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Deli de Luca

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The interior of a Deli de Luca store

Deli de Lucais aNorwegianconvenience storeanddelicatessenchain founded in 2003 byAdriano Capoferroand four other founding partners (Thor Johansen, Geir Syversen, Terje Bergh and Vesna Milkovic).[1]There are 22 stores inOslo,[2]four inBergen,[3]one inStavanger,two inTrondheim,two inKristiansand,one inSkienand two inMo i Rana.[4][5]Most of the stores are open24/7.In 2006 62% of the company was bought byNorgesGruppen.[6]

The five founding partners had been colleagues at the convenience store chain7-Eleven,whose Norwegian franchise is operated by local Norwegian retail giant Reitan-Gruppen.[5]The Deli de Luca founders had been frustrated by what they perceived as a rigid and uncreative environment within Reitan's 7-Eleven business. With the financial support of several silent partners, the five broke out on their own to create a cross between a convenience store and a delicatessen.[7]

According to Capoferro, the sale of Deli de Luca was driven by its financial backers' wish to cash out at a pre-set exit date. The purchase of Deli de Luca by NorgesGruppen included a total cashout by the financial partners and a partial cashout by the five operating partners.[6]NorgesGruppen has a reputation for acquiring smaller Norwegian food retailing chains and leaving them a wide latitude in their branding and front office operations, but leveraging its purchasing power and back office platform to boost operating margins.[6]

See also

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References

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  1. ^"Starten".Om oss(in Norwegian). Deli de Luca. Archived fromthe originalon 16 June 2011.Retrieved22 September2010.
  2. ^"Butikker i Oslo"(in Norwegian). Deli de Luca.Retrieved22 September2010.
  3. ^"Butikker i Bergen"(in Norwegian). Deli de Luca. Archived fromthe originalon 2 October 2010.Retrieved22 September2010.
  4. ^"Butikker i Stavanger"(in Norwegian). Deli de Luca. Archived fromthe originalon 2 October 2010.Retrieved22 September2010.
  5. ^ab"Deli De Luca åpnet i Stavanger"(in Norwegian). Archived fromthe originalon 21 January 2013.Retrieved22 September2010.
  6. ^abc"Deli de Luca"(in Norwegian). Norgesgruppen. Archived fromthe originalon 26 June 2010.Retrieved22 September2010.
  7. ^"Visjoner"(in Norwegian). Deli de Luca. Archived fromthe originalon 16 June 2011.Retrieved22 September2010.
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