Fast casual restaurant
Afast casual restaurant,found primarily in the United States and Canada, is arestaurantthat does not offer fulltable service,but advertiseshigher quality foodthanfast-food restaurants,with fewer frozen or processed ingredients. It is an intermediate concept betweenfast foodandcasual dining.
History
[edit]The concept originated in the United States in the early 1990s, but did not become mainstream until the end of the 2000s and the beginning of the 2010s.[1]During theeconomic recession that began in 2007,the category of fast casual dining saw increased sales to the 18–34-year-olddemographic.[2]Customers with limiteddiscretionary spendingfor meals tend to choose fast casual for dining which they perceive as healthier.[2][3]
Definition
[edit]The founder and publisher of FastCasual, Paul Barron, is credited with coining the term "fast-casual" in the late 1990s.[4]Horatio Lonsdale-Hands, former Chairman and CEO of ZuZu Inc., is also credited with coining the term. ZuZu, a handmade Mexican food concept co-founded by Lonsdale-Hands and Espartaco Borga in 1989, filed a U.S. Federal trademark registration for the term "fast-casual" in November 1995,[5][6]leading Michael DeLuca to call Lonsdale-Hands a "progressive pioneer in the burgeoning 'fast-casual' market segment" in the July 1996 edition ofRestaurant Hospitality.[7]
The company Technomic Information Services defined "fast-casual restaurants" as meeting the following criteria:[8]
- Limited-service orself-serviceformat
- Average meal price between $8 and $15
- Made-to-orderfood with more complex flavors than fast food restaurants
- Upscale, unique or highly developeddécor
- Most often will not have adrive-through
List of fast casual restaurants
[edit]- Captain D's
- Cava
- Freddy's Frozen Custard & Steakburgers
- Fuddruckers
- Panera Bread
- Chipotle Mexican Grill
- Culver's
- Dig (restaurant)
See also
[edit]References
[edit]- ^"2010's Twenty Largest Fast-Casual Franchises".BlueMauMau. Archived fromthe originalon January 25, 2018.RetrievedJune 29,2011.
- ^abJargon, Julie (February 1, 2010)."As Sales Drop, Burger King Draws Critics for Courting 'Super Fans'".The Wall Street Journal.Yahoo! Finance. Archived fromthe originalon February 4, 2010.RetrievedFebruary 1,2010.
- ^Panera Bread Most Expensive Expensed Chain Restaurant,By Martha C. White, July 22, 2016, Money
- ^Wheelen, Thomas L.; Hunger, J. David (2006).Strategic Management and Business Policy: Cases(10th ed.). Upper Saddle River, N.J: Pearson Prentice Hall.ISBN978-0-13-149460-2.
- ^Penelope, Swift (2017)."Amadeus: Fast-Casual - Origin and Trademark".RetrievedFebruary 20,2018.
{{cite web}}:CS1 maint: numeric names: authors list (link) - ^"Fast Casual Trademark Serial Number: 75017852".
- ^"Formula for Success".Restaurant Hospitality.80(7): 81–86. July 1996.
- ^"What exactly is fast casual?".Franchise Times.January 2008. Archived fromthe originalon October 21, 2012.RetrievedJanuary 23,2011.