FIFCO USA
| Company type | Private |
|---|---|
| Industry | Brewing |
| Founded | 2009 |
| Headquarters | 445 Saint Paul Street,Rochester, New York ,United States |
| Owner | Florida Ice & Farm Co.(FIFCO) |
| Subsidiaries | Labatt USA Genesee Brewing Company Pyramid Magic Hat |
| Website | Official Site |
FIFCO USAis an American brewing company based inRochester,New York.
Established asNorth American BreweriesbyNew York Cityinvestment firmKPS Capital Partnersto manage its brewery acquisitions (Genesee Brewing Company,Pyramid,andMagic Hat), the company has been owned by the Costa Rican food and beverages companyFlorida Ice & Farm Co.(FIFCO) since December 2012.
In 2018, the company changed to its present name.[1]
In March 2020, FIFCO USA named Piotr Jurjewicz as the company's new Chief Marketing Officer.[2]
Labatt USA
[edit]In 2009, the company purchased Labatt USA, subsidiary of the CanadianLabatt Brewing Company,including the American rights to its core Labatt products (such as Blue, Blue Light, and Labatt 50) and agreed to brew those brands on Labatt USA's behalf until 2012. This sale was mandated by theU.S. Department of Justicefor competitive reasons following InBev's merger with Anheuser-Busch, since Budweiser and Labatt Blue were both among the top brands inupstate New York,despite the latter having less than 1% market share in the U.S. overall.[3]The sale did not include U.S. rights to Labatt products not carrying the Labatt label, such asKokaneeorAlexander Keith's,which are now distributed in the U.S. by Anheuser-Busch.[4]Moreover, the underlyingintellectual property(such as the Labatttrademarks) remains the property of the Canadian Labatt firm. In addition, the sale did not affect Labatt's Canadian operations in any way;Anheuser-Busch InBevretains full control of the Labatt brand portfolio within Canada.
On April 25, 2017, Labatt USA andPegula Sports and Entertainmentpartnered on a project to develop the Pegula owned 79 Perry Street in the Cobblestone District in Buffalo into a mixed-use facility, including a small test brewery called the "Labatt House", a restaurant called "The Draft Room", and retail, commercial and residential space. The company relocated its Labatt USA headquarters from Fountain Plaza to the building's second floor in November 2018 and PSE moved its headquarters to the building's third and fourth floor in 2019.[5][6]
References
[edit]- ^"North American Breweries Changes Name, Reorganizes".
- ^"FIFCO USA Names New CMO".Brewbound.2020-03-06.Retrieved2020-04-01.
- ^"US: InBev must sell Labatt USA to close Bud deal - USATODAY".usatoday.Retrieved2018-07-13.
- ^"Anheuser-Busch Adds Kokanee and Alexander Keith's to Import Portfolio"(Press release). Anheuser-Busch. July 21, 2009. Archived fromthe originalon July 2, 2013.RetrievedJune 10,2010– via BeerAdvocate.
- ^"At Labatt's flagship brewery, Buffalo drinkers will influence new brews".The Buffalo News.April 26, 2017.
- ^"LABATT HOUSE TO OPEN IN COBBLESTONE DISTRICT THIS FALL".psentertainment.Archived fromthe originalon 2019-04-22.Retrieved2018-06-28.
External links
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