MTV Tres

MTV Tres

Logo used since 2010
Country	United States
Broadcast area	Nationwide
Programming
Language(s)	English Spanish
Picture format	480i(SDTV)
Ownership
Owner	Paramount Media Networks(Paramount Global)
Parent	MTV Entertainment Group
Sister channels	List MTV MTV2 MTV Live MTV Classic BET BET Gospel BET Her BET Hip-Hop BET Jams BET Soul VH1
History
Launched	August 1, 1998(1998-08-01)
Replaced	MásMúsica TeVe (1998–2006) MTV Español (2001–2006)
Former names	MTV S (1998–2001) MTV Español (2001–2006)
Availability
Streaming media
Affiliated Streaming Service	Paramount+

MTV Tresis an Americanpay televisionnetworkowned byParamount Media Networks,a subsidiary ofParamount Global.

The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34,and its programming formerly included lifestyle series, customizedmusic videoplaylists, news documentaries that celebrateLatinoculture, music and artists and English-subtitled programming in Spanish, imported fromMTV SpainandMTV Latin America,as well as Spanish-subtitled programming fromMTV.The network's logo is rendered astr3s,with anacute accentover the number 3 (which in the actual audible name is a reversed capitalÉ).

As of August 2013, MTV Tres was available to approximately 36 million pay television households (totaling 32% of households with television) in the United States.

History

MTV Español

MTV Español logo.

On August 1, 1998,MTV Networkslaunched a 24-hour digital cable channel,MTV S(the "S" standing for "Spanish" ).On October 1, 2001, the channel was relaunched asMTV Español,focusing on music videos by Latin rock and pop artists.The rebranded network mainly utilized the eight-hour automated music video playlist wheel used by sister networksMTV2,MTV HitsandMTVX(laterMTV Jams) without any original programming, except for repurposed content from MTV's Latin America networks.

Acquisition of MásMúsica TeVe

Más Música logo.

Más Música TeVe,founded in 1998, was a network distributed in the United States on pay television that aired music videos from diverse Latin music styles, includingsalsa,cumbia,regional Mexican,and contemporarySpanish-languagehits. Founded by Eduardo Caballero of Caballero Television,MásMúsica TeVe carried the minimum requirements ofeducationalandpublic affairsprogramming on weekends, and it was carried mainly onlow-powertelevision stations throughout the United States.

In December 2005,Viacomacquired MásMúsica and ten of the network's affiliated stations. The sale was closed down in January 2006.

Launch of MTV Tres

MTV Tr3s logo used from 2006 to 2010.

MTV Tresunofficially launched on September 4, 2006, when it became available on all subscription providers that recently carried MTV Español. On September 25, 2006, MTV Español and MásMúsica TeVe officially merged. The first program to air on the newly formed channel was the premiere ofMi TRLat 4:30 p.m.Eastern Time.

In its beginnings, MTV Tres's programming schedule was significantly more repetitive than MTV Español was in its last days. The channel aired shows such asHola, My Name is MTV Tres,theTop 20 Countdown,Los Hits,Mis #1s,Sucker Free Latino(only running two new shows per week),Latina Factor,Mi TRL,MTV Trespass,Los Premios MTV Latinoamérica 2006,Making the VideoandDiary;the latter two and many other programs from MTV are merelysubtitledinto Spanish rather than carrying re-dubbed versions. These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and different, with changing music video blocks airing several times in the day.

Relaunch as Tres

On July 12, 2010, MTV Tres dropped the MTV name from its logo and name, officially rebranding as simplyTres.With the rebrand, the network expanded its programming to include additional acquired MTV programs and series from Viacom's Latin American networks. Eventually, Viacom re-sold some of the stations acquired in the Más Música deal in California and Texas back to Caballero Television, and after its 2019 sale of its last broadcast asset before the re-acquisition ofCBS Corporation,the network is cable-only.

Programming

Tres broadcasts on an Eastern Time schedule with one national feed for all providers.

Music video programs

Since 2014, MTV Tres broadcasts music videos for at least 22 hours each day (though like their sister networksNickMusicandCMT Music,the titles of the 'programs' now merely delineate an hour forelectronic program guidesthan provide any actual video theming).

