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KLM

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This article is about the Dutch airline. For other uses, seeKLM (disambiguation).

KLM Royal Dutch Airlines
IATA ICAO Callsign
KL KLM KLM
Founded7 October 1919;104 years ago(1919-10-07)
HubsAmsterdam Airport Schiphol
Frequent-flyer programFlying Blue
AllianceSkyTeam
Subsidiaries
Fleet size111
Destinations164[1]
Parent companyAir France-KLM
HeadquartersAmstelveen,Netherlands
Key peopleMarjan Rintel (President&CEO)[2]
FounderAlbert Plesman[3][4]
Revenue€12.0 billion (2023)
Net income€714 million (2023)
Employees35,410 (2019)[5]
Websiteklm

KLM Royal Dutch Airlines,or simplyKLM(an abbreviation for their official nameKoninklijkeLuchtvaart MaatschappijN.V.[ˈkoːnɪŋkləkəˈlʏxtfaːrtˈmaːtsxɑpɛiˌɛnˈveː],lit. 'Royal Aviation Company'),[6]is theflag carrierof theNetherlands.[7]KLM is headquartered inAmstelveen,with its hub at nearbyAmsterdam Airport Schiphol.It is a subsidiary of theAir France-KLMgroup and a member of theSkyTeamairline alliance. Founded in 1919, KLM is theoldest operating airline in the world,and has 35,488 employees with a fleet of 110 aircraft (excluding subsidiaries) as of 2021.[8]KLM operates scheduled passenger and cargo services to145 destinations.

History

[edit]

Early years

[edit]
KLM poster featuring the airline's first commercial slogan. It is likely dated around the late 1920s, after it started service to Batavia.[9]

In 1919, a young aviator lieutenant namedAlbert Plesmansponsored the ELTA aviation exhibition inAmsterdam.Attendance at the exhibition was over half a million, and after it closed, several Dutch commercial interests intended to establish a Dutch airline, which Plesman was nominated to head.[10]In September 1919,Queen Wilhelminaawarded the yet-to-be-founded KNLM its "Royal" ( "Koninklijke") predicate.[11]On 7 October 1919, eight Dutch businessmen, includingFrits Fentener van Vlissingen,founded KLM as one of the first commercial airline companies. Plesman became its first administrator and director.[10]

The first KNLM flight took place on 17 May 1920. KNLM's first pilot, Jerry Shaw, flew fromCroydon Airport,London, to Amsterdam.[11]The flight was flown using a leasedAircraft Transport and Travelde Havilland DH-16,[11]registration G-EALU, which was carrying two British journalists and some newspapers. In 1920, KLM carried 440 passengers and 22 tons of freight. In April 1921, after a winter hiatus, KLM resumed its services using its pilots, andFokker F.IIandFokker F.IIIaircraft.[11]In 1921, KLM started scheduled services.

KLM Fokker F-XVIII departing from theDutch East Indies,1932

KLM's first intercontinental experimental flight took off on 1 October 1924.[11]The final destination wasJakarta(then called 'Batavia'),Java,in theDutch East Indies(present-dayIndonesia); the flight used aFokker F.VII[11]with registration H-NACC and was piloted by Jan Thomassen à Thuessink van der Hoop.[12]In 1927, Baltimore millionaireVan Lear Black,who had heard about the 1924 flight, chartered H-NADP to do the same flight, which departed June 15 and went successfully (16 days), and flew back to much rejoicing. This inspired KLM to make a second test flight, which left on 1 October, returning successfully with much experience gained.[13]In September 1929, regular scheduled services between Amsterdam and Batavia commenced. Until the outbreak of theSecond World Warin 1939, this was the world's longest-distance scheduled service by airplane.[11]By 1926, it was offering flights to Amsterdam, Rotterdam, Brussels, Paris, London, Bremen, Copenhagen, and Malmö, using primarily Fokker F.II and Fokker F.III aircraft.[14]

KLMDouglas DC-2aircraftUiverin transit at Rambang airfield on the east coast ofLombokisland following the aircraft being placed second in theMacRobertson Air RacefromRAF Mildenhall,England, to Melbourne in 1934[15]

In 1930, KLM carried 15,143 passengers. TheDouglas DC-2was introduced on the Batavia service in 1934. The first experimental transatlantic KLM flight was between Amsterdam andCuraçaoin December 1934 using theFokker F.XVIII"Snip".[11]

In July 1935 the KLM had three major international passenger flight crashes in one week. The"Kwikstaart" crashedin Amsterdam on 14 July, the "Maraboe" inBushirand on 20 July and the“Gaai” crashedinSan Giacomo.[16]The week of 14 to 20 July 1935 is known as the "black week". In these three crashes KLM lost three airplanes and lost crew in two crashes. With an earlierer crash in April of the "Leeuwerik", KLM had lost in 1935 around 15% of its pilots.[17]As a result there was a shortage of crew members and airplanes. The Amsterdam—Milan flight service was as a result taken over byDeutsche Lufthansa.[18]

The first of the airline'sDouglas DC-3aircraft were delivered in 1936; these replaced the DC-2s on the service via Batavia toSydney.KLM was the first airline to serveManchester's new Ringway airport,starting June 1938. KLM was the only civilian airline to receive theDouglas DC-5;the airline used two of them in the West Indies and sold two to the East Indies government, and is thus the only airline to have operated all Douglas 'DC' models other than the DC-1.

Second World War

[edit]
KLMDouglas DC-3atManchester Airportin 1947

The outbreak of theSecond World Warin September 1939 restricted KLM's operations, with flights over France and Germany prohibited, and many of its aircraft painted in over-all orange to limit the potential for confusion with military aircraft. European routes were limited to services to Scandinavia, Belgium and the UK, with flights to Lisbon (bypassing both British and French airspace) starting in April 1940.[19]

When Germany invaded the Netherlands on 10 May 1940, several KLM aircraft—mostly DC-3s and a few DC-2s—were en route to or from the Far East, or were operating services in Europe. FiveDC-3sand oneDC-2were taken to Britain. During the war, these aircraft and crew members flew scheduled passenger flights between Bristol and Lisbon underBOACflight numbers and registration.[citation needed]

On 3 March 1942, Douglas DC-3 PH-ALP "Pelikaan",then registered as PK-AFV, wasshot down over Western AustraliabyImperial Japanese Navy Air ServiceMitsubishi A6M Zerosduring theattack on Broomewhile carrying a package of diamonds. The DC-3 crash landed at Carnot Bay, 80 kilometers from Broome.Pelikaanwas subsequently strafed by the Zeros that had shot it down, killing three passengers and the flight engineer. Diamonds worth an estimated 150,000–300,000Australian poundwere stolen from the wreckage of the aircraft, nobody has been convicted of the crime.

