E3 2017
Electronic Entertainment Expo 2017 | |
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Genre | Video game industry |
Begins | June 13, 2017 |
Ends | June 15, 2017 |
Venue | Los Angeles Convention Center |
Location(s) | Los Angeles, California |
Country | United States |
Previous event | E3 2016 |
Next event | E3 2018 |
Attendance | 68,400 |
Organized by | Entertainment Software Association |
Filing status | Non-profit |
TheElectronic Entertainment Expo 2017(E3 2017) was the 23rdE3,during which hardware manufacturers and software developers and publishers from thevideo game industrypresented new and upcoming products to the attendees, primarily retailers and members of the video game press. The event, organized by theEntertainment Software Association(ESA), took place at theLos Angeles Convention Centerfrom June 13–15, 2017.[1]It was the first E3 to allow public access to the event, and as a result, the total attendance was about 68,400 which included 15,000 in public passes.
The event occurred following the release of theNintendo Switchthree months earlier, and the announcement of the hardware refresh of theXbox One,theXbox One X,released five months after the event. As such, there was little of the show devoted to hardware and was mostly focused on upcoming games for them. The events affirmed a trend invirtual reality-based games alongside newintellectual propertyand franchise expansions.
Format and changes
[edit]E3 is the video game industry's primary retail showcase for the North American market, aimed at retailers and video game journalists, with the announcements and coverage widely reported through online gaming websites and streaming media.[2]As with previous E3 events, E3 2017 would begin with press conferences held by several major publishers in the days just prior to the event proper (June 11 and 12), providing details on new games and products they anticipating shipping within the year. The event then opens at the Los Angeles Convention Center on June 13, allowing the attendees to spend time in the show's exhibit hall where publishers and developers would have booths available to demonstrate their new games. Several publishers and developers also have closed-door presentations to attendees or allow for private interviews or demonstrations on some products.
While the event has traditionally been open only to members of the video game industry and press, E3 2017 offered 15,000 public passes for the event, with sales starting in February 2017 and sold out by mid-May.[3][4]The move was broadly supported by publishers and analysts, who see the influence of gamers' own experiences with hands-on demonstration spread through word-of-mouth as valuable as media presentations and interviews.[5]Additionally, E3 allowed exhibitors to sell goods, including software, hardware, and related merchandise, directly from the show floor, as long as they pre-registered their intents and followed rules for vending set by the ESA.[6]
ESA reported a total of 68,400 attendees for E3 2017, including the 15,000 public tickets, up from 50,300 in 2016.[7]The expanded audience created significant crowding within the convention; the ESA had to open the convention doors 15 minutes early on the first day due to the lineup of attendees that was creating a fire hazard.[8]Participants noted difficulties in navigating the show floor and waiting in long lines to access demonstration booths.[9][10]
Commentators felt that this E3 presented a potential turning point for future events. Many observed that the press conferences had very few live presentations, guest presenters, and game demonstrations, instead offering series of game trailers and pre-recorded footage. They felt this was partially to avoid flubs that have happened in the past during E3 presentations, and to provide an experience more amenable to broadcasting and streaming for those not attending the event.[11]With the numerous public passes, the added crowds made accessing developer and publisher booths difficult. Attendees, both press and public, felt that neither the E3 organizers nor the developers and publishers presenting on the show floor were ready from the larger crowds, with few cohesive processes in place.[12]Alongside the large public presence, this leads the event to be more situated towards avid gaming fans and influential streamers, making the relevancy of the press component at the event less important; instead, press reporters can engage with publishers and developers away and outside the duration of E3 to gain the same information they would normally get at E3.[13]Some commentators felt that it is not feasible to build an E3 to serve both types of audiences, and suggested other options such as creating sequential events, one dedicated to press, and other to gamers, which also eases the costs to exhibitors.[12]Ben Kuchera forPolygonexpressed concern that thePAX eventswere already in place to serve as video game marketing hype for fans, and E3 should not try to replicate the PAX experience.[13]To alleviate some of these concerns, ESA announced that for the 2018 E3 event, exhibitor halls would have a few hours exclusive to industry members on two of the days prior to opening these to the public passes.[14]
