Ipsos
 | |
| Company type | Société anonyme |
|---|---|
| |
| Industry | |
| Founded | 1975 |
| Founder | Didier Truchot |
| Headquarters | , |
Area served | Worldwide |
Key people | Didier TruchotChairman Ben PageCEO |
| Revenue |  €2.15 billion(2021)[2] |
| €277 million (2021)[2] | |
| €184 million (2021)[2] | |
| Total assets | €2.74 billion (2021)[2] |
| Total equity | €1.33 billion (2021)[2] |
| Website | www |
Ipsos GroupS.A.(French pronunciation:[ip.sos];[3]an acronym ofInstitut Public de Sondage d'Opinion Secteur) is amultinationalmarket researchand consulting firm with headquarters inParis,France.The company was founded in 1975 byDidier Truchot,Chairman of the company, and has been publicly traded on theParis Stock Exchangesince 1 July 1999.
Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquiredSynovate,resulting in an Ipsos organization that ranks as the world’s third largest research agency. As of 2023, Ipsos has offices in 89 countries, employing 19,500 people.[1][4]
History
[edit]First years in France
[edit]Ipsos was founded in 1975 byDidier Truchot,who had experience working in theIFOPinstitute.
Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness of billboard advertisements. It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives.
Despite the success, the company's profitability remained at modest levels until the arrival of Jean-Marc Lech as co-chairman. From then on, it started to perform public opinion researches, another innovative activity in the French market. By the end of the '80s, it was the fifth largest media research company in France. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector.[5]
European expansion
[edit]During the 1990s, Ipsos expanded, principally through acquisitions, toSpain,Italy,Germany,theUnited KingdomandCentral Europe,especiallyHungary.
In 1992, the company was opened to private investment to improve its purchasing capital. The first new shareholder was Baring Private Equity. Truchot and Lech, the major shareholders, retained two-thirds of the company.[5]
Global expansion
[edit]In the mid-'90s Ipsos was one of the most important research companies in Europe and decided to expand globally. Ipsos took on new investment partners, selling 40 percent of the company to Artemis Group, led byFrançois Pinault,and theAmstar investmentfund led byWalter Butler.
In 1997, Ipsos entered into theSouth Americanmarket with the acquisition of Novaction’s companies in Argentina, Brazil and Mexico. In 1998 it entered theNorth Americanmarket with the purchase of the American company ASI Market Research.
In 1999, Ipsos was listed on the Paris stock exchange. The successful offering enabled Artemis and Amstar to cash out on their investments and also gave Ipsos the possibility to continue its expansion. Then, it participated of the creation of an Internet audience research joint-venture, MMXI Europe, with the majority of shares held by partner Media Matrix and 20 percent by Ipsos. The company also took control of four subsidiaries of NFO Worldwide specializing in the formation of access panels. The expansion continued inAsia,South America and especially in North America (with the purchase of the Canadian company Angus Reid, renamedIpsos-Reidin 2000).
In 2011, Ipsos acquiredAegis GroupPlc's Synovate division.[6]
On 30 October 2018 Ipsos announced that it acquired Synthesio, a Social Intelligence Suite that was named the leading global Social Listening platform byForrester Researchsince 2014.[7]
Ben Pagebecame Chief Executive in November 2021, replacing Didier Truchot, the founder, who remained as Chairman.[8]
In February 2023, it was announced Ipsos had acquired theNew York-based business-to-business research company, Xperiti for an undisclosed amount.[9]
Ipsos Australia
[edit]Ipsos Australia has existed since at least 2000, and as of 2022[update]has offices inMelbourne,Sydney,BrisbaneandPerth.[10]It runsopinion pollson a number of issues,[11]such as community support for changing the date ofAustralia Day,[12]moving away fromcoal,Australia becoming a republic,the effects of theCOVID-19 pandemicon young people's mental health, and, until 2019, political preferences.[13]
The results of Ipsos polls in Australia are published inThe Sydney Morning Herald(SMH),The Ageand theAustralian Financial Review(AFR).[14][15] However, following a shock result of the2019 Australian federal election,when theCoalitionwon the election against all of the opinion polls' predictions, theNine Entertainmentgroup, which owns theSMH,AgeandAFR,decided to discontinue its relationship with Ipsos.[16]Since then and as of 2022[update]the newspapers have not reported any political polling, but continue to report the results of other Ipsos polls.[13]
