DIA-style
| Type of business | E-commerce |
|---|---|
| Founded | 2012 |
| Headquarters | London |
| URL | DIA-style |
DIA-stylewas a social commercewebsiteforfashionthat focused on theMiddle East.[1][2]
The site was inArabicandEnglishand was best known as the first site offering Arabic speaking consumers the ability to shop online for ready-to-wear and accessories fromluxury brandsand designers in their own language.[3]
There were over 50,000 ready-to-wear and non-apparel pieces from over 1,200 designers,[4][5]with brands includingGucci,Lanvin, Fendi, Peter Pilotto,Mary Katrantzouand 3.1 Phillip Lim.[6]
History
[edit]DIA-style, launched in 2012, was based inLondonand was part of the DIA Digital a group of online businesses. It was a complementary sister site to DIA-BOUTIQUE, a marketplace that promoted ready-to-wear and accessories by independent designers from around the world.[7]
DIA Digital and its constituent companies were founded by Rasha Khouri, an online fashion entrepreneur from the investment banking sector.[8][9][10][11][12][excessive citations]
References
[edit]- ^"Middle East full of promise for UK entrepreneurs"The Daily Telegraph.Retrieved 24 October 2013.
- ^"DIA-style Launches First Fully Arabic Luxury e-Commerce Site"WAMDA. Retrieved 28 October 2013.
- ^"Rasha Khouri"Haute Living.Retrieved 28 October 2013.
- ^"Fashion Tech Entrepreneur Rasha Khouri"BOE.Retrieved 28 October 2013.
- ^"Women of the Web | Online Entrepreneur Rasha Khouri"Emirates Woman.Retrieved 24 October 2013.
- ^"In Her Shoes: Rasha Khouri"Shoes and Drama.Retrieved 28 October 2013.
- ^"Dia – Boutique’s Rasha Khouri"Archived2013-10-29 at theWayback MachineNinunina.Retrieved 28 October 2013.[dead link]
- ^"Rasha Khouri"West London Living.Retrieved 24 October 2013.
- ^"Business Class with Rasha Kouri"Archived2013-10-29 at theWayback MachineSavior Flair.Retrieved 28 October 2013.
- ^"Style File: Rasha Khouri"The National.Retrieved 28 October 2013.
- ^"Rasha Khouri inspires Saudi women"Archived2013-10-29 at theWayback MachineSaudi Gazette.Retrieved 28 October 2013.
- ^"Styling the Arab World: a Conversation with Rasha Khouri, CEO of DIA-Style"MUFTAH.Retrieved 27 October 2013.
External links
[edit]- Official website
- The Elite PostArchived2022-10-04 at theWayback Machine
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