Miss Maud
 The Miss Maud Hotel and Bakery in 2006 | |
| Industry | Hospitality |
|---|---|
| Founded | 1971 |
| Founder | Maud Edmiston |
| Headquarters | 136 Fitzgerald Street,, Australia |
| Website | www |
Miss Maudis a hospitality group based inPerth,Western Australia, and as of 2022[update]comprised sixteen Miss Maud pastry houses (cafés), one Cafe Stockholm-branded outlet, and a catering service, all located in Western Australia.[1]The company also formerly owned a 52-room boutique hotel and restaurant in thePerth CBD,[2]and briefly expanded intoSydneyin 2003.[3]
The company employs over 500 staff.[3][4]Their baristas and hospitality staff receive training at an internal training school, the Miss Maud Academy.[3]
History
[edit]The business was founded in 1971 by Maud Edmiston, a Swedish immigrant,[5]who opened a small Swedish-style pastry house inCity Arcade, Perth[3]to resemble the bakery near her home inStockholm.[6]
In 1973 Edmiston opened the Miss Maud Smörgåsbord Restaurant on the corner ofPierandMurrayStreets.[3]In 1977 the Miss Maud Private Hotel was opened at the same address.[7]In 1979 she applied for the firstal fresco diningarea in Perth outside her restaurant in Pier Street.[3]The restaurant has served a number of notable guests, includingQueen Elizabeth II,King Carl XVI GustafandQueen Silvia of Sweden,and formerPrime MinistersPaul KeatingandJohn Howard.[3]
In 1982 an expansion of the business interstate was planned.[8]However, in May 1988 the company went into receivership following an investment into a failed resort development in the south-west of Western Australia, increased interest rates, and thestock market crashin October the previous year.[9]In 1989 Edmiston traded her way out of receivership.[10]
In 1992 Edmiston was named as "The BulletinQantasBusiness Woman of the Year ",[11]and in 1999 she was awarded theOrder of the Polar Star.[12]In 2001 she was recognised as "Western Australian Citizen of the Year – Industry and Commerce", the first and only woman to receive this award.[as of?]
In 2003 Miss Maud opened their first pastry house on the east coast of Australia in theWestfield shopping centreinMiranda, New South Wales.The venture was short-lived as Edmiston did not like the constant interstate travel.[3]In 2009 Edmiston launched a catering service.[13]In 2013 the company opened their first Cafe Stockholm outlet atKarrinyup Shopping Centre;the brand has been described as being more modern than its Miss Maud pastry houses and is aimed towards a younger market.[3]A second Cafe Stockholm outlet atWestfield Carouselwas replaced by a second Miss Maud pastry house at the shopping centre in 2021.
In 2018 the company sold the Miss Maud Swedish Hotel and Restaurant to fund future expansion of its café business.[2]
See also
[edit]References
[edit]- ^"Coronavirus crisis: Miss Mauds to close all 16 stores temporarily amid COVID-19 crisis".27 March 2020.Retrieved15 May2021.
- ^ab"Perth's iconic Miss Maud Hotel sold, but will remain open".16 April 2018.Retrieved15 May2021.
- ^abcdefghiMacDonald, Kim (22 December 2013)."Maud cooks up a New Idea".The West Australian.Retrieved30 December2014.
- ^"Our Heritage - Miss Maud".
- ^"I Had a Feeling for Adventure".Australian Women's Weekly.1 December 1982. p. 31.Retrieved31 December2014– via National Library of Australia.
- ^Miss Maud (1900),Miss Maud: collection of ephemera material,retrieved1 January2015
- ^http://purl.slwa.wa.gov.au/slwa_b3135090_1Lobby of Miss Maud Private HotelApril 1977
- ^Edmonds, T. D (September 1982),"Miss Maud plans Australia wide expansion",West Australian Business World:7–8,retrieved1 January2015
- ^Miss Maud's – financial details, placed in receivership, reported inThe West Australian,11 Nov. 1986, p.3.Sunday Times (Perth),16 Nov. 1986, p.8.
- ^"Business Award for Miss Maud".The Canberra Times.30 October 1991. p. 30.Retrieved31 December2014– via National Library of Australia.
- ^Bell, Glennys (5 November 1991), "Flour Power: The Bulletin/ Qantas Business Woman of the Year -1992-",Bulletin (Sydney)(5 Nov 1991): 26–30,ISSN1440-7485
- ^Sweden's oldest and most prestigious honour, the Royal Order of the Polar Star awarded to Maud Edmiston.Hospitality,June 1999, p. 24
- ^"Miss Maud delivers a little Magic".Business News.4 June 2009.Retrieved30 December2014.