Financial performance
[edit]Ipsos revenues totaled €1,785.3 million in 2015, with an organic growth rate of −1%. In 2014, Ipsos derived 44% of its revenue from the EMEA region (Europe, the Middle East and Africa), 39% from theAmericasregion, and 17% from theAsia-Pacificregion.[17]
Top 10 of the Market Research Sector 2019
[edit]| Rank | Company | Revenues in 2018 (millionUSD) |
|---|---|---|
| 1 | Nielsen Company | 6,515 |
| 2 | IQVIA | 3,904 |
| 3 | Gartner | 3,516 |
| 4 | Kantar Group | 3,449 |
| 5 | Ipsos | 2,067 |
| 6 | GfK | 1,616 |
| 7 | IRI | 1,200 |
| 8 | Dynata | 509 |
| 9 | Westat | 506 |
| 10 | Intage | 489 |
Source:ESOMARGlobal Market Research Report 2019[18]
Subsidiaries
[edit]- Ipsos MORI
- Ipsos Reid
- Ipsos Strategy3
- Ipsos Alfacom
- Ipsos Apoyo
- Ipsos Archway
- Ipsos ASI
- Ipsos Bimsa
- Ipsos Connect
- Ipsos Healthcare[19]
- Ipsos Insight
- Ipsos Interactive Services
- Ipsos Loyalty
- Ipsos Marketing[19]
- Ipsos Markinor (Ipsos South Africa)[20]
- Ipsos MRBI
- Ipsos Novaction
- Ipsos Observer
- Ipsos Public Affairs
- Ipsos RDA[21]
- Ipsos UU
- Ipsos Vantis
- Livra
- Karian and Box[22]
Polling accuracy
[edit]During the 2021-22 United States election cycle, in the last 21 days before each election, Ipsos polls only correctly predicted winners 17% of the time, according to a FiveThirtyEight analysis of elections for state governor, U.S. Senate, and House of Representatives.[23]
References
[edit]- ^ab"Company Description: Ipsos SA".businessweek.BusinessWeek.Archived fromthe originalon 23 October 2012.Retrieved27 September2012.
- ^abcde"Press Release: Ipsos in 2021: A successful model"(PDF).Ipsos.Retrieved13 October2022.
- ^"Sondage Ipsos Radio France: l'incroyable immobilité".franceculture.fr.28 February 2012.Retrieved19 June2019.
- ^Honomichl Global Top 25"Archived copy"(PDF).Archived fromthe original(PDF)on 3 December 2013.Retrieved3 December2013.
{{cite web}}:CS1 maint: archived copy as title (link) - ^abInternational Directory of Company Histories.Vol. 48. St. James Press. September 2002.ISBN155862466X.
- ^"Ipsos SA Announces Completion of Acquisition of Aegis Group Plc's Synovate".reuters.Reuters.12 October 2011.Archivedfrom the original on 21 June 2013.Retrieved26 September2012.
- ^"Synthesio, now an Ipsos company!".Synthesio.Retrieved31 October2018.
- ^"Ben Page named Ipsos chief executive officer | News".Research Live.Retrieved14 February2023.
- ^"Ipsos buys B2B research startup Xperiti | News".Research Live.Retrieved14 February2023.
- ^"Contact us".Ipsos.Retrieved12 February2022.
- ^"News & Polls".Ipsos.Retrieved12 February2022.
- ^"Contact us".Ipsos.24 January 2021.Retrieved12 February2022.
- ^abSinghal, Pallavi; Topsfield, Jewel (5 February 2021)."Topic - Ipsos poll".The Sydney Morning Herald.Retrieved12 February2022.
- ^Goot, Murray (15 May 2019)."Who controls opinion polling in Australia, what else we need to know about the polls, and why it matters".Inside Story.Archivedfrom the original on 11 February 2022.Retrieved11 February2022.
- ^Morgan, Gary; Levine, Michele (11 April 2019)."For the Record: Ownership of Australian Public Opinion Polling and Market Research Companies".Roy Morgan Research.Archivedfrom the original on 11 February 2022.Retrieved11 February2022.
- ^Wahlquist, Calla (23 May 2019)."Sydney Morning Herald and Age to stop running Ipsos poll after surprise election result".the Guardian.Retrieved12 February2022.
- ^Ipsos Annual Results Presentation 2011"Archived copy"(PDF).Archived fromthe original(PDF)on 12 May 2012.Retrieved21 April2012.
{{cite web}}:CS1 maint: archived copy as title (link) - ^Palacio, Xabier (10 September 2019)."ESOMAR's latest Global Market Research report values global research and data industry market at US $80 billion | Research World".Researchworld.
- ^ab[1][permanent dead link]
- ^"Ipsos is global".Ipsos Markinor. Archived fromthe originalon 4 May 2014.Retrieved4 May2014.
- ^Group, RDA."Home".Rdagroup.Archivedfrom the original on 21 March 2018.Retrieved25 April2018.
- ^"Ipsos acquires Karian and Box, An expert in employee relationship management"(PDF).Ipsos.Retrieved25 January2022.
- ^Nathaniel Rakich (10 March 2023)."The Polls Were Historically Accurate In 2022".FiveThirtyEight.
