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ITV Digital Channels

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This article is about the subsidiary of ITV plc formerly known as Granada Sky Broadcasting. For the former digital television service, seeITV Digital.

ITV Digital Channels Limited
Company typeSubsidiary
IndustryMedia
Founded1996;28 years ago(1996)
FoundersGranada plc
British Sky Broadcasting
Headquarters
London
Area served
United Kingdom
ParentGranada plc/BSkyB (1996–2004)
ITV plc(2004–)

ITV Digital Channels Limited(formerly known asGranada Sky Broadcasting) is awholly owned subsidiaryof British broadcasterITV plc.It manages all of the company's television channels with the exception ofITV1,which is part of theentire network.

It was set up in 1996 and operated until 2004 as a joint venture betweenGranada plcandBritish Sky Broadcastingto launch a range of television channels broadcasting theGranadaandLWTarchives on the Skysatelliteplatform, as well as other digital platforms such asITV Digital(closed on 1 May 2002),NTLandTelewest(both later merged to formVirgin Media).

On 2 February 2004, Granada plc merged withCarlton Communicationsto formITV plc,which fully purchased ITV Digital Channels in November of that year.

History[edit]

For a chronological guide, seeTimeline of ITV Digital Channels.

1996–2002: Launch, digital expansion and rebrands[edit]

ITV digital channels viewing share between 2000 and 2008

In 1996,Granada plcandBSkyBagreed to create a joint venture to operate four services on Sky and other cable platforms. The services were:

The GSkyB portfolio greatly increased its reach with the launch ofONdigital,which Granada and Carlton, another dominant ITV rights holder, were funding, in October and November 1998. Granada Plus and Men & Motors performed well in ratings, but Breeze struggled to attract viewers, leading to budget cuts that resulted in original programming being cut and 60 jobs being lost. In December 2001, the decision was made to close the channel with a gradual closure across digital platforms. It was finally closed on 30 April 2002 to honour contracts withTelewestandNTL.

Throughout 2001 and 2002, the channels began to disassociate from Granada branding. Men & Motors received a major rebrand in March 2001, and the Granada brand was dropped from Plus in September 2002.

2003–2004: Uncertain future[edit]

In late November 2003, the future of GSkyB was thrown into uncertainty as Granada andCarlton– soon to merge asITV plc– looked to increase their multichannel presence. ITV Gold was conceived as a new archive channel similar to Plus, but over time this evolved toITV3,with Plus' first run rights to archive drama being sought after for the new channel. ITV was also negotiating with Sky over carriage of ITV3, eventually reaching an impasse due to the lack ofEPGspace on some Sky Digiboxes. It was later announced with carriage onFreeview,NTLandTelewest,but with no Sky carriage. Many had expected GSkyB to either be sold or closed entirely, an option ITV considered as it began the sale of non-core assets.

2004–present: ITV plc control and multichannel expansion[edit]

On 1 November 2004, ITV plc agreed to purchase BSkyB's stake in GSkyB for £10 million. The deal included the slot thatGranada Pluswas broadcasting on, which ITV used to broadcast its newITV3channel which replaced Plus on the same day.[1]The negotiations that led to ITV plc taking sole control of GSkyB, closing Plus and launching ITV3 on digital satellite were apparently completed just hours before the new channel started broadcasting. On 8 November, Granada Sky Broadcasting was renamed ITV Digital Channels Limited, shortly after the closure of Granada Plus leftMen & Motorsas the sole survivor of the original four channels. As part of ITV's buy-out of Sky's shareholding, Sky would have received 49.5% of any proceeds (net of liabilities) from any future sale of Men & Motors.[1]The newly renamed company was given the brief of running all of ITV's digital services, with the major difference from the former GSkyB operation being that its channels were nowfree-to-airand carried the ITV brand.