Douglas DC-3 PH-ALI "Ibis",then registered as G-AGBB, was attacked by theLuftwaffeon 15 November 1942, 19 April 1943, and finally shot down on 1 June 1943 asBOAC Flight 777,killing all passengers and crew.

Some KLM aircraft and their crews ended up in the Australia-Dutch East Indies region, where they helped transport refugees from Japanese aggression in that area.[20]

Although operations paused in Europe, KLM continued to fly and expand in the Caribbean.[21]

Post-World War II

[edit]
Revenue passenger-kilometers, scheduled flights only, in millions
Year Traffic
1947 454
1950 766
1955 1,485
1960 2,660
1965 3,342
1971 6,330
1975 10,077
1980 14,058
1985 18,039
1995 44,458
Source: ICAO Digest of Statistics for 1947–55, IATA World Air Transport Statistics 1960–1995

After the end of the Second World War in August 1945, KLM immediately started to rebuild its network. Since the Dutch East Indies were in astate of revolt,Plesman's priority was to re-establish KLM's route to Batavia. This service was reinstated by the end of 1945.[10]Domestic and European flights resumed in September 1945, initially with a fleet of DouglasDC-3sandDouglas DC-4s.[11]On 21 May 1946, KLM was the first continental European airline to start scheduled transatlantic flights between Amsterdam andNew York Cityusing Douglas DC-4 aircraft.[11]By 1948, KLM had reconstructed its network and services to Africa, North and South America, and theCaribbeanresumed.[10]

Lockheed L-749A Constellationof KLM in 1953

Long-range, pressurizedLockheed Constellations[22]andDouglas DC-6s[23]joined KLM's fleet in the late 1940s; theConvair 240short-range pressurized twin-engine airliner began European flights for the company in late 1948.[24]

During the immediate post-war period, the Dutch government expressed interest in gaining a majority stake in KLM, thus partially nationalizing it. Plesman wanted KLM to remain a private company under private control; he allowed the Dutch government to acquire a minority stake in the airline.[10]In 1950, KLM carried 356,069 passengers. The expansion of the network continued in the 1950s with the addition of several destinations in western North America.[10]KLM's fleet expanded with the addition of new versions of the Lockheed Constellation andLockheed Electra,of which KLM was the first European airline to fly.[10]

KLMVickers Viscount803

On 31 December 1953, the founder and president of KLM, Albert Plesman, died at the age of 64.[3][4]He was succeeded as president byFons Aler.[25]After Plesman's death, the company and other airlines entered a difficult economic period. The conversion to jet aircraft placed a further financial burden on KLM. The Netherlands government increased its ownership of the company to two-thirds, thus partly nationalizing it. The board of directors remained under the control of private shareholders.[10]

On 25 July 1957, the airline introduced its flight simulator for theDouglas DC-7C – the last KLM aircraft with piston engines – which opened the transpolar route from Amsterdam viaAnchoragetoTokyoon 1 November 1958.[11]Each crew flying the transpolar route over the Arctic was equipped with a winter survival kit, including a 7.62 mm selective-fireAR-10carbine for use against polar bears, in the event the plane was forced down onto the polar ice.[26]

Jet age

[edit]

The four-engine turbopropVickers Viscount800 was introduced on European routes in 1957.[27]Beginning in September 1959, KLM introduced the four-engine turbopropLockheed L-188 Electraonto some of its European and Middle Eastern routes. In March 1960, the airline introduced the firstDouglas DC-8jet into its fleet.[11]In 1961, KLM reported its first year of losses.[10]In 1961, the airline's president Fons Aler was succeeded byErnst van der Beugel.This change of leadership, however, did not lead to a reversal of KLM's financial difficulties.[10]Van der Beugel resigned as president in 1963 for health reasons.[28]Horatius Albarda was appointed to succeed Ernst van der Beugel as president of KLM in 1963.[29]Albarda initiated a reorganization of the company, which led to the reduction of staff and air services.[10]In 1965, Albarda died in an air crash and was succeeded as president by Dr. Gerrit van der Wal.[30][31]Van der Wal forged an agreement with the Dutch government that KLM would be once again run as a private company. By 1966, the stake of the Dutch government in KLM was reduced to a minority stake of 49.5%.[10]In 1966, KLM introduced theDouglas DC-9on European and Middle East routes.

KLMLockheed L-188 Electraturboprop airliner in 1965

The new terminal buildings atAmsterdam Airport Schipholopened in April 1967, and in 1968 the stretchedDouglas DC-8-63( "Super DC-8" ) entered service.[11]With 244 seats, the Super DC-8 was the largest airliner in scheduled passenger service at the time, although its size was surpassed by that of theBoeing 747first flown in 1969. On 6 March 1967,[32]KLM ordered the 747 as its firstBoeingaircraft, which marked the beginning of its use of widebody aircraft and an improved relationship between the airline and Boeing since the 1939 crash of aBoeing 307 Stratolinercarrying KLM representatives on a demonstration flight.[33]To negotiate for lower unit prices and form a maintenance pool for its 747 fleet, KLM formed the KSS maintenance consortium in 1969 withScandinavian AirlinesandSwissair.[34][35][36]Despite showing initial interest in the prototype747-100variant, KLM instead acquired the higher-gross-weight747-200Bpowered byPratt & Whitney JT9Dengines, becoming the first airline to put the type into service on 14 February 1971.[11][36][37]In March 1971, KLM opened its current headquarters inAmstelveen.[11]In 1972, it purchased the first of severalMcDonnell Douglas DC-10aircraft—McDonnell Douglas's response to the 747.[10]

KLMBoeing 747-206Bin 1971.

