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KBBT

Coordinates:29°31′26″N98°43′26″W/ 29.524°N 98.724°W/29.524; -98.724
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KBBT
Broadcast areaSan Antonio, Texas
Frequency98.5MHz(HD Radio)
Branding98.5 The Beat
Programming
Language(s)English
FormatRhythmic contemporary
SubchannelsHD2:Spanish CHR"Latino Mix"
Ownership
Owner
Radio:KMYO,KROM,KVBH
TV:KWEX-DT,KNIC-DT
History
First air date
1968 (as Class A 98.3 KBOPPleasanton)
2000 (as Class C1 98.5 KBBT Schertz)
Former call signs
KBOP (1968–1993)
KBUC (1993–2000)
Call signmeaning
KBBeaT
Technical information
Facility ID3075
ClassC1
ERP97,000watts
HAAT302 m (991 ft)
Links
WebcastListen Live
WebsiteKBBT Online

KBBT(98.5FM,"98.5 The Beat" ) is arhythmic contemporaryradio stationserving theSan Antonio, Texasarea, but is licensed toSchertz.This station is owned byUforia Audio Networkunder licensee Univision Radio Illinois, Inc. The station's studios are located in Northwest San Antonio and the transmitter site located in the unincorporatedBexar Countynear Government Canyon Park.

Station history

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KBBT originally launched as country outlet KBOP-FM at 98.3 and licensed to Pleasanton, Texas, in 1968. They later changed call letters to KBUC in 1993 but kept the Country format intact. In 1998Univision,seeking to tap into a unique Hispanic audience that was non-Spanish speaking, very contemporary and influenced by present-day trends, acquired KBUC and applied for a city of license change to Schertz and a frequency switch to 98.5 to cover the San Antonio Metropolitan area, which was approved in early April 2000.

On September 29, 2000, Univision officially launched KBBT, the company's first non-Spanish formatted outlet in San Antonio (outside of bilingual-speakingTejanosister stationKXTN-FMand later on, Active Rock turned Top 40KLTO), where it shot up to number one in the ratings and has retained that position since its inception. From the beginning, KBBT's musical formula, which started under its first program director J. D. Gonzalez, has centered on Hip-Hop/R&B hits, tailor-made for San Antonio, and in particular its large mix of teens, females, young adults, and bilingual Hispanic audiences. This formula has also served as the catalyst for the demise of the firstKTFM,and later on,KCJZ/KPWT.Another defunct station, KSJL-FM, played hip-hop and R&B under the urban contemporary format throughout the 1990s until it switched frequencies in 1998 and took a more adult direction as KSJL-AM.

In 2010, KBBT phased in Rhythmic pop tracks, but at the same time continued to stick to its hip-hop/R&B formula as it faces competition from Top 40/CHR rivalsKXXMand a new version ofKTFM.It also embracedEDMas well, launching a weekly program that aired late Saturday nights/Sunday mornings.

Morning shows

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Before 2002, KBBT had a morning show involving Danny B, Rude Dogg and others. In 2002, KBBT launchedThe Morning Mess,hosted by Xavier 'The Freakin' Rican' Garcia, Castro and Biggie Paul. The show was renamed toXavier's Worldaround 2008.

On October 20, 2015,Xavier's World Morning Showwas taken off the air due to corporate-wide budget cuts, ending their 13-year run.[1]On November 9, 2015, a new morning show debuted on KBBT titledThe Dana Cortez Show,hosted by Dana Cortez and Anthony A. On August 20, 2018, the show moved to rivalKTFM;on August 23, KBBT became the San Antonio affiliate of the syndicatedBreakfast Club.[2][3]The show would be dropped on August 3, 2020; after a period of mornings running jockless, KBBT addedWake Up with Rico & Carmen,hosted by Raul 'Rico' Colindres and his alter-ego Carmen (the voice behind the syndicated feature "Carmen's Calls" ), in January 2021.[4]The show was dropped in September 2021; in January 2022,The Dana Cortez Showreturned to mornings.[5]

Morning Shows on KBBT

[edit]
  • Danny B and others in the morning, (2000–2002)
  • The Morning Mess, later renamed to The Xavier's World Morning Show (2002–2015) (moved toKVBH)
  • The Dana Cortez Show (2015–2018) (moved toKTFM)
  • The Breakfast Club (2018–2020)
  • Wake Up with Rico & Carmen (2021–2022)
  • The Dana Cortez Show (2022–present)

Current On-Air Staff

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  • The Dana Cortez Show (On-Air 5am-10am) (Dana Cortez Show)
  • Hamm "Dj Hammburger" (Content Director & Music Director / DJ On-Air 3pm-7pm)
  • Dj Ultrasonic (7pm-12am DJ)

Former On-Air Staff

[edit]
  • Danny B
  • Xavier Castro (now atKVBH)
  • Biggie Paul
  • Rude Dogg
  • Lady K
  • Romeo (Tejano Nation)
  • Dionna in La Manana
  • Valencia
  • Robbie Rob
  • Anthony Almanzar (now atKTFM)
  • Brandi Garcia
  • DJ Ocean

KBBT-HD2

[edit]

In 2008, KBBT-HD2 simulcasted KLTO-FM (now KZAR) broadcasting an active rock format on 97.7.

In early 2011, KLTO changed the format to a Top 40/Dance station, branded as "Party 97.7". This would last until KZAR was sold in the latter half of 2011, then KBBT-HD2 went dark. As of May 2023, the HD signal for KBBT-HD1 returned to air and KBBT-HD2 now offers Latino Mix, a latin hits station.

References

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  1. ^"Univision Makes Morning Changes in Three Markets".
  2. ^"Dana Cortez Show Makes Move to ABC/Skyview Networks".
  3. ^"The Breakfast Club Debuts on 98.5 the Beat San Antonio".
  4. ^"One Morning Host, Two Voices for 98.5 the Beat San Antonio".
  5. ^"Dana Cortez Show Returns to KBBT".
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29°31′26″N98°43′26″W/ 29.524°N 98.724°W/29.524; -98.724