Direct bank

Adirect bank(sometimes called abranch-less bankorvirtual bank) is abankthat offers its services only via the Internet,mobile app,email, and other electronic means, often including telephone, online chat, and mobile check deposit. A direct bank has nobranch network.It may offer access to an independentbanking agentnetwork and may also provide access viaATMs(often throughinterbank networkalliances), andbank by mail.Direct banks eliminate the costs of maintaining a branch network while offering convenience to customers who prefer digital technology. Direct banks provide some but not all of the services offered by physical banks.

Direct bank transactions are conducted entirely online. Direct banks are not the same as "online banking".Online banking is an Internet-based option offered by regular banks.

In the United States, direct banks are defined as online/branchless institutions with federal banking charters, with either the Federal Reserve Board, theOffice of the Comptroller of the Currencyor theFederal Deposit Insurance Corporation(FDIC) as their primary regulator. Many direct banks are insured by the FDIC and offer the same level of protection for the customers' funds as traditional banks, although it is important to verify if this is true.As of 2022,27% of banking customers in the United States use a direct (i.e., online-only) bank.

In the United States, direct banks are distinctly different fromneobanks.Neobanks are online-only banking providers without federal banking charters, instead providing a website while relying on a partner bank to hold funds. Often, the partner banks will beDurbin exempt.Their customers tend to be younger people who are more price sensitive to bank fees.

History

One of the world's first direct banks wasFirst Direct,which launched telephone banking in the United Kingdom on 1 October 1989. A subsidiary of the thenMidland Bank,it pioneered the concepts of no branches and 24-hour service through a call center. The commercialization of the Internet in the early 1990s was the biggest driver in the creation of fully direct banking models.

In the 1990s, internet-only banks or "virtual banks" appeared. These banks did not have a traditional banking infrastructure, such as a branch network, a cost-saving feature that allowed many of them to offersavings accountswith higherinterest ratesandloanswith lower interest rates than most traditional banks. However, there was initial consumer hesitation in conducting monetary transactions over the Internet, especially with an entity that they could not deal with face-to-face.

One of the first direct banks in the United States was theSecurity First Network Bank(SFNB), launched in October 1995, and was the first direct bank to be insured by theFederal Deposit Insurance Corporation.While SFNB did not make much profit in its initial years, it demonstrated that the concept of direct banking could work.

Some direct banks focused only ononline savings accounts,providing higher interest rates than traditional banks for customers who were happy to only have access to their account on the internet. One of the first and most successful adopters of this wasING Directthat launchedTangerine Bankin Canada in 1997, expanding this to the United Kingdom, Australia, and the United States before its owner sold them around 2010.

Asia's first direct bank was finatiQ, a division of theOversea-Chinese Banking Corporation(OCBC) of Singapore, launched in April 2000. It was shut down in 2011 and its operations merged into the mainstream banking structure with its parent OCBC saying that "Internet Banking has since become a core part of OCBC Bank's multi-channel strategy – which also encompasses branches, ATMs and Mobile Banking".

The direct bank model was used by many of thechallenger bankscreated in the UK during 2015–2018.

See also

• Banking agent
• Online savings account