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This article is about the TV channel. For the Iranian university, seeMohajer Technical And Vocational College of Isfahan.
This article is about the digital TV channel. For the on-campus channel, seeCheddarU.
MTVU
CountryUnited States
Broadcast areaDigital cable
Programming
Language(s)English
Picture format480i(SDTV)
(optimized for16:9widescreentelevisions instretch mode)
Ownership
OwnerParamount Media Networks(Paramount Global)
ParentMTV Entertainment Group
Sister channels
List
History
LaunchedJanuary 20, 2004;20 years ago(2004-01-20)(as an MTV digital cable channel); 2000;24 years ago(2000)(as VH1 Uno)
ReplacedVH1 Uno
Closed2018 (online only)
Replaced byCheddarU(replacement only on college campuses)
Former namesVH1 Uno(2000–2008)
Links
WebsiteMTV
Availability
Streaming media
FuboTVInternet Protocol television(IPTV)
Part of a series on
MTV
Programs on MTV
MTV personalities
Censorship on MTV
MTV Generation
MTV News

MTVU(formerly stylized asMtvUandmtvU) is an Americandigital cableTV channelowned by the MTV Entertainment Group, a unit of theParamount Media Networksdivision ofParamount Global.The channel was first known asVH1 Unofrom 2000 to 2004 before changing names when Viacom expanded MTVU programming beyond more than 750 college and university campuses across the United States, as part of internally originated cable systems that are a part ofon-campus housingor college closed-circuit television systems to digital cable in all homes. Music videos played on the channel primarily consist ofindie rock,pop punkandhip-hopalong with limited original programming. MTVU also launched a short-lived campus guide and social media network called Campusdailyguide in 2008.[1]

In 2018, the MTV Networks on Campus group was sold by Viacom toCheddarto launchCheddarU,but the digital cable channel remains available to the public through digital cable.[2][3][4]

History

[edit]

MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002.[2]According toThe New York Times,the channel was seeking to compete withBurly Bear Network,which was available to 450 campuses and had been attracting nearly a million viewers a week, along withCollege Television Network(CTN) and the most recent entrant at the time,Zilo.[2]

Seven months later, after CTN experienced financial difficulties and asNational Lampoonhad just acquired the defunct Burly Bear, MTV Networks acquired CTN for $15 million.[5]

MTVU also formerly ownedRateMyProfessorsand in 2006 acquired content management software platform for college newspapers College Publisher Network (later College Media Network) parent company Youth Media & Marketing Network (Y2M) in 2006 before selling it in 2010 to Access Network, who sold it to Uloop in 2014.[6][7][1][8]

In February 2008, MTV Networks discontinuedVH1 Uno,a sparsely viewedSpanish languagemusic video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution.[9][10]

In May 2018,Cheddar TVacquiredViacom's MTV Networks on Campus; outlets associated with that service were converted to carryCheddarU,a new secondary feed which stream content from the flagship financial-news streaming service and segments from Cheddar Big News to 9 million students on more than 600 campuses; universities which previously screened MTV Networks on Campus will continue to receive CheddarU at no cost in exchange for access to the campus (the cable version of MTVU has continued under anautomatedform). CheddarU is part of the ChedNet division of Cheddar, a division focusing on bringing the service to public screens such as gyms, bars, airports, hotel and other public venues.[11][12][13]

Over time, MTVU has lost cable carriage throughout time with the growth of the Internet, and has generally been depreciated by ViacomCBS in currentretransmission consentnegotiations with cable and streaming providers, withSpectrumremoving it from their current-day packages in 2018. Only grandfathered subscribers with older packages have access to the network on that provider. The channel uses archived campus footage and interviews rather than producing new interstitials. The company uses the network andMTV Livefor video premieres.