Current

• Exitos– Current hits
• 2x1– Two videos from the same artist are played consecutively
• Fresh– Videos recently added to the network's playlist
• La Hora Nacional– Independent and alternative artists
• Tropicalismo– Reggaeton, Bachata and Tropical
• ReMexa– Banda, Ranchera, Duranguense and Norteña

Former

• Classic Co.– The program, which aired weekdays at 10:00 a.m. Eastern Time, featured a mix of videos from Latino artists of the 1980s and 1990s such asSelena,Ricky Martin,andMarc Anthony.The title is most likely an English-language play on the Spanish term for "classic", clásico, as the title might stand for "Classic Company". The program was discontinued in early 2008.
• Los Hits– Based on MTV'sBig Tenand Más Música'sLos Top 10,this program featured the most popular videos in rotation on MTV Tr3s. It was hosted byCarlos Santosor Denise Ramirez featuring interviews with popular artists, however the program would drop its VJ format in March 2007. The program was discontinued in mid-2007.
• Tr3s or False– This program was a music video/text message-based game show that awarded viewers points, which could be redeemed for prizes, for answering questions correctly. The program was discontinued in early 2009.
• Music My Guey– This program focuses on viewer requested music videos.
• Top 20– Similar toLas 40 Principalesfrom Más Música, this program is a countdown of the top 20 videos in rotation on the channel during the week. In late June 2008, the network changed the show's format; most music videos are no longer played in their entirety; the show has been hosted since that point by Carlos Santos.
• TXTO(pronounced "texto", Spanish for "text" )– This program is a block of music videos requested by callers who sendtext messagesto the channel, in English or Spanish, dedicating videos to friends or family. Although it is loosely based onTu Emailfrom Más Música,TXTOdoes not feature a VJ who reads the e-mails. However, there may be occasional VJ spots in the program.TXTO URBis a spinoff series that is dedicated tourban musicvideos.
• ¡Rock!– This program aired mostly during the late night hours, and featured a mix of rock music videos from U.S. and Latin American bands. Among the U.S. bands featured in the lineup were theDeftones,which contain Latino vocalistChino MorenoandturntablistFrank Delgado,andIncubus,which contain Latino drummerJose Pasillas.The program was discontinued in October 2007.
• MixMex– A music video program featuring artists from Mexico; it was replaced withReMexain March 2009.
• Street Mix(later known asEl Sonidero) – A block of urban music videos, focusing onhip-hop,reggaetonandR&Bartists, and includes Spanish-speaking artists with occasional American videos from non-Latino, English-speaking artists.(was called EL Sonidero until September 2008)
• Videoteca(formally known asV.P.M.,short forVideo Party Music) – This program focused onrhythmicvideos;Videotecawas cancelled on July 12, 2010, concurrent with the network's relaunch.
• Videorama– General music video mix that aired during the daytime hours
• Videosomnia– General music video mix that aired during the overnight hours (Similar to MTV After Hours)
• Clasicos– Classic music videos (though most are from after 2010 but before 2015)
• Cafeina– Early morning music video mix
• El Flow– Latin urban contemporary music videos

The following music video programs were hosted by VJ's who primarily host in English:

• Sucker Free Latino– Hosted by L. Boogs; this program is similar to Más Música'sZona Urbanaand is based on MTV'sSucker Free,featuring popular hip-hop, R&B and reggaeton music videos, mostly from Latino artists; however, some of the featured videos may be performed by U.S. artists likeThe FugeesorLudacris,with interviews included (replaced with SFL5)
• Mi TRL– Based on MTV'sTotal Request Liveand Más Música'sPidelo,and hosted byCarlos Santos,new episodes air each Thursday at 4:30 p.m. Eastern Time (with rebroadcasts throughout the week on Tr3s as well as rebroadcasts onMTV Hits); the program featured the ten most requested videos based on voting on the MTV Tr3s website, featuring live performances and interviews (discontinued along withTRLin November 2008, then revived in February 2009 asEntertainment as a Second Language)
• Indie 101– Hosted by Martin Chan, this program – which is similar in format to Más Música'sRokmania– focuses onindie rockbands from Latin America.

Non-music programming

The network currently has no original or individual programs airing as the network switched to an all music video format in 2018.

Somerealityand scripted series formerly aired on the channel, including MTV originals featuring Spanish subtitling, as well as fromMTV Latin AmericaandNickelodeon Latin America(which were natively broadcast in Spanish and subtitled in English for broadcast on U.S. television). These types of programs aired for no more than three hours at a time. Some of the programs had little or nothing to do with Latino culture and possibly only aired on Tres to allow Viacom to maintain syndication rights to the programs without threatening ratings on higher-profile networks.

For a short time from July until October 2010, Tres carried a block of programming known as "Tres Jr.", which carried Spanish-language dubs ofNick Jr.'sBlue's Clues(Spanish-titled asPistas de Blueand featuringSteve Burns-era episodes) andWonder Pets!.

Class Aaffiliates (and previously, former full-power affiliateKBEH-TV) carried a second feed of the network with English-language repeats ofAllegra's WindowandGullah Gullah Islandin order to fulfillE/Iprogramming requirements set by theFederal Communications Commission.