Press conferences
[edit]Electronic Arts
[edit]Electronic Arts(EA) held a press conference on June 10 at 12:00 pm from theHollywood Palladium,as part of its standaloneEA Playevent; as in 2016, EA would not be having a presence at E3 itself.[15][16]
The conference featured presentations of the new titlesA Way Out(which was developed byJosef FaresofBrothers: A Tale of Two Sonsfame),Need for Speed Payback,andStar Wars Battlefront II.[17]BioWarealso teased a new project,Anthem,which was elaborated further during Microsoft's press event the next day.[18]EA also showcased new instalments in itssports franchises,includingFIFA 18,Madden NFL 18,andNBA Live 18,as well as additional DLC forBattlefield 1.[17]
Microsoft
[edit]Microsofthosted its 2017 press conference on June 11 at 2:00 pm from theGalen Center.Unlike previous editions of E3, where Microsoft traditionally held its event on the Monday prior to the expo, the company moved its conference back to Sunday so that its announcements would not be overshadowed by those of other conferences traditionally held the same day, such asUbisoftandSony Interactive Entertainment.Microsoft also desired to regain its title of having the "first" E3 press conference, acknowledging that Bethesda had begun to hold E3 press events on Sunday as well.[19]The conference was streamed in4KonMixer.[20]
Microsoft officially unveiledXbox One X(first teased in 2016 under its codename "Project Scorpio" ), a high-end model in theXbox Onefamily optimized for4K ultra high-definitiongaming.[21]42 games were covered in total, with 20 titles exclusive to Xbox One. Among its first-party games includedCrackdown 3,Forza Motorsport 7,Ori and the Will of the Wisps,Sea of Thieves,andState of Decay 2.As part of its reveal withForza Motorsport 7,Microsoft announced a teaming withPorschefor the video game series, and premiered Porsche's new911 GT2 RScar during their conference.[22]Microsoft announced that it would extend its current backwards compatibility program to extend to originalXboxgames.
Microsoft would also hold a limited-attendance "Fan Fest" event during E3.[23][24]
Bethesda
[edit]Bethesda Softworksheld an E3 presentation on June 11 at 7:00 pm.[25][26]Virtual realitytitles based onDoomandFallout 4were announced. New content forThe Elder Scrolls OnlineandThe Elder Scrolls: Legendswere announced, along with the sequelsDishonored: Death of the Outsider,The Evil Within 2andWolfenstein II: The New Colossus.[27][28]Amiibocompatibility for theNintendo Switchversion ofThe Elder Scrolls V: Skyrimwas announced, too, including support for someThe Legend of Zelda: Breath of the WildAmiibo.[29]The company also announced its "Creation Club", a system for user-generate content to be provided to players for a fee on personal computers, PlayStation 4, and Xbox One to expand bothSkyrimandFallout 4.[30]
Devolver Digital
[edit]In past years,Devolver Digitalhad normally held an event alongside E3, including its Indie Megabooth, at a privately owned lot within walking distance of the Convention Center. This year with the added public passes, Devolver had planned to expand the event to an adjacent city parking lot that looked across from the Convention Center, normally used in the past by ESA for parking and storage, and had already secured license to use space. However, as the convention drew near, the City of Los Angeles revoked the license for this lot when they learned it would be used for public events, forcing Devolver to cancel some events and squeeze other presenters, including their Megabooth, into the tight spaces between the private lot and their allotted convention floor space. Devolver has had a history of confrontation with ESA, and Devolver's co-founder Mike Wilson had accused the ESA of being involved with the city's revocation of the license, but ESA denied it had that type of influence within the city.[31]
