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Hakuhodo

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Hakuhodo Inc.
Native name
Kabushiki gaisha bác báo đường
Kabushiki gaisha Hakuhōdō
Company typePublic company
IndustryAdvertising
Public relations
FoundedOctober 6, 1895
FounderHironao Seki
HeadquartersAkasaka Biz Tower,3-1,Akasaka,Minato,Tokyo,Japan
Key people
Junji Narita: Chairman & CEO, Kirokazu Toda: President & CEO
ProductsBranding & identity
Consumer insights
Design
Digital
Marketing
Market research
Media planning and buying
Public relations
Relationship marketing
Number of employees
3,107 (2011)
ParentHakuhodo DY Holdings
Websitehttps:// hakuhodo.co.jp/

Hakuhodo Inc.(Kabushiki gaisha bác báo đường,Kabushiki-gaisha Hakuhōdō)is a Japaneseadvertisingandpublic relationscompany owned byHakuhodo DY Holdings.It is headquartered atAkasaka Biz Towerin Akasaka,Minato,Tokyo.[1]

History

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Hakuhodo is one of the oldest advertising agencies in Japan[2]and was founded by Hironao Seki at Nihonbashi-Honshiroganecho, Tokyo, as an advertising space broker and wholesale distributor for educational magazines in October 1895.[3]

In 1910 the company broke from its obscurity by contracting to place front-page newspaper ads.[3][4]

Their growth over the next few decades came from:[3]

  • 1937 to 1944: grew by absorbing other agencies.
  • 1951: they created a radio advertising department
  • 1953: a TV group.

In 1996, Hakuhodo cofounded the DAC Consortium, a consolidated group of Japanese global media players investing in digital innovation.[5]

In 2000, Hakuhodo created the joint-venture Hakuhodo-Percept with the Indian agencyPerceptto target the Indian advertising market.[6]In December 2002, Hakuhodo launched the first advertising campaign where theBeckhamsappeared together (displayed on billboard screens in Tokyo).[7]

In October 2003 the company became part of theHakuhodo DY Holdingsafter merging with other companies. Hakuhodo DY Holdings launched a unique media and entertainment company, Hakuhodo DY Media Partners Inc., in 2003.[8]In February 2009, Hakuhodo announced a partnership with US global public relations firmKetchum.[9]

Hakuhodo acquired the US-based companies SYPartners LLC and Red Peak Group LLC in May 2014,[10]the US-based marketing companyDigital Kitchenin June 2015,[11]the Montreal-based creative agencySid Leein July 2015,[12]and the Singapore-based agency Integrated Communications Group (ICG) in February 2017.[13]The Japanese company purchased 30% of Palo Alto–basedIDEOin February 2016.[14]

On 28 February 2023 prosecutors formally indicted Hakuhodo, rival ad agencyDentsu,and four other companies on suspicion ofbid riggingof contracts worth approximately¥43.7 billion for the2020 Summer Olympics.They were accused of lowering the competitiveness of their tenders. Dentsu had admitted to liability in voluntary questioning a few days earlier. The companies allegedly colluded with Yasuo Mori, a former senior Olympic official, who was arrested along with other suspects.[15]

Description

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Hakuhodo has a large international footprint with offices in many major cities across Asia, Europe & the Americas In Japan and in offices around the world.[16]

Awards and recognition

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References

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  1. ^"Corporate OutlineArchived2017-08-01 at theWayback Machine."Hakuhodo. Retrieved on November 8, 2009.
  2. ^"Japan - AdAge Encyclopedia of Advertising".September 15, 2003.The first Japanese company to specialize solely in advertising was Kukido-kumi, established in 1880. Although documents of the company no longer exist, it was apparently a pioneer in newspaper advertising. The oldest advertising company still in existence, Nihon Kokokusha, was established in 1884 by Eto Naozumi and was known as Kohodo before World War II. Among today's leading advertising organizations, Hakuhodo is one of the oldest. It was established in 1895...
  3. ^abcJack Russel (June 19, 1995). "The Hakuhodo Century".Advertising Age.p. H-3 (special section, 100th Anniv. Hakuhodo).Hakuhodo, founded by Hironao Seki, set up shop in October 1895 serving educational magazines
  4. ^"In 1910 the obscure agency got a break that altered its fortunes... Hakuhodo contracted for... front page.. until 1940."
  5. ^"History".Dac.co.jp.Retrieved21 February2019.
  6. ^"Hakuhodo Percept wins three businesses in Delhi".Afaqs.13 July 2005.Retrieved21 February2019.
  7. ^"Beckhams sign up for Japanese ad".Bbc.co.uk.6 December 2002.Retrieved21 February2019.
  8. ^"Hakuhodo Dy Holdings Inc".Bloomberg. Archived fromthe originalon 14 June 2018.Retrieved9 April2018.
  9. ^Michael bush (10 February 2009)."Ketchum and Hakuhodo hook up to grow global reach".Adage.Retrieved21 February2019.
  10. ^Nathalie Tadena (9 May 2014)."Japan's Hakuhodo Buys Red Peak, SYPartners".Wsj.Retrieved21 February2019.
  11. ^Maureen Morrison (2 June 2015)."Hakuhodo DY Holdings acquires Digital Kitchen".Adage.Retrieved21 February2019.
  12. ^Susan Krashinsky (6 July 2015)."Ad agency Sid Lee bought by Japan's Hakuhodo".Theglobeandmail.Retrieved21 February2019.
  13. ^"Hakuhodo buys out Integrated Communications Group".Marketing-interactive.7 February 2017.Retrieved21 February2019.
  14. ^"Hakuhodo DY Holdings buys into innovation firm Ideo".Marketing-interactive.10 February 2016.Retrieved21 February2019.
  15. ^"Ad giant Dentsu, others indicted over Tokyo Olympics bid rigging".Kyodo News. 28 February 2023.Retrieved28 February2023.
  16. ^"[1]Archived2017-08-17 at theWayback Machine."Hakuhodo website International Network
  17. ^Normandy Madden (19 March 2007)."Tokyo Agencies Win Best of Show in Four Top Categories".Adage.Retrieved21 February2019.
  18. ^"Mitsuaki Imura on" Sakeru Gummy "and his career".Hakuhodo. 2018-11-21.Retrieved2019-11-28.
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