In 1973, Sergio Orlandini was appointed to succeed Gerrit van der Wal as president of KLM.[10][38]At the time, KLM, as well as other airlines, had to deal with overcapacity. Orlandini proposed to convert KLM 747s to "combis" that could carry a combination of passengers and freight in a mixed configuration on the main deck of the aircraft.[10]In November 1975, the first of these sevenBoeing 747-200BMCombi aircraftwere added to the KLM fleet.[11]The airline previously operated DC-8 passenger and freight combi aircraft as well and later operatedBoeing 747-400combi aircraft.

The1973 oil crisis,which caused difficult economic conditions, led KLM to seek government assistance in arranging debt refinancing. The airline issued additional shares of stock to the government in return for its money. In the late 1970s, the government's stake had again increased to a majority of 78%, effectively re-nationalizing it.[10]The company management remained under the control of private stakeholders.[11]

1980s and 1990s

[edit]
KLMDouglas DC-8-63atLondon Heathrow Airportin 1982. The DC-8 was the mainstay of the KLM narrowbody jet fleet.

In 1980, KLM carried 9,715,069 passengers. In 1983, it reached an agreement with Boeing to upgrade ten of its Boeing 747-200 aircraft (Three 747-200Bs and seven 747-200Ms) with the stretched-upper-deck modification. The work started in 1984 at the Boeing factory inEverett, Washington,and finished in 1986. The converted aircraft were called Boeing 747-200SUD or 747-300, which the airline operated in addition to three newly built Boeing 747-300s manufactured from the ground up. In 1983, KLM took delivery of the first of tenAirbus A310passenger jets.[10]Sergio Orlandini retired in 1987 and was succeeded as president of KLM by Jan de Soet.[39]In 1986, the Dutch government's shareholding in KLM was reduced to 54.8 percent.[10]It was expected that this share would be further reduced during the decade.[10]TheBoeing 747-400was introduced into KLM's fleet in June 1989.[11]

International expansion

[edit]

With the liberalization of the European market, KLM started developing its hub at Amsterdam Airport Schiphol by feeding its network with traffic from affiliated airlines.[10]As part of its development of a worldwide network, KLM acquired a 20% stake inNorthwest Airlinesin July 1989.[11]In 1990, KLM carried 16,000,000 passengers. KLM president Jan de Soet retired at the end of 1990 and was succeeded in 1991 by Pieter Bouw.[40]In December 1991, KLM was the first European airline to introduce a frequent flyer loyalty program, which was calledFlying Dutchman.[11]

Joint venture

[edit]
AMcDonnell Douglas DC-10operated byNorthwest Airlines(tail number N237NW) in a hybrid Northwest-KLM livery (1999). This photo shows the starboard (above) and port side of the aircraft (below).

In January 1993 the United States Department of Transportation granted KLM and Northwest Airlines anti-trust immunity, which allowed them to intensify their partnership.[11]As of September 1993, the airlines operated their flights between the United States and Europe as part of a joint venture.[11]In March 1994, KLM and Northwest Airlines introduced World Business Class on intercontinental routes.[11]KLM's stake in Northwest Airlines was increased to 25% in 1994.[10]

KLM introduced theBoeing 767-300ERin July 1995.[11]In January 1996, KLM acquired a 26% share inKenya Airways,the flag-carrier airline of Kenya.[11]In 1997, Pieter Bouw resigned as president of KLM and was succeeded byLeo van Wijk.[41]In August 1998, KLM repurchased all regular shares from the Dutch government to make KLM a private company.[11]On 1 November 1999, KLM foundedAirCares,a communication and fundraising platform supporting worthy causes and focusing on underprivileged children.[11]

KLM renewed its intercontinental fleets by replacing the Boeing 767s, Boeing 747-300s, and eventually, theMcDonnell Douglas MD-11swithBoeing 777-200ERsandAirbus A330-200s.Some 747s were withdrawn from service first. The MD-11s remained in service until October 2014.[42][43]The first Boeing 777 was received on 25 October 2003, while the first Airbus A330-200 was introduced on 25 August 2005.[11]

Air France-KLM merger

[edit]

On 30 September 2003Air Franceand KLM agreed to a merger plan in which Air France and KLM would become subsidiaries of a holding company calledAir France-KLM.Both airlines would retain their own brands; bothCharles de Gaulle AirportandAmsterdam Airport Schipholwould become key hubs.[44]In February 2004 theEuropean CommissionandUnited States Department of Justiceapproved the proposed merger of the airlines.[45][46]In April 2004 an exchange offer in which KLM shareholders exchanged their KLM shares for Air France shares took place.[47]Since 5 May 2004 Air France-KLM has been listed on theEuronextexchanges in Paris, Amsterdam and New York.[48]In September 2004, the merger was completed by creation of the Air France-KLM holding company.[48]The merger resulted in the world's largest airline group and should have led to an estimated annual cost-saving of between €400 million and €500 million.[49]

It did not appear that KLM's longstanding joint venture with Northwest Airlines—which merged withDelta Air Linesin 2008—was affected by the merger with Air France. KLM and Northwest joined the SkyTeam alliance in September 2004. Also in 2004, senior management came under fire for providing itself with controversial bonuses after the merger with Air France, while 4,500 jobs were lost at KLM. After external pressure, management gave up on these bonuses.[50]

In March 2007 KLM started to use theAmadeus CRSreservation system, along with partner Kenya Airways. After 10 years as president of the airline, Leo van Wijk resigned from his position and was succeeded byPeter Hartman.[51]

2010s

[edit]
A KLMBoeing 737-700with a "100 year" livery taking off fromAmsterdam Schiphol Airport

Beginning in September 2010, KLM integrated the passenger division ofMartinairinto KLM, transferring all personnel and routes. By November 2011, Martinair consisted of only the cargo and maintenance division.[52]In March 2011, KLM andInselAirreached an agreement for mutual cooperation on InselAir destinations, thus expanding its passenger services. Beginning 27 March 2011, KLM passengers could fly to all InselAir destinations through InselAir's hubs inCuraçaoandSint Maarten.[53][54]This cooperation was extended to a code share agreement in 2012.[55]In early 2018, the cooperation with Inselair was terminated, including any interlining agreements, after Inselair found itself in financial difficulties which forced the airline to sell off part of its fleet and cancel some of its routes.[56]

