Emgrand

Not to be confused with theNissan Elgrandvan.

Emgrand

Emgrand's dealership in Shanghai, China
Native name	Đế hào
Company type	Private
Industry	Automobile manufacturing
Founded	August 2009(2009-08)inShanghai,China
Defunct	2014(2014)
Fate	Merged withGeely
Parent	Geely
Emgrand Chinese Đế hào Literal meaning Imperial Transcriptions Standard Mandarin Hanyu Pinyin Dìháo Wade–Giles Ti4-hao2 Yue: Cantonese Yale Romanization Daihòuh Jyutping Dai3 hou4
Website	Official website

Emgrandwas anautomobilemarqueowned by the Chinese automotive manufacturerGeely.It was launched in August 2009 and discontinued in 2014 after its products were rebranded asGeely.Emgrand ceased to be a separate brand and was demoted to being a model name under the Geely brand.

History

TheEmgrandmarque was publicly unveiled at the 2009Auto Shanghaiautoshow, together with two other new Geely brands, Englon and Gleagle.

The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant inNingbo,Zhe gian g.The EC7 went on sale in China in mid-August 2009 as the marque's launch model.The second Emgrand production model, the Emgrand EC8, was launched in October 2010.

In December 2011 it was announced that Emgrand would be launched in theUnited Kingdomin late-2012, with the Emgrand EC7 planned to be the first model to go on sale.Emgrand vehicles were intended to be distributed in the UK byManganese Bronze Holdings(which Geely owns), trading under the name Geely Auto UK.The launch was subsequently put on hold.

The Emgrand marque was discontinued in 2014 and its products were rebranded Emgrand series under Geely.

Geely Yuanjing (left) and Emgrand (right) sedans both featuring the Emgrand badge which is now the new Geely badge.

Products

Production models

The following Emgrand were produced:

• Emgrand EC7(compactfront-wheel drivesedanandhatchback)
• Emgrand EC7-RV
• Emgrand EC8
• Emgrand X7 (SUV)

• 
  An Emgrand EC7 sedan
• 
  An Emgrand EC7 hatchback
• 
  An Emgrand EC8

Concept cars

A concept of theEmgrand GElimousine car was unveiled at 2009 Auto Shanghai autoshow, with a refined version later shown at the 2010 Beijing Auto Show.

Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show – the EX8, EX9 and GE.

Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, aMid-size sedanpreviewing the Emgrand EC9 production model.Due to the discontinuation of the Emgrand brand one year after, the production model was sold under the Geely brand as theGeely Borui.

• 
  The Emgrand KC concept car
• 
  Emgrand GE

Production

Emgrand vehicles were principally assembled at the Geely plant inNingbo,Zhe gian g.

Sales

203,491 Emgrand vehicles were sold in China in 2013, making it the 23rd largest-selling car brand in the country (and the eighth largest-selling Chinese brand).