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KRBQ

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KRBQ
Broadcast areaSan Francisco Bay Area
Frequency102.1MHz(HD Radio)
Branding102 JAMS
Programming
Language(s)English
FormatClassic hip hop
Ownership
Owner
KCBS,KFRC-FM,KGMZ-FM,KITS,KLLC
History
First air date
September 1, 1948(1948-09-01)[1]
Former call signs
  • KDFC (1948[1]–2011)
  • KUZX (2011–2014)
Call signmeaning
Rhythm and blues;"Q" (former branding)
Technical information[2]
Licensing authority
FCC
Facility ID65486
ClassB
ERP33,000watts
HAAT319 meters (1,047 ft)
Transmitter coordinates
37°51′04″N122°29′56″W/ 37.851°N 122.499°W/37.851; -122.499
Repeater(s)See § Booster
Links
Public license information
WebcastListen live(viaAudacy)
Websitewww.audacy/102jamssf

KRBQ(102.1FM) is aclassic hip hopradio stationinSan Francisco, Californiaand owned byAudacy, Inc.The station transmits its signal from Mount Beacon atop theMarin HeadlandsaboveSausalito, California,while studios are located in theKPIX-TVbuilding in theNorth Beachdistrict ofSan Francisco.

History

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Classical KDFC (1948–2011)

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The station had its inception on September 1, 1948[3][1]by station owner Ed Davis and programmed a classical music format as KDFC. It remained a classical station for most of its history, though at one point during the 1950s, it featured abeautiful musicformat. The station also simulcasted onKIBE,a daytime-only 5kWAM station inPalo Alto, Californiathat began broadcasting in 1949 from a transmitter near the western approach to theDumbarton Bridge.It is now a news-talk station.[citation needed]It also had a booster station inConcord,which filled in coverage gaps caused by topography issues.[citation needed]

In 1993, Ed Davis' company Sundial Broadcasting sold the AM and FM to Brown Broadcasting Corporation (BBC) for $15.5 Million. In 1996 BBC sold the FM station and AM simulcast sister stationAM 1220toEvergreen Media,who in turn sold the FM toBonneville Broadcastingand the AM to Douglas Broadcasting.

In 1997, new station management transitioned KDFC's programming to a more mass-appeal approach, which boosted ratings significantly, though was occasionally criticized for their new "top 40 of classical music" approach.

Bill Leuth, who had done mornings on rival classical stationKKHI-FM,moved to mornings at KDFC in 1997, and also contributed to the station's rise and shift from automation to live hosts.[citation needed]

In 2003, KDFC became the first station in the Bay Area to broadcast usingHD Radio.[citation needed]

In January 2005, a national controversy erupted when KDFC refused to sell advertising to thegaydating service "8 Guys Out," while taking advertisements for theheterosexualdating service "Table for Six". Speculation was that since KDFC's then-owner,Bonneville International Corporation,was aMormon-controlled company, the church connection led to the advertising ban.[4]In this light, the policy of then-owner Bonneville did not allow advertising forliquor,lotteries,orcasinos.

On January 18, 2007, Bonneville signed an agreement withEntercom Communications Corporationto trade three San Francisco stations —KOIT,KMAX,and KDFC — for three Entercom stations inSeattle, Washingtonand four inCincinnati, Ohio.Entercom officially took ownership of KDFC on February 26, 2007.[citation needed]

In March 2007, KDFC pulled a commercial forChris Hedges' bookAmerican Fascists: The Christian Right and the War on America.The ad was tailored to play only in the Bay Area, to promote local appearances by the author. Bill Lueth, KDFC's operations and program director insisted that pulling the ad was not a free-speech issue. "We don't have any issue with their right to advertise this book. It simply doesn't fit the expectation of our listeners on this particular radio station," Lueth said.[5]

Classic Rock K-Fox (2011–2014)

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On January 18, 2011, theUniversity of Southern Californiaannounced the purchase of90.3 KUSFfrom theUniversity of San Francisco.That same day, a deal, in the works for months prior, was announced to acquire the intellectual property and call letters of KDFC from Entercom, thus making KDFC a listener-supported non-commercial outlet, operated by a San Francisco-based non-profit organization,[6]and also simulcasting on newly acquired89.9 KNDLin Santa Rosa.[7]

Then, on January 24, 2011, at noon, after playingFanfare for the Common ManbyAaron Coplandas performed by theCincinnati Pops Orchestra,KDFC flipped toclassic rockas "Classic Rock K-Fox" with the new call letters KUZX. The station was a simulcast ofSan JosestationKUFX,which Entercom acquired earlier in the month. The first song on "K-Fox" was "Roll Over Beethoven"byElectric Light Orchestra.[8][9]

The station launched with a full airstaff includingGreg Kihnin mornings, radio veterans Tim Jeffries and "Big Rick" Stuart in middays and afternoons respectively, and Laura Steele hosting nights.

KUZX never seemed to gain traction with the simulcast, and throughout its tenure, the station saw many on-air changes, including the additions ofKFOGveterans Annalisa Parisale for mornings and Bill Webster for nights from 2012 to 2013. After Parisale was let go, the station brought back former K-Fox host Chris Jackson to host mornings.