On 20 February 2013, KLM announced that Peter Hartman would resign as president and CEO of KLM on 1 July 2013. He was succeeded byCamiel Eurlings.Hartman remained employed by the company until he retired on 1 January 2014.[57]On 15 October 2014, KLM announced that Eurlings, in joint consultation with the supervisory board, had decided to immediately resign as president and CEO. As of this date, he was succeeded byPieter Elbers.[2]KLM received the award for "Best Airline Staff Service" in Europe at the World Airline Awards 2013. This award represents the rating for an airline's performance across both airport staff and cabin staff combined.[58]It is the second consecutive year that KLM won this award; in 2012 it was awarded with this title as well.[59]On 19 June 2012, KLM made the first transatlantic flight fueled partly by sustainable biofuels toRio de Janeiro.This was the longest distance any aircraft had flown on bio fuels.[60]

In 2019, KLM celebrated its centennial, as it was founded in 1919. Since it is the oldest airline still operating under its original name, it was the first airline to achieve this feat.[61]

2020s

[edit]

Being heavily affected by theCOVID-19 pandemic,KLM cut at least 6,000 jobs in total. It also said that the decisions of the government to have all the passengers and crew COVID-19 tested before flying will have an impact on its flights.[62]On 16 December 2021, Air France-KLM announced an order for 100Airbus A320neosto be divided between Transavia and KLM.[63]In July 2022, KLM was forced to cut their summer schedule due to disruption at airports across Europe.[64][better source needed]

Corporate affairs and identity

[edit]
[edit]

Key business and operating results of KLM are shown below (as at year ending 31 December):[65]

Revenue
(€bn) 		Net profit
(€ m) 		Number of
employees 		Number of
passengers
(m) 		Passenger
load factor
(%) 		Number of
aircraft[a] 		References
2011 8.9 1 37,169 25.3 84.3 204 [66][67]
2012 9.4 −98 35,787 25.8 85.7 203 [68][66]
2013 9.6 133 35,662 26.6 85.8 206 [69][68]
2014 9.6 341 35,685 27.7 86.5 202 [70][69]
2015 9.9 54 35,488 28.6 86.4 199 [71][70]
2016 9.8 519 34,363 30.4 87.2 203 [71]
2017 10.3 −497 34,872 32.7 88.4 204 [72][73]
2018 10.9 573 35,410 34.2 89.1 214 [73]
2019 11.0 449 36,549 35.1 89.4 229 [74]
2020 5.1 −1,546 32,667 11.2 52.2 218 [75]
2021 6.0 −1,258 31,551 14.0 49.6 218 [76]
2022 10.6 744 33,358 25.8 83.4 225 [77]
2023 12.0 714 35,145 30.3 87.1 238 [78]

Management

[edit]

As of July 2022,KLM's corporate leader is its president and chief executive officer (CEO) Marjan Rintel, who succeededPieter Elbers.The president and CEO is part of the larger Executive Committee, which manages KLM and consists of the statutory managing directors and executive vice-presidents of KLM's business units that are represented in the Executive Committee.[79]The supervision and management of KLM are structured in accordance with thetwo-tier model;the Board of Managing Directors is supervised by a separate and independentSupervisory Board.The Supervisory Board also supervises the general performance of KLM.[80]The Board of Managing Directors is formed by the four Managing Directors, including the CEO. Nine Supervisory Directors compose the Supervisory Board.[79]

Head office

[edit]
KLM head office inAmstelveen

KLM's head office is located in Amstelveen,[81]on a 6.5-hectare (16-acre) site nearSchiphol Airport.The airline's current headquarters was built between 1968 and 1970.[82]Before the opening of the new headquarters, the airline's head office was on the property of Schiphol Airport inHaarlemmermeer.[83]

Subsidiaries

[edit]

Companies in which KLM has a stake include:[84]

Company Type Principal activities Incorporated in Group's equity shareholding
TransaviaAirlines CV Subsidiary Airline Netherlands 100%
KLM CityhopperBV Subsidiary Airline Netherlands 100%
KLM Cityhopper UK Ltd. Subsidiary Airline United Kingdom 100%
KLM Asia Subsidiary Airline Taiwan 100%
MartinairHolland NV Subsidiary Cargo airline Netherlands 100%
EPCOR BV Subsidiary Maintenance Netherlands 100%
KLM Catering Services Schiphol BV Subsidiary Catering services Netherlands 100%
KLM Financial Services Subsidiary Financing Netherlands 100%
KLM Flight Academy BV Subsidiary Flight academy Netherlands 100%
KLM Health Services BV Subsidiary Health services Netherlands 100%
KLM UK Engineering Ltd. Subsidiary Engineering and maintenance United Kingdom 100%
Cygnific Subsidiary Sales and service Netherlands 100%
Schiphol Logistics Park Joint controlled entity Logistics Netherlands 53% (45% voting right)

Former subsidiaries

[edit]

Subsidiaries, associates, and joint ventures of KLM in the past include:

Company Type Year of establishment Year of rejection Notes References
Cobalt Ground Solutions Subsidiary 1995 2017 UK based ground handling (60% share) [85][86]
Air UK Associate 1987 1998 RenamedKLM ukupon obtaining majority stake [87]
Braathens Joint venture 1998 2003 — [88][89]
Buzz Subsidiary 2000 2003 Sold toRyanair [90][91][92]
De Kroonduif Subsidiary 1955 1963 Acquired byGaruda Indonesia [93]
KLM alps Subsidiary 1998 2001 Franchise agreement with Air Engiadina andAir Alps [94][95]
KLM exel Subsidiary 1991 2004 — [96]
KLM Helikopters Subsidiary 1965 1998 Sold toSchreiner Airways [97][98][99]
KLM Interinsulair Bedrijf(KLM-IIB) Subsidiary 1947 1949 Nationalized and renamedGaruda Indonesia [100]
KLM uk Subsidiary 1998 2002 Merged withKLM Cityhopper [87][101]
NetherLines Subsidiary 1988 1991 Merged withNLM CityHopperand formedKLM Cityhopper [102][103]
NLM CityHopper Subsidiary 1966 1991 Merged withNetherLinesand formedKLM Cityhopper [103][104]
High Speed Alliance Subsidiary 2007 2014 5% (10% voting) share before it becameNS International [citation needed]
KLM Equipment Services BV Subsidiary 2024 Sold toTCR International [105]

KLM also worked closely withALM Antillean Airlinesin the Caribbean in order to provide air service for the Dutch controlled islands in the region with KLM aircraft such as theDouglas DC-8andMcDonnell Douglas DC-9-30being operated by KLM flight crews on behalf of ALM.[27]

KLM Asia

[edit]
ABoeing 747-400 Combiin KLM Asia livery. Pictured is PH-BFC, the aircraft involved in theKLM Flight 867 incident.This aircraft served the subsidiary from 1995 to 2012 before being transferred to KLM and repainted in the mainline KLM livery, where it remained in service until its retirement on 14 March 2018.

