HitFix
 | |
| Type of business | Wholly owned brand ofWoven Digital |
|---|---|
Type of site | Entertainment news |
| Available in | English |
| Founded | December 2008 |
| Dissolved | 2021 |
| Successor(s) | Uproxx(pre-existing website of owner) |
| Headquarters | , United States |
| Area served | Worldwide |
| URL | hitfix (defunct) |
HitFix,orHitFix,was an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television.[1]In mid-2010 HitFix crossed the 1,000,000 unique users per month milestone.[2]
HitFix had been cited as a source byTime,Los Angeles Times,HuffPost,E! Online,andThe Daily Herald.
In April 2016, it became a brand ofWoven Digital[3][4][5][6][7]and is now a part of the Woven Digital propertyUproxx.[8]As of 2021 the HitFix web address redirects to Uproxx.[9]
Founders[edit]
HitFix was founded by ex-Reed BusinessInformation Development executive Jen Sargent and formerL.A. TimesandMSNfilm editor Gregory Ellwood. Sargent and Ellwood's goal was to create a site that fit into the gap between trade publications and gossip- or celebrity-scandal-driven sites, such asTMZ,and to target an audience slightly skewed towards males – a unique approach in a female-driven industry[10]– while catering to 18- to 34-year-olds.[11]
Angel investment[edit]
HitFix received its first funding from Golden Seeds, the fourth largest angel investment group in the United States, in 2009. Since then, HitFix has twice benefited from investment from theTech Coast Angels,one of the largest angel investment networks in Southern California.[12]The first such investment came in February 2009 in the amount of $850,000. In June 2010, the Angels added to their commitment investing an additional $1,600,000.[13]In addition to Golden Seeds and Tech Coast Angels, HitFix investors include HBS Angels, Liquid Capital, and Gordon Crawford.
Contributors[edit]
Gregory Ellwood[edit]
In addition to being one of its co-founders, Ellwood reports on movies and awards for HitFix.[10]
Drew McWeeny[edit]
Formerly known as “Moriarty”, McWeeny previously wrote forAin't It Cool News.In addition to being a screenwriter and movie critic, McWeeny now covers the movie industry for HitFix. McWeeny announced his move to HitFix in 2008 in a review ofThe Curious Case of Benjamin Button.[14]
On September 20, 2016, McWeeny announced via Twitter that he would no longer be working for Hitfix.[15]
Alan Sepinwall[edit]
After 14 years atThe Star-Ledger,Sepinwall—also known for his blog, "What's Alan Watching" —moved to HitFix full-time in April 2010. Last spring,[when?]NBCexecutives went so far as to credit Sepinwall by name for his role in earning a renewal forChuck.[16]Slatecredited Sepinwall with having "changed the nature of television criticism".[17]
See also[edit]
References[edit]
- ^"Hitfix - HitFix - Entertainment News, Events, Exclusives & Reviews for Movies, Film, Television, Music".Site Info Tool.RetrievedApril 14,2013.
- ^Jones, Deborah (June 28, 2010)."Tech Coast Angels Joins $1.6m Investment in Hitfix, Unique Content-Driven Entertainment Website".Tech Coast Angels.Archived fromthe originalon July 23, 2013.RetrievedApril 14,2013.
- ^Carbone, Nick (August 14, 2011)."Groovy, Baby! Mike Myers Will Return for 'Austin Powers 4′".TIME.RetrievedApril 14,2013.
- ^Boucher, Geoff (December 13, 2009)."'Avatar' weekend roundup and fearless predictions ".Los Angeles Times.RetrievedApril 14,2013.
- ^"'Austin Powers 4': Mike Myers Signs For New Sequel ".The Huffington Post.August 13, 2011.RetrievedApril 14,2013.
- ^Malkin, Marc (July 14, 2010)."The Hulk: Is Mark Ruffalo Replacing Ed Norton?".E!.RetrievedApril 15,2013.
- ^"Contestants? It's TV talent judges basking in fame, cash".The Daily Herald.May 17, 2012.RetrievedApril 15,2013.
- ^Todd Spangler (April 17, 2014)."Showbiz Site Uproxx Acquired by Guy-Focused Digital Media Firm Woven".Variety.Retrieved12 November2015.
- ^"hitfix".Retrieved15 October2021.
- ^abArticle on VarietyArchivedNovember 7, 2012, at theWayback Machine
- ^socaltechArchivedMay 13, 2012, at theWayback Machine
- ^"Venture Capital Totals $603.2M In Southern California In Q3".socaltech.October 18, 2011.
- ^Tech Coast Angels Joins $1.6M Investment in HitFix, Unique Content Driven Entertainment WebsiteArchived2013-07-23 at theWayback Machine
- ^McWeeny, Drew (7 December 2008)."Moriarty Has Seen The Curious Case of Benjamin Button!!".Ain't It Cool News.Retrieved3 September2011.
- ^DrewMcWeeny [@DrewMcWeeny] (20 September 2016)."I appreciate every one of you who reads my work. I'm not sure where you'll read it next, but it is no longer at HitFix"(Tweet) – viaTwitter.
- ^Georgian, Laura (April 26, 2010)."The Star-Ledger's Alan Sepinwall Moves to HitFix.Com".Business Wire.RetrievedApril 15,2013.
- ^Levin, Josh (February 14, 2011)."The TV Guide".Slate Magazine.Retrieved15 February2011.