communication Monographs.74(1): 112–117.doi:10.1080/03637750701196383.ISSN0363-7751.
  6. ^Albadi, Noorh; Zollinger, Stephanie Watson (2021-07-26)."Dominant Learning Styles of Interior Design Students in Generation Z".Journal of Interior Design.46(4): 49–65.doi:10.1111/joid.12204.ISSN1071-7641.
  7. ^Martins, Nuno; Raposo, Daniel, eds. (2023).Communication Design and Branding: A Multidisciplinary Approach.Springer Series in Design and Innovation. Vol. 32. Cham: Springer Nature Switzerland.doi:10.1007/978-3-031-35385-7.ISBN978-3-031-35384-0.
  8. ^Herfurth, Lorenz (2023-04-01)."The dynamics of practice and their relevance for the development of an open studio culture in design education".Art, Design & Communication in Higher Education.22(1): 89–106.doi:10.1386/adch_00063_1.ISSN1474-273X.
  9. ^Craib, David; Imbesi, Lorenzo (2015)."Perception, Meaning, and Design: An Interdisciplinary Exploration of Visual Communication Design Theory".The International Journal of Visual Design.9(2): 13–26.doi:10.18848/2325-1581/CGP/v09i02/38758.ISSN2325-1581.
  10. ^MUNARI, Bruno.Design and visual communication.Chronicle Books, 2006
  11. ^WOLLNER, Alexandre.Visual Design 50 years.Cosac & Naify, 2003
  12. ^LANGENFELDS, Ranya.Visual design.TEAME, 1997
  13. ^abcdDavis, Meredith; Hunt, Jamer (2017).Visual Communication Design: An introduction to design concepts in everyday experience(1 ed.). Bloomsbury Publishing Plc.doi:10.5040/9781474208468.ISBN978-1-4742-0846-8.
  14. ^LEEUWEN, Theo Van.Reading images: the grammar of visual design.Routledge, 2006 - Pg. 4
  15. ^FRASCARA, Jorge.Communication design: principles, methods, and practice.Allworth Communications, Inc., 2004 - Pg. 4
  16. ^GARRET, Lillian.Visual design: a problem-solving approach.Michigan: R. E. Krieger Pub. Co., 1975.
  17. ^abMEGGS, Philip B.A history of graphic design.Michigan, Van Nostrand Reinhold, 1992 - Pg.xiii Preface
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