KLM Asia(Chinese:Hà Lan Châu Á hàng không công ty;pinyin:Hélán Yàzhōu Hángkōng Gōngsī) is a wholly owned subsidiary registered inTaiwan.The subsidiary was established in 1995 to allow KLM to continue operating flights toTaipeiwithout compromising the mainline KLM's traffic rights for destinations in the People's Republic of China.[106]Aircraft operated by the subsidiary retain their Dutch registration and the basic KLM livery but receive several modifications: the flags of both the Netherlands and European Union are removed while theDutch Crownlogo is replaced with the KLM Asia wordmark.[citation needed]

The fleet of aircraft operated by the subsidiary consists of sevenBoeing 777-200ERand twoBoeing 777-300ERaircraft as of March 2020.[citation needed]As of 2012, KLM used the "KLM Asia" brand to fly to Taipei and the aircraft had to fly over China. Previously KLM used Boeing 747s for its services to Taiwan.[107]In 2012, it started operating the revised Amsterdam-Taipei-Manilaroute with Boeing 777-200ER aircraft.[107]

KLM Asia aircraft are also occasionally used to service other destinations in the wider KLM network.[citation needed]

Branding

[edit]

Dirk Roosenburgdesigned the KLM logo at its establishment in 1919; he intertwined the letter K, L, and M, and gave them wings and acrown.The crown was depicted to denote KLM's royal status, which was granted at KLM's establishment.[108]The logo became known as the "vinklogo" in reference to thecommon chaffinch.[109]The KLM logo was largely redesigned in 1961 byF.H.K. Henrion.The crown, redesigned using a line, four blue circles and a cross, was retained. In 1991, the logo was further revised by Chris Ludlow of Henrion, Ludlow & Schmidt.[110]In addition to its main logo, KLM displays its alliance status in its branding, including "Worldwide Reliability" with Northwest Airlines (1993–2002) and the SkyTeam alliance (2004–present).[111]

Evolution of the KLM logo
Evolution of the KLM logo

Livery and uniforms

[edit]
A current KLM pilot wing
One of KLM's Douglas DC-6s in 1953
A KLM Lockheed L-188 Electra in the airline's 1950s livery

KLM has utilized several major liveries since its founding, with numerous variations on each. Initially, many aircraft featured a bare-metal fuselage with a stripe above the windows bearing the phrase "The Flying Dutchman". The rudder was divided into three segments and painted to match the Dutch flag. Later aircraft types sometimes bore a white upper fuselage, and additional detail striping and titling. In the mid-1950s, the livery was changed to feature a split cheatline in two shades of blue on a white upper fuselage and angled blue stripes on the vertical stabilizer. The tail stripes were later enlarged and made horizontal, and the then-new crown logo was placed in a white circle. The final major variation of this livery saw the vertical stabilizer painted completely white with the crown logo in the center. All versions of this livery had small "KLM Royal Dutch Airlines" titles, first in red, and later in blue.[112]

Since 1971, the KLM livery has primarily featured a bright blue fuselage, with variations on the striping and details. Originally a wide, dark blue cheatline covered the windows and was separated from the light grey lower fuselage by a thin white stripe. The KLM logo was placed centrally on the white tail and the front of the fuselage. In December 2002, KLM introduced an updated livery in which the white strip was removed and the dark-blue cheatline was significantly narrowed. The bright blue colour was retained and now covers most of the fuselage. The KLM logo was placed more centrally on the fuselage while its position on the tail and the tail design remained the same.[113]In 2014, KLM modified its livery with a swooping cheatline that wraps around the entire forward fuselage. The livery was first introduced onEmbraer 190s.[114]

In April 2010, KLM introduced new uniforms for its female cabin attendants, ground attendants and pilots at KLM and KLM Cityhopper. The new uniform was designed by Dutch couturierMart Visser.It retains the KLM blue colour that was introduced in 1971 and adds a touch of orange—the national colour of the Netherlands.[115]

Marketing slogans

[edit]

KLM has used several slogans for marketing throughout its operational history:

  • "The businessman travels, sends, and receives by KLM"(translated from Dutch)[116][117](1920s)
  • "The Flying Dutchman"[116][118]
  • "Bridging the World"[116](1994)
  • "The Reliable Airline"[119]
  • "Journeys of Inspiration"[119][120](2009–present)

Social media

[edit]

KLM has an extensive presence onsocial mediaplatforms and also runs a blog.[121]Customers can make inquiries through these channels. The airline also uses these networks to inform customers of KLM news, marketing campaigns and promotions.[122][123]

The airline's use of social media platforms to reach customers peaked when the Icelandic volcanoEyjafjallajökullerupted in April 2010, causing widespread disruption to air traffic. Customers used the social networks to contact the airline, which used them to provide information about the situation.[124]Following the increased use of social media, KLM created a centralized, public social media website named the Social Media Hub in October 2010.[125]

KLM has developed several services based on these social platforms, including:

  • Meet & Seat;this service allows passengers to find information about people who will be on the same KLM flight by connecting their Facebook or LinkedIn profiles to the flight. Meet & Seat facilitates contact with fellow travelers who have the same background or interests.[126]By launching Meet & Seat, KLM became the first airline to integrate social networking into its regular flight process.[127]
  • Trip Planner;this platform uses Facebook to organize a trip with Facebook friends.[128]
  • Twitterbots; KLM operates severalTwitterbots,including one to request the current status of a flight and one to request the lowest KLM fares to a destination on a specified date or month.[129]

In June 2013, KLM launched its own 3D strategy game "Aviation Empire" foriOSandAndroidplatforms. The game allows users to experience airline management. Players manage KLM from its establishment until the present; they can invest in a fleet, build a network with international destinations and develop airports. The game combines the digital world with the real world by enabling the unlocking of airports byGPScheck-ins.[130]

