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Google URL Shortener

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Google URL Shortener
The Google URL Shortener full wordmark logo
The Google URL Shortener full wordmark logo
Type of site
URL shortening
Successor(s)Firebase Dynamic Links
OwnerGoogle LLC
URLgoo.gl
LaunchedDecember 14, 2009;14 years ago(2009-12-14)[1]
Current statusDiscontinued as of March 30, 2019(2019-03-30).Existing links will stop working on August 25, 2025(2025-08-25).

Google URL Shortener,also known asgoo.gl,is aURL shorteningservice owned byGoogle.It was launched in December 2009, initially used forGoogle ToolbarandFeedburner.[2]The company launched a separate website, goo.gl, in September 2010.[3][4][5]

Google has replaced the service internally withFirebaseDynamic Links which is now used to shorten links forGoogle MapsandGoogle Workspaceproducts.[6]

The user could access a list of URLs that had been shortened in the past after logging in to theirGoogle Account.Real-time analytics data, including traffic over time, top referrers, and visitor profiles was recorded. For security, Google added automatic spam system detection based on the same type of filtering technology used inGmail.

The service has not been accepting new users since April 13, 2018 and Google discontinued the service for existing users on March 30, 2019.[7]However, existing links will continue to redirect to the intended destination.[8]It was succeeded byFirebase Dynamic Links,but existing links did not become Dynamic Links automatically.[9]

On July 18, 2024, Google announced that existing Google URL shortener URLs will stop working as of August 25, 2025. Google will add aninterstitial pageto warn users about this starting August 23, 2024.[10]

References

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  1. ^Muthusrinivasan, Muthu; D'Angelo, Ben; Mullins, Devin (December 14, 2010)."Making URLs shorter for Google Toolbar and FeedBurner".Official Google Blog.Google.Archivedfrom the original on 16 January 2019.Retrieved15 January2019.
  2. ^Rao, Leena (December 14, 2009)."Bit.ly Just Got Fu.kd: Facebook And Google Get Into The Short URL Game".TechCrunch.AOL.Archivedfrom the original on April 21, 2017.RetrievedApril 20,2017.
  3. ^Rao, Leena (September 30, 2010)."Goo.gl Is A Go. The" Stablest, Most Secure, And Fastest URL Shortener On The Web "".TechCrunch.AOL.Archivedfrom the original on April 20, 2017.RetrievedApril 20,2017.
  4. ^Fitzpatrick, Jason (December 13, 2010)."Use Goo.gl URL Shortener Without Google Toolbar".Lifehacker.Gizmodo Media Group.Archivedfrom the original on April 21, 2017.RetrievedApril 20,2017.
  5. ^"Google URL Shortener Now Available as Free Android App".Techno Buffalo.March 3, 2014.Archivedfrom the original on April 21, 2017.RetrievedApril 20,2017.
  6. ^"Google URL Shortener: What happened to the short goo.gl links?".Clickable.June 19, 2023.RetrievedJune 19,2023.
  7. ^Li, Abner (March 30, 2018)."Google shutting down goo.gl URL shortener next year, existing links will keep working".9to5Google.Archivedfrom the original on March 31, 2018.RetrievedMarch 30,2018.
  8. ^Hermanto, Michael (30 March 2018)."developers.googleblog".Transitioning Google URL Shortener to Firebase Dynamic Links.Google Developers Blog. Archived fromthe originalon 30 June 2018.Retrieved1 April2018.
  9. ^"Transitioning Google URL Shortener to Firebase Dynamic Links".Google Developers Blog.Archivedfrom the original on 2018-06-30.Retrieved2018-06-30.
  10. ^"Google URL Shortener links will no longer be available".developers.googleblog.Google.Retrieved18 July2024.