Email spam
![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/56/Spammed-mail-folder.png/300px-Spammed-mail-folder.png)
Email spam,also referred to asjunk email,spam mail,or simplyspam,is unsolicited messages sent in bulk byemail(spamming). The name comes from aMonty Python sketchin which the name of thecanned pork product Spamis ubiquitous, unavoidable, and repetitive.[1]Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic.[2][3]
Since the expense of the spam is borne mostly by the recipient,[4]it is effectivelypostage dueadvertising. Thus, it is an example of anegative externality.[5]
The legal definition and status of spam varies from one jurisdiction to another, but nowhere have laws and lawsuits been particularly successful in stemming spam.
Most email spam messages are commercial in nature. Whether commercial or not, many are not only annoying as a form ofattention theft,but also dangerous because they may containlinksthat lead tophishingweb sites or sites that are hostingmalwareor include malware as fileattachments.
Spammers collect email addresses from chat rooms, websites, customer lists, newsgroups, and viruses that harvest users' address books. These collected email addresses are sometimes also sold to other spammers.
Overview
[edit]At the beginning of the Internet (theARPANET), sending of commercial email was prohibited.[6]Gary Thuerksent the first email spam messagein 1978 to 600 people. He was reprimanded and told not to do it again.[7]Now the ban on spam is enforced by theTerms of Service/Acceptable Use Policy(ToS/AUP) of internet service providers (ISPs) and peer pressure.
Spam is sent by both otherwise reputable organizations and lesser companies. When spam is sent by otherwise reputable companies it is sometimes referred to asMainsleaze.[8][9]Mainsleaze makes up approximately 3% of the spam sent over the internet.[10]
Spamvertised sites
[edit]Many spam emails contain URLs to a website or websites. According to aCyberoamreport in 2014, there are an average of 54 billion spam messages sent every day. "Pharmaceutical products (Viagra and the like) jumped up 45% from last quarter’s analysis, leading this quarter’s spam pack. Emails purporting to offer jobs with fast, easy cash come in at number two, accounting for approximately 15% of all spam email. And, rounding off at number three are spam emails about diet products (such as Garcinia gummi-gutta or Garcinia Cambogia), accounting for approximately 1%."[11]
Spam is also a medium forfraudsterstoscamusers into entering personal information on fake Web sites using emails forged to look like they are from banks or other organizations, such asPayPal.This is known asphishing.Targeted phishing, where known information about the recipient is used to create forged emails, is known asspear-phishing.[12]
Spam techniques
[edit]Appending
[edit]If a marketer has one database containing names, addresses, and telephone numbers of customers, they can pay to have their database matched against an external database containing email addresses. The company then has the means to send email to people who have not requested email, which may include people who have deliberately withheld their email address.[13]
Image spam
[edit]Image spam,or image-based spam,[14][15]is an obfuscation method by which text of the message is stored as aGIForJPEGimage and displayed in the email. This prevents text-based spam filters from detecting and blocking spam messages. Image spam was reportedly used in the mid-2000s to advertise "pump and dump"stocks.[16]
Often, image spam contains nonsensical, computer-generated text which simply annoys the reader. However, new technology in some programs tries to read the images by attempting to find text in these images. These programs are not very accurate, and sometimes filter out innocent images of products, such as a box that has words on it.
A newer technique, however, is to use an animatedGIFimage that does not contain clear text in its initial frame, or to contort the shapes of letters in the image (as inCAPTCHA) to avoid detection byoptical character recognitiontools.
Blank spam
[edit]Blank spam is spam lacking a payload advertisement. Often the message body is missing altogether, as well as the subject line. Still, it fits the definition of spam because of its nature as bulk and unsolicited email.[17]
Blank spam may be originated in different ways, either intentional or unintentionally:
- Blank spam can have been sent in adirectory harvest attack,a form ofdictionary attackfor gathering valid addresses from an email service provider. Since the goal in such an attack is to use the bounces to separate invalid addresses from the valid ones, spammers may dispense with most elements of the header and the entire message body, and still accomplish their goals.
- Blank spam may also occur when a spammer forgets or otherwise fails to add the payload when they set up the spam run.
- Often blank spam headers appear truncated, suggesting that computer glitches, such assoftware bugsor other may have contributed to this problem—from poorly written spam software to malfunctioning relay servers, or any problems that may truncate header lines from the message body.
- Some spam may appear to be blank when in fact it is not. An example of this is the VBS.Davinia.B email worm[18]which propagates through messages that have no subject line and appears blank, when in fact it uses HTML code to download other files.
