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Disney logo

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Walt Disney wordmark
Walt Disney wordmark
Autograph of Walt Disney
Walt Disney's signature

TheDisney logois the corporate logo ofThe Walt Disney Companysince 1956. It is based on a stylizedautographofWalt Disney.Aside from being used byThe Walt Disney Company,various Disney divisions and products use the same style/font in their logos, although with some differences depending on the company. The D in the Disney logo makes use of thegolden ratiothree times.[1]

Variations[edit]

The Walt Disney Company[edit]

The name of "The Walt Disney Company"has changed several times, and so has the logo.[2]

Walt Disney Productions[edit]

In the international trailers of the co-produced 1980 filmPopeye,there was a dark blueMickey headwith waves in sky blue and in blue background, the words "Walt Disney" in the original signature script are on the top and the word "PRODUCTIONS" is on the bottom.[3][4]

The trailer was considered lost media until when the trailer and the logo were rediscovered on the Greek VHS release of Donald Duck Goes West. Also, the Popeye trailer that had this logo was rediscovered again on the Australian VHS release of Summer Magic.

Walt Disney Pictures[edit]

See also:Walt Disney Pictures

Until 1985, instead of a traditionalproduction logo,theopening creditsof Disney films used to feature a title card that read "Walt Disney Presents", and later, "Walt Disney Productions Presents".[5]InNever Cry Wolf,and the pre-release versions ofSplash,it showed a light blue rectangle with the name "Walt Disney Pictures" and featured a white outline rectangle framing on a black screen.

Beginning with the release ofReturn to Ozin 1985, Walt Disney Pictures introduced its fantasy castle logo. The version with its accompanying music premiered withThe Black Cauldron.[5]The logo was created byWalt Disney Productionsintraditional animationand featured a white silhouette ofDisneyland'sSleeping Beauty Castleagainst a blue background, with the studio's name inWalt Disney textand underscored by "When You Wish Upon a Star",in arrangement composed byJohn Debney.[6]A short rendition of the logo was used as a closing logo as well as in the movieReturn to Oz,although the film was released months beforeThe Black Cauldronwas released. Acomputer-animatedRenderManvariant appeared before everyPixar Animation Studiosfilm fromToy StoryuntilRatatouille,featuring an original fanfare composed byRandy Newman,based on the opening score cue fromToy Story,called "Andy's Birthday". Beginning withDinosaur(2000), an alternative logo featuring an orange castle and logo against a black background, was occasionally presented with darker tone and live-action films, though a few animated films such asBrother Bear,the 2003 re-release ofThe Lion KingandThe Wild(the final film to use this logo) used this logo. The original incarnation of this logo resurfaced in 2021 for a merchandising line byShopDisney,based on its original incarnation.

Effigy of Sir William D'Isney in the parish church ofNorton Disney,Lincolnshire. The three lions family crest can be seen flying on the flag at the top of Sleeping Beauty's castle at the beginning of a Disney film.[7]

In 2006, the studio's vanity card logo was updated with the release ofPirates of the Caribbean: Dead Man's Chestat the behest of then-Walt Disney Studios chairmanDick Cookand studio marketing president Oren Aviv.[6]Designed by Disney animation directorMike Gabrieland producer Baker Bloodworth, the modernized logo was created completely incomputer animationbyWētā FXand yU+co and featured a 3DNew Waltographtypography. The final rendering of the logo was done by Cameron Smith and Cyrese Parrish.[8]In addition, the revamped logo includes visual references toPinocchio,Dumbo,Cinderella,Peter PanandMary Poppins,and its redesigned castle incorporates elements from both theCinderella Castleand the Sleeping Beauty Castle, as well asfireworksandWalt Disney'sfamily crest.[9]Mark Mancinawrote a new composition and arrangement of "When You Wish Upon a Star" to accompany the 2006 logo.[6]It was co-arranged and orchestrated byDavid Metzger.In 2011, starting withThe Muppets,the sequence was modified to truncate the "Walt Disney Pictures" branding to "Disney", which has mainly been used originally in home media releases since 2007.[10]The new logo sequence has been consistently modified for high-profile releases includingTron: Legacy,Maleficent,Tomorrowland,The Jungle Book,Beauty and the Beast,The Lion King,Mulan,Hocus Pocus 2,andDisenchanted.

