Dalton Maag
 | |
| Industry | Font Design Branding |
|---|---|
| Founded | London, UK, 1991 |
| Founder | Bruno Maag |
| Headquarters | London ,UK |
Area served | Worldwide |
Key people | Bruno Maag(Chairman) Fabio Haag(Creative Director, Brazil) Lukas Paltram(Creative Director) David Marshall(managing director) Ron Carpenter Vincent Connare |
Number of employees | 45(2016) |
| Website | daltonmaag |
Dalton Maagis an independent font foundry with offices in London, UK, andSão Paulo,Brazil. It designs fonts for use in corporate identities, logos, and other text uses. Dalton Maag has a library of 30 retail fonts as of 2016 and offers custom font creation and modification services to its clients.
Typefaces
[edit]
Many of Dalton Maag's typefaces have been designed for corporate clients. Dalton Maag's larger clients includeAT&T,Netflix,BBC,Amazon,McDonald's,Nokia,BMW,DeviantArt,Intel,Vodafone,UbuntuandToyota.They also have a library of typefaces available to purchase from their website. Transport-related typefaces have included "Pantograph" forManchester Metrolinkand "Barlow", named afterWilliam Henry Barlow,forSt Pancras railway stationand the associatedHigh Speed 1signage.[1]"Barlow" was created from a typeface called "Stroudley", which itself was descended from "Casey",designed for theKCR Corporationin Hong Kong.
TheUbuntu typefacewas notable for being created for open source software companyCanonical Ltdto use in theirUbuntu operating system,branding and publicity material. It was the first typeface to be designed with the intention that it should be expanded upon by the Open Source community. Because of thefreeandopen-sourcenature of the Ubuntu operating system, the font is available to download for free.[2]
Dalton Maag attracted some publicity when they createdNokia Purefor the Finnish mobile phone company Nokia, which replaced the earlierNokia Sansfont created byErik Spiekermann.Spiekermann commented that he was disappointed that Dalton Maag had not consulted him on the new design and accused it of blandness.[3]However, the new design was generally well received elsewhere, and in February 2012 Nokia Pure was nominated for theDesign MuseumDesigns of the Year 2012 award in the graphics category.[4][5]The font went on to win the Graphics category.[6]
In July 2012 theRio 2016Olympic Games released their brand font created by Dalton Maag. It was based on the letters and numbers within the logo already created by Brazilian design agency, Tátil.[7]The typeface took eight months to create and comprises 5448 characters. The design work was mainly done by Dalton Maag's Brazilian office, which worked with the London team during the font engineering stage, and also with Brazilian consultant Gustavo Soares, who worked as the technical interface between Dalton Maag and the Rio 2016 team.
Dalton Maag's library of typefaces include Lexia, Aktiv Grotesk, Magpie and Elevon. Elevon was originally created for theVirgin Galacticspaceflight programme.[8]
Magpie was designed byVincent Connare,who is known for designingComic Sans.It was called Magpie because of the distinctive descenders in the italic form which are said to resemble the tails of magpies.[9]
In 2015, Dalton Maag designed theBookerlytypeface and was released to be the default, exclusive font for reading onAmazon'sKindledevices.[10]
References
[edit]- ^Lansley, Alastair;Durant, Stuart; Dyke, Alan; Gambrill, Bernard; Shelton, Roderick (2008). "A Place to Meet".The Transformation of St Pancras Station.Laurance King. p. 195.ISBN978-1-85669-637-1.
- ^"Ubuntu Font Family".Ubuntu.Retrieved3 April2012.
- ^Erik Spiekermann."Nokia Sans Character".SpiekerBlog.Retrieved3 April2012.
- ^Edwin Heathcote (11 January 2012)."Market, homes for elderly and hospital vie for design award".Financial Times.Retrieved3 April2012.
- ^"Designs of the Year 2012".Design Museum.Retrieved3 April2012.
- ^"Designs of the Year 2012".Reuters.Retrieved25 April2012.
- ^"Dalton Maag creates Rio 2016 Olympic typeface".Design Week.Retrieved24 July2012.
- ^Gavin Lucas (22 June 2011)."Dalton Maag's Elevon Has Just Taken Off".Creative Review. Archived fromthe originalon 26 January 2012.Retrieved3 April2012.
- ^Vincent Connare."Magpie"(PDF).Archived fromthe original(PDF)on 30 October 2011.
- ^New Bookerly Font and Typography Features