Backscatter spam
[edit]Backscatter is a side-effect of email spam,viruses,andworms.It happens when email servers are misconfigured to send a bogusbounce messageto theenvelope senderwhen rejecting or quarantining email (rather than simply rejecting the attempt to send the message).
If the sender's address was forged, then the bounce may go to an innocent party. Since these messages were not solicited by the recipients, are substantially similar to each other, and are delivered in bulk quantities, they qualify as unsolicited bulk email or spam. As such, systems that generate email backscatter can end up being listed on variousDNSBLsand be in violation ofinternet service providers'Terms of Service.
Legal countermeasures
[edit]If an individual or organisation can identify harm done to them by spam, and identify who sent it; then they may be able to sue for alegal remedy,e.g. on the basis oftrespass to chattels.A number of large civil settlements have been won in this way,[19]although others have been mostly unsuccessful in collecting damages.[20][21]
Criminal prosecution of spammers under fraud orcomputer crimestatutes is also common, particularly if they illegally accessed other computers to createbotnets,or the emails werephishingor other forms of criminal fraud.[22][23][24][25]
Finally, in most countries specific legislation is in place to make certain forms of spamming a criminal offence, as outlined below:
European Union
[edit]Article 13 of theEuropean UnionDirective on Privacy and Electronic Communications(2002/58/EC) provides that theEUmember states shall take appropriate measures to ensure that unsolicited communications for the purposes of direct marketing are not allowed either without the consent of the subscribers concerned or in respect of subscribers who do not wish to receive these communications, the choice between these options to be determined by national legislation.
United Kingdom
[edit]In the United Kingdom, for example, unsolicited emails cannot be sent to an individual subscriber unless prior permission has been obtained or unless there is a pre-existing commercial relationship between the parties.[26][27]
Canada
[edit]The 2010Fighting Internet and Wireless Spam Act(which took effect in 2014)[28]is Canadian legislation meant to fight spam.[29]
Australia
[edit]TheSpam Act 2003,which covers some types of email and phone spam.[30]Penalties are up to 10,000penalty units,or 2,000 penalty units for a person other than a body corporate.
United States
[edit]In the United States, many states enacted anti-spam laws during the late 1990s and early 2000s. All of these were subsequently superseded by theCAN-SPAM Act of 2003,[31]which was in many cases less restrictive. CAN-SPAM also preempted any further state legislation, but it left related laws not specific to e-mail intact.[32]Courts have ruled that spam can constitute, for example, trespass to chattels.[33]
Bulk commercial email does not violate CAN-SPAM, provided that it meets certain criteria, such as a truthful subject line, no forged information in the headers. If it fails to comply with any of these requirements it is illegal. Those opposing spam greeted the new law with dismay and disappointment, almost immediately dubbing it the "You Can Spam" Act.[34][35]
In practice, it had a little positive impact. In 2004, less than one percent of spam complied with CAN-SPAM,[36]although a 2005 review by the Federal Trade Commission claimed that the amount of sexually explicit spam had significantly decreased since 2003 and the total volume had begun to level off.[37]Many other observers viewed it as having failed,[38][39]although there have been several high-profile prosecutions.[40][41]
Deception and fraud
[edit]Spammers may engage in deliberatefraudto send out their messages. Spammers often use false names, addresses, phone numbers, and other contact information to set up "disposable" accounts at various Internet service providers. They also often use falsified or stolencredit cardnumbers to pay for these accounts. This allows them to move quickly from one account to the next as the host ISPs discover and shut down each one.
Senders may go to great lengths to conceal the origin of their messages. Large companies may hire another firm to send their messages so that complaints or blocking of email falls on a third party. Others engage inspoofingof email addresses (much easier thanIP address spoofing). The email protocol (SMTP) has no authentication by default, so the spammer can pretend to originate a message apparently from any email address. To prevent this, some ISPs and domains require the use ofSMTP-AUTH,allowing positive identification of the specific account from which an email originates.
Senders cannot completely spoofemail deliverychains (the 'Received' header), since the receiving mailserver records the actual connection from the last mailserver's IP address. To counter this, some spammers forge additional delivery headers to make it appear as if the email had previously traversed many legitimate servers.
Spoofing can have serious consequences for legitimate email users. Not only can their email inboxes get clogged up with "undeliverable" emails in addition to volumes of spam, but they can mistakenly be identified as a spammer. Not only may they receive irate email from spam victims, but (if spam victims report the email address owner to the ISP, for example) a naïve ISP may terminate their service for spamming.
Theft of service
[edit]Spammers frequently seek out and make use of vulnerable third-party systems such asopen mail relaysand openproxy servers.SMTP forwards mail from one server to another—mail servers that ISPs run commonly require some form ofauthenticationto ensure that the user is a customer of that ISP.