Programming

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According to its promotional materials from 2004 to 2018, MTVU broadcast exclusive content dedicated to aspects of college life, including music, news, and on-campus events. The channel was the first MTV network to stream all of its content online. On-campus events included the Campus Invasion tour, featuring up-and-coming bands; the GAME0Rz Ball tour, which brings new video games to campus; and Tailgate Tour, which provides MTVU with a presence at campus tailgates. MTVU shows includedDean's List,[14]the MTVU Awards, andMTVU Spring Break.

Currently, MTVU plays a mix of music videos with an emphasis on emerging artists and short interestistial segments focusing on college life.[15]Previously at each hour, MTVU broadcast news updates fromABC News(and before thatCBS Newsuntil late 2006 in the wake of theViacom/CBSsplit), including international news and college-related news. Twice an hour,MTV Newsonce aired stories on subjects such as music downloading, and musical artists under promotion by MTVU.

Additionally, MTVU aired several original programs produced by and featuring college students.The Freshmenfeatured three rotating student panelists discussing new music videos and was hosted by Kim Stolz;Stand-Inbrought celebrities and intellectuals into college classrooms to teach for a day, and featured people such as Nobel LaureatesElie WieselandShimon Peres;Madonna;John McCain;Marilyn Manson;andJhumpa Lahiri.It has also started a social networking site "Meet or Delete", along withHP.

Awards

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MTVU Woodie Awards

[edit]

MTVU formerly broadcast its own semi-annual awards show, theMTV Woodies,which it states recognizes "the music voted best by college students." Previous winners have included 2005'sDeath Cab for Cutie,Motion City Soundtrack,andThe Afters;2006 winners includeThirty Seconds to Mars,Plain White T's,mewithoutYou,The SubwaysandGnarls Barkley.The 2006 ceremony was also notable for the altercation ofElijah Woodand Scott from the music blogStereogumwithJared Leto.[16]The 2008 awards had a huge fan voting for the Best Music On Campus award, where The Bride Wore Black won the award and Chasing Arrows came in right behind.[17]Winners at the 2008 Woodie Awards includedParamoreandThere for Tomorrow.Winners at the 2009 Woodie Awards includedGreen Day,Kings of Leon,Matt & Kim,NeverShoutNever,Tech N9neandHotel of the Laughing Tree.[18]Winners at the 2014 Woodie Awards includeBeyoncé,Drake,Ed Sheeran,andSkrillex.[19]Fall Out Boywill become the first inductees at "Hall of Wood" at the 2015 Woodie Awards. They had won the Streaming Woodie award for "Grand Theft Autumn"at the first ceremony in 2004.[20]

Awards for students

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The online gameDarfur is Dyingwas developed as part of an MTVU contest, and otherSudan genocidecoverage won MTVU two Emmys, including the 2006 Governors Award. ItsHalf of Usinitiative won aPeabody Awardin 2007 "for its extensive research and dedication to fighting depression and creating quick routes to convenient solutions."[21]MTVU also provided grants for student activists, giving away $1,000 a week to various student groups. MTVU formerly co-sponsored the ecomagination Challenge with GE, which aimed to empower college students to solve environmental problems on campuses. MTVU also sponsored theFilm Your Issuecompetition, a competition designed to encourage college-age filmmakers to make short political pieces, and aired the winners.

Other opportunities that MTVU provided for college students include Digital Incubator grants, which awarded students who are pioneering the future of broadband content, and the Student Filmmaker Award, which provided the winner with the chance to receive a development deal with MTVU and collect the award at theMTV Movie Awards.Besides these competitions, MTVU made efforts to use student work through its programming.