As KRBQ "Q102" / "102 Jams" (2014–present)

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On August 1, 2014, at 2 p.m., after playing "One Thing Leads to Another"byThe Fixx,KUZX abruptly broke away from the simulcast and flipped to arhythmic adult contemporaryformat asQ102, The Beat Of The Bay,with the first song being "This Is How We Do It"byMontell Jordan.[10]The format was similar to sister stationKHTPinSeattle,which has seen success since launching in August 2013. On August 8, 2014, KUZX changed its call letters to KRBQ to match the new branding. On September 2, after promoting a "Commercial Free August", the station began adding personalities, including Freska in middays, Mia Amor in afternoons, and Hoodrat Miguel hosting nights. On September 15, KRBQ added Bay Area radio veteran Joey "Joey V." Vlasny and Alexx Dupri to host the morning show. KRBQ also bought back a mix show that was once a staple at KNGY,Clubber's Commute,airing Saturday nights.

At the time, KRBQ faced competition from urbanKMEL,top 40/CHRsKMVQ,KYLDandKREV,rhythmic top 40KVVF,rhythmic oldiesKISQ(which has since flipped tosoft adult contemporary) and adult top 40sKLLCandKIOI.By February 2015, KRBQ dropped current tracks (as well as pop and dance titles), and refocused its direction to the growingclassic hip hopformat, with occasional 1990s R&B titles, and positioned itself as "The Bay Area's Throwback Station."[11]

On April 2, 2018, KRBQ relieved morning host Mia Amor and afternoon host Hoodrat Miguel of their duties, and later announced that Chuy Gomez would take over the morning slot, which comes after his exit from KVVF the previous January.[12]

Final logo as Q102.1

At 10 a.m. on August 12, 2019, after playing "Best I Ever Had"byDrake,KRBQ flipped torhythmic oldieswith an emphasis on 1970s through 1990sR&B,while keeping the "Q102" branding. The first song after the relaunch was "Let's Groove"byEarth, Wind & Fire.The move positioned KRBQ closer musically to Bonneville-owned (and former sister station)KBLX,and its new logo had a similar style as that ofKISQ( "Kiss FM" ) that was dropped in early 2016 when it flipped to soft adult contemporary.[13]Ten days later, morning host Chuy Gomez and afternoon host Victor "Big Daddy" Zaragosa were let go from the station.[14]

At 6 a.m. on April 15, 2022, after playing "P.Y.T. (Pretty Young Thing)"byMichael Jackson,KRBQ flipped back to classic hip hop as "102 Jams", the name inspired by the longtime branding ofKMELthrough the 1990s (as well as copying that of fellow major-city Audacy stationWBMXin Chicago). The first song on "102 Jams" was "California Love"by2PacfeaturingDr. DreandRoger Troutman.With the format change, previous afternoon host Efren Sifuentes exits, and former Q102 morning host Chuy Gomez returned to the station in his previous spot, having previously hosted mornings from April 2018 until the station's previous relaunch in August 2019.[15][16]

KRBQ also airs the syndicated "Sunday Night Slow Jams" with R Dub.[17]

Booster

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KRBQ is rebroadcast on the following FM booster:

Call sign Frequency City of license FID ERP(W) HAAT Class FCC info Notes
KRBQ-FM2 102.1 FM San Francisco, California 137626 1,000 (Vert.) 893m(2,930ft) D LMS (HD Radio)

References

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  1. ^abc"Sausalito News 2 September 1948 — California Digital Newspaper Collection".
  2. ^"Facility Technical Data for KRBQ".Licensing and Management System.Federal Communications Commission.
  3. ^"The Story of Classical KDFC".Classical KDFC.University of Southern California.November 1, 2016.Archivedfrom the original on April 18, 2021.RetrievedApril 27,2021.
  4. ^Baume, Matt(August 19, 2005)."Rock Out with Eight Guys Out".SFist.Archived fromthe originalon March 23, 2007.RetrievedJuly 28,2017.
  5. ^Benson, Heidi (March 16, 2007)."KDFC pulls ad for book attacking Christian right".San Francisco Chronicle.RetrievedJuly 28,2017.
  6. ^"Radio Ink Magazine".Archived fromthe originalon 2011-11-12.Retrieved2017-07-28.
  7. ^"KDFC moves up the dial as a nonprofit, KUSF dies".sfgate.Archived fromthe originalon 2011-01-21.
  8. ^"102.1 KDFC Becomes Classic Rock KFOX".24 January 2011.
  9. ^"98.5 KUFX Adds a Simulcast on 102.1 San Francisco".24 January 2011.
  10. ^Entercom Launches Q102 San Francisco
  11. ^BDS reporting panelNielsen Broadcast Data Systems (updated February 27, 2015)
  12. ^"Rumor Mill: Lots Of Action Coming To San Francisco?"from Radio Insight (April 2, 2018)
  13. ^Venta, Lance (August 12, 2019)."KRBQ San Francisco Flips To Rhythmic Oldies".Radio Insight.RetrievedAugust 23,2019.
  14. ^"Chuy Gomez And Victor Zaragoza Exit KRBQ (Q102.1)/San Francisco".AllAccess.August 23, 2019.RetrievedAugust 23,2019.
  15. ^Venta, Lance (April 15, 2022)."Audacy Launches 102 Jams San Francisco".Radio Insight.RetrievedApril 15,2022.
  16. ^Palmer, Tamara (June 24, 2024)."'The perfect DJ': A Bay Area icon has ruled radio for over 30 years ".SFGate.
  17. ^"listen / find a station".slowjams.Retrieved2023-02-28.
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