Increasingly, spammers use networks of malware-infected PCs (zombies) to send their spam.Zombienetworks are also known asbotnets(such zombifying malware is known as abot,short forrobot). In June 2006, an estimated 80 percent of email spam was sent by zombie PCs, an increase of 30 percent from the prior year. An estimated 55 billion email spam were sent each day in June 2006, an increase of 25 billion per day from June 2005.[42]
For the first quarter of 2010, an estimated 305,000 newly activated zombie PCs were brought online each day for malicious activity. This number is slightly lower than the 312,000 of the fourth quarter of 2009.[43]
Brazil produced the most zombies in the first quarter of 2010. Brazil was the source of 20 percent of all zombies, which is down from 14 percent from the fourth quarter of 2009. India had 10 percent, with Vietnam at 8 percent, and the Russian Federation at 7 percent.[43]
Side effects
[edit]![]() | This articlepossibly containsoriginal research.(October 2015) |
To combat the problems posed by botnets, open relays, and proxy servers, many email server administrators pre-emptively block dynamic IP ranges and impose stringent requirements on other servers wishing to deliver mail.Forward-confirmed reverse DNSmust be correctly set for the outgoing mail server and large swaths of IP addresses are blocked, sometimes pre-emptively, to prevent spam. These measures can pose problems for those wanting to run a small email server off an inexpensive domestic connection. Blacklisting of IP ranges due to spam emanating from them also causes problems for legitimate email servers in the same IP range.
Statistics and estimates
[edit]The total volume of email spam has been consistently growing, but in 2011 the trend seemed to reverse.[44][45]The amount of spam that users see in their mailboxes is only a portion of total spam sent, since spammers' lists often contain a large percentage of invalid addresses and many spam filters simply delete or reject "obvious spam".
The first known spam email, advertising a DEC product presentation, was sent in 1978 by Gary Thuerk to 600 addresses, the total number of users onARPANETwas 2600 at the time though software limitations meant only slightly more than half of the intended recipients actually received it.[46]As of August 2010, the number of spam messages sent per day was estimated to be around 200 billion.[47]More than 97% of all emails sent over the Internet in 2008 were unwanted, according to aMicrosoftsecurity report.[48]MAAWG estimates that 85% of incoming mail is "abusive email", as of the second half of 2007. The sample size for the MAAWG's study was over 100 million mailboxes.[49][50][51]In 2018 with growing affiliation networks & email frauds worldwide about 90% of global email traffic is spam as per IPwarmup study, which also effects legitimate email senders to achieve inbox delivery.[52]
A 2010 survey of US and European email users showed that 46% of the respondents had opened spam messages, although only 11% had clicked on a link.[53]
Highest amount of spam received
[edit]According toSteve Ballmerin 2004, Microsoft founderBill Gatesreceives four million emails per year, most of them spam.[54]This was originally incorrectly reported as "per day".[55]
At the same timeJef Poskanzer,owner of the domain name acme, was receiving over one million spam emails per day.[56]
Cost of spam
[edit]A 2004 survey estimated that lost productivity costs Internet users in the United States $21.58 billion annually, while another reported the cost at $17 billion, up from $11 billion in 2003. In 2004, the worldwide productivity cost of spam has been estimated to be $50 billion in 2005.[57]
Origin of spam
[edit]Country | Percentage |
---|---|
United States | |
EU (Top 5) | |
China (+ Hong Kong) | |
South Korea | |
Poland | |
Germany | |
Brazil | |
France | |
Russia | |
Turkey | |
United Kingdom | |
Italy | |
India |
Because of the international nature of spam, the spammer, the hijacked spam-sending computer, the spamvertised server, and the user target of the spam are all often located in different countries. As much as 80% of spam received by Internet users inNorth AmericaandEuropecan be traced to fewer than 200 spammers.[59]
In terms of volume of spam:According toSophos,the major sources of spam in the fourth quarter of 2008 (October to December) were:[unreliable source?][12][60][61][62][63][64][65][66][67][68]
- The United States (the origin of 19.8% of spam messages, up from 18.9% in Q3)
- China (9.9%, up from 5.4%)
- Russia (6.4%, down from 8.3%)
- Brazil (6.3%, up from 4.5%)
- Turkey (4.4%, down from 8.2%)
When grouped by continents, spam comes mostly from:
- Asia (37.8%, down from 39.8%)
- North America (23.6%, up from 21.8%)
- Europe (23.4%, down from 23.9%)
- South America (12.9%, down from 13.2%)
In terms of number of IP addresses:theSpamhaus Projectranks the top three as the United States, China, and Russia,[69]followed by Japan, Canada, and South Korea.