Devolver also announced that they would hold their first-ever press conference on June 11 at 10:00 pm, streamed as part ofTwitch's "Pre-Pre Show" on their E3-focused channel.[32]However, the company stated that no new games would be unveiled, and that it would feature an appearance bySuda51.[33]The "conference" was actually a 15-minute, pre-recordedsketchsatirizing the video game industry and cliches associated with E3 press conferences (including an overenthusiastic audience that the presenter silences by shooting a gun into the air, and the unveiling of "Screen Pay" technology allowing users to pay for games by literally throwing money at their monitor), leadingPolygonto compare it to watchinga "magical infomercial"onAdult Swim.Although no new games were unveiled, new trailers forRuinerandSerious Sam's Bogus Detourwere featured in the presentation.[34][35]
Devolver's presentation was conceived about a month before the event between Nigel Lowrie of Devolver and Don Thacker of Imagos Films, a production company that has made live-action trailers for Devolver's products. They recognized they had only 15 minutes in which to deliver jokes and a statement about the ridiculousness of the state of the E3 events without necessarily insulting anyone in particular. They hired actress Mahria Zook to play the fictional Nina Struthers stated to be Devolver's Chief Synergy Officer. Struthers was designed as a villainous and over-the-top caricature of a stereotypical video game marketing executive. Zook gains attention after her appearance in this presentation as a result of her portrayal as Struthers.[36]
PC Gaming Show
[edit]PC Gamerhosted their thirdPC Gaming Showon June 12 at 10:00 am from theAce Hotel.The show focused primarily on titles forpersonal computers(PCs). The show was hosted bySean Plottand sponsored byIntel,and included presentations from Bluehole,Bohemia Interactive,Creative Assembly,Firaxis Games,Klei Entertainment,Cygames,Microsoft,Nexon,Paradox Interactive,Raw Fury,andTripwire Interactive.[37][38]
Ubisoft
[edit]Ubisoftheld its press conference on June 12 at 1:00 pm.[39]It covered sequels to its primary franchises, includingAssassin's Creed Origins,Far Cry 5,Just Dance 2018,andThe Crew 2.A new trailer forBeyond Good and Evil 2,a game that was believed to be indevelopment hell,was also unveiled.[40]Ubisoft also unveiled its collaboration withNintendo,Mario + Rabbids Kingdom Battle.[41]They also announced their new IP, such asSkull & Bones,Starlink: Battle for Atlas,Steep: Road to the Olympics.
Sony
[edit]Sony Interactive Entertainmenthosted its press conference on June 12 at 6:00 pm from theShrine Auditorium;[42]in addition to online streaming, it again offered the "PlayStation E3 Experience" and simultaneously broadcast the conference to a number of movie theaters.[43]The presentation focused primarily on software titles, including Sony's first-party gamesGod of War,Days Gone,Uncharted: The Lost Legacy,Gran Turismo Sport,Detroit: Become Human,Horizon Zero Dawn: The Frozen Wilds,andMarvel's Spider-Man.A number ofPlayStation VRgames were announced, includingThe Inpatient,Star Child,Bravo Team,andMoss.They announced a remake of thePlayStation 2title,Shadow of the Colossus.In addition, Sony featured titles from third-parties, includingCapcom'sMonster Hunter: WorldandMarvel vs. Capcom: Infinite,andActivision'sDestiny 2andCall of Duty: WWII.
In addition, Sony streamed "PlayStation Live from E3 2017" events over the remaining three days of the convention.[44]
Nintendo
[edit]Nintendostreamed a pre-recordedNintendo Spotlightpresentation on June 13 at 9:00 am; Nintendo exhibited new and extended trailers forFire Emblem Warriors,Super Mario Odyssey,andXenoblade Chronicles 2,along with new, untitled entries in theKirbyandYoshifranchises forNintendo Switch.It was also announced thatMetroid Prime 4and anew "core" gamein thePokémonfranchise were in development for Switch, and thatRocket Leaguewas also being ported to Switch with cross-platform multiplayer with PCs and supported console platforms, and exclusive Nintendo-themed items. During aNintendo Treehouse Livestream that followed the presentation, Nintendo additionally unveiled remakes ofMetroid II: Return of Samus(titledMetroid: Samus Returns) andMario & Luigi: Superstar Saga(titledMario & Luigi: Superstar Saga + Bowser's Minions) forNintendo 3DS,and presented an extended demo ofSuper Mario Odyssey.[45][46][47][48]On June 14, Nintendo unveiled another upcoming Nintendo 3DS and Nintendo Switch title,Sushi Striker: The Way of Sushido.[49]
List of featured games
[edit]This is a list of notable titles that appeared by their developers or publishers at E3 2017.