Philanthropy

[edit]

KLM started KLM AirCares, a program that aids underprivileged children in developing countries to which KLM flies, in 1999.[131]The airline collects money and airmiles from passengers. In 2012, new applications for support from the program were suspended because it needed an overhaul.[132]

Destinations

[edit]
Main article:List of KLM destinations

KLM and its partners serve 163 destinations in 70 countries on five continents from their hub atAmsterdam Airport Schiphol.[133][134]Codeshare agreements bring the total amount of destinations available via KLM to 826.[135]

Codeshare agreements

[edit]

KLM hascodeshare agreementswith the following airlines:[136]

Fleet

[edit]
Main article:KLM fleet

Fleet strategy

[edit]

KLM's first of 8Boeing 787-10aircraft was delivered on 28 June 2019; it featured 100th anniversary markings.[151]

On 19 June 2013, KLM ordered 7Airbus A350-900s.In June 2019, Air France-KLM announced that KLM will not take up any of the group's ordered A350s, because of fleet rationalization purposes.

CEO Ben Smith has announced at Air France's Investor Day (5 November 2019) in Paris that "in the near future", KLM will only use the777and787as their long-haul fleet, retiring their 13 A330's.[152]

In December 2021,Air France-KLMordered 100Airbus A320neo familyaircraft to replace KLM andTransavia’sBoeing 737 Next GenerationandAir France’sAirbus A320’s.[63]

On 25 September 2023, Air France-KLM announced that they had signed an agreement withAirbusfor a total of 50 Airbus A350-900 andA350-1000aircraft, with an option for 40 further aircraft. The type is set to serveintercontinental flightsfrom 2026, replacing its fleet ofBoeing 777-200ERs,Airbus A330-200sandAirbus A330-300s.[153]

Special liveries

[edit]
PH-BKA in a special 100 Years livery
PH-BVA painted in a special "Orange Pride" livery

KLM has several aircraft painted in special liveries; they include:

  • PH-BVA, aBoeing 777-300ER,features an orange forward fuselage that fades into the standard blue to commemorate the Netherlands national team's participation in the2016 Summer OlympicsinRio de Janeiro.[154]On 20 November 2023 KLM launched a new version of this livery in which the fade was replaced by a Dutch flag.
  • PH-KZU, a Fokker F70, had been applied with a special livery featuringAnthony Fokkerprior to its phase-out, the founder ofFokker,commemorating the airline's long-standing history with Fokker aircraft and the phase-out of theFokker 70aircraft in October 2017.[155]
  • Several aircraft bear the silverSkyTeamalliance livery, including PH-BVD (a 777-300ER), PH-BXO (a 737-900), and PH-EZX (a KLM Cityhopper ERJ-190).
  • PH-BKA, aBoeing 787-10,features the standard KLM livery with a 100 wrapped around its lettering on the plane, this was to celebrate KLM's 100th anniversary as an established airline.

Cabin

[edit]

KLM has three cabin classes for international long-haul routes; World Business Class, Premium Comfort and Economy. Part of the Economy cabin has a higher seat pitch and is sold as Economy Comfort. Personal screens with audio-video on-demand, satellite telephone, SMS, and e-mail services are available in all cabins on all long-haul aircraft. European short-haul and medium-haul flights have Economy seats in the rear cabin, and Economy Comfort and Europe Business in the forward cabin.[156]

World Business Class

[edit]
A Business Class seat on board a former refurbished KLMBoeing 747-400
Economy Comfort and Economy Class seats on board a KLMBoeing 787-9 Dreamliner

World Business Class is KLM's long-haul business class product. Seats in the older World Business Class are 20 inches (51 cm) wide and have a 60-inch (150 cm)pitch.[157]Seats can be reclined into a 170-degree angled flat bed with a length of 75 inches (190 cm). Seats are equipped with a 10.4-inch (26 cm) personal entertainment system with audio and video on demand in the armrest, privacy canopy, massage function and laptop power ports.[158]World Business Class seating is in a 2–2–2 abreast arrangement on all Airbus A330s.

In March 2013, KLM introduced a new World Business Class seat to the long-haul fleet. Dutch designerHella Jongeriusdesigned the new cabin. The diamond-type seat is manufactured byB/E Aerospaceand is currently installed on allAirbus A330sandBoeing 777s.The seats were also refurbished on former KLMBoeing 747-400sbetween 2013 and 2014. The new seats are fully flat and offer 17-inch (43 cm)-high definition personal entertainment systems. When fully flat, the bed is about 2 metres (6.6 ft) long. The cabin features acradle-to-cradlecarpet made from old uniforms woven in an intricate pattern, which is combined with new pillows and curtains with a similar design.[159]

A completely new design of Business Class seat was introduced with the launch of KLM's Boeing 787; this aircraft's business class seats are based on the Zodiac Cirrus platform used by Air France. The new seats lie fully flat, with a 1-2-1 layout so every passenger has direct aisle access, a large side-storage area and 16-inch (41 cm) HD video screen.[160][161]

The tableware and cutlery for business class in-flight service was designed byMarcel Wanders.[162]Dutch fashion stylistsViktor & Rolfdesigned amenity kits for World Business Class passengers. A new design will be introduced each year and the color of the kits will change every six months. The kit contains socks, eye mask, toothbrush, toothpaste, earplugs and Viktor & Rolf lip balm.[163][164][165]

In 2022, KLM announced they would retrofit Boeing 777 aircraft in their fleet (notably, the 777-300 and 777-200) with seats in a 1-2-1 reverse herringbone configuration while installing Premium Comfort seats. These new seats will feature a "door" for extra privacy.

Europe Business Class

[edit]

Europe Business Class is KLM's and KLM Cityhopper's short-haul business-class. Europe Business Class seats are 17-inch (43 cm) wide and have an average pitch of 33 inches (84 cm).[157]Middle seats in rows of three are blocked to increase passengers' personal space. Europe Business Class seats feature extra legroom and recline further than regular Economy Class seats. In-seat power is available on allBoeing 737aircraft's.[166]Europe Business Class has no personal entertainment. Seating is arranged 3–3 abreast with the middle seat blocked on the Boeing 737 aircraft, and a 2–2 abreast arrangement on theEmbraer E-Jet familyandEmbraer E-Jet E2aircraft.[167]

Premium Comfort

[edit]

In 2022, KLM announced they would retrofit their long haul fleet to include Premium Comfort. Premium Comfort will be a new cabin in front of Economy Comfort, with between 21 and 28 new seats featuring a 13 "touch screen, a movable leg- and footrest, 7.8 inches recline (20 cm) and up to 6.7 inches (17 cm) more pitch than Economy seats. Passengers in Premium Comfort can also enjoy improved food and beverage service, as well as SkyPriority benefits.

