KCVR-FM
Broadcast area | Modesto, California |
---|---|
Frequency | 98.9MHz |
Branding | Fuego 98.9 |
Programming | |
Language(s) | Spanish |
Format | Bilingual Rhythmic CHR |
Ownership | |
Owner |
|
KTSE | |
History | |
First air date | 1995 (as KTDO) |
Former call signs | KAGF (1993–1994) KTDO (1994–2000) KTDZ (2000–2001) |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 12063 |
Class | A |
ERP | 6,000watts |
HAAT | 100 meters |
Transmitter coordinates | 38°2′15″N120°22′5″W/ 38.03750°N 120.36806°W |
Links | |
Public license information | |
Webcast | Listen Live |
Website | fuegofm /stockton-modesto |
KCVR-FM(98.9MHz) is aradio stationlicensed toColumbia, California,and broadcasting to the Central Valley cities ofModestoandStockton,in addition to theSierra Nevadafoothills surrounding Columbia, where the transmitter site is located.[2]The station is owned byEntravision Communications.[3]
History
[edit]Early years
[edit]In the early 1990s, aconstruction permitwas issued for a new station at 98.9 FM, to be licensed to cover the Sierra Nevada town of Columbia. The station was assigned the call letters KAGF on December 17, 1993, only to change to KTDO on September 30, 1994. Program testing began in 1995. After receiving its broadcast license on August 30, 1996, KTDO officiallysigned onwith a power rating of 6000 watts, primarily in the direction of Modesto. The station's callsign was changed to KTDZ, on March 10, 2000.[4]
Acquisition by Entravision
[edit]In late 2001, the station was acquired byEntravision Communications,then a startup company from Santa Monica. After the sale closed, KTDZ flipped to arock en españolformat branded asSuper Estrella.On December 17, 2001, the station's callsign became the current KCVR-FM.
![](https://upload.wikimedia.org/wikipedia/en/9/98/KCVR_SuperEstrella98.9_logo.png)
Adoption of KTSE simulcast
[edit]![](https://upload.wikimedia.org/wikipedia/en/thumb/b/b6/KCVR_La_Suavecita_98.9_%26_97.1_logo.jpg/200px-KCVR_La_Suavecita_98.9_%26_97.1_logo.jpg)
On January 8, 2018, KCVR-FM adopted a simulcast ofKTSE-FM,and its Spanish-languageSoft ACformat, branded asLa Suavecita[5]This simulcast would only last 14 months.
Country era
[edit]![](https://upload.wikimedia.org/wikipedia/en/9/98/KCVR_98.9TheWolf_logo.png)
In March 2019, KCVR-FM broke its simulcast with KTSE and flipped to Country, branded as "98.9 The Wolf", adopting the branding found onShingle SpringsstationKNTY.[6]KCVR-FM would use KNTY's airstaff during this time to voicetrack in key dayparts, while still airing local advertisements and weather reports. This move transitioned KCVR-FM to an English-language outlet for the first time since Entravision's 2001 acquisition of the station.
Adoption of KHHM simulcast
[edit]Unfortunately, on July 2, 2019, staffers at KCVR, concurrent with KNTY, andSacramentorhythmicstationKHHM,informed listeners viaInstagramthat they have been let go as all three stations will flip formats.[7]On July 8, 2019, KNTY flipped to Regional Mexican as a simulcast withKRCXinMarysville,while KCVR and KHHM remained jockless ahead of their impending format flips to be determined. The move ended a 13 year run of the Wolf brand, and short four-month run for KCVR-FM as "98.9 The Wolf", as KCVR-FM would adopt a full time simulcast ofKHHMand itsFuego FMbranding and Rhythmic CHR format, with a bilingual presentation on July 29, 2019.[8]The move makes KCVR-FM a competitor to Rhythmic CHR stationKWIN.Despite the bilingual shift in music, all programs and sonic imaging are still presented in English.
References
[edit]- ^"Facility Technical Data for KCVR-FM".Licensing and Management System.Federal Communications Commission.
- ^"Query the REC California FM station database for KCVR-FM".
- ^"KCVR-FM Facility Record".United StatesFederal Communications Commission,audio division.
- ^"KCVR-FM Call Sign History".United StatesFederal Communications Commission,audio division.
- ^Venta, Lance (10 January 2018)."Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets".Retrieved5 August2020.
- ^Entravision Launches 98.9 The Wolf Stockton/ModestoRadioinsight - March 21, 2019
- ^"KHHM/KNTY Sacramento Staffers Say Goodbye Ahead Of Format Changes"from Radio Insight (July 2, 2019)
- ^Entravision Brings Fuego to Sacramento & ModestoRadioinsight - July 29, 2019
External links
[edit]- Facility details for Facility ID 12063 (KCVR-FM)in theFCCLicensing and Management System
- KCVR-FMinNielsen Audio's FM station database