Other events
[edit]E3 Coliseum
[edit]The E3 Coliseum took place from June 13–14, 2017 and held atThe Novonear the convention center. This event featured panels and presentations from game developers and celebrities, designed to "take E3 attendees behind the scenes of E3's biggest new announcements", according to the ESA. The event was open to all E3 attendees though was aimed at consumer and business-oriented attendees rather than press, and some of the events during this was live streamed.Geoff Keighleyarranged the event along with many of the staff fromThe Game Awards.[130]Keighley said that the purpose of the Coliseum is "to give consumers a richer experience at E3", providing hands-on demos and panels that go into detail on recently released and newly-presented games that are normally reserved for private press interviewers or meetings during the main E3 show. Among those companies attended at the E3 Coliseum included Activision, Bethesda Softworks, Gearbox Publishing, Microsoft Studios, Sony Interactive Entertainment, Square Enix, Ubisoft, and Warner Bros. Interactive Entertainment.[131][76]Retrospectives on theCrash BandicootandMortal Kombatseries, as well as a review of the history ofBungie,was scheduled.[76]The Coliseum also had panels by industry iconsHideo KojimaandTim Schafer,along with others from outside the video game field includingJack Black,Neil deGrasse Tyson,Gennifer Hutchison,andJordan Vogt-Roberts.[76]
British Academy of Film and Television Arts
[edit]TheBritish Academy of Film and Television Arts(BAFTA) held a special one-off ceremony during E3 in Los Angeles to award the founders ofRiot Games,Brandon Beck and Marc Merrill, the BAFTA's Special Award for their "creative contribution to the games industry", particularly for their gameLeague of Legends.The event by BAFTA was aimed to help expand their recognition of video games outside of the United Kingdom.[132]
Game Critics Awards
[edit]Following the event, judges from 38 gaming and media publications selected nominees and voted on awardees for the E3 Game Critics Awards, showcasing the best games presented during the event. The nominees were revealed on June 26, 2017, and winners named on June 28, 2017. The following table lists the winners and nominees for each category:[133][134]
Award | Winner | Other Nominees |
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Best of Show | Super Mario Odyssey(Nintendo EPD/Nintendo) |
|
Best Original Game | Mario + Rabbids Kingdom Battle(Ubisoft Paris/Ubisoft Milan/Ubisoft) |
|
Best Console Game | Super Mario Odyssey(Nintendo EPD/Nintendo) |
|
Best PC Game | Destiny 2(Bungie/Activision) |
|
Best VR Game | Lone Echo(Ready at Dawn/Oculus Studio) |
|
Best Mobile/Handheld | Metroid: Samus Returns(MercurySteam/Nintendo) |
|
Best Hardware | Xbox One X (Microsoft) |
|
Best Action Game | Wolfenstein 2: The New Colossus(MachineGames/Bethesda Softworks) |
|
Best Action/Adventure Game | Super Mario Odyssey(Nintendo EPD/Nintendo) |
|
Best RPG | Ni No Kuni 2: Revenant Kingdom(Level-5/Bandai Namco Entertainment) |
|
Best Fighting Game | Dragon Ball FighterZ(Arc System Works/Bandai Namco Entertainment) |
|
Best Racing Game | Forza Motorsport 7(Turn 10 Studios/Microsoft Studios) |
|
Best Sports Game | FIFA 18(EA Vancouver/Electronic Arts) |
|
Best Strategy Game | Mario + Rabbids Kingdom Battle(Ubisoft Paris/Ubisoft Milan/Ubisoft) |
|
Best Family/Social Game | Hidden Agenda(Supermassive Games/Sony Interactive Entertainment) |
|
Best Online Multiplayer | Star Wars Battlefront 2(EA DICE/Motive/Criterion/Electronic Arts) |
|
Best Independent Game | The Artful Escape of Francis Vendetti(Beethoven & Dinosaur/Annapurna Interactive) |
|
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