Economy Comfort

[edit]

Economy Comfort is part of the economy class cabin offered on all KLM and KLM Cityhopper flights and provides passengers with more leg room and recline. Economy Comfort seats on long-haul flights have 4 inches (10 cm) more pitch than Economy Class, a 35–36-inch (89–91 cm) pitch and recline up to 7 inches (18 cm); double the recline of Economy.[168]Economy Comfort seats on short-haul flights have 3.5 inches (8.9 cm) more pitch, totaling 33.5–34.5-inch (85–88 cm), and can recline up to 5 inches (13 cm) (40%) further.[169]Except for the increased pitch and recline, seating and service in Economy Comfort is the same as in Economy Class. Economy Comfort is located in the front of the Economy Class; passengers can exit the aircraft before Economy passengers.[170]

Economy Comfort seats can be reserved by Economy Class passengers. The service is free for passengers with a full-fare ticket, for Flying Blue Platinum members and Delta Air LinesSkyMilesPlatinum or Diamond members. Discounts apply for Flying Blue Silver or Gold members, SkyTeam Elite Plus members and Delta SkyMiles members.[170]

Economy Class

[edit]

The Economy Class seats on long-haul flights have a 31-to-32-inch (79–81 cm) pitch and are 17.5 inches (44 cm) wide.[157][168]All seats are equipped with adjustable winged headrests, a 9-inch (23 cm) PTV with AVOD, and a personal handset satellite telephone that can be used with a credit card. Economy Class seats inAirbus A330-300aircraft are also equipped with in-seat power.[157]The Economy Class seats on short-haul flights have a 30-to-31-inch (76–79 cm) pitch and are 17 inches (43 cm) wide.[157][168]The Economy Class seats on short-haul flights do not feature any personal entertainment. The long-haul Economy Class seating is in a 3–4–3 abreast arrangement on theBoeing 747-400,Boeing 777-300ERaircraft and onBoeing 777-200ERaircraft, a 3-3-3 abreast arrangement on theBoeing 787-9aircraft, and a 2–4–2 abreast arrangement on theAirbus A330aircraft. The short-haul Economy Class seating is in a 3–3 abreast arrangement on theBoeing 737aircraft and a 2–2 abreast arrangement on theEmbraer 175and 190 aircraft, and the seats on these aircraft are 17 inches (43 cm) wide.[167][171]

Services

[edit]

In-flight entertainment

[edit]

KLM'sin-flight entertainmentsystem is available in all classes on all widebody aircraft's; it provides all passengers withAudio/Video on Demand(AVOD). The system includes interactive entertainment including movies, television programs, music, games, and language courses. About 80 movies including recent releases, classics and world cinema are available in several languages. The selection is changed every month.[172]The in-flight entertainment system can be used to send SMS text messages and emails to the ground.Panasonic's3000i system is installed on all Boeing 747-400, Boeing 777-200ER, and on most of the Airbus A330-200 aircraft.[173]All Airbus A330-300 and Boeing 777-300ER aircraft, and some Airbus A330-200 aircraft are fitted with the Panasonic eX2 in-flight entertainment system.[174]

KLM provides a selection of international newspapers to its passengers on long-haul flights; on short-haul flights they are offered only to Europe Business Class passengers. A selection of international magazines is available for World Business Class passengers on long-haul flights.[175]All passengers are provided with KLM's in-flight magazine, theHolland Herald.[176]On board flights to China, South Korea and Japan, the airline offers in-flight magazinesEuroSky(China and Japan), in either Chinese or Japanese, andWings of Europe(South Korea) in Korean.[177]On 29 May 2013, KLM and Air France launched a pilot scheme to test in-flightWiFiinternet access. Each airline equipped one Boeing 777-300ER in its fleet with WiFi, which passengers can use with their WiFi-enabled devices. Wireless service was available after the aircraft reached 20,000 feet (6,100 m) in altitude.[178]

Catering

[edit]

World Business Class passengers are served a three-course meal. Each year KLM partners with a leading Dutch chef to develop the dishes that are served on board. Passengers in Europe Business Class are served either a cold meal, a hot main course, or a three-course meal depending on the duration of the flight.[179]All chicken served in World and Europe Business Class meets the standards of the Dutch Beter Leven Keurmerk (Better Life Quality Mark).[180]KLM partnered with Dutch designerMarcel Wandersto design the tableware of World and European Business Class.[181]

Economy Class passengers on long-haul flights are served a hot meal and a snack, and second hot meal or breakfast, depending on the duration of the flight. On short-haul flights, passengers are served sandwiches or a choice of sweet or savoury snack, depending on the duration and time of the day. If the flight is at least two hours long, "stroopwafel" cookies are served before the descent.[182]Most alcoholic beverages are free-of-charge for all passengers. After a successful trial period, KLM introduced à la carte meals in Economy Class on 14 September 2011; Dutch, Japanese, Italian, cold delicacies, and Indonesian meals are offered.[183][184]

Special meals, include children's, vegetarian, medical, and religious meals, can be requested in each class up to 24 or 36 hours before departure.[185]On flights to India, China, South Korea, and Japan, KLM offers authentic Asian meals in all classes.[177]Meals served on KLM flights departing from Amsterdam are provided by KLM Catering Services.[186]

In September 2016, KLM launched the world's first in-flight draft beer under the partnership withHeineken.The new service made its premiere aboard a flight toCuraçaoin the airline's World Business Class cabin.[187]

Delft Blue houses

[edit]
See also:List of KLM Delft Blue houses
KLM Delft blue houses

Since the 1950s, KLM has presented its World Business Class passengers with aDelft blueminiature traditional Dutch house.[188]These miniatures are reproductions of real Dutch houses and are filled with Dutchgenever.[189]Initially the houses were filled withBolsliqueur, which in 1986 was changed to Bols young genever.[190]

