Director of network programming

In radio or television broadcasting, adirector of network programming,program director,director of programming,president of TV entertainment,senior vice president for TV programmingorvice president of program schedulingis an executive who typically plans thebroadcast programmingschedule, deciding whatradio programsorTV showswill air and when.

A program director's selections are based upon expertise in the media as well as knowledge of the targetdemographic.In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called "private television", the most important program directors were or are often the managing directors of the station, such asLes Moonvesfor CBS in the United States orAnke Schäferkordtfor RTL in Germany.

In a broadcasting network, there might be a separation between the news department and the programming department, in which case there is anews directoroverseeing the news department, and the director of programming has no say.

See also

• Dayparting
• Full-service radio