In terms of networks:As of 13 December 2021[update],the three networks hosting the most spammers areChinaNet,Amazon,andAirtel India.[70]
Anti-spam techniques
[edit]![](https://upload.wikimedia.org/wikipedia/commons/thumb/f/f3/Spam.png/220px-Spam.png)
The U.S. Department of EnergyComputer Incident Advisory Capability(CIAC) has provided specific countermeasures against email spamming.[71]
Some popular methods for filtering and refusing spam includeemail filteringbased on the content of the email, DNS-based blackhole lists (DNSBL),greylisting,spamtraps,enforcing technical requirements of email (SMTP), checksumming systems to detect bulk email, and by putting some sort of cost on the sender via aproof-of-work systemor amicropayment.Each method has strengths and weaknesses and each is controversial because of its weaknesses. For example, one company's offer to "[remove] some spamtrap and honeypot addresses" from email lists defeats the ability for those methods to identify spammers.
Outbound spam protectioncombines many of the techniques to scan messages exiting out of a service provider's network, identify spam, and taking action such as blocking the message or shutting off the source of the message.
Email authenticationto prevent "From:" address spoofing became popular in the 2010s.
Collateral damage
[edit]Measures to protect against spam can cause collateral damage. This includes:
- The measures may consume resources, both in the server and on the network.
- When legitimate messages are rejected, the sender needs to contact the recipient out of channel.
- When legitimate messages are relegated to a spam folder, the sender is not notified of this.
- If a recipient periodically checks his spam folder, that will cost him time and if there is a lot of spam it is easy to overlook the few legitimate messages.
Methods of spammers
[edit]Gathering of addresses
[edit]In order to send spam, spammers need to obtain the email addresses of the intended recipients. To this end, both spammers themselves andlist merchantsgather huge lists of potential email addresses. Since spam is, by definition, unsolicited, thisaddress harvestingis done without the consent (and sometimes against the expressed will) of the address owners. A single spam run may target tens of millions of possible addresses – many of which are invalid, malformed, or undeliverable.
Obfuscating message content
[edit]Many spam-filtering techniques work by searching for patterns in the headers or bodies of messages. For instance, a user may decide that all email they receive with the word "Viagra"in the subject line is spam, and instruct their mail program to automatically delete all such messages. To defeat such filters, the spammer may intentionally misspell commonly filtered words or insert other characters, often in a style similar toleetspeak,as in the following examples:V1agra,Via'gra,Vi@graa,vi*gra,\/iagra.This also allows for many different ways to express a given word, making identifying them all more difficult for filter software.
The principle of this method is to leave the word readable to humans (who can easily recognize the intended word for such misspellings), but not likely to be recognized by a computer program. This is only somewhat effective, because modern filter patterns have been designed to recognize blacklisted terms in the various iterations of misspelling. Other filters target the actual obfuscation methods, such as the non-standard use of punctuation or numerals into unusual places. Similarly, HTML-based email gives the spammer more tools to obfuscate text. Inserting HTML comments between letters can foil some filters. Another common ploy involves presenting the text as an image, which is either sent along or loaded from a remote server.
Defeating Bayesian filters
[edit]AsBayesian filteringhas become popular as a spam-filtering technique, spammers have started using methods to weaken it. To a rough approximation, Bayesian filters rely on word probabilities. If a message contains many words that are used only in spam, and few that are never used in spam, it is likely to be spam. To weaken Bayesian filters, some spammers, alongside the sales pitch, now include lines of irrelevant, random words, in a technique known asBayesian poisoning.More broadly machine learning can be used to identify and filter spam.[72][73]There is a game of escalation between spammers and anti-spam identification and filtering systems where spammers adjust to attempt to evade new identification and filtering techniques.
Spam-support services
[edit]A number of other online activities and business practices are considered by anti-spam activists to be connected to spamming. These are sometimes termedspam-support services:business services, other than the actual sending of spam itself, which permit the spammer to continue operating. Spam-support services can include processing orders for goods advertised in spam, hosting Web sites orDNSrecords referenced in spam messages, or a number of specific services as follows:
Some Internet hosting firms advertisebulk-friendlyorbulletproof hosting.This means that, unlike most ISPs, they will not terminate a customer for spamming. These hosting firms operate as clients of larger ISPs, and many have eventually been taken offline by these larger ISPs as a result of complaints regarding spam activity. Thus, while a firm may advertise bulletproof hosting, it is ultimately unable to deliver without the connivance of its upstream ISP. However, some spammers have managed to get what is called apink contract(see below) – a contract with the ISP that allows them to spam without being disconnected.
