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KYKY

From Wikipedia, the free encyclopedia
KYKY
Broadcast areaGreater St. Louis
Frequency98.1MHz(HD Radio)
BrandingY98
Programming
Language(s)English
FormatHot adult contemporary
SubchannelsHD2:Sports gambling
Ownership
Owner
History
First air date
April 2, 1960
(64 years ago)
(1960-04-02)
Former call signs
  • KSTL-FM (1960–1967)
  • KRCH (1967–1972)
  • KSLQ (1972–1982)
Technical information[2]
Licensing authority
FCC
Facility ID20358
ClassC1
ERP90,000watts
HAAT309 meters (1,014 ft)
Transmitter coordinates
38°34′24″N90°19′30″W/ 38.5734°N 90.3251°W/38.5734; -90.3251
Links
Public license information
WebcastListen live(viaAudacy)
Websitewww.audacy/y98

KYKY(98.1FM) is a commercialradio stationinSt. Louis, Missouri,serving theGreater St. Louisregion ofMissouriandIllinois.KYKY airs ahot adult contemporaryradio formatand is owned byAudacy, Inc.KYKY operates from offices and studios located on Olive Street inDowntown St. Louis.[3]Itstransmitteris on a TV/FM radio tower off Mackenzie Road inShrewsbury.[4]

KYKY broadcasts threeHD Radiosignals, with the first airing its main hot adult contemporary format. Its HD2 signal carries asports gamblingformat.

History

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On April 2, 1960, KSTL-FM firstsigned onas the FM counterpart todaytime-onlyKSTL(690 AM), owned by Radio St. Louis, Inc.[5]KSTL-FM was sold in 1967 to Foreground Music, Inc., and changed itscall signto KRCH. It aired a more uptempoeasy listeningformat than competingbeautiful musicstations.

In 1972, the station was purchased byBartell Media Corporation,the owner of legendaryAMTop 40stationsKCBQinSan DiegoandWOKYinMilwaukee,and was enjoying high ratings withWDRQinDetroitas more people were tuning to FM stations for contemporary hits in the 1970s. Bartell turned KRCH into Top 40 outlet KSLQ.[6]Around 1981, KSLQ adjusted its format to adult contemporary. In October 1982, the call letters were changed to the current KYKY, and rebranded as "KY98", which would later change to "Y98". In 1985, KYKY was purchased byEZ Communications,and evolved the format to hot AC.[7]

In 1997, EZ Communications was purchased byAmerican Radio Systems,who would later merge withInfinity Broadcasting,which in turn was acquired byCBS Radio.From March 1979 to October 2017, KYKY was the home of the Phillips & Company (originally Phillips & Wall) morning show, hosted by long-time St. Louis radio host Guy Phillips. Phillips was inducted into the St. Louis Radio Hall of fame in 2005. In January 2010, KYKY's slogan was changed from "Your Music, Your Y98" to "More Music. Better Variety". Around 2010, KYKY changed its slogan to "Today's Best Music".

On February 2, 2017, CBS Radio announced it would merge withEntercom.[8][9]The merger was approved on November 9, 2017, and was consummated on November 17.[10][11]

During the times when KMOX held broadcast rights to theSt Louis Blues,KYKY aired overflow coverage in the event of a conflict with theSt Louis Cardinals.Games were also streamed on theRadio appas NHL radio broadcasts were not subject to regional blackouts.

In 2023, KYKY acquired the radio broadcast rights toSt Louis City SCmatches. This will be the only local broadcast of the team, as all television rights are held by Apple TV and FOX (locally via KTVI).

Hurricane Katrina Telethon

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In September 2005, KYKY,sister stationKEZK-FM, and television partnersKSDKandKETCsimulcastatelethonforHurricane Katrinarelief that raised more than $5 million. The telethon featured an appearance by actorJohn Goodman,a native ofAffton, Missouriwho now callsNew Orleanshis home and whose family was actually missing for a time during the storm's peak. SingerSheryl Crow,a native ofKennett, Missouri,and her then-fiancéLance Armstrong,urged viewers to call when they were interviewed by telephone from the region.

References

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  1. ^"Entercom Completes Merger with CBS Radio | Business Wire"(Press release). November 17, 2017.
  2. ^"Facility Technical Data for KYKY".Licensing and Management System.Federal Communications Commission.
  3. ^Y98 /contact
  4. ^"KYKY-FM Radio Station Coverage Map".radio-locator.
  5. ^"Broadcasting Yearbook 1961-62 page B-98"(PDF).
  6. ^"Broadcasting Yearbook 1976 page C-116"(PDF).
  7. ^Archive 1990sAmerican Radio History[dead link]
  8. ^"CBS Radio To Merge With Entercom - RadioInsight".February 2, 2017.
  9. ^[KMOX parent to merge radio business with Entercom "KMOX parent to merge radio business with Entercom" ].St. Louis Post-Dispatch.St. Louis. February 2, 2017.RetrievedJune 12,2017.{{cite news}}:Check|url=value (help)
  10. ^"Entercom Receives FCC Approval for Merger with CBS Radio".Entercom.November 9, 2017.RetrievedNovember 17,2017.
  11. ^Venta, Lance (November 17, 2017)."Entercom Completes CBS Radio Merger".Radio Insight.RetrievedNovember 17,2017.
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