Former programming

• Beavis and Butt-Head(dubbed in Spanish)
• Bellator Fighting Championships
• Blue's Clues(Pistas de Blue,dubbed in Spanish)
• Boiling Points
• Casados con hijos(Colombian version ofMarried... with Children,subtitled)
• DanceLife
• Dismissed
• George Lopez
• I Bet You Will
• Impact Wrestling(wrestling show, translated in Spanish)
• Isa TKM
• Jersey Shore
• Juegos Prohibidos
• Lucha Libre USA: Masked Warriors
• Mind of Mencia
• Ninas Mal
• Quiero Mi Boda– a show involving elaborate weddings
• Quiero Mis Quinces– a Latin American version ofMy Super Sweet 16,though instead involvingquinceañeras
• Room Raiders
• Short Circuitz
• SpongeBob SquarePants(Bob Esponja,dubbed in Spanish)
• Wonder Pets!(Las Mascotas Maravilla,dubbed in Spanish)
• Entertainment as a Second Language
• Karlifornia
• Lugar Heights
• Mis ViDeos Locos!
• Music My Güey
• Pimpeando
• Rock Dinner
• Speak Tr3s
• Yo Soy Jenny Rivera

Free-to-air affiliates

Most of the broadcast stations that aired MTV Tres served communities with large Hispanic populations. Upon the merger of Más Música and MTV Tres, however, former Más Música affiliate WZXZ-CA inOrlando,Florida,switched toMTV2,before affiliating withAmerica TéVé,and WUBX-CA and WBXU-LP in theRaleigh/Durham/Fayetteville, North Carolina,market ceased operations completely. Eventually Viacom let their affiliation agreements lapse with their broadcast affiliates, and those other stations have become affiliates of other networks, or ceased all operations. Viacom's carriage agreements with cable providers also often saw the Tres cable channel preferred for carriage over a local affiliate, and most stations were unable to find cable coverage with Tres programming, notwithstanding existing complications involving low-power stations and cable carriage.KVMM-CD,channel 41 ofSanta Barbara, California,was the only MTV Tres affiliate that still broadcast free-to-air until May 20, 2019, as well as the only over-the-air broadcast asset that the 2005–19 Viacom entity had remaining, until it was sold toHC2 Holdingson February 15, 2019.

Former affiliates

City	Station/Channel	Notes	Current programming
Fresno/Hanford, California	KHMM-CD 23	Formerly owned by Viacom	defunct
	KZMM-CD22		Spanish independent
Los Angeles,California	KBEH63 (Oxnard)	Also onKBLM-LP38 (Perris) and KPLM 25 (Glendale)	Canal de la Fe
Palm Springs	KDUO-LP		defunct
San Diego,California	KSDY-LD	Was also seen in parts ofTijuana, Mexico	Nuestra Visión
Santa Barbara, California	KVMM-CD	Formerly owned by Viacom & was the last over-the-air broadcast asset that Viacom had remaining until the 2019 re-merger between it and theCBS Corporation.	Azteca America
Sacramento/Stockton/Modesto	KMMK-LP	Was a repeater of both former sister stations KUUM-CD & KMMW-LD, and was also formerly owned by Viacom	defunct
	KMUM-CD15 /KMMW-LD47	Both stations were formerly owned byViacom	Telemundo
Salinas/Monterey/Santa Cruz,California	KMMD-CD39		Court TV
San Francisco/Oakland /San Jose,California	KMMC-LD40		unknown
San Luis Obispo	KMMA-CD41	Formerly owned by Viacom	defunct
Santa Maria	KQMM-CD29		3ABN Latino
Denver	KLPD-LD28.2		Decades
West Palm Beach,Florida	WBWP-LD57		Independent
Atlanta,Georgia	WTBS-LP26	Also was seen onWANN-LD32.2	Estrella TV
Indianapolis	WBXI-CA47	CBS Television StationsO&O	Start TV
Kingman,Arizona	KMOH-TV6		MeTVO&O
Amarillo	KAMM-LP 30		defunct
Austin	KGBS-CD19	Formerly owned byViacom	multplexed into various networks
Beaumont,Texas	KUMY-LD22		NewsNet
Brownsville,Texas	XHRIO-TV2	Programming aired during the overnight and early morning hoursalso was seen aroundMatamoros, Tamaulipas,Mexico	The CW
Corpus Christi,Texas	KCBO-LP49		unknown
Dallas/Fort Worth,Texas	KATA-CD50		Defunct
Del Rio/Eagle Pass,Texas	KVAW16	Was also seen in major cities in Mexico near theborderbetweenTexasandCoahuila, Mexico	Independent
McAllen/Harlingen,Texas	KMBH-LD67/KTIZ-LP52	Secondary affiliation during early morning hours	Took overFoxaffiliation fromXHRIO-TDT
Midland/Odessa,Texas	KMDF22.1		defunct
San Antonio	KMHZ-LP11		defunct