Winners

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Woodie of the Year

Breaking Woodie

Left Field Woodie

Good Woodie

Road Woodie

Streaming Woodie

Welcome Back Woodie

Soundtrack of My Life Woodie

The Sophmore [sic] Jump Woodie

The Silent But Deadly Woodie

Best Video Woodie

International Woodie

Alumni Woodie

Performing Woodie

Best Music On Campus Woodie

College Radio Woodie

EDM Effect Woodie

Fomo Woodie

Tag Team Woodie

Branching Out Woodie

Chevrolet Sonic Collage Artist Woodie

Cover Woodie

Did it My Way Woodie

Best Collaboration Woodie

Woodie to Watch

Co-Sign Woodie

Next Level Performance Woodie

Social Climber Woodie

Woodie Songwriter of the Year

References

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  1. ^ab"MTV launches social media site for university students".Bizjournals.Retrieved14 February2022.
  2. ^abcRutenberg, Jim (February 18, 2002)."Big MTV on Campus?".The New York Times.Archivedfrom the original on March 14, 2010.Retrieved2009-11-21.
  3. ^Fletcher, Bevin (1 June 2018)."Cheddar Acquires MTV Networks on Campus from Viacom".Ecnmag.
  4. ^"MTV Relaunching CTN as mtvU".Multichannel.15 January 2004.
  5. ^"MTV Acquires College Television Network".The New York Times.September 21, 2002.Archivedfrom the original on April 20, 2012.Retrieved2009-11-21.
  6. ^Kramer, Staci D. (17 January 2007)."MTVN Pumps UP MTVU With Acquisition Of RateMyProfessors".Gigaom.Archivedfrom the original on 28 October 2017.Retrieved9 May2018.
  7. ^"MTVN Sells College Media Network".Mediapost.Retrieved14 February2022.
  8. ^Murley, Bryan."ULoop buys College Media Network/College Publisher".Collegemedia.org.Retrieved14 February2022.
  9. ^"mtvU Adds 2.6 Million Subscribers, Launches on Charter, Verizon FiOS, Suddenlink, AT&T and Nearly 70 Other Carriers Nationwide".MTV Networkspress release.PR NewswireviaCNNMoney.29 January 2008. Archived fromthe originalon 8 February 2008.Retrieved27 June2011.
  10. ^"MTV2 Replacing VHUno February 2nd".Charter Communicationssystem message. 25 January 2008. Archived fromthe originalon 19 July 2011.Retrieved27 June2011.
  11. ^Fletcher, Bevin (June 1, 2018)."Cheddar Acquires MTV Networks on Campus from Viacom".CED Magazine. Archived fromthe originalon 12 June 2018.Retrieved10 June2018.
  12. ^Mullin, Benjamin (May 31, 2018)."Streaming Service Cheddar Targets College Students After Acquiring MTV Campus Distribution Network".The Wall Street Journal.Retrieved10 June2018.
  13. ^Bouma, Luke (May 31, 2018)."Viacom is selling MTV Campus Networks to Cheddar".Cord Cutters.Retrieved10 June2018.
  14. ^"Dean's List episode hosted by Taiwan Brown".episode.Archivedfrom the original on 2011-10-10.
  15. ^"Video Premiere - mtvu".mtvu.Archivedfrom the original on 2009-02-02.
  16. ^Best Week Ever » Blog Archive » SIZZLER: Gollum Leto Hates HobbitsesArchived2006-11-12 at theWayback Machinefrom bestweekever.tv
  17. ^"mtvU Woodie Awards 2015 - Woodies Festival - MTV".mtv.Archivedfrom the original on 2009-02-04.
  18. ^"newmusicreviews.net".Archivedfrom the original on 2011-08-23.
  19. ^"Lil Wayne Makes Surprise Appearance, Drake Wins Big At mtvU Woodie Awards".MTV News.Archived fromthe originalon 2014-03-14.
  20. ^"5 Mind-Blowing Reasons We Should Have Known All Along That Fall Out Boy Would Make Woodies History".MTV News.Archived fromthe originalon 2015-07-14.
  21. ^"The Peabody Awards - mtvU: Half of Us".peabodyawards.Archivedfrom the original on 2015-04-02.
  22. ^"WPTS Radio (@WPTSRadio) | Twitter".Twitter.Retrieved2019-01-16.
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