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Mashable

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Mashable[1]
Type of businessSubsidiary
Type of site
Digital media, news
Available in
  • English
  • French
  • Dutch
  • Italian
  • Hindi
Founded2005;19 years ago(2005)[2]
Headquarters
New York City[3]
Area served
  • United States
  • United Kingdom
  • Benelux
  • India
  • Middle East
  • Southeast Asia
  • Pakistan
  • Italy
  • Australia
Owner
  • Independent (2004–2017)
  • Ziff Davis(December 2017 – present)
Founder(s)Pete Cashmore
Key peoplePete Cashmore
SubsidiariesCineFix[4]
Mashable Studios[5]
URLmashable
Current statusActive

Mashableis anews website,digital mediaplatform and entertainment company founded byPete Cashmorein 2005.[6][7]

History

[edit]

Mashable was founded by Pete Cashmore while living inAberdeen,Scotland, in July 2004.[7]Early iterations of the site were a simpleWordPressblog, with Cashmore as sole author.[8]Fame came relatively quickly, withTimemagazine noting Mashable as one of the 25 best blogs of 2009.[9][10]As of November 2015,it had over 6,000,000Twitterfollowers and over 3,200,000 fans onFacebook.In June 2016, it acquiredYouTubechannel CineFix fromWhalerock Industries.[11]

In December 2017,Ziff Davisbought Mashable for $50 million, a price described byRecodeas a "fire sale" price.[12]Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017.[13]After the sale, Mashable laid off 50 staff, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.[14][15][16]

In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.[17]

See also

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References

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  1. ^"Mashable, Inc. Peron Plummeracy Policy".Mashable.Archivedfrom the original on 3 December 2012.Retrieved17 August2017.
  2. ^"Pete Cashmore".Mashable.21 October 2016.Retrieved8 August2024.
  3. ^"Mashable, Inc.: Private Company Information".Bloomberg L.P.
  4. ^"Whalerock Industries".whalerockindustries.Archivedfrom the original on 17 August 2017.Retrieved17 August2017.
  5. ^"Mashable Acquires Rights to CineFix – Multichannel".multichannel. 20 June 2016.Archivedfrom the original on 17 August 2017.Retrieved17 August2017.
  6. ^"KeronAnd Olivier Fleurot: The Truth About Millennials At Work"Archived22 December 2018 at theWayback MachineForbes.Retrieved 28 June 2015.
  7. ^abBarnett, Emma (13 March 2012)."Pete Cashmore: the man behind Mashable".The Telegraph.Archivedfrom the original on 12 January 2022.
  8. ^Wilson, Scott (15 July 2015).WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress.Callisto Media Inc.ISBN9781623156336.Archivedfrom the original on 10 March 2022.Retrieved19 October2020.
  9. ^McNichol, Tom (13 February 2009)."Mashable – 25 Best Blogs 2009".Time Magazine. Archived fromthe originalon 18 February 2009.Retrieved29 June2011.
  10. ^Huffington, Arianna (25 May 2011)."HuffPost Game Changers: Your Picks for the Ultimate 10".HuffPost.AOL.Archivedfrom the original on 17 August 2011.Retrieved29 June2011.
  11. ^Spangler, Todd (20 June 2016)."Mashable Buys YouTube Channel CineFix, Further Pushing into Video".Archivedfrom the original on 2 December 2017.Retrieved11 December2017.
  12. ^Kafka, Peter (5 December 2017)."Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people".Recode.San Francisco: Vox Media.Archivedfrom the original on 6 December 2017.Retrieved6 December2017.
  13. ^Cook, James (19 December 2017)."10 things in tech you need to know today".Business Insider.San Francisco: Axel Springer.Archivedfrom the original on 18 October 2018.Retrieved17 October2018.
  14. ^Kafka, Peter (5 December 2017)."Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people - Recode".Recode.San Francisco:Vox Media.Archivedfrom the original on 6 December 2017.Retrieved6 December2017.
  15. ^Hagey, Keach; Alpert, Lukas I.; Bruell, Alexandra (16 November 2017)."Mashable Agrees to Sell to Ziff Davis for Around $50 Million".The Wall Street Journal.San Francisco:Dow Jones & Company.Archivedfrom the original on 16 November 2017.Retrieved16 November2017.
  16. ^Etherington, Darrell (16 November 2017)."Mashable reportedly selling to Ziff Davis for about $50 million".TechCrunch.Oath Inc.Archivedfrom the original on 16 November 2017.Retrieved16 November2017.
  17. ^Fischer, Sara (14 June 2021)."Mashable's Jessica Coen heads to Morning Brew as content chief".Axios.San Francisco: Cox Enterprises.Archivedfrom the original on 14 June 2021.Retrieved15 June2021.