A few companies producespamware,or software designed for spammers. Spamware varies widely, but may include the ability to import thousands of addresses, to generate random addresses, to insert fraudulent headers into messages, to use dozens or hundreds of mail servers simultaneously, and to make use of open relays. The sale of spamware is illegal in eight U.S. states.[74][75][76]
So-calledmillions CDsare commonly advertised in spam. These areCD-ROMspurportedly containing lists of email addresses, for use in sending spam to these addresses. Such lists are also sold directly online, frequently with the false claim that the owners of the listed addresses have requested (or "opted in" ) to be included. Such lists often contain invalid addresses. In recent years, these have fallen almost entirely out of use due to the low quality email addresses available on them, and because some email lists exceed 20GB in size. Theamount you can fit on a CDis no longer substantial.
A number ofDNS blacklists(DNSBLs), including the MAPS RBL, Spamhaus SBL, SORBS and SPEWS, target the providers of spam-support services as well as spammers. DNSBLs blacklist IPs or ranges of IPs to persuade ISPs to terminate services with known customers who are spammers or resell to spammers.
Related vocabulary
[edit]- Unsolicited bulk email (UBE)
- A synonym for email spam.
- Unsolicited commercial email (UCE)
- Spam promoting a commercial service or product. This is the most common type of spam, but it excludes spams that are hoaxes (e.g. virus warnings), political advocacy, religious messages, andchain letterssent by a person to many other people. The term UCE may be most common in the USA.[77]
- Pink contract
- Apink contractis a service contract offered by an ISP which offers bulk email service to spamming clients, in violation of that ISP's publicly posted acceptable use policy.
- Spamvertising
- Spamvertisingis advertising through the medium of spam.
- Opt-in, confirmed opt-in, double opt-in, opt-out
- Opt-in, confirmed opt-in, double opt-in, opt-outrefers to whether the people on a mailing list are given the option to be put in, or taken out, of the list. Confirmation (and "double", in marketing speak) refers to an email address transmitted e.g. through a web form being confirmed to actually request joining a mailing list, instead of being added to the list without verification.
- Final, Ultimate Solution for the Spam Problem (FUSSP)
- Anironicreference to naïve developers who believe they have invented the perfect spam filter, which will stop all spam from reaching users' inboxes while deleting no legitimate email accidentally.[78][79]
History
[edit]See also
[edit]- Address munging
- Anti-spam techniques
- Botnet
- Boulder Pledge
- CAUCE
- CAN-SPAM Act of 2003
- Chain email
- Direct Marketing Associations
- Disposable email address
- Email address harvesting
- Gordon v. Virtumundo, Inc.
- Happy99
- Junk fax
- List poisoning
- Make money fast,the infamous Dave Rhodes chain letter that jumped to email.
- Netiquette
- news.admin.net-abuse.emailnewsgroup
- Nigerian spam
- Project Honey Pot
- Pump-and-dump stock fraud
- Shotgun email
- SPAMasterpiece Theater
- Spamusement!
- Spambot
- SpamCop
- Spamhaus
- Spamtrap
- Spamware
- Spider trap
- SPIT (SPam over Internet Telephony)
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Further reading
[edit]- Dow, K; Serenko, A; Turel, O; Wong, J (2006), "Antecedents and consequences of user satisfaction with email systems",International Journal of e-Collaboration(PDF),vol. 2, pp. 46–64.
- Sjouwerman, Stu; Posluns, Jeffrey,Inside the spam cartel: trade secrets from the dark side,Elsevier/Syngress; 1st edition, November 27, 2004.ISBN978-1-932266-86-3.
External links
[edit]Spam info
- "Can the Spam: How Spam is Bad for the Environment",The Economist,June 15, 2009.
Spam reports
- Worldwide Email Threat Activity,Barracuda Central.
Government reports and industry white papers
- Email Address Harvesting and the Effectiveness of Anti-SPAM Filters(PDF),United States: FTC, archived fromthe original(PDF)on 2007-11-28,retrieved13 Oct2007.
- The Electronic Frontier Foundation's spam pagewhich contains legislation, analysis, and litigation histories
- Why Am I Getting All This Spam? Unsolicited Commercial Email Research Six Month Reportby Center for Democracy & Technology from the author ofPegasus MailandMercury Mail Transport System–David Harris
- Spam White Paper – Drowning in Sewage(PDF),Pegasus Mail, archived fromthe original(PDF)on 2007-11-28.