In 1952, KLM started to give the houses to its First Class passengers. With the elimination of First Class in 1993, the houses were handed out to all Business Class passengers.[191]The impetus for these houses was a rule aimed at curtailing a previously widespread practise of offering incentives to passengers by limiting the value of gifts given by airlines to US$0.75. KLM did not bill the Delft Blue houses as a gift, but as a last drink free of charge, which was served in the house.[191][192]

Every year, a new house is presented on 7 October, the anniversary of KLM's founding in 1919.[189]The number on the last-presented house thus represents the number of years KLM has been in operation. Special edition houses—theRoyal Palace of Amsterdamand the 17th century Cheese Weighing HouseDe WaaginGouda—are offered to special guests, such as VIPs and honeymoon couples.[191]

Ground services

[edit]

KLM offers various check-in methods to its passengers, who can check in for their flights at self-service check-in kiosks at the airport, via the Internet, or a mobile telephone or tablet. At destinations where these facilities are not available, check-in is by an airline representative at the counter.[193]Electronic boarding passes can be received on a mobile device while boarding passes can be printed at airport kiosks.[194]

Since 4 July 2008 KLM, in cooperation with Amsterdam Airport Schiphol, has been offering self-service baggage drop-off to its passengers. The project started with a trial that included one drop-off point.[195]The number of these points has gradually increased; as of 8 February 2012there are 12 of them.[196]KLM passengers can now drop off their bags themselves. Before they are allowed to do that they are being checked by a KLM employee.

In November 2012, KLM started a pilot scheme at Amsterdam Airport Schiphol to test self-service boarding. Passengers boarded the aircraft without any interference of a gate agent by scanning theirboarding passes,which opened a gate. KLM partner airline Air France ran the same pilot at its hub atParis-Charles de Gaulle Airport.The pilot ran until March 2013, which was followed by an evaluation.[197]

KLM is the first airline to offer self-service transfer kiosks on its European and intercontinental routes for passengers connecting through Amsterdam Airport Schiphol.[198]The kiosks enable connecting passengers to view flight details of connecting flights, to change seat assignments or upgrade to a more comfortable seat. When a passenger misses a connecting flight, details about alternative flights can be viewed on the kiosk and a new boarding pass can be printed. Passengers who are entitled to coupons for a beverage, meal, the use of a telephone, or a travel discount can have these printed at the kiosk.[199]

Flying Blue

[edit]
"Flying Blue" redirects here. For the racehorse, seeFlying Blue (horse).

Air France-KLM'sfrequent flyer program,Flying Blue, awards miles based on the distance traveled, ticket fare and class of service. As well as KLM andAir France,other airlines that adopted the Flying Blue programme includeTransavia,Aircalin,andTAROM.Membership in the program is free. When flying, members earn Experience Points (XP) and Award Miles.[200]

Experience Points are used to determine membership level and remain valid until the end of the qualification period, which lasts for 1 year from counting from the member's first flight. XP can be earned with KLM, Air France, Transavia, Aircalin, TAROM, and other SkyTeam partners. The Flying Blue programme is divided into four tiers: Explorer, Silver (SkyTeam Elite), Gold (SkyTeam Elite Plus) and Platinum (SkyTeam Elite Plus). The membership tier depends on the number of Experience Points earned and is recalculated each qualification period. Flying Blue privileges are additive by membership tier; higher tiers include all benefits listed for prior tiers. There is an additional fifth tier, Platinum for Life, which can be obtained after 10 consecutive years of Platinum membership. After the Platinum for Life status is obtained, re-qualification is not required.[201]

Award Miles can be exchanged for rewards and expire after 24 months without flying. Award Miles can be earned on flights with SkyTeam member airlines as well as on other Flying Blue partners includingAir Corsica,Air Mauritius,airBaltic,Aircalin,Bangkok Airways,Chalair Aviation,China Southern Airlines,Copa Airlines,Gol Transportes Aéreos,Japan Airlines,Malaysia Airlines,Qantas,Transavia,Twin Jet,WestJetandWinair.[202]Award Miles are redeemable for free tickets, upgrades to a more expensive seating class, extra baggage allowance, wifi on board, and lounge access. They can also be donated to various charities,[203]or can be spent in the Flying Blue Store.[204]

In June 2022, Brim Financial announced they will launch an Air France-KLM co-branded credit card in Canada.[205]

Accidents and incidents

[edit]

Tenerife airport disaster

[edit]
Main article:Tenerife airport disaster
At the time of the accident, theBoeing 747namedRhinewas only six years old.

The Tenerife disaster, which occurred on 27 March 1977, remains the accident with the highest number of airliner passenger fatalities, as well as the most recent fatal and notable incident involving a KLM aircraft. 583 people died when a KLMBoeing 747-200Battempted to take off without clearance, and collided with a taxiingPan AmBoeing 747-100atLos Rodeos Airporton theCanary IslandofTenerife,Spain.No one on the KLM 747 survived (14 crew, 234 passengers were killed) while 61 of the 396 passengers and crew on the Pan Am aircraft survived. Pilot error from the KLM aircraft was the primary cause. Owing to a communication misunderstanding, the KLM captain thought he had clearance for takeoff.[206][207]Another cause was dense fog, meaning the KLM flight crew was unable to see the Pan Am aircraft on the runway until immediately prior to the collision.[208]The accident had a lasting influence on the industry, particularly in the area of communication. An increased emphasis was placed on using standardized phraseology in air traffic control (ATC) communication by both controllers and pilots alike, thereby reducing the chance for misunderstandings. As part of these changes, the word "takeoff" was removed from general usage, and is only spoken by ATC when clearing an aircraft to take off.[209]

Other accidents and incidents

[edit]
Main article:List of KLM accidents and incidents

Notable employees

[edit]

Notes

[edit]
  1. ^(at year end) (incl. cargo, regional, Transavia and training aircraft)

See also

[edit]

Citations

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General bibliography

[edit]
  • Taylor, H. A. & Alting, Peter (April–July 1980). "Fokker's 'Lucky Seven'".Air Enthusiast.No. 12. pp. 24–38.ISSN0143-5450.
  • West, Michael (Autumn 2011). "Airliners in Warpaint - Warbirds in Civvies: 5: KLM in World War 2".Air-Britain Archive.pp. 133–137.ISSN0262-4923.
[edit]
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