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KXSE

Coordinates:38°39′25″N121°43′16″W/ 38.657°N 121.721°W/38.657; -121.721
From Wikipedia, the free encyclopedia
KXSE
Broadcast areaSacramento metropolitan area
Frequency104.3MHz(HD Radio)
BrandingLa Suavecita 104.3
Programming
FormatSpanishAdult hits
Ownership
Owner
KCVR-FM,KHHM,KNTY,KRCX-FM
History
First air date
1978(as KYLO at 105.5)
Former call signs
  • KYLO (1978–1990)
  • KLCQ (1990–1991)
  • KQBR (1991–1999)
  • KHZZ (1999–2000)
  • KRRE (2000–2004)
Former frequencies
105.5 MHz (1978–1991)
Technical information[1]
Licensing authority
FCC
Facility ID53653
ClassA
ERP3,400watts
HAAT133 meters (436 ft)
Links
Public license information
WebsiteRadioLaSuavecita /Sacramento

KXSE(104.3MHz) is acommercialFMradio stationlicensedtoDavis, California,and serving theSacramento metropolitan area.TheEntravision Communications-owned outlet broadcasts with anERPof 3,400watts.The station airs aSpanish-languageadult hitsradio format,one of the stations in "La Suavecita"radio network.Thestudiosand offices are in North Sacramento. Thetransmitteris off Route 102, nearWoodland Community CollegeinWoodland, California.[2]

History

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Country: 1978-1983

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In 1978, the stationsigned onthe air, originally at 105.5 MHz with thecall signKYLO. It was licensed toDavis.The format wasprogressive country.Theeffective radiated powerwas 3,000watts.

Christian: 1983-1986

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In June 1983, the station switched tocontemporary Christian musicduring the day withChristian talk and teachingprograms airing on weeknights & morning slots hosted by Randy Zachary.[3]

Oldies: 1986-1989

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The station continued with this programming until summer 1986, when it changed to anautomatedoldiesformat.

Classic rock: 1989-1991

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In 1989, the station changed call letters to KLCQ and installed the first full-timeclassic rockformat in the greater Sacramento area.[citation needed]The presentation was a mix of live announcers and automation.

Country: 1991-1993

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In 1991,EZ Communicationsbegan alocal marketing agreement(LMA) and later purchased the station. The format switched to contemporarycountry musicas KQBR, "K-Bear". EZ built a new facility[vague]at 104.3, selling it to Progressive Media in late 1993.

Smooth jazz: 1993-1997

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The new owners relaunched KQBR assmooth jazz"104.3 The Breeze" on November 10, 1993.[4]

Urban adult contemporary: 1997-1998

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The smooth jazz format lasted until 1997, when they shifted tourban adult contemporary.

Rhythmic top 40: 1998

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On September 2, 1998, at 8 a.m., it flipped to bilingualrhythmic top 40as KHZZ ( "Z-104.3" ).

Rhythmic oldies: 1998-2000

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Just three weeks later, the format shifted torhythmic oldies.[5][6]

Spanish: 2000-present

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In October 2000, Entravision acquired the station[7]and flipped it to Spanishadult contemporary,using the co-owned "Radio Romanica" format as KRRE. In 2003, it switched to the "Super Estrella" format, using the KXSE call letters.

In February 2009, KXSE dropped Super Estrella and replaced it with the Spanishadult hitsformat known as "Jose". In the 2010s, the format switched again to the "La Suavecita" format.

See also

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References

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  1. ^"Facility Technical Data for KXSE".Licensing and Management System.Federal Communications Commission.
  2. ^"KXSE-FM 104.3 MHz - Davis, CA".radio-locator.
  3. ^"Radio Station Flashback | Streets of Gold".
  4. ^"KQBR/Sacramento Flips To NAC"(PDF).Radio and Recordsissue 1019.November 19, 1993. p. 3.RetrievedJuly 29,2017.
  5. ^"Hot New Z stepping out this week",The Sacramento Bee,September 1, 1988.
  6. ^"Hot New Z 104.3 bumps hip-hop for R&B, 'old school'",The Sacramento Bee,March October 6, 1988.
  7. ^"Capital-based Spanish language radio chain sold",The Sacramento Bee,April 26, 2000.
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38°39′25″N121°43′16″W/ 38.657°N 121.721°W/38.657; -121.721