On 2 May 2005, Men & Motors launched as a free-to-air channel on theFreeviewdigital terrestrial televisionservice. It was rumoured that ITV plc would replace it withITV4,another men's channel, when it launched later that year on 1 November, echoing the launch of ITV3 in 2004. However, after better than expected performance from Men & Motors as a free-to-air channel, both channels continued and ITV plc cut the hours of theITV News Channelto make way for ITV4 andCITVinstead. The news channel closed on 23 December of that year with its remaining bandwidth used for CITV.

Although ITV4 started broadcasting from theAstrasatellite on 1 November, it was not placed on the SkyEPGuntil 7 November. Because of this, some ITV4 sports programming wassimulcaston Men & Motors under theITV4 on m&mstrand. On 23 February 2006, despite the previous decision not to close Men & Motors, fresh rumours over the channel's future began to circulate due to poorer than expected performance from ITV4.[2]In April 2006, Men & Motors left Freeview to make way for the launch ofITV Play,and much of its content was moved over to ITV4. ITV intended to dispose of the channel as a non-core asset, but it ultimately closed onVirgin Mediaon 25 March 2010, and finally closed on Sky andFreesaton 1 April, to make way for a permanent EPG position forITV HD.

In 2014, ITV's portfolio of channels was expanded with the launch ofITV Encore,a drama channel, andITVBe,a reality and lifestyle channel. The launch of the latter lead to ITV2's repositioning as a youth-focused entertainment channel. In 2018, ITV closed the Encore channel and repositioned its content to the ITV Hub online service. In 2021, commissions for ITV2, ITVBe and CITV were altered in that they would debut first on the ITV Hub, then on the linear channels, whilst ITV2 was given a wider brief for producing factual content.

The CITV channel closed on 1 September 2023, with programming moved to streaming serviceITVX.[3]A daily programming block was introduced on ITV2 from 2 September 2023, from 05:00 to 09:00, using the "CITV" brand.

Channels[edit]

Current[edit]

See also:List of ITV channels

ITV operates the following digital television channels:

  • ITV2(including ITV2 +1 and HD) – General entertainment
  • ITV3(including ITV3 +1 and HD) – Drama and movies
  • ITV4(including ITV4 +1 and HD) – Sports and entertainment
  • ITVBe(including ITVBe +1 and HD) – Reality television and lifestyle

Former[edit]

GSkyB's logo banner used from 1996 to 1998
  • Plus– Launched asGranada Pluson 1 October 1996, showing entertainment programmes from the archives ofGranada,LWTand its subsidiaries. Closed on 1 November 2004 to allowITV3to launch on Sky.
  • Granada Breeze– Launched asGranada Good Lifeon 1 October 1996, a lifestyle channel divided into four 3-hour segments: 'Food & Wine', 'Health & Beauty', 'TV High Street' and 'Home & Garden'. Relaunched on 1 May 1998 in order to improve ratings but closed on 30 April 2002.
  • Men & Motors– Launched on 1 October 1996, a channel aimed at men focused on motoring and erotic content. Last of the original Granada Sky Broadcasting channels to close on 1 April 2010.
  • Granada Talk TV– A debate channel launched on 1 October 1996. Closed on 31 August 1997.
  • ITV Encore(and ITV Encore +1) – A drama channel launched on 9 June 2014. Closed on 1 May 2018.
  • The Store– A shopping channel, which was a joint-venture withJohn Mills Limited.Removed fromFreeviewin January 2019.
  • ITV Box Office– A pay-per-view sports channel. Closed on 24 January 2020.
  • Merit– A short-lived lifestyle channel. Sold toSky UKon 20 August 2020.
  • CITV– For children under 12 years old. Closed as a channel on 1 September 2023. Programming moved toITVXand a daily morning slot on ITV2.

References[edit]

  1. ^ab"ITV3 to launch on satellite today"(Press release).ITV plc.1 November 2004. Archived fromthe originalon 15 October 2006.Retrieved16 November2006.
  2. ^ Wilkes, Neil (23 February 2006)."ITV" not happy "with ITV4 ratings".Digital Spy.Retrieved16 November2006.
  3. ^"CITV channel to close as ITVX Kids streaming service launches".BBC News.22 August 2023.

External links[edit]

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