In 2022, a new production logo was introduced for the studio's100th anniversaryin 2023, which premiered at the 2022D23 Expo.The new castle logo features an updated opening sequence incomputer animationat sunrise created by Disney Studios Content andIndustrial Light & Magicand an arrangement of "When You Wish Upon a Star", composed byChristophe Beckand conducted byTim Davies.The magical arc that usually flies from right to left above the castle now flies from left to right, a subtle reference to several arc appearances since 2005, including the 2005Hong Kong Disneylandlogo, drawing the 2006 Walt Disney Pictures print logo and most recently, the animatedDisney+logo.[11]A tagline appears below the Disney100 logo during the studio's 100th anniversary in 2023, reading "100 Years of Wonder", which was later removed starting withChang Can Dunkbut returned with select prints (including the world premiere and international prints) ofIndiana Jones and the Dial of Destiny.While containing the same visual references as the previous logo, new references added to it includePocahontas,Up,Hercules,The Hunchback of Notre Dame,Snow White and the Seven Dwarfs,The Little Mermaid,Tangled,BraveandBeauty and the Beast,with the addition of theMatterhornfromThird Man on the Mountainand its Disneyland attraction and Pride Rock fromThe Lion Kingin the background beyond the castle. Its first film appearance was with the release ofStrange World.[12]The logo received widespread praise from critics and audiences and won Gold in the "Theatrical | Film: Design" medium at the 2023Clio Entertainment Awardsin November 2023. The standard version was unveiled on the "Disney" hub of the Disney+ app on December 23, 2023, and made its official debut in 2024 on the second trailer forInside Out 2,with the full version premiering on the documentary filmThe Beach Boys.[13]

References[edit]

  1. ^Meisner, Gary B. (2018).The Golden Ratio: the Divine Beauty of Mathematics.Rafael Araujo. Minneapolis: Quayside Publishing Group.ISBN978-0-7603-6026-2.OCLC1061129080.
  2. ^"How Disney's Iconic Look Has Changed From 1923 to the Present Day".D23.April 10, 2014.Archivedfrom the original on May 1, 2015.RetrievedNovember 4,2021.
  3. ^https://m.youtube /watch?si=HzujVRruhHHYF-_8&v=RdjGdyIYQ-4&feature=youtu.be
  4. ^https://m.youtube /watch?si=J7vmScHg5kNjIJtI&v=3cI402HPuqg&feature=youtu.be
  5. ^abGuerrasio, Jason (June 22, 2015)."Why the iconic Walt Disney Pictures logo was changed for 'Tomorrowland'".Business Insider.Archivedfrom the original on June 5, 2015.RetrievedJune 4,2015.
  6. ^abc"Old Disney magic in new animated logo".The Hollywood Reporter.Archived fromthe originalon July 18, 2006.RetrievedJuly 10,2006.
  7. ^"The Lincolnshire village honoured in every Disney film since 2006".BBC News.16 October 2023.
  8. ^"Behance".Behance.Archivedfrom the original on January 25, 2016.RetrievedJanuary 19,2016.
  9. ^Cieply, Michael (July 10, 2014)."Eat Your Heart Out, MGM Kitty".The New York Times.Archivedfrom the original on September 23, 2020.RetrievedAugust 20,2020.
  10. ^Walker, RV (March 28, 2015)."The Disney Logo: A Brief History of its Evolution and Variations".Nerdist Industries.Archivedfrom the original on July 27, 2019.RetrievedOctober 16,2015.
  11. ^Parlevliet, Mirko (September 9, 2022)."Disney Live Action, Pixar and Animation Studios Present Upcoming Slate at D23 Expo".vitalthrills.RetrievedSeptember 10,2022.
  12. ^"New details about Disney 100 Years of Wonder revealed to fans during D23 Expo".abc7chicago.September 13, 2022.RetrievedNovember 17,2022.
  13. ^"Disney 100 - Disney 100 Castle".
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