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Djuice

From Wikipedia, the free encyclopedia
Djuice
Company typeSubsidiary
IndustryTelecommunication
Founded2000
HeadquartersNorway
ProductsTelephony,EDGE,GSM
Websitedjuice

Djuice(short fordigital juice) is a youth based mobile phone plan fromTelenor.[1]It is currently available inMontenegroandPakistan.Djuice was available inSweden,Norway,Malaysia,New Zealand,Thailand,Ukraine,HungaryandBangladesh.According to its website Djuice has close to 12 million subscribers around the world, thus making it the second largest youth based operator in the world.

History

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A Djuice Lifestyle Fair Concert,Rajshahi,Bangladesh

Djuice was launched inNorwayandHungaryin 2003,Ukrainein 2004,Bangladeshin 2005,Pakistanin 2006 andMontenegroin 2008.

In October 2006, Djuice was launched by Telenor Group of Pakistan. It was the second largest network in Pakistan.

Djuice was launched in Bangladesh byGrameenphoneon 14 April 2005 i.e. the Bengali New Year. On 14 April 2007 Djuice Bangladesh shed its old skin to put up its new identity which a part of the worldwide re-branding process of Djuice. Djuice Bangladesh has a talent hunt show called dRockstars which searches the country for a rock band.

In 2012, the brand Djuice was merged with Telenor and all the balances of the Djuice customers accounts were confiscated by Telenor, which led to a number of dissatisfied customers.[where?][citation needed]In October 2013, Ukrainian mobile operatorKyivstarstopped offering mobile plans under the brand name "Djuice", citing the need to unify all of its brands.

References

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  1. ^Telenor (2000-08-31)."Djuice enters into agreement with Total Access Communication (TAC) in Thailand".GlobeNewswire News Room.Retrieved2023-05-10.